Prabhuji's Gifts

What Prabhuji's Gifts does

Prabhuji's Gifts is a private, mission-driven e-commerce retailer that manufactures and wholesales aromatic and spiritual products — primarily incense, candles, smudging supplies, attar perfume oils, natural soaps, prayer beads, greeting cards, and related devotional items — serving spiritual practitioners, gift shoppers, and wholesale resellers across multiple religious traditions including Hinduism, Judaism, Christianity, Islam, Shamanism, and Buddhism. The company is operated as the commercial arm of the Prabhuji Mission, a Hindu church established in 2003 in the Catskill Mountains of upstate New York, with the company's commercial history tracing to 1993 when the Yamuna incense line was launched.

The platform is built on Shopify with both a direct-to-consumer retail storefront and a dedicated B2B wholesale portal, supporting global shipping to the USA (free over $50), Canada, and international destinations, with payment processing through PayPal, Apple Pay, Google Pay, and major card networks. The catalog spans 424+ products across more than a dozen sub-brands organized by spiritual tradition and intent (Exclusivo, Devotion, Harmony, Meditation, Chakra, Smudging, Palo Santo, Saucha, Attar Perfume Oils, Judaica, and others). Complementary revenue streams include 27+ books authored by Prabhuji in English, Spanish, and Hebrew and free video lectures distributed via the Prabhuji YouTube channel.

The business operates on a one-time unit-pricing model across retail and wholesale channels, with retail prices ranging from $0.99 samples to $40+ candles and books priced $13-$24. 100% of profits are directed to the Prabhuji Mission's charitable programs, including weekly food distribution serving approximately 70 households in upstate New York and an annual toy distribution program. The company is founder-led by Prabhuji (H.H. Avadhūta Yogacharya Ramakrishnananda Babaji Maharaja), a spiritual master with multiple doctorates in Hindu theology, Vaishnava philosophy, and yogic philosophy, and is managed by the monastics of the Mission. No external institutional investors, private equity, or venture capital involvement is indicated in the available information.

Name

Prabhuji's Gifts

Legal name

Prabhuji's Gifts

Website

https://prabhujisgifts.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Prabhuji's Gifts is a private, mission-driven e-commerce retailer that sells incense, candles, smudging supplies, attar oils, soaps, and spiritual books across six religious traditions, serving spiritual practitioners and gift shoppers globally, with 100% of profits funding the Prabhuji Mission's charitable programs.

Ownership category

akta.pro rank

Product category

Incense and Spiritual Devotional Goods

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

akta.pro secondary industries

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Religious & Spiritual Books Retail (CRALAAAE)

Keywords

• Incense products
• Spiritual gifts
• Meditation supplies
• Devotional items
• Home fragrance goods

Headquarters

HQ city

Saugerties

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer online sales through the company's Shopify e-commerce platform. Products include incense, candles, smudging supplies, attar oils, soaps, meditation items, books, and gift items. Individual item purchases at listed retail prices.
2. Wholesale/B2B Sales: Bulk sales to retailers and spiritual product resellers through the wholesale store. Offers display racks, samples, and bulk ordering at wholesale pricing.
3. Book Sales: Sale of books written by Prabhuji in English, Spanish, and Hebrew covering spiritual topics including yoga, philosophy, and phenomenology. Books available in hardcover and paperback formats.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Prabhuji's Gifts manufactures, imports, and retails aromatic and spiritual devotional products including stick incense, resin incense, candles, oil diffusers, perfume attar oils, natural soap bars, smudging herbs and accessories, prayer beads, meditation shawls, spiritual figurines, greeting cards, and multi-language spiritual books. It operates a direct-to-consumer Shopify storefront and a wholesale B2B portal that supplies retailers and resellers with bulk incense, candles, and devotional gift sets across Hindu, Judaica, Buddhist, Yoga, and general spiritual categories. The company is the commercial arm of Prabhuji Mission, a nonprofit Hindu church, and donates 100% of its profits to charitable causes.

