Pinecoast Creative

What Pinecoast Creative does

Pinecoast Creative is a privately held, founder-owned web design agency headquartered in New Hampshire that designs, builds, and maintains websites for small businesses and experience-driven brands. Founded in 2015 by Katie Thompson as Katie Thompson Web Design & Development and rebranded to its current name in 2019, the firm specializes in WordPress and Squarespace builds, primarily using the Divi page builder, Gravity Forms, SiteGround hosting, and a stack of supporting plugins (WooCommerce, Wordfence, ManageWP) to deliver custom, conversion-focused websites.

The agency operates a hybrid revenue model combining one-time custom website design projects with recurring monthly Website Care Plans that bundle backups, security monitoring, performance optimization, and monthly reporting. Free website audits serve as the top-of-funnel lead generation tool, converting prospects into discovery calls and quote-based engagements. A 6-person network of independent specialists (branding, copywriting, front-end and back-end development, maintenance) supports project delivery, all working remotely. Travel, health/wellness, fitness, food and beverage, and creative services are the most visible verticals in the public portfolio.

Pinecoast Creative is fully bootstrapped with no institutional funding, no parent company, and no disclosed revenue. Distribution is entirely direct-to-SMB via the company website, organic social channels (Facebook, Instagram, Pinterest, LinkedIn), a content blog called The Pinecoast Post, an email newsletter, and WordPress community events such as WordCamp US. Strategic technology partnerships include SiteGround, Hostinger, WP Engine, Divi/Elegant Themes, Gravity Forms, and Squarespace, alongside a long-standing co-marketing relationship with Little Town Marketing.

Name

Pinecoast Creative

Legal name

Pinecoast LLC

Website

https://pinecoastcreative.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pinecoast Creative is a founder-owned New Hampshire web design agency that builds and maintains WordPress and Squarespace websites for small businesses and experience-driven brands, primarily serving SMBs in travel, wellness, fitness, and creative services.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Custom website design
• Website maintenance services
• Small business web design
• WordPress development
• Website hosting services

Headquarters

HQ city

Antrim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Custom Website Design Services: One-time custom website design and development services for small businesses, including custom designs with revision rounds, full site build-out, and device testing.
2. Website Care Plans: Ongoing website maintenance and hosting services offered as monthly subscription plans. Includes backups, security monitoring, performance optimization, software updates, and support.
3. Website Audits: Free website audits that review websites and provide PDF reports with 5 actionable improvements. Serves as lead generation for other services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pinecoast Creative is a New Hampshire-based web design agency that builds custom WordPress and Squarespace websites for small businesses and growing brands. The company bundles one-time custom website design with ongoing website maintenance, hosting, and care plans, and uses free website audits as a lead-generation funnel to convert small business owners into design and maintenance clients.

Product overview

Pinecoast Creative is a small business web design agency offering a unified suite of services built around custom website creation and ongoing maintenance. The core offering comprises Custom Website Design (strategic, conversion-focused websites built on WordPress and Squarespace), Website Audits (free evaluations providing 5 actionable improvements), and Website Maintenance Packages (ensuring sites remain secure, fast, and up-to-date). Add-on services include Website Hosting with 99.9% uptime guarantee and subscription-based Website Care Plans that bundle maintenance, security monitoring, and performance optimization. The company specializes in serving small businesses across industries including travel, fitness, food/beverage, and professional services, with a particular focus on WordPress development using the Divi theme builder.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Website Design

Quantifiable outcome

• Professional website design yielding 5-star reviews from multiple clients
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• SiteGroundcoreTechnology or Integration · 1 January 2025Primary recommended web hosting provider. Pinecoast Creative uses and recommends SiteGround for client websites, citing their 99.9% uptime guarantee, fast load times, and excellent customer support. Part of their recommended hosting stack alongside Hostinger and WP Engine.
• Divi / Elegant ThemescoreTechnology or Integration · 1 January 2025Primary theme and page builder used to build client websites. Described as 'one of the industry leaders' and 'one of the more reliable page builders out there' that's easy for clients to use themselves. Affiliate partnership.
• Gravity FormscoreTechnology or Integration · 1 January 2025Recommended form builder plugin for WordPress websites. Described as 'THE BEST form builder that exists on planet Earth' and used for contact forms, booking systems, and lead capture.
• Little Town Marketing / DeAnne PhelancoreImplementation/ SI/ Consulting Partner · 1 January 2015Long-term partnership with DeAnne Phelan from Little Town Marketing serving as the 'Website Wizard' for Pinecoast Creative clients. DeAnne brings over 20 years of web experience including WordPress, WooCommerce, Shopify, HubSpot certifications (Digital and Inbound Marketing, SEO I and II), Google certifications (Analytics, Shopping Ads, Search Ads, Ads Measurement), and ISC2 Cybersecurity certificate. Partnership began in 2015 when both businesses started.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• SmartSites: Larger SMB-focused web design and digital marketing agency with comparable SMB customer targeting but significantly broader team, paid-media capabilities, and geographic reach.
• WebDevStudios: A larger, established WordPress agency serving SMB through enterprise. Overlaps with Pinecoast on WordPress development expertise but operates at significantly greater scale and broader service portfolio.

Direct peers

• WP Site Care: Specialized WordPress maintenance, support, and care plans for small business sites. Direct overlap with Pinecoast's Care Plans offering and customer segment.
• Mighty Little Web Shop: Heather Cox's WordPress-focused small business web design shop — a documented referral partner and active member of the same WordPress community. Serves the same SMB customer base with similar WordPress-centric offerings.
• Blue Frog Marketing: Boutique digital marketing and web design agency for small and mid-sized businesses. Comparable customer profile and WordPress/SMB service mix.
• Maintainn: A WordPress website maintenance and support agency serving SMBs and agencies. Closely comparable recurring-service model targeting the same horizontal SMB market.
• Luna Creative Studio: A small creative studio named as a referral partner of Pinecoast, providing comparable branding and web design services to small business clients.
• Hildebrand Design Co. A small business branding and web design studio listed as a referral partner of Pinecoast. Comparable as a boutique agency serving SMBs with brand + website packages.
• Little Town Marketing: Run by DeAnne Phelan (also called Kristina Phelan in the data), Little Town Marketing is a 20-year WordPress/WooCommerce/Shopify agency for small businesses and is a documented partner of Pinecoast. Highly comparable in scale, customer profile, and platform expertise.

Emerging players

• WPBeginner: WordPress education and tools ecosystem that also offers related site setup and maintenance services for SMBs. Adjacent rather than head-to-head, but competes for the same end-client SMB web design dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pinecoastcreative
• LinkedInlinkedin.com/company/pinecoast-creative
• Instagraminstagram.com/pinecoastcreative
• Pinterestpinterest.com/pinecoastcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinecoast Creative