abacaxi
abacaxi is a Brooklyn-based, founder-led DTC fashion brand founded in 2017 by Sheena Sood, designing limited-edition apparel, accessories, jewelry, and fragrance using handcraft techniques and regeneratively-grown organic cotton sourced from artisan partners in India, Peru, and Mexico, sold exclusively through its Shopify storefront to global individual consumers.
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What abacaxi does
abacaxi is a Brooklyn-based, privately held fashion brand founded in 2017 by Indian-American designer Sheena Sood. The company designs and sells limited-edition apparel, accessories, jewelry, and a signature fragrance (Tropic of Sheena Eau de Parfum) under a single direct-to-consumer Shopify storefront (abacaxi-nyc.com), with no physical retail, wholesale, or third-party marketplace distribution. Customers are individual consumers — primarily women — who value handcrafted, culturally-rooted clothing with bold color palettes and sustainable sourcing. The target segment is a single horizontal persona: fashion-conscious buyers seeking artisan-made, limited-edition pieces over mass-produced fast fashion.
The brand's core technology and IP are craft-based rather than digital. abacaxi operates a vertically integrated farm-to-closet program with Oshadi Collective in Erode, Tamil Nadu (India), spanning regenerative organic cotton farming, ginning, spinning, natural plant dyeing, and custom handloom weaving in nearby Chennimalai. Additional production partnerships include New Delhi (schiffli eyelet embroidery, garment assembly), a woman-owned factory in Lima, Peru (knit and crochet in native tangüis cotton and alpaca), and artisan communities in Oaxaca, Mexico (natural dyeing with cochineal/indigo and basket-weaving via Hacer Común). Proprietary technique combinations — mirror-work on knits, mashru silk-cotton weaving, ikat resist-dyeing, and plant-dyed shibori — distinguish the product line.
Revenue is generated entirely through one-time, fixed-price DTC sales, with items priced from approximately $50 (accessories) to $695 (premium outerwear/sets). Distribution is global via checkout-calculated international shipping, with free US shipping over $200. The customer acquisition model is content-led: Instagram (@abacaxinyc), email newsletter with a 10% first-order incentive, and seasonal runway/lookbook releases that double as editorial content. The brand has not raised external funding and operates as a bootstrapped, founder-led entity.
abacaxi firmographics
Firmographics- Name
- abacaxi
- Legal name
- abacaxi LLC
- Website
- https://abacaxi-nyc.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- abacaxi is a Brooklyn-based, founder-led DTC fashion brand founded in 2017 by Sheena Sood, designing limited-edition apparel, accessories, jewelry, and fragrance using handcraft techniques and regeneratively-grown organic cotton sourced from artisan partners in India, Peru, and Mexico, sold exclusively through its Shopify storefront to global individual consumers.
- Ownership category
- akta.pro rank
abacaxi industry classification
Industry- Product category
- Designer Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Premium & Contemporary Apparel Brands (CRAAAAAB)
- akta.pro secondary industry
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)
Keywords
Where abacaxi is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
abacaxi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct E-commerce Retail: The brand sells its entire product range — clothing, accessories, jewelry, and fragrance — exclusively through its Shopify-hosted e-commerce storefront (abacaxi-nyc.com). All sales are one-time product purchases with no subscription component. The brand drives traffic through Instagram, email newsletters, and runway show releases.
- Made-to-Order Jewelry: Custom-made jewelry pieces such as the Silver Pearl Body Chain are made-to-order for individual customers, with each piece crafted specifically upon purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price clothing, accessories, jewelry, fragrance |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
abacaxi product offering
Product offeringCore offering
abacaxi designs and sells handcrafted apparel, accessories, jewelry, and fragrance using traditional textile techniques (custom handloom weaving, natural plant dyeing, shisha mirror-work embroidery, Peruvian knitting, Oaxacan basket-weaving, schiffli eyelet embroidery) and regeneratively-grown organic cotton sourced through its Farm to Closet program with Oshadi Collective in Tamil Nadu, India. The Brooklyn-based brand sells exclusively through its own Shopify e-commerce storefront at abacaxi-nyc.com, releasing limited-edition seasonal collections with bold, saturated color palettes and culturally-rooted storytelling.
