Toegiftnl, een goed doel in je testament

What Toegiftnl, een goed doel in je testament does

Toegift.nl is a Dutch nonprofit intermediary platform operated by Stichting Diensten Goede Doelen Nederland, headquartered in Amsterdam. The platform informs and inspires Dutch residents to include charitable organizations in their wills, aggregating over 100 CBF-recognized charities across verticals including health, environment, animal welfare, international aid, and social welfare. Its core offering is a web-based directory combined with educational content — an infographic guide (Infogids), a step-by-step testament preparation journey, and an interactive Testament Checklist tool — supported by a partnership with TestamentTest.nl that adds a free online assessment for will readiness.

The platform is built as a content-led, self-service consumer website with no public API, no mobile app, and no disclosed AI components. Distribution runs entirely through digital channels: organic website content, Facebook, LinkedIn, a quarterly email newsletter, and testimonial-driven storytelling. The value proposition rests on three pillars: aggregation of verified ANBI/CBF-certified charities (ensuring tax-exempt inheritance treatment for bequests), free educational guidance that lowers the friction of estate planning, and curation that helps donors select causes aligned with their values.

The business model is structured as a nonprofit stichting with revenue generated through affiliate/referral-style fees paid by the featured charities, while all services for end users are provided free of charge. The organization operates with a small team (1–10 employees), serves the Netherlands exclusively, and has no disclosed funding rounds, investors, or acquisitions.

Name

Toegiftnl, een goed doel in je testament

Legal name

Stichting Diensten Goede Doelen Nederland

Website

https://toegift.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Toegift.nl is a Dutch nonprofit platform, operated by Stichting Diensten Goede Doelen Nederland, that aggregates 100+ CBF-recognized charities and offers free educational tools to help Dutch residents include charitable organizations in their wills.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Charity Partnership Fees: Charitable organizations pay to be featured on the Toegift platform, which showcases over 100 CBF-recognized Dutch charities. The platform operates as a not-for-profit initiative under Stichting Diensten Goede Doelen Nederland.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Toegift.nl is a free online platform that helps individuals in the Netherlands include charitable gifts (legaten/nalatenschappen) in their wills by connecting them with over 100 CBF-recognized charitable organizations. The platform provides educational resources including an Infogids (Info Guide), a TestamentChecklist tool, and a TestamentTest self-assessment, all designed to make charitable estate planning accessible to Dutch consumers.

Product overview

Toegift.nl is a consumer-facing digital platform operated by Stichting Diensten Goede Doelen Nederland. The core product is the Toegift.nl platform, which serves as an intermediary connecting individuals who wish to leave bequests (nalatenschappen) to charitable organizations. The platform aggregates over 100 CBF-recognized charities across various causes including health, environment, animal welfare, international aid, and social welfare. Supporting products include the free Infogids (info guide), the Testament Checklist tool for preparing notary conversations, and the TestamentTest for assessing will needs. The offering is a single unified platform with informational tools, not a modular SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Toegift.nl Online Charity Directory Platform A free online directory platform that aggregates over 100 CBF-recognized Dutch charitable organizations, enabling individual Dutch consumers to browse, compare, and select charities to include as beneficiaries in their wills. Designed for self-directed testators seeking a trusted, neutral starting point for charitable estate planning.
• Infogids (Info Guide) A free downloadable educational guide that explains the Dutch process of leaving a charitable bequest in a will, including legal formalities, terminology, and practical considerations. Targeted at Dutch individuals who are beginning to think about charitable estate planning.
• TestamentChecklist A free self-service checklist tool that walks Dutch testators through the key steps and considerations for creating a valid will that includes a charitable component. Designed to reduce errors and uncertainty for individuals preparing their own testament.
• TestamentTest A free interactive self-assessment tool that helps Dutch consumers evaluate their readiness to draft a will and identify whether a charitable bequest aligns with their estate planning goals. Aimed at first-time testators exploring legacy giving.

Quantifiable outcome

• Charitable organizations with ANBI status pay no inheritance tax on bequests, meaning 100% of the bequest goes to the chosen cause

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

31 partnerships are on record, tiered core and minor.

