Form Union Design & Strategy

Name

Form Union Design & Strategy

Legal name

Form Union Design & Strategy

Website

https://formunion.fi

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Brand strategy services
• Visual identity design
• Web design development
• Design agency
• Brand storytelling

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Strategy Services: Professional services revenue generated through project-based engagements for brand strategy, visual identity design, web development, and marketing collateral creation. Services are tailored to each client's specific needs and delivered as one-time project work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Form Union Design & Strategy is a strategic design agency that develops brands, visual identities, and digital experiences for B2B clients. The agency delivers brand strategy, logo and identity design, web design and development, social media content, event identity, and content production (photo, video, essays) through project-based engagements. Its work spans brand renewals, complete visual overhauls, campaign content creation, and ongoing marketing partnerships for cultural institutions, established enterprises, and nonprofit organizations.

Product overview

Form Union Design & Strategy is a strategic design agency, owned and run by designers, offering a unified portfolio of services centered on brand transformation. The core offerings include Brand Strategy & Visual Identity, Web Design & Development, Social Media Content & Marketing, Content Production (photo/video/essays), Event Identity Design, and Brand Storytelling. These services are delivered through collaborative client projects spanning brand refreshes, complete visual overhauls, campaign content creation, and ongoing marketing partnerships. The agency serves diverse clients from cultural institutions (Amos Andersons fond, Lasipalatsikortteli) to technology companies (Lingsoft) and public organizations (NPF-kompassen, Suomen Kädentaidot), applying strategy, creativity, and craftsmanship across each engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Visual Identity Strategic brand development and visual identity design services including logo creation, brand concepts, typography systems, and color palettes tailored to client needs. Designed for organizations seeking brand transformation, evolution, and visual system overhauls.
• Web Design & Development Website design and development services implementing brand concepts visually, including responsive layouts, user experience optimization, and bilingual or multilingual implementations. Aimed at clients needing digital presence aligned with brand identity.
• Social Media Content & Marketing Social media content creation, campaign coordination, and marketing strategy execution delivered as outsourced marketing service partner for clients. Suited to organizations needing ongoing brand-aligned digital presence management.
• Content Production Comprehensive content creation including photo shoots, video production, essays, animations, illustration, and webzine curation for brand campaigns. Used for thematic campaigns, jubilee celebrations, and narrative-driven brand storytelling.
• Event Identity Design Annual or recurring event identity design and visual implementation for client events, maintaining brand consistency while adapting to specific event themes and campaigns.
• Brand Storytelling & Messaging Renewal of brand storytelling, key messaging frameworks, and brand core development for companies with established histories seeking brand refresh. Includes articulation of mission, narrative, and key messages.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pauhaus (Art Director Pauliina Vesterinen)coreStrategic or Co-development PartnerCollaboration with art director Pauliina Vesterinen from Pauhaus for the Finnish Craft and Design brand renewal project. This was a creative partnership combining expertise from both design agencies to develop the brand concept and visual identity.

Recent moves5 records

Expansion highlights4 records

Direct peers

• B-Reel: Stockholm-headquartered creative agency delivering brand, digital, and content work for global brands — comparable creative scope with deeper bench and international reach.
• Werklig: Stockholm-based brand and design agency delivering brand strategy, visual identity, and digital experiences for Nordic enterprise and cultural clients — closest direct competitor in scale and craft-led positioning.
• Pentagon Design: Copenhagen-based strategic design agency focused on brand strategy, identity, and digital design — comparable service offering targeting Nordic enterprise and public-sector clients.
• Bold Scandinavia: Oslo-based brand and design agency offering brand strategy, visual identity, and digital design services to Nordic enterprises and cultural institutions.
• Koto Studio: Brand and design studio offering strategy, identity, and digital experiences — comparable craft-led positioning and integrated brand-to-digital capability.
• Kurppa Hosk: Strategic design agency with offices in Stockholm, Helsinki, and Malmö, offering brand strategy, identity, and digital design — directly comparable in service mix and Nordic market position.

Broad incumbents

• Snøhetta: Norwegian-headquartered multidisciplinary design and architecture firm with brand and identity practice — comparable Nordic design heritage but materially broader scope including architecture and interiors.
• Pentagram: Global design firm with partner-led model covering brand strategy, visual identity, and digital — overlapping capabilities but at materially larger scale and broader geographic footprint.
• Landor & Fitch: Global branding and design consultancy delivering strategy, identity, and experience design across industries — overlapping services at enterprise scale.

Regional players

• Konst & Teknik: Stockholm-based strategic design and branding agency serving Nordic clients with strategy, identity, and digital offerings — overlapping service mix within the Nordic market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInfi.linkedin.com/company/form-union-design-strategy
• Instagraminstagram.com/weareformunion

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Form Union Design & Strategy