Zomato Hyperpure

What Zomato Hyperpure does

Zomato Hyperpure Private Limited is the B2B wholesale food and ingredients supply arm of publicly listed Zomato, incorporated in Delhi in 2015. It operates a digital marketplace that connects restaurants, cafes, food chains, and commercial kitchens across 130+ Indian cities with over 1,000 verified seller brands and a catalog spanning 21 categories including fresh produce, dairy, frozen and instant foods, proteins, spices, oils, bakery items, beverages, packaging, cleaning supplies, kitchenware, and commercial kitchen appliances. The platform aggregates more than 1 Lakh restaurant partners and has delivered over 1.1 Crore orders cumulatively, supported by two fulfillment models: wholesale next-day restocking and express same-day urgent supply, both executed through Hyperpure's own delivery fleet.

The underlying technology is a self-serve web and mobile ordering platform with live rate display, expense tracking, and inventory management features; the platform is explicitly described as tech-enabled rather than AI-native, with no disclosed AI/ML modalities, APIs, or SDKs. In addition to third-party seller inventory, Hyperpure operates a private-label line of frozen and instant food products (brownies, kebabs, paneer patties, falafel, garlic bread, molten choco lava, and similar items) and offers custom packaging and menu add-on services for restaurant chains expanding into new cities. The company holds FSSAI License No. 10020064002537 and is headquartered in Nehru Place, New Delhi.

The business model is B2B wholesale supply at unit-based pricing with volume discounts (examples cited include carrots at ₹53/kg, butter at ₹284.55/pack, paneer at ₹354/kg), billed on a pay-as-you-go basis. Revenue is generated primarily from product sales margins on transactions, with transparent pricing surfaced to procurement teams. Go-to-market is sales-led, targeting restaurants and food businesses, supplemented by organic digital presence on LinkedIn, Instagram, YouTube, and a content blog. The customer base is structurally long-tail SMB restaurants with a layer of named multi-city chains (e.g., Meghana Foods, Pista House, Harley's Fine Baking) cited as testimonials. No revenue, headcount, or funding data is disclosed in the source material.

Name

Zomato Hyperpure

Legal name

Zomato Hyperpure Private Limited

Website

https://hyperpure.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zomato Hyperpure is a B2B wholesale food and ingredients supply platform serving restaurants and food businesses across 130+ Indian cities, offering catalog ordering, own-delivery logistics, and private-label frozen foods under the Zomato group.

Ownership category

akta.pro rank

Product category

B2B Food and Ingredient Wholesale Distribution

NAICS

General Line Grocery Merchant Wholesalers (42441), Packaged Frozen Food Merchant Wholesalers (42442), Grocery and Related Product Merchant Wholesalers (4244), Frozen Specialty Food Manufacturing (311412)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Foods Wholesale (AFAIABAC)

akta.pro secondary industries

Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA), Frozen Foods Wholesale Distribution (CRAOAAAF)

Keywords

• Wholesale food supply
• Restaurant procurement platform
• B2B food distribution
• Commercial kitchen supplies
• Food ingredient sourcing

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. B2B Food Ingredient Sales: Wholesale supply of food ingredients, fresh produce, dairy, frozen foods, and kitchen supplies to restaurants and food businesses. Revenue generated from product sales at wholesale prices with transparent pricing structure and volume-based discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Zomato Hyperpure is a B2B wholesale food and ingredients supply platform that sells restaurant-grade food ingredients, fresh produce, dairy, frozen and instant foods, kitchen supplies, and custom packaging to restaurants and food businesses across 130+ cities in India. The business operates a tech-enabled marketplace aggregating 1,000+ seller brands alongside its own Hyperpure-branded frozen products, with two delivery models: next-day wholesale restocking and same-day express supply.