• 100WEEKScoreStrategic or Co-development PartnerCharity featured on the Toegift platform, offering legacy giving opportunities to supporters. Focuses on providing sustainable income to women in poverty for 100 weeks.
• Adopteer Regenwoud (Adopt a Rainforest)coreStrategic or Co-development PartnerEnvironmental charity focused on rainforest conservation, available for legacy bequests through the Toegift platform.
• AidsfondscoreStrategic or Co-development PartnerHealth charity fighting AIDS, featured on the Toegift platform for legacy giving.
• Alzheimer NederlandcoreStrategic or Co-development PartnerCharity focused on Alzheimer's disease research and support, accepting legacy bequests.
• Amnesty International NederlandcoreStrategic or Co-development PartnerHuman rights organization with dedicated legacy giving program through Toegift platform.
• Amref Health AfricacoreStrategic or Co-development PartnerAfrican health organization accepting legacy support for healthcare programs.
• Artsen zonder Grenzen (Doctors Without Borders)coreStrategic or Co-development PartnerInternational medical humanitarian organization accepting legacy bequests.
• Bartiméus FondscoreStrategic or Co-development PartnerCharity for visually impaired people, accepting legacy support.
• Dierenbescherming (Animal Protection Netherlands)coreStrategic or Co-development PartnerMajor Dutch animal welfare organization featured on Toegift for legacy giving.
• Hartstichting (Dutch Heart Foundation)coreStrategic or Co-development PartnerLeading heart health charity accepting legacy bequests for research.
• Het Nederlandse Rode Kruis (Netherlands Red Cross)coreStrategic or Co-development PartnerMajor humanitarian organization accepting legacy support for disaster relief and healthcare.
• KNCV TuberculosefondscoreStrategic or Co-development PartnerTuberculosis foundation accepting legacy support for TB research and programs.
• Koninklijke Nederlandse Redding Maatschappij (KNRM)coreStrategic or Co-development PartnerRoyal Netherlands Sea Rescue Institution accepting legacy bequests for rescue operations.
• Make-A-Wish NederlandcoreStrategic or Co-development PartnerCharity granting wishes to seriously ill children, accepting legacy support.
• NatuurmonumentencoreStrategic or Co-development PartnerNature conservation organization with 968,000 members, accepting legacy bequests for land preservation.
• Nederlandse Brandwonden Stichting (Dutch Burns Foundation)coreStrategic or Co-development PartnerCharity focused on burn prevention and treatment, accepting legacy support.
• Oranje FondscoreStrategic or Co-development PartnerSocial fund supporting community initiatives, accepting legacy bequests.
• Oxfam NovibcoreStrategic or Co-development PartnerInternational development organization accepting legacy support for poverty alleviation.
• PAXcoreStrategic or Co-development PartnerDutch peace organization accepting legacy support for peacebuilding efforts.
• Plan InternationalcoreStrategic or Co-development PartnerChildren's rights organization with focus on girls' equality, accepting legacy bequests.
• Prinses Beatrix SpierfondscoreStrategic or Co-development PartnerMuscle disease foundation accepting legacy support for scientific research.
• Save the Children NederlandcoreStrategic or Co-development PartnerWorld's largest independent children's rights organization, accepting legacy support.
• SOS KinderdorpencoreStrategic or Co-development PartnerOrganization providing family-based care for children, accepting legacy bequests.
• Stichting Vluchteling (Refugee Foundation)coreStrategic or Co-development PartnerEmergency aid organization for refugees, accepting legacy support.
• UNICEF NederlandcoreStrategic or Co-development PartnerUNICEF Netherlands chapter, accepting legacy support for children's rights worldwide.
• VluchtelingenWerk Nederland (Dutch Council for Refugees)coreStrategic or Co-development PartnerOrganization helping refugees build new lives in the Netherlands, accepting legacy support.
• War ChildcoreStrategic or Co-development PartnerOrganization providing mental health support to children in conflict zones, accepting legacy bequests.
• World Vision NederlandcoreStrategic or Co-development PartnerChristian organization advocating for vulnerable children globally, accepting legacy support.
• TestamentTest.nlminorStrategic or Co-development PartnerPartner organization providing free online testament assessment tool integrated with Toegift's services.
• Greenpeace NederlandcoreStrategic or Co-development PartnerEnvironmental organization accepting legacy support for environmental campaigns.
• MilieudefensiecoreStrategic or Co-development PartnerEnvironmental organization accepting legacy support for environmental justice.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Geef.nl: Dutch online donation intermediary that connects donors with verified charities for one-time and recurring gifts. Comparable aggregator model serving the same Dutch charity market, though focused on inter vivos donations rather than testamentary bequests.
• FreeWill: US-based online will-making platform that similarly connects users to charitable giving in their estate plans. Operates an analogous content-led, free-for-user model with partner nonprofit relationships—the closest international analogue to Toegift's model.
• Remember A Charity: UK consortium campaign that promotes legacy giving to charities and aggregates member organizations for visibility. Directly comparable mission—aggregating verified charities and educating the public about bequests—though UK-focused rather than Dutch.
• TestamentTest.nl: Dutch online testament self-assessment tool integrated into Toegift's product suite via partnership. Operates in the same estate-planning preparation space and is technically co-distributed within Toegift's funnel.

Broad incumbents

• Nationale Postcode Loterij: Major Dutch charity lottery that raises funds on behalf of dozens of participating good causes. Competes for Dutch charitable donor attention and shares the same partner-charity network, though via recurring gaming income rather than one-time legacy bequests.
• Stichting Collectieve Propaganda Nederlandse Goede Doelen (SPN): Dutch umbrella organization coordinating collective charity PR and fundraising campaigns across member good causes. Operates in the same Dutch charitable-promotion ecosystem as Toegift with broader campaign-style reach rather than Toegift's estate-planning niche.
• JustGiving: Large international online fundraising platform connecting donors to charities across many geographies. Comparable as an established digital intermediary for charitable giving intent, though broader in scope and global rather than legacy-specific.
• VriendenLoterij: Dutch charity lottery operated by the Nationale Sporttotalisator, supporting dozens of Dutch charities with participant-driven fundraising. Comparable as a Dutch incumbent aggregator of charitable giving intent, though focused on subscription gaming rather than bequests.

Others

• Centraal Bureau Fondsenwerving (CBF): Dutch regulator that issues the CBF Erkend Goed Doel certification used to validate all charities on Toegift's platform. Functions as an enabling ecosystem party whose certification standard underpins Toegift's curated-directory value proposition.
• Giving What You Can: International philanthropic advocacy organization that encourages members to pledge a portion of income or wealth to effective charities. Adjacent in mission (educating donors about high-impact giving) but uses a pledge model rather than a bequest-facilitation platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ToegiftNL
• LinkedInlinkedin.com/company/toegift

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toegiftnl, een goed doel in je testament