Product overview

Prabhuji's Gifts is a multi-product e-commerce platform operated by the Prabhuji Mission, a Hindu church in the Catskill Mountains. The company offers a diverse catalog of religious and devotional items spanning multiple spiritual traditions including Hinduism, Buddhism, Judaism, Christianity, Islam, and Shamanism. The core product portfolio centers on incense products across multiple formulations: Exclusivo Stick Incense (art-inspired premium line), Devotion Stick Incense (Hindu devotional tradition), Harmony Stick Incense (Ragini music-inspired), Meditation Stick Incense, Chakra Stick Incense (chakra-aligned), Smudging Incense, Palo Santo products, and Resin Incense in Basic, Chakra, and Intention Lines. Supporting product categories include incense burners and accessories, oil diffusers, smudging accessories, Perfume Attar Oils (Sufi-inspired formulations), Saucha Natural Soaps, Chakra Candles, greeting cards (Rajasthani and Judaica), gift sets and kits, prayer beads and mala, meditation shawls, spiritual figurines, and Judaica articles. The company also publishes books by Prabhuji covering yoga philosophy, meditation, and spiritual topics in English, Spanish, and Hebrew, along with video lectures on the Prabhuji YouTube channel. All proceeds support the Prabhuji Mission's charitable activities including food distribution, toy distribution, book publication, and video lectures.

Differentiator

Problem solved

Functional benefit

Brands

• Exclusivo: Conceptual extension of Prabhuji's abstract paintings, featuring artwork from book covers on incense packages
• Devotion
• Harmony
• Meditation
• Chakra
• Smudging
• Palo Santo
• Resin Incense Basic
• Resin Incense Chakra
• Resin Incense Intention
• Saucha
• Chakra Candles
• Attar Perfume Oils

