Peacock Society Events

What Peacock Society Events does

Peacock Society Events is a privately held, Paris-based festival organization founded in 2013 that produces an annual two-day electronic music festival. The 2026 edition is scheduled for July 10–11, 2026, and is staged across the FVTVR and Wanderlust venues in central Paris, having relocated from the previous Hippodrome de Vincennes site. The festival deploys four stages and programs more than 35 electronic music artists per edition, featuring international headliners such as Jeff Mills, Nina Kraviz, Peggy Gou, and Amelie Lens alongside emerging acts.

The operational product is the live event itself, augmented by a proprietary 100% cashless wristband payment system (with a €1.5 activation fee), the SAFER mobile application for attendee safety and harm reduction, and staff training delivered in partnership with ACT RIGHT. Ticketing is handled exclusively through Shotgun, and transport coordination is delivered with Île-de-France Mobilités and RATP, indicating a deliberate integration with regional public infrastructure. Awareness is supported by media partnerships with outlets including Radio Nova and Konbini.

The business model combines tiered ticket sales (€44–€109) with on-site cashless transactions and ancillary revenue such as wristband activation fees. The company operates with a small core team of 1–10 employees, has no disclosed external funding, and has no recorded M&A activity, positioning it as a lean, festival-cycle-driven operator rather than a venture-backed platform.

Name

Peacock Society Events

Legal name

Peacock Society Festival

Website

https://peacocksociety.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Peacock Society Events is a Paris-based electronic music festival organizer, founded in 2013, that produces an annual two-day multi-stage event featuring 35+ artists, with integrated cashless payments, exclusive Shotgun ticketing, and public-transport partnerships serving French electronic music fans.

Ownership category

akta.pro rank

Product category

Music Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Event Security, Safety & Crowd Management (MPAGAAAI), Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

Keywords

• Electronic music festival
• Live music events
• Festival ticketing
• Cashless payment systems
• Event management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: The festival generates revenue primarily through ticket sales at multiple price tiers (Pre-Register, First Call, Family First, VIP, and 2-day Pass), sold via the Shotgun ticketing platform.
2. On-site Cashless Transactions: The festival earns revenue from on-site point-of-sale transactions (food, beverage, merchandise) processed through the cashless wristband system, with a €1.5 activation fee charged on first wristband top-up.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Peacock Society Events organizes an annual two-day open-air electronic music festival in Paris, featuring international and French electronic artists across four stages (Panorama, Paddock, Helix, and Teepee) at FVTVR and Wanderlust venues. The festival sells tickets directly to attendees via the Shotgun ticketing platform across multiple pricing tiers (Pre-Register, First Call, Family First, VIP, and 2-Day Pass), and operates a 100% cashless wristband payment system for all on-site transactions.

Product overview

Peacock Society Events operates as a single unified festival product — the Peacock Society Festival. The core offering is an annual two-day electronic music festival held in Paris, featuring international and French electronic artists across four stages. The product portfolio includes the festival itself as the primary offering, supplemented by a cashless wristband payment system for on-site transactions, the SAFER mobile application for safety incident reporting, and an email newsletter service for communication. The festival operates exclusively as an in-person event experience with no digital product components beyond operational tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Peacock Society Festival 2026 Annual two-day electronic music festival celebrating electronic cultures since 2013, featuring international and French artists across four stages at FVTVR and Wanderlust venues in Paris. Available to adult attendees (18+) passionate about electronic music genres including house, techno, bass music, breaks, trance, and related styles.
• Cashless Wristband Payment System 100% cashless payment system where money is credited to an account linked to the festival wristband, used for all on-site transactions including drinks, catering, and merchandise. Features QR code scanning, online account management, balance tracking, and refund options for festival attendees.
• SAFER Application Mobile application provided to festival-goers to report incidents of harassment, gender-based violence, or sexual violence, enabling volunteers and team members to intervene. Deployed as a safety tool for festival attendees.
• Newsletter Email newsletter service providing fresh news, podcasts, exclusive offers, and festival updates to subscribers interested in electronic music and the Peacock Society Festival.

