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COGMAP LTD

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uuid02loeux

Namestring
COGMAP LTD
Legal namestring
Cogmap Limited
Websiteurl
cogmap.ai
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
cognitive assessment software, talent analytics platform, team performance optimization, neuroscience-based hiring, burnout detection software
Industry2 codes
PRIMARYBPACAMAB
Cognitive Ability & General Intelligence Testing
Business & Public Services/HR, Staffing & Recruitment Services/Talent Assessment, Testing & Psychometrics
SECONDARYEDAFADAM
Skills Assessment & Talent/Employability Testing Platforms
Education/Education Technology (EdTech) & Digital Learning/Assessment, Testing, Proctoring & Credentialing Platforms
NAICS code1 code
  • Marketing Research and Public Opinion Polling54191
SIC code1 code
  • Services-Testing Laboratories8734
Product category
Cognitive Assessment Software
GTM motion4 records

Each record includes

Type, Description, Source

Revenue model1 record
1Enterprise Cognitive Assessment Platform
TypeSubscription Recurring
Description

B2B SaaS platform providing cognitive assessment and insight tools to organizations. Revenue likely derived from per-seat or subscription-based licensing to enterprise clients for talent assessment, team analytics, and cognitive wellness monitoring.

cogmap.ai
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 5 records shown
1cogEdge
Description

Identifies talent that mirrors the cognitive traits of top performers.

cogmap.ai
+4 more records
Core offering1 text field

CogMap sells a B2B cognitive assessment and insight platform that measures real-time brain function through gamified assessments to support hiring, team design, leadership development, cognitive readiness, and mental wellbeing monitoring. The platform bundles a measurement engine (cogLab), an analytics dashboard (cogDash), and three context-specific offerings: cogEdge for hiring and team composition, cogWell for burnout and fatigue detection, and cogFit for elite sport and safety-critical cognitive readiness tracking.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Most teams see results within days
+2 more records
Product overview1 text field

CogMap is a cognitive insight platform offering a suite of products designed for different performance contexts. The core platform consists of cogLab (interactive measurement platform with gamified cognitive assessment modules) and cogDash (analytics dashboard for visualisation and benchmarking). Three specialised products build on this platform: cogEdge for talent identification and hiring, cogWell for mental wellbeing monitoring and burnout detection, and cogFit for cognitive readiness tracking in elite sport and safety-critical roles.

Product and service5 records
1cogEdge
CategoryCognitive Talent Assessment
Description

Identifies talent that mirrors the cognitive traits of a customer's top performers, enabling data-driven hiring and team design decisions for organisations and elite sports teams.

2cogWell
CategoryCognitive Wellbeing Monitoring
Description

Monitors employee mental wellbeing and detects early signs of burnout, fatigue, and cognitive overload through gamified cognitive assessments.

3cogFit
CategoryCognitive Readiness Tracking
Description

Tracks day-to-day cognitive readiness to support sharp thinking in elite sport and safety-critical roles over time.

4cogLab 1.3
CategoryCognitive Assessment Engine
Description

Interactive measurement platform with gamified modules designed to assess cognitive abilities (sustained attention, impulse control, memory agility, risk processing, decision-making under pressure) in an engaging 12-20 minute session via secure browser link.

5cogDash 1.3
CategoryCognitive Analytics Dashboard
Description

Insight dashboard providing visualisation tools for talent mapping, team analytics, and benchmarking, generating cognitive maps that show team alignment, diversity, and gaps.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1Premier League Clubs
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Collaboration with Premier League football clubs for cognitive benchmarking research. Dr Javid Farahani's PhD research at UCL explored decision-making in elite athletes, leading to collaboration with Premier League clubs and national governing bodies.

2National Governing Bodies
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership with national sports governing bodies for applied cognitive assessment in elite sport performance contexts.

cogmap.ai
3UCL (University College London)
Strategic tierCoreTypeTechnology or Integration
Description

Foundational research partnership with UCL. Dr Javid Farahani's PhD from UCL on decision-making in elite athletes. Prof Vincent Walsh is Professor of Human Brain Research at UCL. Dr Gabija Toleikyte completed doctorate at UCL. Company built on peer-reviewed neuroscience research from UCL.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Hogan Assessments
TypeBroad incumbent
Description

Hogan Assessments is a long-established provider of personality, cognitive and leadership assessments. It is a broad incumbent competitor in psychometric and cognitive assessment for hiring and leadership development.

2TestGorilla
TypeEmerging player
Description

TestGorilla is a fast-growing pre-hire skills and cognitive testing platform aimed at making assessments accessible to non-enterprise employers. It represents an emerging, more accessible alternative to traditional cognitive assessment vendors including CogMap.

3Catapult Sports
TypeOthers
Description

Catapult Sports provides athlete performance tracking technology used by elite sport teams. It is adjacent to CogMap's elite sports work with Manchester City, FC Bayern and West Ham, sharing the same end-customer category though focused on physical rather than cognitive performance.

