What Lo! Foods does

Lo! Foods (legally Bajo Foods Private Limited) is a Bengaluru-based functional food company founded in 2019 that develops high-protein, low-carb, gluten-free, and condition-specific versions of traditional Indian staples — flour, bread, snacks, cookies, namkeens, and chocolates — targeting health-conscious Indian consumers managing diabetes, following ketogenic diets, or seeking higher daily protein intake. The product portfolio is organized across four sub-brands: Protein Chef (high-protein breads, pav buns, rusks, namkeens, and burger buns), Keto Smart (ultra low-carb flours, murukku, mixtures, and cookies), Gluten Smart (millet-based cookies, flours, and chips), and DiabeSmart (low-carb, sugar-free foods and meal plans), supplemented by a Sugar Free chocolate line and a fresh meal subscription service delivered through a Lo! Cloud Kitchen network.

The company's core technology is in-house formulated flour blends built on MP Sharbati wheat, seed flours, almond flour, and superfood inclusions (flax, sesame, soy, peanuts, oats) engineered to deliver 6-28g protein per serving, sub-3g net carb keto profiles, and 3.5g+ fiber per slice in bread — without maida, palm oil, or artificial flavors. Notable product claims include 50-70% lower sugar spikes and HbA1c reduction over three months for DiabeSmart meal plans, and 2-3 kg weight loss associated with Keto Smart flour usage. The company holds no disclosed patents or trademarks and reports no AI/ML capabilities.

Lo! Foods generates revenue through three streams: one-time direct product sales via its D2C e-commerce site (lofoods.fit), recurring meal subscription plans (Keto, Diabetes Care, Muscle Gain, Weight Loss) delivered fresh, and third-party quick commerce and marketplace distribution (Blinkit, Zepto, Swiggy Instamart, BBNow, Zomato, Amazon, Flipkart, First Club) with 10-30 minute delivery in many markets. Pricing ranges from Rs. 55-69 per bread unit to Rs. 415-2,490 for flour SKUs and Rs. 2,065-16,800 for monthly meal subscriptions. The company is privately held, has raised approximately $7.3 million across five funding rounds through July 2025, and employs 51-100 people, with founder and CEO Sudarshan Gangrade leading the business.

Name

Lo! Foods

Legal name

Bajo Foods Private Limited

Website

https://lofoods.fit

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Lo! Foods is a Bengaluru-based functional food company that develops high-protein, low-carb, gluten-free, and diabetes-friendly versions of traditional Indian staples across four sub-brands (Protein Chef, Keto Smart, Gluten Smart, DiabeSmart), distributing via D2C, quick commerce, marketplaces, and meal subscriptions to health-conscious Indian consumers managing diet-related conditions.

Ownership category

akta.pro rank

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of functional food products including breads, flours, cookies, snacks, and namkeens through own website and quick commerce platforms. One-time purchase model with repeat purchase potential.
2. Meal Subscription Plans: Recurring subscription meal plans for Keto, Diabetes Care (DiabeSmart), Muscle Gain, and Weight Loss. Plans range from 7 to 28 days with options for lunch, dinner, or both. Delivered fresh through Lo! Cloud Kitchen network.
3. Quick Commerce Distribution: Sales through third-party quick commerce platforms (Blinkit, Zepto, Swiggy Instamart, BBNow) as a significant revenue channel. Platform takes commission on transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels6 records

Core offering

Lo! Foods manufactures and sells functional food products that are nutritionally enhanced versions of everyday Indian staples, including high-protein and ultra low-carb flours (atta), breads, buns, cookies, namkeens, and sugar-free chocolates under sub-brands Protein Chef, Keto Smart, Gluten Smart, DiabeSmart, and Sugar Free. The company also operates a cloud-kitchen-based meal subscription service delivering freshly prepared Keto, Diabetes Care, Muscle Gain, and Weight Loss meal plans. Products are sold directly to consumers through the company's own website, major e-commerce marketplaces, and quick commerce platforms with 10-minute delivery.

Product overview

Lo! Foods is a functional food company that creates low-carb, high-protein versions of everyday Indian staples. The portfolio is organized across multiple sub-brands targeting different dietary needs: Protein Chef (high-protein breads, snacks, and baked goods), Protein Chef Keto (ultra low-carb keto products), Gluten Smart (gluten-free millet-based products), DiabeSmart (diabetes management foods), and Sugar Free (sugar-free chocolates). Core products include specialty flours (Keto Atta, High Protein Atta, Gluten-Free Atta), breads and buns, cookies, namkeen snacks, and chocolate bars. The company also operates a meal subscription service offering freshly prepared Keto, Diabetes Care, Muscle Gain, and Weight Loss meal plans delivered daily. Products are primarily sold through the company's website and quick commerce platforms including Blinkit, Zepto, Swiggy Instamart, Amazon, and Big Basket.