Quantifiable outcome

• 75% of festival-goers traveled by public transport
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Radio NovacoreGTM or Marketing PartnerMedia partner providing coverage and promotion of the festival through Radio Nova's radio and digital platforms, reaching electronic music audiences in France.
• KonbinicoreGTM or Marketing PartnerMedia partner providing editorial coverage and promotion of the festival through Konbini's digital media platform targeting youth and urban culture audiences.
• Le BonboncoreGTM or Marketing PartnerMedia partner covering the festival through Le Bonbon's Parisian digital and print media, reaching local and national audiences.
• Clubbing TVminorGTM or Marketing PartnerMedia partner specializing in electronic music and club culture content, broadcasting festival-related material.
• TechnopolminorGTM or Marketing PartnerMedia partner focused on electronic music culture and nightlife, contributing to festival promotion within the scene.
• Sigma NoirminorGTM or Marketing PartnerMedia partner / Instagram presence for festival promotion within the electronic music community.
• DurEvieminorGTM or Marketing PartnerMedia partner contributing to festival coverage and audience reach.
• Région Île-de-FrancecoreGTM or Marketing PartnerInstitutional partner providing regional government support for the festival, enhancing credibility and enabling audience development across the Île-de-France region.
• Ville de PariscoreGTM or Marketing PartnerInstitutional partner providing municipal government support for the festival held in Paris, facilitating venue access and public transport coordination.
• CNV (Centre National de la Musique)minorGTM or Marketing PartnerInstitutional partner of the French music industry providing support and recognition for the festival as a cultural event.
• SACEMminorGTM or Marketing PartnerInstitutional partner (French copyright society) supporting the festival's musical programming and rights management.
• ShotguncoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner providing the online ticket sales platform for all festival passes (single-day and 2-day) across all pricing tiers.
• Île de France Mobilités / RATPcoreStrategic or Co-development PartnerTransport authority partnership ensuring festival-goers can travel to the venue via public transport. Partnership ensures pickup and dropoff coordination for the event. 75% of attendees traveled by public transport.
• AremacsminorStrategic or Co-development PartnerSpecialized waste management association handling festival waste across 6 streams (common industrial waste, glass, cardboard, packaging, PET, oil, household waste).
• ACT RIGHTcoreStrategic or Co-development PartnerAssociation providing training for festival staff on prevention and management of discrimination, violence, and sexist and sexual harassment (DVHSS). All internal teams trained in 2024.
• Fêtez ClairsminorStrategic or Co-development PartnerAssociation collaborating on prevention of risky behaviors and consumption of consciousness-altering products (alcohol, drugs, narcotics) at the festival.
• Analyse Ton Prod'minorStrategic or Co-development PartnerHarm reduction and prevention program providing anonymous and free composition analysis of narcotic products at the festival.
• SAFER AppcoreStrategic or Co-development PartnerMobile application provided to festival-goers to report harassment, gender-based violence, and sexual violence, enabling volunteers and team members to intervene.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Solidays: Major Paris music festival with a strong social-cause and harm-reduction mandate. Comparable to Peacock Society on city, multi-stage format, and integration of safety/charitable partnerships.
• Sonar: Barcelona-based electronic and advanced music festival with global audience reach. Comparable to Peacock Society on electronic-only curation and international/French artist mix, though at a larger scale.
• Lovebox: London-based electronic and dance music festival with a similar multi-stage urban festival format. Directly comparable to Peacock Society on electronic/dance genre, ticketing model, and target demographic.
• Dekmantel: Amsterdam-based electronic music festival and label with a curated underground-to-mainstream booking approach. Comparable to Peacock Society on electronic-only programming philosophy and international artist mix.
• We Love Green: Annual Paris-based music festival with a strong eco-responsibility positioning. Highly comparable to Peacock Society on geography, audience, and sustainability messaging; the partnership contact email ([email protected]) further suggests shared operational back-office.
• Astropolis: French electronic music festival held in Brest with a strong heritage in the European electronic scene. Directly comparable on electronic-only curation, multi-stage programming, and French/European audience overlap.
• Awakenings: Dutch electronic music festival (and event series) specializing in techno and house. Directly comparable to Peacock Society on electronic genre focus, multi-stage format, and ticketed festival economics.
• Nuits Sonores: Long-running French electronic music festival founded in Lyon, expanding into Paris and Brussels. Directly comparable to Peacock Society on genre curation, multi-stage urban format, and European electronic scene positioning.
• Possession: Paris-based electronic music festival with a hard-techno/rave identity. Closely comparable to Peacock Society on city, demographic, and ticketed electronic festival format.

Broad incumbents

• Tomorrowland: Largest global electronic music festival, operating across multiple continents. Comparable to Peacock Society on electronic-only genre and multi-stage ticketed format, but operates at materially larger scale and budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peacock-barbershop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peacock Society Events