4Cognisess
TypeDirect peer
Description

Cognisess offers a cognitive and behavioral assessment platform used for hiring, team development and workforce analytics. It competes head-to-head with CogMap in neuroscience-driven people decisions.

5Pymetrics
TypeDirect peer
Description

Pymetrics (now operating under Harver) sells neuroscience-based gameified cognitive and behavioral assessments for hiring and talent decisions. It is the closest direct competitor to CogMap's cogEdge product in the enterprise HR market.

6Eightfold AI
TypeBroad incumbent
Description

Eightfold AI provides a broad talent intelligence platform incorporating skills inference and assessment. While not neuroscience-focused, it competes with CogMap for enterprise HR budget tied to hiring and workforce decisions.

7Arctic Shores
TypeDirect peer
Description

Arctic Shores provides game-based cognitive and personality assessments for recruitment and development. It overlaps directly with CogMap's gamified cognitive measurement approach for hiring and talent decisions.

8Orreco
TypeOthers
Description

Orreco applies data science and biomarker analytics to elite athlete performance and recovery. It is an adjacent ecosystem participant in the elite sport performance category where CogMap's cogFit product is sold.

9iCIMS
TypeBroad incumbent
Description

iCIMS is a large established talent acquisition platform that increasingly bundles assessment and candidate evaluation tools. It competes with CogMap indirectly by capturing enterprise hiring workflow budget.

10SHL (Gartner)
TypeBroad incumbent
Description

SHL, now part of Gartner, is one of the largest established talent assessment and psychometric testing providers. It is a broad incumbent in the same cognitive/personality assessment category as CogMap, with deeper enterprise reach and broader product portfolio.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers12 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

COGMAP LTD

Cognitive Assessment Softwarecogmap.ai

COGMAP LTD firmographics

Firmographics
Name
COGMAP LTD
Legal name
Cogmap Limited
Website
https://cogmap.ai
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

COGMAP LTD industry classification

Industry
Product category
Cognitive Assessment Software
NAICS
Marketing Research and Public Opinion Polling (54191)
SIC
Services-Testing Laboratories (8734)
akta.pro industry
PRIMARYBPACAMAB
Cognitive Ability & General Intelligence Testing
Business & Public Services/HR, Staffing & Recruitment Services/Talent Assessment, Testing & Psychometrics
SECONDARYEDAFADAM
Skills Assessment & Talent/Employability Testing Platforms
Education/Education Technology (EdTech) & Digital Learning/Assessment, Testing, Proctoring & Credentialing Platforms

Keywords

  • Cognitive assessment software
  • Talent analytics platform
  • Team performance optimization
  • Neuroscience-based hiring
  • Burnout detection software

Where COGMAP LTD is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

COGMAP LTD business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Enterprise Cognitive Assessment Platform: B2B SaaS platform providing cognitive assessment and insight tools to organizations. Revenue likely derived from per-seat or subscription-based licensing to enterprise clients for talent assessment, team analytics, and cognitive wellness monitoring.

Go-to-market motion4 records

Distribution channels2 records

Marketing channels6 records

COGMAP LTD product offering

Product offering

Core offering

CogMap sells a B2B cognitive assessment and insight platform that measures real-time brain function through gamified assessments to support hiring, team design, leadership development, cognitive readiness, and mental wellbeing monitoring. The platform bundles a measurement engine (cogLab), an analytics dashboard (cogDash), and three context-specific offerings: cogEdge for hiring and team composition, cogWell for burnout and fatigue detection, and cogFit for elite sport and safety-critical cognitive readiness tracking.

Product overview

CogMap is a cognitive insight platform offering a suite of products designed for different performance contexts. The core platform consists of cogLab (interactive measurement platform with gamified cognitive assessment modules) and cogDash (analytics dashboard for visualisation and benchmarking). Three specialised products build on this platform: cogEdge for talent identification and hiring, cogWell for mental wellbeing monitoring and burnout detection, and cogFit for cognitive readiness tracking in elite sport and safety-critical roles.

Differentiator

Problem solved

Functional benefit

Brands

  • cogEdge: Identifies talent that mirrors the cognitive traits of top performers.
  • cogWell
  • cogFit
  • cogLab
  • cogDash

Products and services

  • cogEdge Identifies talent that mirrors the cognitive traits of a customer's top performers, enabling data-driven hiring and team design decisions for organisations and elite sports teams.
  • cogWell Monitors employee mental wellbeing and detects early signs of burnout, fatigue, and cognitive overload through gamified cognitive assessments.
  • cogFit Tracks day-to-day cognitive readiness to support sharp thinking in elite sport and safety-critical roles over time.
  • cogLab 1.3 Interactive measurement platform with gamified modules designed to assess cognitive abilities (sustained attention, impulse control, memory agility, risk processing, decision-making under pressure) in an engaging 12-20 minute session via secure browser link.
  • cogDash 1.3 Insight dashboard providing visualisation tools for talent mapping, team analytics, and benchmarking, generating cognitive maps that show team alignment, diversity, and gaps.

