Tmm Group (sensory Marketing & Media)

What Tmm Group (sensory Marketing & Media) does

TMM Group (legally Sensory Marketing & Media SL, trading as TMM The Multisensory Makers) is a Barcelona-based private company that designs and operates multisensory brand experiences for enterprise clients across Western Europe. Its offering combines three coordinated service lines — Visual Experience (LED walls, digital signage, holographic displays), Audio Experience (curated music, soundscapes, audio branding), and Aroma Experience (custom fragrance creation, space aromatization, scent merchandise) — delivered alongside an Interactivity and Synchronization layer (interactive totems, queue management, projection mapping, RFID/NFC triggers) and an Analytics and Data Integration service that connects ERP, social, e-commerce, and weather data to live displays.

The technical core is Experience Manager (ExM), a cloud-native SaaS platform built on the proprietary Waapiti digital-signage engine, which orchestrates video, music, and aroma from a single interface. It supports store-and-forward operation, real-time network monitoring, multi-user roles, and integration with proprietary hardware sub-brands (BeAromic for scent diffusion, SonatSounds for audio) plus third-party SoC displays and media players. The company also operates the SensorySync Experience Center, a Barcelona showroom for client demonstrations.

TMM monetizes through a hybrid model: project-based professional services for design and implementation, recurring SaaS subscriptions for the Experience Manager platform, and hardware sales (screens, players, aromatization machines). Pricing is quote-only, with multi-year enterprise contracts. GTM is direct enterprise field sales targeting large brands and retail chains, evidenced by flagship clients including Benetton (3,000 stores across four countries), Volkswagen (150 dealerships, 600 screens), Alain Afflelou (350+ optical stores), SLS Barcelona, Balfegó, Caprabo, LaLiga, and Nude Project. Operations are run through two wholly-owned Barcelona entities — the parent Sensory Marketing & Media SL and the olfactory-specialist subsidiary BEAROMIC EXPERIENCIAS OLFATIVAS S.L.

Name

Tmm Group (sensory Marketing & Media)

Legal name

Sensory Marketing & Media SL

Website

https://tmm-group.eu

Company type

Private

Operating status

Operating

Short description

TMM Group is a Barcelona-based private company that designs and manages multisensory brand experiences — combining digital signage, audio, and scent — through its proprietary Experience Manager (ExM) SaaS platform, serving enterprise clients across retail, hospitality, automotive, and entertainment in Western Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Multisensory Experience Design & Implementation: End-to-end design and implementation of sensory experiences including visual (LED screens, digital signage), audio (soundscapes, music systems), and aroma (custom fragrances, diffusion systems). Projects are customized per client and location.
2. Experience Manager SaaS Platform: Cloud-based platform subscription for managing and controlling visual, audio, and aroma experiences across distributed networks. Includes support, monitoring, and content management capabilities.
3. Hardware Supply & Installation: Supply and installation of displays, players, aromatization machines, and related hardware for experience implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TMM Group designs, implements, and manages multisensory brand experiences for retail, hospitality, automotive, and entertainment clients by combining visual (LED screens, digital signage, video walls), audio (soundscapes, music systems), and olfactory (custom fragrances, diffusion systems) elements. Their proprietary Experience Manager (ExM) cloud-native SaaS platform, built on Waapiti technology, centralizes control and orchestration of these sensory elements across distributed locations. The company delivers end-to-end services from strategy and design through hardware supply, installation, and ongoing maintenance.

Product overview

TMM The Multisensory Makers operates as a multisensory experience technology company offering an integrated platform-plus-services model. At its core is Experience Manager (ExM), a cloud-native digital signage SaaS powered by the Waapiti platform, which serves as the central orchestration layer managing video, audio, and scent from a single interface. This platform is complemented by six specialized service lines: Visual Experience (LED/video walls, digital signage), Audio Experience (music curation, soundscapes), Aroma Experience (scent branding, diffusion systems), Interactivity and Synchronization (interactive touch solutions, synchronized scenes), Analytics and Data Integration (data ingestion, KPI dashboards, audience measurement), and AI Content Generation. All services are delivered in coordination with the Experience Manager platform, which connects to third-party hardware (displays, aromatization systems like BeAromic, audio players like SonatSounds) and data sources (ERP, social media, e-commerce, weather). The company also operates a physical SensorySync Experience Center in Barcelona for client demonstrations.

Differentiator

Problem solved

Functional benefit

Brands

• Experience Manager (ExM): Cloud-native digital signage SaaS platform built on Waapiti technology for managing and controlling entire spatial experiences including video, music, and aromas.
• Waapiti
• SensorySync
• BeAromic
• SonatSounds

Products and services

• Experience Manager (ExM)
• Visual Experience
• Audio Experience
• Aroma Experience
• Interactivity and Synchronization
• Analytics and Data Integration

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PlayNetwork: Audio branding, music programming, and in-store media solutions for retail, hospitality, fitness, and healthcare. Direct competitor to TMM's Audio Experience and SonatSounds offerings.
• Mood Media: Global leader in in-store media combining audio, scent, and digital signage for retail, hospitality, and healthcare. The most direct competitor to TMM's multisensory brand experience offering, operating at significantly larger scale across multiple geographies.
• BrightSign: Digital signage media players and operating system provider. Provides the hardware/OS layer adjacent to TMM's Experience Manager platform, and could be a partner or competitor depending on go-to-market.
• STRATACACHE: Digital signage, sensor technology, and customer engagement platform with a broad retail focus. Competes with TMM across multiple product lines including signage hardware, software, and analytics, with a wider portfolio.
• Air Aroma: Global scent marketing and custom fragrance creation company serving luxury hotels, retail, and entertainment venues. Direct competitor in olfactory branding and bespoke fragrance development.
• Scala: Digital signage software platform (now part of STRATACACHE) serving retail, healthcare, transportation, and quick-service restaurants. Direct competitor to TMM's Experience Manager software layer.
• Broadsign: Leading cloud-based digital signage SaaS platform for retail, hospitality, and out-of-home networks. Direct competitor to TMM's Experience Manager platform on the digital signage software layer.
• Scentair: Major scent marketing and aromatization provider serving retail, hospitality, gaming, and healthcare. Direct competitor to TMM's Aroma Experience service line and BeAromic diffusion technology.
• YCD Multimedia: Digital signage and in-store media solutions for retail, fast food, and financial services. Direct competitor in visual experience and centralized content management.

Regional players

• VisualArt: Sweden-based digital signage provider with multisensory capabilities including scent integration. Comparable regional peer in Europe with overlapping retail and hospitality customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tmm-the-multisensory-makers
• Instagraminstagram.com/tmmgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tmm Group (sensory Marketing & Media)