Product overview
abacaxi is Indian-American designer Sheena Sood's fashion brand offering a diverse portfolio of handcrafted clothing and accessories. The product line spans dresses (Tara Dress, Convertible Tee Dress, Shisha Slip Dress, Krissy Dress, Velvet Turtleneck Midi Dress), tops (Silk Divya Blouse, Malini Blouse, turtlenecks, eyelet tees), bottoms (smocked shorts, convertible pants, churidaar leggings, jogger pants), skirts (maxi skirts, midi skirts, wrap skirts, cargo lehengas), outerwear (quilted kimono jackets, kurta hoodies, crochet pieces), accessories (handwoven bags, crochet hats, fanny packs), and jewelry (pearl necklaces, beaded chokers, earrings). The brand specializes in traditional textile techniques including Custom Weaving/Handloom (organic cotton handwoven in India), Peruvian Knitting & Crochet (tangüis cotton and alpaca from Peru), Tie-Dye/Shibori (Japanese and Indian resist-dye), Mirror-Work/Shisha (mirror embroidery), Natural Dyeing (plant and insect-based dyes), Oaxacan Basket-weaving, Eyelet Embroidery (Schiffli), and Original Print Designs. Collections are released seasonally with names like Circles (SS26), Mystic (SS25), Dinner Party (FW24), Wise Words (SS23), and Moth to a Flame (FW23). The brand also offers a signature fragrance, Tropic of Sheena Eau de Parfum, and a beauty accessory (Stingray Mood-Mix Nail Set). All pieces are made in limited editions with many loving hands from artisan communities worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Jewelry Collection (Collaboration with Elle qui Vit/Sahiba): Handcrafted jewelry line featuring pearls, crystals, and sterling silver pieces, created in collaboration with South Asian jewelry designer Sahiba Pirbhai Fardell.
Products and services
- Dresses Collection
Quantifiable outcome
- 100% regeneratively-grown organic cotton used in the farm to closet program, increasing land biodiversity while providing financial independence to farmers and artisans preserving ancestral traditions.
- +2 more outcomes
Companies that use abacaxi
Customer profileSegments1 record
Ideal customer profiles1 record
abacaxi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
abacaxi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Oshadi CollectivecoreOshadi Collective is a critical strategic partner based in Erode, Tamil Nadu, India. The partnership encompasses the entire farm to closet program: sourcing regeneratively-grown organic cotton seeds, organic farming, harvesting, ginning, spinning, natural plant dyeing, and custom handloom fabric production. Sheena works directly with Oshadi's master weavers in nearby Chennimalai to design custom floor-loom woven fabrics with multi-color plant-dyed yarns and rainbow lurex stripes. This is described as a blueprint partnership for ethical small-business sourcing.
- SVNRcoreSVNR is a cult silks brand that collaborated with abacaxi on naturally dyed silk slip dresses. The dresses feature the SVNR signature silhouette — bias-cut silk charmeuse with adjustable spaghetti straps, deep V-neck, and scoop back — dyed using cochineal and traditional Oaxacan methods by artisan Elsa in Oaxaca, Mexico. Vogue.com named one of these dresses an 'essential.'
- SVNR (Puno Hat Collaboration)minorEach Puno Hat is available with or without hand-beading, and the beaded version is made in collaboration with SVNR. The beaded monochromatic hats incorporate various semi-precious stones, gems, and crystals (citrine, jasper, jade, apatite for Mango; coral, rose quartz, rhodonite, opal for Coral; amethyst, agate, fluorite, jasper for Jamun) in a scattered, unique pattern.
- Nailedbyceegreenz (Cedelia Matthews)minorThe Stingray Mood-Mix Nail Set from the Spring-Summer 2022 runway show was made in collaboration with @nailedbyceegreenz (Cedelia Matthews) in Brooklyn, NY. Cedelia incorporated rhinestones, pearls, and magical surprises into each one-of-a-kind, reusable press-on nail set.
- Elsa (Natural Dye Expert, Oaxaca)coreElsa is a master natural dyer based in Oaxaca, Mexico, who taught Sheena the craft of natural dyeing using cochineal, indigo, and marigold. Sheena and Elsa collaborate on plant-dyed garments including the Rosa Plant-Dyed Turtleneck and Rosa Plant-Dyed Balloon-Sleeve Hoodie, using cochineal and mahogany in a layered multi-step shibori process.
- Gabriel (Natural Dye Expert, Oaxaca)minorGabriel is a natural dye expert based in Oaxaca, Mexico who collaborated with Sheena on the Naturally Dyed Flared Silk Slip Dress using different combinations and dips of cochineal and kasmi (cochinilla) to create unique ombré coloration across five dresses.
- Hacer ComúncoreHacer Común is an inclusive design center and social impact project in the Oaxacan community of Zimatlán, Mexico. It promotes community values and growth by connecting local artisans who work collaboratively to develop everyday objects that revalue tradition. abacaxi's handwoven basket collection (Handwoven Visor, Indigo Blue Mini Basket Bag) is produced in collaboration with Rosario and her family/community artisan team through Hacer Común.
