It's Your Night Entertainment

Name

It's Your Night Entertainment

Legal name

It's Your Night, LLC

Website

https://itsyournight.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wedding and Event Entertainment Services

NAICS

Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACACAI

Party DJ, Music & Audio Services

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

SECONDARYHSACABAM

Reception Planning & Guest Experience (Seating, Favors, Hospitality)

Home & Personal Services/Event & Personal Concierge Services/Wedding Planning & Bridal Services

Keywords

• Wedding DJ services
• Event lighting design
• Photo booth rentals
• Live event music
• Event production services

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. DJ/MC Services: Core revenue stream from wedding DJ and Master of Ceremonies services. Includes ceremony sound system, announcements, and music coordination. Priced based on day of week and services required.
2. Event Lighting: Add-on lighting services including uplighting, pinspot lighting, monogram projection, chandeliers, cafe string lighting, disco ball installs, pattern projection, and dance floor lighting. Can be packaged with DJ bookings for discounts.
3. Photo Booth Rental: Open-air photo booth rental for events, providing immersive guest experience with keepsake prints.
4. Live Music: Live ceremony, cocktail hour, and reception music through the IYN Live division, featuring live singers and musicians.
5. Decor Services: Pipe and drape installation services for venue decoration and transformation.
6. Event Production: Full event production services including AV setup, video projection, and ceremony sound systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

It's Your Night Entertainment provides professional wedding DJ and Master of Ceremonies services across the Dallas/Fort Worth Metroplex, paired with bundled event lighting, open-air photo booth rentals, live music, decor, AV, and full event production. Each booking is supported by personalized consultation, an online client planning portal, and on-site execution by the same team member who handled planning.

Product overview

It's Your Night Entertainment is a Dallas/Fort Worth-based wedding entertainment company offering a comprehensive suite of services centered around professional DJ/MC capabilities as the core product. The company operates as a unified service portfolio where clients can bundle Wedding DJ/MC Services with add-on modules including Event Lighting (with various subtypes like uplighting, pinspots, monogram projection, chandeliers, and dance floor lighting), Photo Booth rental, IYN Live (combining live music with DJ services), Decor services (Pipe + Drape), AV services (Ceremony Sound System and Video Projector/Screen), and Event Production. All clients access the Client Portal tool for online planning and music selection.

Differentiator

Problem solved

Functional benefit

Brands

• IYN Lighting: Wedding and event lighting services including uplighting, pinspot lighting, monogram projection, chandeliers, disco ball installs, cafe/twinkle lighting, rigged installs, pattern projection, hanging Edison bulbs, and dance floor lighting.
• IYN Photobooth
• IYN Live
• IYN Events

Products and services

• Wedding DJ/MC Services Professional wedding DJ and Master of Ceremonies services for wedding receptions in the Dallas/Fort Worth area, including music selection, announcements, crowd management, and reception flow coordination. Priced between $3,650 and $5,450 for most Saturday weddings (averaging around $4,250), with lower pricing for non-Saturday events and a parallel lower-priced DJ division.
• Event Lighting Comprehensive event lighting design and installation services including uplighting, pinspot lighting, monogram projection, chandeliers, disco ball installations, cafe/twinkle lighting, rigged installs, pattern projection, hanging Edison bulbs, and dance floor lighting. Sold standalone or bundled with DJ packages.
• Photo Booth Open-air photo booth rental for weddings and events, providing guests with memorable keepsake prints and an interactive entertainment experience. Operated through the IYN Photobooth division.
• IYN Live (Live Music) Live music services combining live singers and musicians with DJ entertainment for wedding ceremonies, cocktail hours, and receptions, leveraging team members who perform as both DJs and live musicians.
• Pipe and Drape Decor Pipe and drape installation services for venue decoration and ambiance creation at weddings and events.
• Ceremony Sound System Professional audio equipment and sound system setup for wedding ceremonies, including microphones for officiants and sound support for ceremony proceedings.
• Video Projector and Screen AV equipment rental including video projection and screen setup for events, supporting slideshows, video playback, and visual presentations during weddings and special events.
• Event Production Full-scale event production services for weddings and special events, encompassing AV setup, video projection, ceremony sound systems, and overall production coordination.

Quantifiable outcome

• Spring and Fall wedding dates fill up quickly indicating high demand for services
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Handley Wedding DistrictcoreStrategic or Co-development PartnerIYN is a founding member of the Handley Wedding District in East Fort Worth, a collaborative vendor collective including Bliss Bridal Salon, Peyronet Photography, Creme de la Creme Cake Company, Paper Planet, and Justine's Flowers. This district provides couples with multiple wedding vendors in one convenient location, creating a synergistic referral network and coordinated planning experience.
• Night to Shine (Tim Tebow Foundation)minorOthersAnnual pro bono participation since 2016 providing photo booth services for Night to Shine prom night experience for attendees with special needs at Alsbury Baptist Church in Burleson.
• HopeKids Fairy Tale BallminorOthersSince 2017, IYN has DJ'd the Fairy Tale Ball for HopeKids, providing dance party entertainment for children with life-threatening illnesses.
• My Health My Resources of Tarrant County (MHMR)minorOthersAnnual support for MHMR Tarrant County's Opening Doors event, a fundraiser raising over $100,000 to support behavioral health, substance use programs, Early Childhood Services, veterans, and those with intellectual and developmental disabilities.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Others

• Cvent: Enterprise event management platform used by corporate event planners and venues. Comparable as an adjacent/ecosystem participant shaping event planning workflows that IYN's IYN Events division may compete with for corporate bookings.
• Here Comes The Guide: Wedding vendor directory and discovery platform listing venues and vendors across the U.S. Comparable as an adjacent ecosystem participant in wedding vendor discovery alongside The Knot and WeddingWire.
• Eventbrite: Event ticketing and discovery platform serving a wide range of live event organizers. Comparable as an adjacent ecosystem participant influencing how event entertainment services are marketed and booked, though not a direct competitor to wedding DJ services.

Direct peers

• LeForce Entertainment: DFW wedding DJ and event entertainment company with comparable DJ/MC, lighting, and event production offerings. Directly comparable to IYN as a competing local premium wedding entertainment operator.
• DJ Connection: Dallas-based wedding and event DJ company offering DJ/MC, lighting, and photo booth services across DFW. Directly comparable to IYN on geography, service mix, and customer segment (engaged couples in North Texas).

Broad incumbents

• The Knot Worldwide: Operator of The Knot and WeddingWire — the dominant wedding vendor marketplaces that intermediate discovery and reviews for IYN and its peers. Comparable as the broader incumbent shaping how couples find and compare wedding entertainment vendors.
• Encore Global: Large-scale event production and AV services company serving hotels, venues, and corporate event customers. Comparable as a broad incumbent in event entertainment/production that competes for venue-level vendor relationships and corporate adjacent spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iyndfw
• Instagraminstagram.com/itsyournight
• TikToktiktok.com/@itsyournight
• Pinterestpinterest.com/itsyournight
• LinkedInlinkedin.com/company/itsyournight

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about It's Your Night Entertainment