What Mister Sparky does

Mister Sparky is a U.S.-based electrical services franchise network founded in 1996, headquartered in Phoenix, Arizona, and operating under the Authority Brands family of home services companies. The brand licenses its trademark, operating system, and service standards to 100+ independently owned and operated franchise locations across more than 37 U.S. states. Franchisees deliver residential electrical repair, installation, and maintenance services — including emergency repairs, wiring, panel upgrades, circuit breaker work, generator installation, whole-house surge protection, smoke detectors, indoor/outdoor lighting, smart home integration, and EV charger installation — alongside a smaller commercial electrical services offering for small businesses and light commercial properties. The company monetizes through initial franchise fees and ongoing royalties paid by franchisees, while individual locations generate professional-services revenue from end customers via a StraightForward Pricing model that delivers fixed, upfront quotes before work begins.

The company's core technology footprint is modest: service dispatch and scheduling are the primary operational systems, supplemented by the ISF Tech App used by franchise technicians for service delivery. There is no public API, SDK, or documented AI/ML capability in the current offering. Customer acquisition relies on a multi-channel mix centered on the corporate website with zip-code-based location finder, a 24/7 800-number, individual franchisee websites optimized for local SEO, and customer reviews/testimonials. The brand is differentiated primarily by three registered trademark programs — 'America's On-Time Electrician' (with an on-time guarantee), 'StraightForward Pricing', and the 'UWIN Guarantee' (a 100% satisfaction guarantee) — and is positioned as a trusted, licensed, insured, locally employed trade-services provider.

Mister Sparky's strategic position is largely inherited from Authority Brands' broader home services platform, which also owns One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing, DRYmedic, and other complementary trade brands. This enables multi-brand franchisees to share labor, marketing, and customer relationships across trades, creating an operational moat that single-brand electrical competitors cannot easily replicate. The company's principal forward-looking bets are the EV charger installation service line (aligned with residential electrification) and the smart home services category, both of which extend the addressable market beyond legacy electrical repair and installation work. The Club Membership program indicates an early move toward recurring revenue and improved customer lifetime value.

Name

Mister Sparky

Legal name

Mister Sparky Franchising SPE LLC

Website

https://mistersparky.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mister Sparky is a US-based electrical services franchise network operating 100+ independently owned locations across 37+ states under Authority Brands, providing residential and small commercial electrical repair, installation, and maintenance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Franchise Fees and Royalties: Revenue generated from franchisees who pay an initial franchise fee and ongoing royalty payments in exchange for using the Mister Sparky brand, operational support, and national marketing. Each of the many independently operated locations generates service revenue from electrical repairs, installations, and maintenance for residential and commercial customers.
2. Residential Electrical Services: Individual franchise locations generate revenue through service fees for electrical repairs, installations, inspections, panel upgrades, wiring, EV charger installation, generator services, and emergency electrical work for homeowners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mister Sparky is a franchise-based electrical services brand operating through a nationwide network of independently owned and operated franchise locations. The company delivers residential and commercial electrical services including emergency repairs, electrical inspections, wiring, panel upgrades, EV charger installation, generator services, lighting installation, smart home integration, and surge protection. All work is performed by trained, licensed, and insured local technicians under the Mister Sparky brand, with upfront transparent pricing and a 100% satisfaction guarantee.

Product overview

Mister Sparky is a franchise-based electrical services company offering a comprehensive suite of residential and commercial electrical services. The company operates as a unified service brand under the 'Mister Sparky' name, providing various specialized services including emergency repairs, electrical inspections, EV charger installation, wiring, panel upgrades, generators, lighting installation, and smart home services. All services are delivered through a network of independently owned and operated franchise locations across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• UWIN Guarantee: Customer satisfaction guarantee program offering additional protection and peace of mind.
• StraightForward Pricing®
• ISF Tech App
• Club Membership

