What Holy One does

Holy One is a Dutch private software development firm headquartered in Eersel (near Eindhoven), Netherlands, that builds custom web applications and business software to digitize and automate client processes. The company primarily serves Dutch small and medium businesses, with a secondary focus on mid-market and enterprise clients evidenced by case studies with I-Kook (27 locations), VPS (Veritas Petroleum Services), and F3 Design, alongside logos of ASML and DSV. Its customer base spans diverse verticals including energy auditing, kitchen retail, fuel testing logistics, fire safety equipment, industrial automation, custom steel manufacturing, and semiconductors.\n\nThe company's core technology is a no-code/low-code development platform that uses visual building blocks composed of pre-existing code components, which the company claims enables development 10x faster than traditional methods. On this platform the firm has built a modular suite of standalone web applications covering ERP, CRM, project management, time tracking, ticket/support systems, inventory management, order management, logistics management, planning software, and sales funnel management. Holy One also offers Robotic Process Automation (RPA) services for repetitive digital tasks, software rebuilding services to replace legacy systems, and e-commerce development (Shop, Store & More). Documented integrations include DHL and FedEx APIs for shipping logistics used in the VPS global fuel sample logistics portal.\n\nThe business model is project-based professional services revenue from custom software development, with pricing not publicly disclosed. Go-to-market is consultative and sales-led, emphasizing a single point of contact from consultation through delivery and in-person meetings at the Eersel office. Distribution relies exclusively on direct sales via website forms, phone (0497 234 230), and email ([email protected]), supplemented by content-driven SEO with regional landing pages targeting Dutch geographies such as Brabant, Eindhoven, De Kempen, and Eersel, and explicit keyword positioning against enterprise software vendors AFAS, Exact, Profit, Unit4, and Visma. The firm has 1-10 employees and no disclosed funding, ownership, or revenue figures.

Name

Holy One

Legal name

Holy one

Website

https://holyone.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Holy One is a Dutch private software firm that builds custom web applications and business software using a no-code/low-code platform. It primarily serves Dutch SMBs across diverse industries, with select mid-market and enterprise clients, via consultative direct sales.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (51321)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Low-Code/No-Code Integration Builders (BPAMAOAL)

Keywords

• Custom software development
• No-code low-code platform
• ERP CRM modules
• Robotic process automation
• Legacy software rebuild

Headquarters

HQ city

Eersel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Projects: Project-based custom software development services where Holy One builds tailor-made web applications and systems based on client-specific requirements. They use a blueprint/base approach with reusable components to accelerate development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Holy One builds custom business software for Dutch SMBs and mid-market companies using a proprietary no-code/low-code visual building-block platform. The company delivers bespoke applications, RPA automations, legacy software rebuilds, and modular business products covering ERP, CRM, ticketing, planning, sales funnel, order management, logistics, inventory, project management, time tracking, support, and field-service operations.

Product overview

Holy One is a Dutch custom software development company that builds web applications and websites using no-code and low-code techniques. Their offering is a modular platform-plus-services architecture centered around reusable blueprints for common business functions. The core product suite includes standalone modules for ERP, CRM, project management, time tracking (Urenregistratie), ticket/support systems, inventory management, order management, logistics management, planning software, and sales funnel management. These modules share a common development approach using visual building blocks, allowing Holy One to deliver solutions 10x faster than traditional development. Beyond the standard module portfolio, they offer custom software development (Maatwerk Software), software rebuilding (Na-bouwen), and e-commerce services (Shop, Store & More). Their case studies demonstrate specialized solutions including logistics portals with third-party API integrations (DHL, FedEx), industry-specific configurators, inspection applications with QR scanning, and service portals. They also provide Robotic Process Automation (RPA) services to automate repetitive digital workflows. The company emphasizes cloud-based solutions and positions their approach as accessible for SMBs, not just large enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Maatwerk Software Bespoke business software built for Dutch SMB and mid-market clients using Holy One's no-code/low-code visual building-block platform, addressing processes that off-the-shelf products cannot cover.
• ERP Software Modular Enterprise Resource Planning product from Holy One's modular catalog for SMBs needing integrated planning, order, logistics and inventory management.
• CRM Software Modular Customer Relationship Management product for managing customer data, sales pipeline and customer interactions.
• Ticketsysteem Ticketing system module for tracking and resolving inbound requests, issues or service tickets.
• Planning Scheduling and resource planning module for organizing tasks, staff and operations.
• Sales Funnel Sales pipeline management module for tracking leads, opportunities and conversion stages.
• Ordersysteem Order management system module for capturing, processing and tracking customer orders.
• Logistiek Management Logistics management module for coordinating shipments, transport and delivery operations.
• Voorraad Management Inventory management module for tracking stock levels, movements and availability.
• Project Management Project management module for planning, tracking and delivering internal or client projects.
• Urenregistratie Time tracking module for recording hours worked by employees or on projects.
• Supportsysteem Customer support module for handling inbound support requests and resolution workflows.
• Buitendienst apps Field service mobile applications module for managing on-site staff, jobs and reporting.
• Robotic Process Automation (RPA) RPA implementation service that automates repetitive manual tasks within client business processes using software robots.
• Software Na-bouwen Legacy software rebuild service that reconstructs aging or unmaintainable applications using Holy One's modern no-code/low-code platform.
• Shop/Store/More (Webshop Development) E-commerce / webshop / online store development service for Dutch SMBs needing a tailored storefront beyond off-the-shelf platforms.

Quantifiable outcome

• Development speed 10x faster than traditional software development
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Visma: Nordic-Dutch conglomerate owning Profit, Unit4, e-Boekhouden and other SMB ERP/accounting brands active in the Netherlands. Same SMB Dutch ERP competitive set Holy One names directly.
• Unit4: ERP and finance platform serving Dutch and European mid-market. Holy One explicitly lists Unit4 among legacy vendors it positions against for custom-fit business software.
• AFAS Software: Largest Dutch ERP/payroll vendor, explicitly named by Holy One as a legacy they position against. Comparable because AFAS bundles HR, finance, and CRM as enterprise software that Holy One's custom CRM/ERP modules aim to displace for processes standard products can't address.
• Appian: Low-code automation/process management platform for enterprise. Comparable technology stack and process-automation overlap with Holy One's low-code + RPA combination.
• Exact (Exact Software): Dutch-origin (now KKR-backed) ERP/accounting software suite for SMBs. Comparable as the incumbent stack Holy One targets; Holy One's modules (ERP, time tracking, order system) overlap Exact's functional footprint with a custom fit promise.
• Capgemini Engineering: Global custom software and digital engineering services firm with large Dutch delivery centers. Comparable as a custom-application builder for mid-market and enterprise clients across industries served by Holy One.

Direct peers

• Mendix: Low-code application development platform widely used in the Netherlands (Siemens-owned). Same low-code value proposition and target market of business application development for enterprises, though at far greater scale.
• OutSystems: Enterprise low-code platform for building custom business applications quickly. Comparable technology stack and emphasis on speed-to-market that mirrors Holy One's '10x faster' positioning.
• Betty Blocks: Dutch no-code/low-code platform for building enterprise applications. Direct comparable: Holy One targets the same Dutch SMB/mid-market with visual, reusable building blocks for business apps including CRM, ERP, and portals.

Emerging players

• Bubble: No-code web application platform popular with SMBs and startups. Comparable visual/no-code development approach, though focused on web apps broadly rather than Dutch enterprise-specific modules like Holy One's ERP/CRM/planning suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holy-one

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holy One