Product overview

Zomato Hyperpure is a B2B wholesale food and ingredients supply platform that connects restaurants and food businesses with verified suppliers. The platform operates on a single unified marketplace model offering two delivery models: Wholesale Delivery for next-day restocking and Express Delivery for same-day urgent supplies. The product portfolio includes Hyperpure-branded frozen and instant foods (brownies, kebabs, tikka, nuggets, paneer patties), fresh produce (fruits and vegetables), dairy products from curated brands, custom packaging solutions, and a comprehensive catalog across 21 categories spanning proteins, spices, oils, bakery items, beverages, cleaning supplies, kitchenware, and appliances. The platform aggregates 1000+ seller brands and serves 1 Lakh+ restaurant partners across 130+ cities in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyperpure B2B Wholesale Supply Platform A B2B wholesale food and ingredients supply platform for restaurants, cafes, food chains, and cloud kitchens across India, offering a unified catalogue of 1,000+ seller brands plus proprietary Hyperpure-branded products with online ordering, live-rate tracking, expense and inventory management.
• Hyperpure Frozen & Instant Food Hyperpure proprietary brand of frozen and instant food products including walnut and chocolate brownies, cheese balls, seekh kebabs, tandoori tikka, chicken nuggets, falafel, paneer patties, garlic bread, and molten choco lava, sold to restaurants as menu add-ons and kitchen-ready ingredients.
• Fresh Produce (Fruits & Vegetables) Farm-fresh fruits and vegetables including carrots, green chilli, mint leaves, coriander, capsicum, cucumber, onion, mushroom, cauliflower, basil, parsley, and zucchini supplied to restaurants and food businesses.
• Dairy Products Curated dairy products including butter, cream, cheese, paneer, margarine, milk, and ghee from brands such as Amul, Milky Mist, Nandini, Rich's, D'lecta, and Dairy Craft, sold to restaurants and food businesses.
• Custom Packaging Solutions Custom packaging products for restaurants including branded packaging materials tailored to business requirements, available on the Hyperpure platform.
• Menu Add-ons & Custom Food Solutions Custom food solutions and menu add-ons enabling restaurants to expand and customize their menus with tailored ingredients per the customer's evolving requirements (e.g., Marrakesh new-city expansion with taste matching).
• Wholesale Delivery Service Next-day restocking delivery service for bulk wholesale orders of ingredients and supplies, fulfilled through the company's own delivery fleet across 130+ cities.
• Express Delivery Service Urgent same-day supply delivery service for time-sensitive ingredient requirements, fulfilled through the company's own delivery fleet to manage stockouts and demand surges (e.g., Pista House during Ramzan).

Quantifiable outcome

• 15% reduction in purchasing costs
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Moglix: India B2B commerce platform for industrial and business supplies, with growing presence in food, hospitality, and kitchen supplies. Overlaps with Hyperpure on restaurant and HoReCa procurement, though stronger in industrial categories.
• BigBasket (Tata): India's largest online grocery retailer, now part of Tata Group, serving households and increasingly B2B customers. Comparable in grocery assortment, private-label range, and supply-chain scale, though primarily B2C.
• JioMart Business: Reliance's grocery and B2B commerce platform with a growing B2B ordering app serving merchants and small businesses across India. Overlaps with Hyperpure in food, FMCG, and restaurant supply at massive scale and with deep capital backing.
• Udaan: India's largest B2B commerce platform connecting manufacturers, wholesalers, and retailers across categories including grocery and food. Comparable to Hyperpure on multi-category B2B food distribution, though broader in non-food categories.
• OfBusiness: India B2B commerce and financing platform serving SMEs and businesses across food, commodities, and industrial inputs. Comparable to Hyperpure as a tech-enabled B2B procurement platform, though more diversified into non-food categories.

Emerging players

• Lo! Foods: India-based food brand and supply company focused on cloud kitchens, ready-to-eat, and restaurant supply with own-brand products. Comparable to Hyperpure's private-label frozen and instant food line and cloud-kitchen customer focus.
• Country Delight: India D2C/B2B dairy and fresh essentials brand with farm-sourcing model and growing HoReCa footprint. Comparable to Hyperpure on the dairy and fresh sourcing side and tech-enabled daily delivery to restaurants and institutions.

Direct peers

• Metro Cash & Carry India: Global B2B wholesale cash-and-carry operator with deep presence in India serving HoReCa, small businesses, and kirana stores. Comparable to Hyperpure as a B2B food and non-food wholesaler targeting restaurants, with a strong private-label assortment.
• WayCool Foods: India-based B2B food and agri supply-chain company distributing fresh produce, dairy, and staples to HoReCa and retail. Closely comparable to Hyperpure on the restaurant supply side, with overlap in fresh produce, dairy, and private-label products.
• Ninjacart: India's largest B2B fresh produce and agri-commodity supply platform connecting farmers and sellers with restaurants, retailers, and food businesses. Directly comparable to Hyperpure on B2B food supply to HoReCa, multi-city operations, and tech-enabled procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hyperpurebyzomato
• LinkedInlinkedin.com/company/hyperpurebyzomato
• Instagraminstagram.com/hyperpure_by_zomato

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zomato Hyperpure