Odds Ballklubb

What Odds Ballklubb does

Odds Ballklubb is Norway's oldest existing football club, founded on March 31, 1894 as a sub-section of Idrætsforeningen Odd (itself founded in 1885) and based in Skien, Telemark. The club operates men's and women's professional teams (Odds Ballklubb Kvinner), a youth football development program (Fotballskoler), and a digital historical archive (statistikk.odd.no), all anchored at Skagerak Arena — an 11,983-seat stadium that hosts home matches, corporate hospitality, and member events. The club currently competes in OBOS-ligaen (Norway's second tier), having previously reached 3rd place in Tippeligaen in 2014 and 2016 and recorded a peak attendance of 12,436 against Borussia Dortmund in the 2015 UEFA Europa League Play-Off.

The business model is diversified across four pillars: matchday and season ticket revenue, sponsorship and partnership income (with Skagerak Energi as general partner since 1996, Sparebank 1 Sør-Norge as main partner, and Hummel as kit supplier), merchandise sales via the Falkumsport online shop, and — most distinctively — the Odd Partner Network (Odds Partnernettverk), a B2B networking platform with 100+ member companies in Telemark and Vestfold paying NOK 95,000/year for networking events, lead generation, and stadium-based brand visibility. The club operates as a member-based private sports organization under the parent IF Odd, with no institutional investors or public shareholders, and distributes supplementary value through VIP matchday experiences, football schools, and the annual Odd Awards ceremony.

Distribution is regional and direct: tickets and memberships are sold via the club's own ticketing platform, merchandise through Falkumsport e-commerce, and partner acquisition runs through a direct enterprise sales motion targeting regional B2B customers. Pricing is annual and subscription-based for partnership tiers (NOK 95,000+VAT baseline for the Oddpartner package, with VIP matchday experiences sold as add-ons). The customer base is concentrated in Telemark and Vestfold, with notable expansion of the women's team, youth football schools, and Digital Museum representing incremental commercial surface beyond the men's first team.

Name

Odds Ballklubb

Legal name

Odds Ballklubb

Website

https://odd.no

Company type

Private

Founded year

1894

Operating status

Operating

Short description

Odds Ballklubb is Norway's oldest existing football club (founded 1894), based in Skien, Telemark. It operates men's and women's teams in Norwegian football leagues from Skagerak Arena (11,983 seats), supported by a B2B partner network of 100+ regional companies paying NOK 95,000/year.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Professional football club
• Norwegian second division football
• Business networking events
• Youth football training
• Stadium hospitality services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels2 records

Marketing channels6 records

Core offering

Odds Ballklubb operates a professional Norwegian football club fielding men's and women's teams in the OBOS-ligaen (second tier of Norwegian football), based at Skagerak Arena in Skien, Telemark. The club operates a separately priced B2B Partner Network (NOK 95,000/year membership) that serves as Telemark's largest business networking platform with over 100 member companies, alongside youth football schools, match-day VIP hospitality, and a digital museum archiving the club's history.

Product overview

Odds Ballklubb is Norway's oldest existing football club (founded 1894) operating a professional football organization with men's team competing in OBOS-ligaen. The club's product portfolio centers on its core football operations at Skagerak Arena, complemented by the Odd Partner Network (a B2B networking platform for 100+ member companies), youth football schools, and a digital museum archiving 130+ years of club history. Revenue streams include match day experiences, VIP hospitality, sponsorship packages, and partner network membership fees starting at NOK 95,000 annually. The club also hosts annual events including Odd Awards and the Sponsors' Champion competition.

Differentiator

Problem solved

Functional benefit

Brands

• Odds Ballklubb Kvinner: Women's football team operating under the Odd umbrella

Products and services

• Odds Ballklubb Professional Football Club (Men's and Women's Teams) The core product: a professional football club fielding men's and women's teams that compete in the OBOS-ligaen (Norway's second tier), playing home matches at Skagerak Arena in Skien, Telemark. Sold to fans via match tickets, season tickets, merchandise, and fan memberships.
• Odd Partner Network A separately structured B2B business networking platform sold at NOK 95,000 per year per member company, positioned as Telemark's largest business network with over 100 member companies from Telemark and Vestfold. Provides visibility through Skagerak Arena branding, structured networking events (meeting cup speed-dating, breakfast meetings), and corporate sponsorship packages.
• Youth Football Schools (Fotballskoler) Grassroots youth football training programs run by the club, providing multi-day football schools (with multi-child cup registration discounts) for children in the Telemark region. Builds the local talent pipeline and long-term fan engagement.
• Match-day VIP Experience Premium stadium hospitality offering at Skagerak Arena. Sold to both individual fans and corporate guests, with examples such as VIP table service for league cup matches and full-package VIP experiences for European qualifier fixtures.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights6 records

Direct peers

• Aalesund FK: Norwegian football club of similar size from a regional Norwegian city, with comparable attendance, sponsorship, and Eliteserien/OBOS-ligaen tier dynamics to Odd.
• Sandefjord Fotball: Norwegian football club from a small regional city that has experienced promotion/relegation between Eliteserien and OBOS-ligaen. Directly comparable in scale, regional dependence, and revenue mix to Odds Ballklubb.
• Viking FK: Historic Norwegian football club from Stavanger with similar century-old heritage, regional sponsorship model, and Obos-ligaen/Eliteserien presence. Comparable in business model and operations to Odd.
• Bryne FK: Historic Norwegian club from Rogaland with a small-town profile and second-tier presence. Comparable to Odd in regional commercial model and attendance scale.
• Mjøndalen IF: Small Norwegian football club operating in the second tier with a strong regional identity and modest commercial base. Closely comparable in scale and operating model to Odd.
• Fredrikstad FK: One of Norway's oldest football clubs with a strong regional fanbase and historical cup pedigree. Comparable to Odd in heritage-driven brand, regional sponsorship, and membership model.
• Sogndal Fotball: Norwegian football club with a small regional market (Sogn og Fjordane) and OBOS-ligaen/Eliteserien split history. Comparable in regional-economics-driven business model.
• Kristiansund BK: Norwegian second-tier club from a small city with a similar regional sponsorship and matchday-driven revenue base. Useful peer for benchmarking second-tier economics.

Broad incumbents

• Tromsø IL: Established Norwegian club from a regional northern city with similar legacy and OBOS-ligaen/Eliteserien dynamics. Comparable as a regional brand with national-tier ambition akin to Odd.
• Lillestrøm SK: Larger and more established Norwegian club with a broader national footprint. Useful peer for benchmarking the step-up commercial potential that promotion/Eliteserien status could unlock for Odd.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/oddsbk
• YouTubeyoutube.com/oddsballklubb
• Facebookfacebook.com/oddsballklubb
• Instagraminstagram.com/oddsbk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odds Ballklubb