Martella Electric Company

What Martella Electric Company does

Martella Electric Company is a family-owned residential and light commercial electrical services contractor headquartered in Broomall, Pennsylvania, founded in 1955 by Carmen Martella and now operating under third-generation family ownership. The company delivers a full suite of electrical services — panel and service upgrades, EV charging station installation (Tesla-certified), wiring and rewiring (including knob-and-tube and aluminum remediation), outlet/switch/GFCI work, lighting and ceiling fan installation, outdoor and specialty wiring, electrical repairs and safety inspections, and ventilation/exhaust fan installation — to homeowners and small businesses across Delaware, Montgomery, and Chester Counties and the Philadelphia suburbs, covering 21 named communities. Service delivery is built around a "Warehouse on Wheels" logistics model in which service vehicles carry 1,000+ parts, enabling same-day completion of approximately 90% of jobs, supported by 24/7 live phone support and an on-time guarantee (service fee waived if late), with a 3-year warranty on labor and materials.

The underlying technology stack is operational rather than software-centric: certified installation partnerships with Tesla (EV charging) and SPAN (smart electrical panels), background-checked and drug-tested uniformed technicians, and a quote-based pricing model with no disclosed public rates. Revenue is generated through professional services labor (repairs, installations, inspections, upgrades) and pass-through hardware sales (panels, EV chargers, lighting, wiring materials). Go-to-market is direct-to-consumer via phone, website contact forms, and field dispatch, supplemented by Angi lead generation, Google Business organic search, and content marketing through a blog covering electrical safety topics. The company holds BBB accreditation, the 2023 Angi Super Service Award, the 2025 Best Pick Award, and the 2025 20 Best of Delco '25 recognition, and reports a 5.0-star Google rating. No external funding, parent company, or institutional ownership is disclosed; the firm remains entirely family-controlled and operates as a single-location headquarters with field-based service delivery.

Name

Martella Electric Company

Legal name

Martella Electric Company

Website

https://martellaelectric.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Martella Electric Company is a family-owned residential and light commercial electrical services contractor founded in 1955, serving homeowners and small businesses across 21 communities in Delaware, Montgomery, and Chester Counties in Southeastern Pennsylvania via a Warehouse-on-Wheels same-day service model.

Ownership category

akta.pro rank

Headquarters

HQ city

Broomall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Service Labor: On-demand electrical service labor for residential and light commercial properties including repairs, installations, and upgrades
2. Electrical Equipment Sales: Sales of electrical equipment and components including EV charging stations, panels, lighting, and wiring materials
3. Lighting and Fan Installation: Installation services for LED lighting, recessed lighting, ceiling fans, landscape lighting, and related fixtures
4. EV Charging Station Installation: Home EV charging station installation including Tesla certified installations and electrical panel upgrades

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Martella Electric Company is a family-owned electrical services contractor that provides residential and light commercial electrical repair, installation, inspection, and upgrade services. Core offerings include electrical panel and service upgrades, home EV charging station installation (Tesla-certified), outlets, switches, and GFCI work, lighting and ceiling fan installation, whole-home wiring and rewiring, outdoor and specialty wiring, electrical troubleshooting and safety inspections, and ventilation/exhaust fan installation. Services are delivered via a proprietary "Warehouse on Wheels" model with over 1,000 parts stocked on service vehicles for same-day completion.