Products and services

• Emergency Repairs 24/7 emergency electrical repair services for urgent situations such as power outages, sparking outlets, and other hazardous electrical malfunctions. Targeted at residential homeowners facing immediate electrical safety risks.
• Electrical Repair General electrical repair services for outlets, switches, wiring, and other household electrical components. Targeted at residential homeowners needing routine electrical fixes.
• Electrical Inspections & Code Compliance Comprehensive electrical system inspections to ensure safety compliance and adherence to local electrical codes. Targeted at homeowners and small commercial property operators needing verification of electrical safety and regulatory compliance.
• EV Charger Installation Installation of electric vehicle charging stations for residential and commercial properties. Targeted at homeowners and small commercial property operators adopting electric vehicles.
• Circuit Breakers Circuit breaker installation and repair services to protect electrical systems from overloads. Targeted at residential and small commercial property owners.
• Wiring Services Comprehensive wiring services including entertainment center wiring, hot tub and pool rewiring, whole house rewiring, aluminum wiring upgrades, and computer wiring. Targeted at homeowners needing specialized or whole-property rewiring.
• Electrical Panels Electrical panel installation, upgrades, and subpanel additions for residential and commercial properties. Targeted at homeowners needing capacity expansion or property owners replacing aging panels.
• Generators Generator installation and repair services for backup power solutions. Targeted at residential and small commercial property owners needing reliable backup power.
• Ceiling Fans Ceiling fan installation, repair, and exhaust fan services. Targeted at homeowners needing fan or ventilation fixture installation or repair.
• Whole House Surge Protectors Installation of whole-home surge protection systems to shield electronics from voltage spikes. Targeted at homeowners seeking whole-property electrical protection.
• Smoke Detectors Installation and maintenance of smoke detection systems for home safety. Targeted at homeowners needing code-compliant smoke detection.
• Electrical Switches & Outlets Installation and repair of electrical switches, outlets, and GFCI outlets for safety compliance. Targeted at homeowners needing standard or GFCI-protected outlet work.
• Indoor Lighting Installation Indoor lighting services including recessed lighting, pendant lighting, art lighting, and media room lighting installation. Targeted at homeowners seeking interior lighting upgrades or new installations.
• Outdoor Lighting Installation

Quantifiable outcome

• Scored above 50 on Pied Piper's 2026 Lead Handling Effectiveness study (100-point scale), ranking among top home services brands alongside Mr. Electric and Roto-Rooter

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Authority BrandscoreStrategic or Co-development PartnerAuthority Brands is the parent company that owns the Mister Sparky brand and franchise system. They provide corporate oversight, marketing support, operational frameworks, and franchise development services. Mister Sparky Franchising SPE LLC is a subsidiary operating under the Authority Brands family of home services companies.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Roto-Rooter: Roto-Rooter is a national plumbing and drain services franchise also owned by Neighborly Inc. While serving a different trade (plumbing vs. electrical), it shares the same franchised service delivery model and Neighborly corporate backing, making it a strong comparable for service brand scale and franchise economics.
• ServiceMaster Restore: ServiceMaster operates a portfolio of home services franchise brands (ServiceMaster Restore, Terminix, Merry Maids) serving residential and commercial customers. Comparable as a large diversified home services franchise operator with national brand recognition.
• HomeServe USA: HomeServe is a leading home repair solutions provider offering emergency home repair plans and service contracts. It overlaps with Mister Sparky's service delivery but operates primarily through partnerships with utilities and municipalities rather than direct franchising.
• ARS/Rescue Rooter: ARS provides residential HVAC, plumbing, and electrical services across the U.S. through a mix of company-owned and franchise locations. Multi-trade focus and national footprint make it comparable for cross-sell and bundled service strategy.

Direct peers

• One Hour Heating & Air Conditioning: One Hour is a residential HVAC services franchise and sister brand under Authority Brands, sharing the same franchise model, parent ownership, and Authority Brands service infrastructure. Provides direct comparison for cross-brand customer cross-sell economics.
• Mr. Electric: Mr. Electric is a residential and commercial electrical services franchise also owned by Authority Brands (Neighborly), making it a sister brand with nearly identical business model, customer base, and franchise structure. Both compete for the same franchisee pool and homeowner customers across the U.S.
• Benjamin Franklin Plumbing: Benjamin Franklin is a residential plumbing franchise and sister brand under Authority Brands. Same franchise model, corporate parent, and home services value proposition ('America's Punctual Plumber') make it a direct comparable for franchise unit economics and customer behavior.

Regional players

• WireNut Home Services: WireNut is a regional residential electrical, plumbing, and HVAC services company operating across Colorado and surrounding states. Comparable as a multi-trade residential services operator, but with smaller geographic footprint than Mister Sparky's national reach.
• CoolToday: CoolToday is a regional residential HVAC, plumbing, and electrical services provider in the Southeast U.S. Comparable as a multi-trade home services brand, but limited to a regional footprint versus Mister Sparky's 37-state presence.

Others

• Neighborly Inc. Neighborly is the ultimate parent company of Authority Brands and Mister Sparky, operating 15+ home services franchise brands. As the parent ecosystem, it provides context for Mister Sparky's strategic positioning and corporate resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MisterSparky1
• Facebookfacebook.com/mistersparky
• LinkedInlinkedin.com/company/mistersparkyelectric

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mister Sparky