Fredrikstad Fotballklubb

What Fredrikstad Fotballklubb does

Fredrikstad Fotballklubb (FFK) is a Norwegian professional football club founded on April 7, 1903, headquartered at Fredrikstad Stadion in Kråkerøy, Norway. The club competes in Eliteserien, Norway's top-tier football league, and operates a multi-product sports organization spanning a men's first team, women's team (FFK Kvinner), reserve team (FFK 2), veterans team (FFK Old Boys), and a youth academy (FFK-Akademiet) with teams from G14 to G19. FFK has won the Norwegian Cup 12 times and the Norwegian top-flight league 9 times, with the most recent cup victory in 2024.

FFK's core digital product is the FFK+ mobile application, developed in partnership with Forza Clubs (also serving Southampton, AGF Aarhus, AIK, and others), which delivers news, tickets via TicketCo integration, live match updates, quizzes, polls, and premium behind-the-scenes content through a monthly, 6-month, or annual subscription (89-699 NOK). The club also operates the Nitten03 physical supporter shop and an online merchandise store, an Eliteserien Fantasy integration, and the FFK Billettfond community ticket program (150 free tickets per match).

The business model combines matchday revenue (season tickets ranging 750-3,500 NOK across seven tiers; individual match tickets), sponsorship and partnership revenue from a general partner (OBOS) and 50+ main and cooperating partners (SpareBank1 Østfold Akershus, Værste, Europris, Toyota, Pepsi, Craft, Fredrikstad Blad, among others), merchandise sales, member fees, and growing digital subscription revenue. The club is structured as a private, member-owned sports association under Norwegian law, with no external investors or parent company. FFK generates community engagement through FFK Samfunn programs (Gatelag street team, Kirkens Bymisjon collaboration) and has an average match attendance exceeding 9,000 against a 12,504 stadium capacity, with over 30,000 social media followers and 10,000+ newsletter subscribers.

Name

Fredrikstad Fotballklubb

Legal name

Fredrikstad Fotballklubb

Website

https://fredrikstadfk.no

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

Fredrikstad Fotballklubb is a Norwegian Eliteserien football club founded in 1903, operating a men's first team, women's team, and youth academy from Fredrikstad Stadion. It generates revenue through matchday tickets, corporate sponsorships, merchandise, and the FFK+ mobile app subscription, serving local fans, 50+ commercial partners, and a member-owned community.

Ownership category

akta.pro rank

Headquarters

HQ city

Kråkerøy

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual match tickets, season tickets, and hospitality packages. The club sells tickets through TicketCo platform and at the supporter shop Nitten03.
2. Sponsorship & Partnerships: General partner (OBOS), main partners, and various partner tiers offering marketing exposure, experiences, networking events, and social responsibility initiatives.
3. Merchandise: Sale of club merchandise through Nitten03 supporter shop and online store. Season ticket holders receive discounts.
4. Membership: Club membership programs offering benefits to supporters.
5. FFK+ Premium Subscription: Premium app subscription offering exclusive content from training sessions and matches, behind-the-scenes footage from training camps. Monthly, 6-month, and annual subscription options.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Fredrikstad Fotballklubb is a professional Norwegian football club competing in the Eliteserien (top tier), operating its senior men's team, women's team (FFK Kvinner), youth academy (FFK-Akademiet), reserve team (FFK 2), and veteran team (FFK Old Boys). The club sells match tickets and season tickets through the TicketCo platform, distributes merchandise through the Nitten03 supporter shop and an online store, and offers the FFK+ mobile app with a premium subscription tier, alongside tiered sponsorship packages for business partners.

Product overview

Fredrikstad Fotballklubb operates as a professional football club with a multi-product offering centered around its core Eliteserien team. The primary digital product is the FFK+ mobile app (developed with Forza Clubs), which serves as the unified fan engagement platform delivering news, tickets, live updates, and premium content. Supporting products include physical and online merchandise (Nitten03 store and internshop.no), the FFK Billettfond community ticket fund, and Eliteserien Fantasy integration. The club's youth academy (FFK-Akademiet), women's team (FFK Kvinner), reserve team (FFK 2), and veteran team (FFK Old Boys) represent organizational sub-brands across various competition levels. Season tickets and individual match tickets are distributed via TicketCo.

Differentiator

Problem solved

Functional benefit

Brands

• FFK+ (Mobile App): Official mobile application launched by Fredrikstad Fotballklubb, providing news, ticketing, match updates, and premium content for supporters.
• FFK-Akademiet
• FFK Samfunn
• FFK Billettfond
• Nitten03