Differentiator

Problem solved

Functional benefit

Brands

• Protein Chef: High-protein food brand offering breads, snacks, cookies, and flours with enhanced protein content.
• Keto Smart
• Gluten Smart
• DiabeSmart

Products and services

• Lo Foods Ultra Lo Carb Keto Atta Ultra low-carb, high-protein Indian flour (atta) made from seed flour and almonds, designed for consumers following ketogenic, paleo, Atkins, or vegan diets who want soft rotis with minimal net carbs and high protein.
• Lo Carb High Protein Flour Low-carb, high-protein flour made with seed flour and ground nuts, formulated for consumers pursuing high-protein diets with reduced carbohydrates.
• Protein Chef Sharbati Atta High-protein wheat flour made from MP Sharbati wheat with 50% more protein than standard atta, targeted at everyday Indian cooking for protein-conscious consumers.
• Protein Chef Double Protein Brown Bread Zero-maida high-protein brown bread delivering 6.3g protein and 3.5g fiber per slice, made with MP Sharbati Atta, superfoods, seeds, and nuts for daily protein intake without dietary disruption.
• Protein Chef 5 Superfoods Multigrain Bread Zero-maida multigrain bread enriched with five superfoods (flax, peanuts, sesame, oats, soy) and MP Sharbati Atta, providing high protein and high fiber per slice for everyday nutrition.
• Protein Chef High Protein Burger Bun High-protein burger buns with 23g protein per 100g and 43% fewer carbs than conventional buns, suited for fitness-focused consumers making burgers at home.
• Protein Chef High Protein Pav Bun High-protein pav buns delivering 28g protein per 100g for traditional Indian street-food use cases (pav bhaji, vada pav) with no maida or palm oil.
• Protein Chef High Protein Rusk Zero-maida, high-protein wheat rusk with 50% more protein than conventional rusks, available in Elaichi Toast flavor for tea-time consumption.
• Lo! Foods Keto Almond Cookies Keto almond cookies with 1g net carb per cookie, made from seed flours and almonds, suitable for keto, paleo, Atkins, and vegan diets as a low-carb sweet snack.
• Keto Snacks Combo Combo pack of six keto snack varieties (Murukku, South Indian Mixture, Coconut Cookies, Jeera Cookies, Almond Cookies, Bhujia) for consumers seeking a range of low-carb Indian snacking options.
• Keto Murukku Low-carb murukku snack with about 2.5g net carbs per serving, made with seed flour and free of maida and palm oil, for keto and weight-management consumers craving traditional Indian snacks.
• South Indian Mixture Keto Namkeen Low-carb South Indian mixture namkeen with only 4.7g carbs per serving, made from a superfood seeds formulation and tested for ketosis maintenance.
• Protein Chef Baked Bikaneri Bhujia Baked (not fried) Bikaneri-style bhujia snack with authentic flavor, formulated without palm oil for a cleaner Indian namkeen option.
• Protein Chef Baked Coated Peanuts Baked, masala-coated roasted peanuts delivering 20g protein per pack and free of palm oil, positioned as a protein-rich everyday Indian snack.
• Protein Chef Madras Mixture Namkeen Madras mixture-style namkeen with 10g protein per serving, targeted at consumers seeking traditional flavors with enhanced protein content.
• Protein Chef High Protein Oats Chocolate Chip Cookies Gluten-free, high-protein chocolate chip cookies made with oats, combining a sweet snack format with high protein and gluten-free positioning.
• Keto Dark Chocolate Bar Sugar-free dark chocolate bar formulated for ketogenic and low-carb diets as a permissible chocolate indulgence.
• Sugar Free Dark Chocolate Bar (Almond Delight) Sugar-free dark chocolate bar with almond flavor, positioned under the Sugar Free sub-brand for health-conscious and diabetic consumers.
• Sugar Free Dark Chocolate Bar (Hazelnut Heaven) Sugar-free dark chocolate bar with hazelnut flavor under the Sugar Free sub-brand for consumers avoiding added sugar.
• Sugar Free Milk Chocolate Bar Premium sugar-free milk chocolate bar with a silky texture, offered under the Sugar Free sub-brand as a no-added-sugar alternative to milk chocolate.
• Gluten Free Multi Millet Atta Gluten-free multi-millet flour blend made with jowar, ragi, and millet, designed for consumers with celiac disease, gluten sensitivity, or those reducing gluten intake.
• Gluten Free Butter Millet Cookies Gluten-free butter cookies made with millet flour under the Gluten Smart sub-brand for celiac and gluten-sensitive consumers.
• Gluten Free Cashew Millet Cookies Gluten-free cookies made with jowar, millet flour, cashews, and pistachios under the Gluten Smart sub-brand for premium gluten-free snacking.
• Gluten Free Ragi Chips Gluten-free chips made with ragi (finger millet) flour under the Gluten Smart sub-brand.
• Gluten Free Cream & Onion Puffs Gluten-free, high-protein cream and onion flavored puffs under the Gluten Smart sub-brand.
• Gluten Free Ragi Oat Cookies Sugar-free and gluten-free cookies made with ragi and oats under the Gluten Smart sub-brand.
• Keto Meal Subscription Plan Subscription meal plan delivering freshly prepared keto lunch and dinner meals (16-18g net carbs each) designed to keep daily carb intake under 35g for ketosis, with 7/14/28-day plans in Veg/Non-Veg options.
• Diabetes Care Meal Subscription Plan DiabeSmart subscription meal plan delivering low-carb, sugar-free meals (15g fiber per meal) reported to produce 50-70% lower sugar spikes and reduce HbA1c over three months, with Veg/Egg/Non-Veg options and 7/14/28-day durations.
• Muscle Gain 50gm Protein Meal Subscription Plan Subscription meal plan delivering 50g protein per meal for muscle gain, available in Veg, Egg, and Non-Veg options across lunch and dinner slots for 7-28 day plans.
• Weight Loss Low Calorie Meal Subscription Low-calorie, portion-controlled meal subscription designed for weight loss, delivered fresh through the Lo! Cloud Kitchen network.

