Bst Sports Raquettes

What Bst Sports Raquettes does

BST Sports Raquettes is a French specialty retailer of racket sports equipment headquartered in the Toulouse metropolitan area. Founded in 2011 and structured as a Société à Responsabilité Limitée (SARL) with €2,500 of registered capital, the company operates four physical stores alongside a multi-brand e-commerce platform that ships across Europe. Its catalog covers seven racket sport disciplines — badminton, tennis, padel, squash, pickleball, table tennis, and Basque pelota — spanning rackets, footwear, apparel, balls, bags, and accessories, with a small private-label component alongside distributed third-party brands.

The business model is multi-channel direct-to-consumer retail. Revenue is generated through product sales in physical stores and online, supplemented by value-added services such as racket stringing and a free 7-day racket testing program designed to support conversion. Checkout friction is reduced through integration of Alma installment payments. The company emphasizes specialist positioning rather than general sporting-goods competition, leaning on curated assortment, branded content, and service-based differentiation.

The company's competitive position is anchored in the Toulouse region, where it combines local retail density with an embedded boutique at Stade Toulousain Tennis-Padel. The e-commerce channel extends the addressable market into broader European geographies. With a headcount of 1–10 employees and a micro-cap legal structure, BST Sports Raquettes operates as a regional specialist rather than a national or pan-European scaled retailer.

Name

Bst Sports Raquettes

Legal name

BST Sports Raquettes

Website

https://sportsraquettes.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

French specialty retailer of racket sports equipment operating four physical stores in Toulouse and a multi-brand e-commerce platform serving individual consumers across seven racket sport disciplines including tennis, padel, badminton, squash, pickleball, table tennis, and Basque pelota.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

akta.pro secondary industries

Racquet Stringing, Grips & Customization Supplies Retail (CRAMAFAF), Racquet Sport Footwear & Apparel Retail (CRAMAFAI), Racquet Bags, Cases & Storage Retail (CRAMAFAG), Racquet Sport Balls & Shuttlecocks Retail (CRAMAFAH)

Keywords

• Racket sports equipment
• Sports retail
• Tennis equipment
• Badminton equipment
• Padel equipment

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sale of racket sports equipment including rackets, shoes, strings, balls, clothing, bags, and accessories across badminton, tennis, squash, padel, pickleball, table tennis, and Basque pelota.
2. Stringing Service (Cordage): Professional racket stringing service for tennis, badminton, and squash rackets, both in-store and online with corded rackets shipped ready to play.
3. Racket Testing Service: Free 7-day racket testing service with deposit (150€ for tennis/badminton, 200€ for padel) held during test period.
4. Gift Cards: Sale of gift cards for tennis, padel, badminton, and all racket sports.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BST Sports Raquettes is a multi-channel specialist retailer selling equipment, apparel, footwear, and accessories for racket sports (tennis, badminton, padel, squash, pickleball, table tennis, and Basque pelota). The company operates four physical retail stores in the Toulouse metropolitan area plus a partnership boutique at Stade Toulousain Tennis-Padel, alongside an e-commerce website delivering across France and Europe. The offering is complemented by professional racket stringing services, a 7-day racket testing program, and a specialized club equipment line.

Product overview

Sports Raquettes is a specialized multi-channel retailer for racket sports equipment operating four physical stores in the Toulouse area (Toulouse, Balma, Muret) plus an e-commerce website. The product portfolio encompasses equipment for seven racket sports: Badminton, Tennis, Padel, Squash, Pickleball, Table Tennis, and Basque Pelota. Core product categories include rackets, footwear, balls/shuttlecocks, strings, bags, and clothing. The company differentiates through complementary services including professional racket stringing, a 7-day free racket testing program with deposit, and specialized club equipment offerings. Payment options include credit cards, PayPal, Apple Pay, Google Pay, and Alma installment plans (up to 4x free). Free shipping via Chronopost 2Shop is available on orders over 50 euros.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stade Toulousain Tennis-PadelminorChannel Partner/ Reseller/ DistributorPartnership arrangement with Stade Toulousain Tennis-Padel for a boutique location at their facility, extending physical retail presence in the Toulouse area.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Intersport: International sporting goods retail cooperative with a strong French footprint and broad racket sports offering; comparable as an established multi-brand retailer carrying racket sports assortment across physical stores.
• Decathlon: France-headquartered global sporting goods mass-market retailer with deep racket sports assortment under in-house brands; comparable as the dominant French competitor in the same racket sports category, but serving a much broader sporting goods remit.
• Yonex: Japanese racket sports manufacturer (tennis, badminton) with branded retail and strong direct channels in Europe; comparable as a racket sports brand operating its own retail that competes for the same end consumer demand.
• Babolat: French manufacturer of tennis, padel, and badminton equipment with its own branded retail and e-commerce presence; comparable as a racket sports brand selling directly to European consumers in the same categories BST distributes.

Direct peers

• Tennis Warehouse: US-headquartered racket sports specialist e-tailer (Tennis Warehouse, Running Warehouse family) with deep assortment across tennis, padel, and pickleball; directly comparable as a multi-brand racket sports specialist with strong content and service positioning.
• Padel Nuestro: Spain-based specialist padel retailer with both online and physical stores; comparable as a racket-sports specialist retailer riding the padel growth wave, with a similar omnichannel model and premium-brand focus.
• Pro:Direct Tennis: UK-based specialist tennis and racket sports retailer with premium brand assortment and player-focused content; directly comparable as a multi-brand racket sports specialist serving performance-oriented consumers in Europe.
• Tennis-Point: Germany-based racket sports specialist retailer operating across Europe with both an extensive e-commerce platform and physical stores; directly comparable as a multi-brand, multi-sport racket sports retailer with strong content and service emphasis.
• Holabird Sports: US-based tennis specialty retailer with both physical stores and a strong online catalog focused on rackets, shoes, and stringing services; directly comparable as a multi-channel racket sports specialist with deep service emphasis.
• Smashinn: Spanish online specialist retailer under the Tradeinn network focused on racket sports equipment (tennis, padel, badminton, squash); directly comparable as a multi-brand racket sports e-tailer targeting European consumers.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SportsRaquettesToulouse
• Instagraminstagram.com/sportsraquettes
• TikToktiktok.com/@sportsraquettes
• LinkedInlinkedin.com/company/bst-sports-raquettes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bst Sports Raquettes