Products and services

• FFK+ Mobile App Official club mobile application providing supporters with news, match tickets, live scores, results, team information, quizzes, polls, and premium exclusive content. Built in partnership with Forza Clubs and available on iOS and Android.
• FFK+ Premium Subscription Premium subscription tier for the FFK+ app providing exclusive behind-the-scenes content including training session footage, match coverage, and training camp access. Available in monthly, 6-month, and annual tiers with early-bird pricing.
• Season Tickets (Sesongkort) Season ticket packages for Eliteserien home matches at Fredrikstad Stadion, covering 15 home matches (priced as 10). Available in adult long side (3,500 NOK), adult short side (2,250 NOK), adult Sørsia standing (1,500 NOK), youth, senior/student, and wheelchair categories.
• Individual Match Tickets Individual match tickets for FFK home and away Eliteserien fixtures, sold through the TicketCo online platform and at the Nitten03 supporter shop at Fredrikstad Stadion.
• Nitten03 Supporter Shop Physical supporter store at Fredrikstad Stadion selling FFK merchandise, match tickets, and club accessories. Open on match days and selected hours. Season ticket holders receive merchandise discounts.
• Online Merchandise Store (Nettbutikk) Online merchandise store operated via internshop.no offering FFK-branded products including jerseys, apparel, and accessories for nationwide delivery.
• Sponsorship and Partnership Packages Multi-tier sponsorship packages for corporate partners offering marketing exposure, hospitality experiences, networking events, and social responsibility collaboration. Tiered structure includes General Partner, Main Partners, league partners, and cooperation partners, led by OBOS as General Partner.
• Club Membership Annual club membership program providing supporters with formal membership in the association, including voting rights on club matters and other member benefits.

Quantifiable outcome

• Over 9,000 average attendance per Eliteserien match
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

13 partnerships are on record, tiered technology partner, general partner, main partner and league partner.

• Forza Clubstechnology partnerTechnology or Integration · 13 January 2025App development partner that built FFK+ mobile application. Also develops apps for Southampton, AGF Aarhus, AIK, IFK Göteborg, Standard Liege, and BSC Young Boys.
• OBOSgeneral partnerStrategic or Co-development PartnerMain general partner of Fredrikstad Fotballklubb. OBOS is a housing cooperative and major supporter of Norwegian football.
• SpareBank1 Østfold Akershusmain partnerStrategic or Co-development PartnerMajor regional bank serving as a main partner for FFK.
• Værstemain partnerStrategic or Co-development PartnerLocal business partner, co-organizer of FFK Kick Off events at Værste Hangarn.
• Stene Stål Gjenvinningmain partnerStrategic or Co-development PartnerMetal recycling company as main partner.
• Europrismain partnerStrategic or Co-development PartnerDiscount retailer as main partner.
• Fredrikstad Bladmain partnerStrategic or Co-development PartnerLocal newspaper as main media partner.
• Craftmain partnerStrategic or Co-development PartnerSportswear supplier as main partner.
• Pepsimain partnerStrategic or Co-development PartnerBeverage company as main partner.
• Toyotamain partnerStrategic or Co-development PartnerAutomobile brand as main partner.
• Norsk Tippingleague partnerGTM or Marketing PartnerNorwegian state gaming company as league partner, sponsors tickets for students at Høgskolen i Østfold (200 tickets).
• Coopleague partnerGTM or Marketing PartnerNorwegian retail cooperative as league partner, sponsors tickets for local youth clubs (500 tickets).
• Eliteserienleague partnerStrategic or Co-development PartnerTop-tier Norwegian football league with shared marketing and commercial rights.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Molde FK: Norwegian Eliteserien club with multiple league titles in the modern era and a comparable mix of regional sponsorship, ticket, and merchandise revenue streams. Operates as a direct peer in the same league environment.
• SK Brann: Bergen-based Norwegian Eliteserien club with strong regional identity, comparable fan-owned culture, and similar matchday-driven revenue model. Direct sporting peer with overlapping sponsor and supporter structures.
• Sarpsborg 08 FF: Local Østfold rival also competing in Eliteserien with similar regional sponsor base, stadium size, and supporter profile. Most direct geographic competitor and natural derby counterpart for FFK in the same catchment.
• Vålerenga IF: Norwegian Eliteserien football club based in Oslo with comparable historic pedigree, urban supporter base, and similar scale of commercial operations. Direct competitor in the same league with overlapping sponsorship ecosystem and comparable attendance profile.
• Tromsø IL: Northern Norway's flagship Eliteserien club with a strong regional supporter base and comparable traditional commercial model. Operates in the same division with similar scale of operations and revenue diversification.
• Strømsgodset IF: Drammen-based Norwegian Eliteserien club with historic league title pedigree and similar mid-tier commercial footprint. Direct competitor in the same league with overlapping regional sponsor market.
• Viking FK: Norwegian Eliteserien club from Stavanger with comparable historic league-and-cup pedigree, regional corporate sponsor base, and traditional membership-driven supporter culture. Closely matched on sporting scale and commercial footprint.
• Lillestrøm SK: Historic Norwegian Eliteserien club with deep cup heritage (multiple NM Cup wins) and a comparable traditional supporter base structure. Operates as a direct sporting peer in the same division with similar mid-tier commercial scale.

Broad incumbents

• Rosenborg BK: Historically dominant Norwegian football club with 26 league titles and substantially larger commercial footprint. Wider portfolio and bigger stadium create a comparable operating model but at materially greater scale than FFK.
• Bodø/Glimt: Currently the dominant Norwegian club with consecutive league titles and Champions League participation. Operates the same Norwegian football business model but at a substantially larger scale and with European revenue exposure FFK aspires to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fredrikstadfk
• Facebookfacebook.com/Fredrikstadfk
• Instagraminstagram.com/fredrikstadfotballklubb
• LinkedInlinkedin.com/company/fredrikstad-fotballklubb

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fredrikstad Fotballklubb