Quantifiable outcome

• Fourfold growth in Protein Chef brand
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Eat Better: Indian millet- and seed-based snack brand targeting diabetic- and health-conscious consumers. Highly comparable to Lo! Foods' Gluten Smart and DiabeSmart positioning on functional, low-glycemic staples.
• Plix: Plant-based wellness and functional nutrition brand offering protein, beauty, and gut-health products. Comparable as a D2C Indian functional-food brand leveraging proprietary formulations and similar distribution channels.
• The Whole Truth Foods: Clean-label Indian food brand across snacks, protein bars, and breakfast items. Overlaps with Lo! Foods in health-conscious positioning, D2C-first distribution, and modern trade/quick-commerce listings.
• True Elements: Indian healthy-snack and breakfast brand (muesli, granola, seeds) sold through Amazon, Flipkart, and own D2C. Directly competes in the better-for-you breakfast/snack aisle adjacent to Lo! Foods' breads and namkeens.
• Oziva: Plant-based nutrition brand (protein, meal replacements, hair/skin) sold D2C and via marketplaces in India. Closely comparable D2C motion and functional-food positioning, with overlap in meal-replacement meal subscriptions.
• Wellbeing Nutrition: D2C Indian nutrition brand offering functional foods, supplements, and beverages. Comparable as a multi-vertical functional-food/wellness brand with strong online and offline distribution.
• Yoga Bar: India-based better-for-you snack and protein bar brand selling through quick-commerce, marketplaces, and own D2C. Directly comparable to Protein Chef's positioning on high-protein, clean-label everyday foods.

Emerging players

• Bold Care: Indian functional-food and personal-care brand selling through quick-commerce and D2C. Comparable in distribution strategy and health-focused consumer targeting, though focused on men's wellness categories.
• Country Delight: Indian farm-to-door delivery brand (dairy, bakery, healthy foods). Comparable in the direct-delivery/D2C food model and quick-commerce adjacency, though focused on staples rather than functional specialty foods.

Broad incumbents

• Kapiva: Larger Indian Ayurvedic wellness and functional-food brand. Comparable as a multi-category health brand, though positioned more on Ayurveda than Lo! Foods' keto/protein focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@proteinchefindia
• LinkedInlinkedin.com/company/lofoods
• Instagraminstagram.com/proteinchef.fit
• Xx.com/lofoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lo! Foods