Product overview

Martella Electric Company is a family-owned electrical services company operating since 1955, offering a unified set of residential electrical services rather than a software platform. The core offerings include Electrical Panel & Service Upgrades (panel repairs, replacements, capacity improvements), EV Charging Stations (Tesla-certified home charging installation), Outlets/Switches/GFCI, Lighting & Ceiling Fans (LED, recessed, landscape, security lighting), Wiring & Rewiring (whole-home rewiring, knob-and-tube replacement, ARC Fault protection), Outdoor & Specialty Wiring (pool/hot tub wiring, landscape lighting), Electrical Repairs & Safety (troubleshooting, safety surveys), and Ventilation & Exhaust Fans. Services are delivered via a 'Warehouse on Wheels' model with fully stocked service vehicles carrying over 1,000 parts, enabling same-day completion of most jobs.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Panel & Service Upgrades Professional electrical panel repairs, replacements, and service upgrades to increase capacity, improve safety, and prepare homes for modern electrical demands including EV charging and appliances. Targeted at homeowners needing panel capacity improvements and code-compliant upgrades.
• EV Charging Stations Home EV charging station installation for Tesla and other electric vehicles, including dedicated circuit assessment, electrical load evaluation, and code-compliant wiring. Provided to homeowners in Southeastern Pennsylvania, with Tesla-certified installation expertise.
• Outlets, Switches, & GFCI Installation, replacement, and repair of electrical outlets, switches, and Ground Fault Circuit Interrupter (GFCI) protection devices for improved safety and convenience. Targeted at residential and small commercial customers.
• Lighting & Ceiling Fans Professional installation of LED lighting, recessed lighting, landscape lighting, ceiling fans, dimmer switches, motion sensors, security lighting, and under-cabinet lighting. Provided to homeowners seeking improved lighting and ventilation.
• Wiring & Rewiring Whole-home rewiring, wiring upgrades, knob-and-tube replacement, aluminum wiring remediation, appliance wiring, and ARC Fault protection installation for modernizing aging electrical infrastructure. Targeted at homeowners in older homes across Southeastern Pennsylvania.
• Outdoor & Specialty Wiring Safe outdoor wiring for landscape lighting, motion sensor systems, security lighting, pool and hot tub electrical systems, snow melting cables, and dedicated outdoor circuits. Provided to homeowners with outdoor living spaces and specialty electrical needs.
• Electrical Repairs & Safety Professional electrical troubleshooting, repairs, and safety surveys to identify hazards, resolve flickering lights, tripping breakers, and other electrical issues before they become safety concerns. Targeted at homeowners needing diagnostic and repair services.
• Ventilation & Exhaust Fans Installation and replacement of bathroom exhaust fans, kitchen ventilation, and other ventilation systems to improve airflow, reduce moisture, and enhance indoor air quality. Targeted at homeowners improving indoor air quality and moisture control.

Quantifiable outcome

• 90% of jobs completed same day
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TeslacoreTechnology or IntegrationTESLA Certified installer for EV charging stations. Company specializes in Tesla charger installation and EV charging stations for all major electric vehicles. Electricians handle dedicated circuits, permits, and ensure home electrical systems support safe charging.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mr. Electric: National residential and commercial electrical services franchise owned by Neighborly. Directly competes with Martella in residential panel upgrades, EV charging, and repair services across the same affluent suburban markets.
• Mister Sparky: Neighborly-owned electrical services franchise specializing in on-time guarantees, residential repairs, and panel upgrades. Closest franchise-based direct competitor to Martella's positioning and service guarantees.

Others

• Thumbtack: On-demand home services marketplace where homeowners can directly request electrician quotes. Alternative customer acquisition channel competing with Martella's organic brand and referral flywheel.
• HomeAdvisor (Angi): Lead generation platform that Martella already uses (Angi Super Service Award). Represents the digital channel where independent electricians and franchise brands compete for the same homeowner demand.

Broad incumbents

• Neighborly: Parent company of Mr. Electric, Mister Sparky, Mr. Handyman, and other home services franchises. Represents the scaled, multi-brand incumbent model against which independent operators like Martella compete.
• Mr. Handyman: Neighborly-owned national home repair franchise covering electrical, plumbing, and carpentry. Overlaps with Martella on residential electrical tasks but offers broader home services at lower specialization depth.
• ServiceMaster: National home services franchise platform (restoration, cleaning, handyman). Adjacent comparable as a scaled home services brand competing for the same residential customer relationships.

Regional players

• Kolb Electric: Mid-Atlantic residential and commercial electrical contractor serving Maryland and DC suburbs. Comparable service mix (panel upgrades, EV charging, wiring) and similar Mid-Atlantic affluent-suburban positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/martella-electric-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martella Electric Company