Products and services

• Prabhuji's Exclusivo Stick Incense Premium Prabhuji's Exclusivo branded stick incense line sold to individual consumers and wholesale buyers for meditation, prayer, and home fragrance use.
• Devotion Stick Incense Devotion branded stick incense line sold through the retail storefront and wholesale B2B portal.
• Harmony Stick Incense Harmony branded stick incense line for meditation and home fragrance use.
• Meditation Stick Incense Meditation branded stick incense line marketed to practitioners and resellers of meditation supplies.
• Chakra Stick Incense Chakra-themed stick incense line sold across the retail and wholesale channels.
• Palo Santo Stick Incense Palo Santo branded stick incense line within the company's aromatherapy and smudging assortment.
• Smudging Stick Incense Smudging branded stick incense line targeted at spiritual cleansing and energy-clearing use cases.
• Resin Incense - Basic Line Basic resin incense line sold for use with charcoal burners and spiritual cleansing rituals.
• Resin Incense - Chakra Line Chakra-themed resin incense line intended for chakra-aligned meditation and ritual use.
• Resin Incense - Intention Line Intention-themed resin incense line marketed around focused prayer and intention-setting rituals.
• Resin Stick Incense Resin stick incense product line offered alongside bulk resin incense.
• Incense Burners Incense burner product line including holders and accessories for use with stick incense.
• Cone & Candle Burners Cone and candle burner line sold as accessory hardware for incense cones and devotional candles.
• Smudging Accessories Smudging accessory product line including abalone shells, feather tools, and related ritual accessories.
• Oil Diffusers Oil diffuser product line for use with perfume attar oils and home fragrance applications.
• Perfume Attar Oils Perfume attar oil line of traditional fragrance oils for personal and devotional use.
• Saucha Natural Soap Bars Saucha-branded natural soap bar line sold as part of the devotional and personal care assortment.
• Chakra Candles Chakra-themed candle line marketed for meditation, ritual, and chakra-aligned home fragrance use.
• Palo Santo Sticks & Cones Palo Santo stick and cone product line for smudging and cleansing rituals.
• Gift Sets & Kits Pre-curated gift sets and kits combining incense, candles, oils, and accessories for spiritual gifting occasions.
• Yoga Meditation Shawls Yoga meditation shawl product line sold to yoga practitioners and as part of the devotional accessories assortment.
• Prayer Mala Beads Prayer mala bead product line for mantra recitation and devotional use.
• Holy Necklace Holy necklace product line in the Judaica/devotional jewelry category.
• Holy Ganga Water Holy Ganga water product line sold for devotional and ceremonial use.
• Spiritual Figurines Spiritual figurine product line sold as devotional statues and home altar items.
• Smudging Herbs Smudging herb product line of loose herbs used for ritual cleansing and energy clearing.
• Greeting Cards Greeting card product line including Judaica, Rajasthani, and inspirational quote designs.
• Spiritual Books (English, Spanish, Hebrew) Multi-language spiritual book line published in English, Spanish, and Hebrew covering yoga, meditation, and spiritual teachings by Prabhuji.
• Video Lectures Video lecture product line covering spiritual teachings and meditation instruction.
• Yamuna Incense Yamuna Incense is the company's flagship and first product, introduced in 1980 by founder Prabhuji, serving as the original signature stick incense.
• Wholesale B2B Supply Program Wholesale B2B program offering bulk pricing, samples, and display racks for retailers and resellers of spiritual and aromatherapy products.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gonesh Incense: Established Indian-style incense brand owned by Darshan International, selling stick and cone incense globally. Directly comparable product category and target buyer (spiritual practitioners and gift shoppers).
• Shoyeido: Premium Japanese incense maker established in 1705, selling traditional and meditation-focused incense. Comparable to Prabhuji's higher-end offerings (Exclusivo line, Meditation incense, resin incense) targeting spiritual practice customers willing to pay premium prices.
• Nippon Kodo: One of Japan's largest incense manufacturers, producing traditional Japanese incense, agarwood, and devotional products. Comparable to Prabhuji's Gifts across incense, agarbatti, and spiritual product lines for the global meditation and aromatherapy market.
• Satya (Shrinivas Sugandhalaya): India's most iconic incense brand, founded 1964, distributing worldwide. Directly comparable to Prabhuji's Gifts as a mass-market stick incense brand spanning Hindu devotional and meditation use cases. Competes on price and distribution scale.
• Energy Muse: Spiritual products retailer selling healing jewelry, candles, and energy tools with a multi-faith, intention-based merchandising approach. Comparable to Prabhuji's Gifts for chakra candles, intention-based resin incense, and spiritual jewelry categories.
• Hem Incense: Indian incense manufacturer with extensive stick, cone, and resin incense lines sold worldwide. Overlaps Prabhuji's Gifts on core incense assortment and global e-commerce distribution.
• Sage Goddess: Online spiritual/metaphysical retailer selling crystals, candles, sage, and energy products with strong lifestyle branding. Comparable to Prabhuji's Gifts as a multi-category spiritual e-commerce destination for the wellness-conscious consumer.

Broad incumbents

• Mountain Rose Herbs: Established organic herbs, essential oils, and aromatherapy supplier with broader wellness positioning. Comparable to Prabhuji's Gifts across resin incense, smudging herbs, attar oils, and natural soap product lines.
• Starwest Botanicals: Large-scale supplier of bulk herbs, essential oils, and incense ingredients serving both retail and wholesale channels. Comparable to Prabhuji's Gifts across aromatherapy products, smudging herbs, and B2B wholesale distribution of devotional items.

Emerging players

• Mystic Monk Coffee: Faith-based e-commerce brand owned by a Carmelite monastery, selling coffee and gifts to support the monastery's mission. Comparable to Prabhuji's Gifts as a religious-order-operated commercial operation where 100% of profits support charitable/Mission activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWtxMNP-yNsDk-ELQp0zbsQ
• Facebookfacebook.com/PrabhujisGifts
• Instagraminstagram.com/prabhujis.gifts
• TikToktiktok.com/@prabhujisgifts
• LinkedInlinkedin.com/company/prabhujisgifts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prabhuji's Gifts