Quantifiable outcome

  • Most teams see results within days
  • +2 more outcomes

Companies that use COGMAP LTD

Customer profile

Named customers12 records

Segments3 records

Ideal customer profiles3 records

COGMAP LTD technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

COGMAP LTD partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • Premier League ClubscoreStrategic or Co-development PartnerCollaboration with Premier League football clubs for cognitive benchmarking research. Dr Javid Farahani's PhD research at UCL explored decision-making in elite athletes, leading to collaboration with Premier League clubs and national governing bodies.
  • National Governing BodiescoreStrategic or Co-development PartnerPartnership with national sports governing bodies for applied cognitive assessment in elite sport performance contexts.
  • UCL (University College London)coreTechnology or IntegrationFoundational research partnership with UCL. Dr Javid Farahani's PhD from UCL on decision-making in elite athletes. Prof Vincent Walsh is Professor of Human Brain Research at UCL. Dr Gabija Toleikyte completed doctorate at UCL. Company built on peer-reviewed neuroscience research from UCL.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

COGMAP LTD competitors and assessment

Company assessment

Broad incumbents

  • Hogan Assessments: Hogan Assessments is a long-established provider of personality, cognitive and leadership assessments. It is a broad incumbent competitor in psychometric and cognitive assessment for hiring and leadership development.
  • Eightfold AI: Eightfold AI provides a broad talent intelligence platform incorporating skills inference and assessment. While not neuroscience-focused, it competes with CogMap for enterprise HR budget tied to hiring and workforce decisions.
  • iCIMS: iCIMS is a large established talent acquisition platform that increasingly bundles assessment and candidate evaluation tools. It competes with CogMap indirectly by capturing enterprise hiring workflow budget.
  • SHL (Gartner): SHL, now part of Gartner, is one of the largest established talent assessment and psychometric testing providers. It is a broad incumbent in the same cognitive/personality assessment category as CogMap, with deeper enterprise reach and broader product portfolio.

Emerging players

  • TestGorilla: TestGorilla is a fast-growing pre-hire skills and cognitive testing platform aimed at making assessments accessible to non-enterprise employers. It represents an emerging, more accessible alternative to traditional cognitive assessment vendors including CogMap.

Others

  • Catapult Sports: Catapult Sports provides athlete performance tracking technology used by elite sport teams. It is adjacent to CogMap's elite sports work with Manchester City, FC Bayern and West Ham, sharing the same end-customer category though focused on physical rather than cognitive performance.
  • Orreco: Orreco applies data science and biomarker analytics to elite athlete performance and recovery. It is an adjacent ecosystem participant in the elite sport performance category where CogMap's cogFit product is sold.

Direct peers

  • Cognisess: Cognisess offers a cognitive and behavioral assessment platform used for hiring, team development and workforce analytics. It competes head-to-head with CogMap in neuroscience-driven people decisions.
  • Pymetrics: Pymetrics (now operating under Harver) sells neuroscience-based gameified cognitive and behavioral assessments for hiring and talent decisions. It is the closest direct competitor to CogMap's cogEdge product in the enterprise HR market.
  • Arctic Shores: Arctic Shores provides game-based cognitive and personality assessments for recruitment and development. It overlaps directly with CogMap's gamified cognitive measurement approach for hiring and talent decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

COGMAP LTD social profiles

Digital presence

COGMAP LTD financial estimates

Financial estimate

Revenue estimate

Valuation estimate

COGMAP LTD leadership team

Management profile

Number of profiles

Profiles7 records

COGMAP LTD funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

COGMAP LTD M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COGMAP LTD

What does COGMAP LTD do?

CogMap sells a B2B cognitive assessment and insight platform that measures real-time brain function through gamified assessments to support hiring, team design, leadership development, cognitive readiness, and mental wellbeing monitoring. The platform bundles a measurement engine (cogLab), an analytics dashboard (cogDash), and three context-specific offerings: cogEdge for hiring and team composition, cogWell for burnout and fatigue detection, and cogFit for elite sport and safety-critical cognitive readiness tracking.

Is COGMAP LTD a public or private company?

COGMAP LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was COGMAP LTD founded?

COGMAP LTD was founded in -1. It employs 11 to 50 people.

Where is COGMAP LTD based?

COGMAP LTD is headquartered in London, United Kingdom, in the Europe region.

How does COGMAP LTD make money?

One revenue line is on record: enterprise Cognitive Assessment Platform.

Who are COGMAP LTD's main competitors?

Broad incumbents on record are Hogan Assessments, Eightfold AI, iCIMS and SHL (Gartner). TestGorilla is listed as an emerging player. Others are Catapult Sports and Orreco. Direct peers are Cognisess, Pymetrics and Arctic Shores.

Does COGMAP LTD have an API?

No public API is recorded for COGMAP LTD.

What industry is COGMAP LTD in?

COGMAP LTD's product category is Cognitive Assessment Software. Its primary akta.pro industry code is BPACAMAB, Cognitive Ability & General Intelligence Testing, with a secondary code of EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms. Its NAICS code is 54191 and its SIC code is 8734.

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