- Ayesha Pirbhai Fardell / SahibacoreSouth Asian jewelry designer Ayesha Pirbhai Fardell (Sahiba) collaborated on the jewelry collection featured in the Mystic SS2025 runway show. Pieces include the Cat's Cradle Pearl Chain, Pink Ladybug Pearl Necklace, Green Daisy Ladybug Pearl Necklace, Pearl Daisy Chain Necklace, Grey Pearl + Orange Necklace, Lucky Lizard Blue Pearl Necklace, Pearl + Flora Necklace, and multiple pearl earring designs. Inspiration centers on nostalgia, travel, improvisation, and natural materials. All pieces have sterling silver clasps and chain closures.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
abacaxi competitors and assessment
Company assessmentDirect peers
- Ace & Jig: Women's apparel brand specializing in handwoven textiles produced in India with distinctive color and pattern work. Directly comparable for custom handloom fabrics, artisan supply chain, and limited-edition DTC model.
- Sabley Sable: Brooklyn-based independent women's apparel brand producing small-batch, handcrafted pieces with natural materials. Comparable for NYC-based artisan DTC model with limited-edition, made-in-small-batches positioning.
- Mara Hoffman: NYC-based designer brand known for sustainable, artisan-influenced women's ready-to-wear with bold prints and craft-driven design. Operates DTC plus select wholesale with comparable price points and an artisan/sustainability narrative.
- Doen: California-based DTC women's brand with romantic, vintage-inspired silhouettes and growing emphasis on responsible sourcing. Comparable for direct-to-consumer model, women's focus, and similar price band ($100-$500).
- Farm Rio: Brazilian women's fashion brand with vibrant, artisan-inspired prints and tropical aesthetic, sold DTC and through select wholesale. Comparable for colorful, culturally-rooted design language and DTC retail focus.
- BODE: NYC-based craft-focused fashion house that builds collections around antique textiles and traditional craft techniques. Comparable for artisanal supply chain, narrative-driven storytelling, and premium contemporary positioning.
- Christy Dawn: California-based DTC women's apparel brand built around sustainable, small-batch production with natural fibers and ethical manufacturing. Highly comparable positioning, pricing band, and direct-to-consumer go-to-market.
- Rachel Comey: NYC-based independent designer known for craft-forward women's apparel with bold color and pattern, sold through DTC and select boutiques. Comparable for NYC-based designer-led DTC model and artisanal aesthetic.
- Silvia Tcherassi: Colombian designer's fashion brand blending Latin American craft traditions with resort and ready-to-wear. Comparable for cross-cultural artisan collaboration, vibrant aesthetic, and premium contemporary positioning.
Broad incumbents
- Eileen Fisher: Established American women's apparel brand with deep commitment to sustainability, organic fibers, and circular fashion (Renew program). A broader incumbent that overlaps on sustainability positioning and women's apparel category but at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
abacaxi social profiles
Digital presenceabacaxi financial estimates
Financial estimateRevenue estimate
Valuation estimate
abacaxi leadership team
Management profileNumber of profiles
Profiles1 record
abacaxi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
abacaxi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about abacaxi
What does abacaxi do?
abacaxi designs and sells handcrafted apparel, accessories, jewelry, and fragrance using traditional textile techniques (custom handloom weaving, natural plant dyeing, shisha mirror-work embroidery, Peruvian knitting, Oaxacan basket-weaving, schiffli eyelet embroidery) and regeneratively-grown organic cotton sourced through its Farm to Closet program with Oshadi Collective in Tamil Nadu, India. The Brooklyn-based brand sells exclusively through its own Shopify e-commerce storefront at abacaxi-nyc.com, releasing limited-edition seasonal collections with bold, saturated color palettes and culturally-rooted storytelling.
Is abacaxi a public or private company?
abacaxi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was abacaxi founded?
abacaxi was founded in 2017. It employs 1 to 10 people.
Where is abacaxi based?
abacaxi is headquartered in Brooklyn, United States, in the North America region.
How does abacaxi make money?
Two revenue lines are on record. Direct E-commerce Retail is the primary driver. The others are made-to-Order Jewelry.
Who are abacaxi's main competitors?
Direct peers on record are Ace & Jig, Sabley Sable, Mara Hoffman, Doen, Farm Rio, BODE, Christy Dawn, Rachel Comey and Silvia Tcherassi. Eileen Fisher is listed as a broad incumbent.
Does abacaxi have an API?
No public API is recorded for abacaxi.
What industry is abacaxi in?
abacaxi's product category is Designer Apparel. Its primary akta.pro industry code is CRAAAAAB, Premium & Contemporary Apparel Brands, with a secondary code of CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands). Its NAICS code is 458 and its SIC code is 5600.