Smashinn
Smashinn is the tennis and padel vertical e-commerce store of Spanish group Tradeinn, selling rackets, apparel, footwear, and accessories from 30+ premium brands to consumers globally across 18 languages.
- Company typePrivate
- Founded2009
- HeadquartersGirona, Spain
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Smashinn does
Smashinn is an online vertical retailer specialising in tennis and padel equipment, apparel, footwear, and accessories. It operates as the tennis and padel storefront within the Tradeinn group, a Spanish e-commerce company that runs 18+ specialised sports stores under a shared platform, logistics, and brand umbrella. The legal entity is Tradeinn Retail Services S.L., registered in Celrà (Girona), Spain, with CIF/VAT ES-B-17527524. Founded in 2009, the company carries products from more than 30 premium brands including Wilson, Babolat, Bullpadel, Nox, Yonex, adidas, Nike, Asics, Tecnifibre, Dunlop, Joma, Mizuno, Lacoste, and New Balance, with category coverage spanning rackets, balls, strings, overgrips, bags, clothing, footwear, training equipment, nutrition, recovery, electronics, and sports eyewear.
The platform runs on Tradeinn's proprietary e-commerce infrastructure and is localised across 18 languages with multi-currency support, accepting payments via PayPal, Visa, Mastercard, Apple Pay, American Express, Revolut, Adyen, and Klarna. AI-enabled features include a Padel Racket Finder recommendation tool, an AI chat assistant, visual product search, and personalised recommendation feeds. A mobile app on iOS and Android (4.7 stars, 13,000+ reviews) provides exclusive early access to promotional events. Customer engagement is supported through the CoINNs loyalty currency, a virtual fitting room for apparel, a 30-day return policy, and a best-online-price promise.
The business model is direct-to-consumer retail: product margin from one-time sales of branded sporting goods, supplemented by promotional-driven volume (seasonal sales of up to 75% off) and a freemium app channel that converts promotional access into downloads and engagement. Go-to-market is product-led, with no enterprise sales motion and no disclosed B2B or wholesale channels. Primary customer segments are amateur to professional tennis players and padel players; secondary segments include badminton and squash players. The company is wholly owned by Tradeinn Retail Services S.L. and discloses no external investors.
Smashinn firmographics
Firmographics- Name
- Smashinn
- Legal name
- TRADEINN RETAIL SERVICES, S.L.
- Website
- https://smashinn.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Smashinn is the tennis and padel vertical e-commerce store of Spanish group Tradeinn, selling rackets, apparel, footwear, and accessories from 30+ premium brands to consumers globally across 18 languages.
- Ownership category
- akta.pro rank
Smashinn industry classification
Industry- Product category
- Online Sports Equipment Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- akta.pro primary industry
- Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)
- akta.pro secondary industry
- Racquet Stringing, Grips & Customization Supplies Retail (CRAMAFAF)
Keywords
Where Smashinn is headquartered
LocationHeadquarters
- HQ city
- Girona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Smashinn business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Retail Product Sales: Direct retail sale of tennis and padel equipment (rackets, paddles, balls, footwear, clothing, bags, accessories). Transaction-based revenue model where customers purchase products at listed prices with discounts during sales promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Smashinn product offering
Product offeringCore offering
Smashinn is an online specialty retailer that sells branded tennis and padel (paddle) equipment and apparel — including rackets, paddle rackets, balls, bags, footwear, clothing, strings, overgrips, training gear, and accessories — through its own e-commerce storefront and mobile apps. Customers buy directly from a curated catalog of 30+ premium brands with multi-language, multi-currency checkout, promotional discounts up to 75% off, app-exclusive 48-hour early access sales, a CoINNs loyalty currency, and AI-assisted tools such as the Padel Racket Finder, Visual Search, and an AI Chat Assistant.
Product overview
Smashinn is an e-commerce platform operated by Tradeinn Retail Services, specializing in tennis and paddle (padel) sports equipment and apparel. The platform functions as a single unified online retail store rather than a modular platform architecture. The core product portfolio centers on two main equipment categories: tennis rackets and padel paddle rackets, supported by comprehensive accessory lines including balls, racket bags, strings, overgrips, and training equipment. Apparel and footwear categories (clothing and footwear) serve both tennis and padel players with sport-specific designs. The platform also offers a mobile app providing app-exclusive sales events, early access promotions, and a CoINNs loyalty rewards program. The business model is purely retail, without proprietary technology products, APIs, or SaaS offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Smashinn online store — Tennis & padel equipment retail The flagship Smashinn e-commerce storefront offering a curated catalog of tennis and padel rackets, balls, footwear, clothing, bags, strings, overgrips, training equipment, nutrition, and accessories from 30+ brands, sold directly to consumers with multi-language and multi-currency checkout, AI chat support, and global shipping.
Companies that use Smashinn
Customer profileSegments3 records
Ideal customer profiles3 records
Smashinn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature4 records
Smashinn partnerships and signals
Strategic signalScale indicators4 records
Recent moves2 records
Expansion highlights5 records
Smashinn competitors and assessment
Company assessmentDirect peers
- Tennis-Point: Leading European online specialty retailer for tennis and padel equipment, footwear, and apparel, directly comparable to Smashinn in product breadth, target customer (racquet sports enthusiasts), and DTC e-commerce model. Operates across multiple European markets and is the closest head-to-head competitor in tennis/padel online specialty retail.
- Padel Nuestro: Spain-based padel specialty retailer (online plus physical stores) carrying major padel brands and equipment. Direct competitor in Smashinn's core padel vertical, with comparable target customer, product mix, and Iberian market overlap.
- Holabird Sports: US-based long-tenured online tennis specialty retailer offering rackets, strings, footwear, and apparel. Comparable to Smashinn in tennis-vertical focus, premium-brand assortment, and stringing/accessory depth, with similar DTC e-commerce operating model.
- Do It Tennis: US tennis specialty e-commerce retailer (and tennis retailer to the US Davis Cup team). Directly comparable to Smashinn in tennis-only vertical focus, premium-brand assortment, and stringing/customization services.
- Pro:Direct Tennis: UK-based online specialty retailer for racquet sports including tennis and padel, operating under the Pro:Direct Sport umbrella. Comparable product breadth and target customer, with similar multi-brand, multi-category specialist retail model.
Broad incumbents
- Decathlon: Global sporting goods mass retailer with extensive own-brand and third-party tennis and padel assortment, plus omnichannel retail (stores + e-commerce). Competes with Smashinn on price and breadth but at much larger scale and with proprietary brands that Smashinn lacks.
- Sports Direct (Frasers Group): Large European sporting goods and athleisure retailer with broad tennis and padel assortment at discount prices. Overlaps with Smashinn in target customer and value-price positioning but operates at substantially larger scale across many more sporting categories.
- Amazon: Global marketplace with deep tennis and padel assortment from multiple sellers and brand-direct listings. Competes with Smashinn for tennis/padel equipment search demand with faster fulfillment and broader catalog, representing the principal structural threat to specialist online retailers.
Others
- Babolat: Leading racquet sports brand (tennis, padel, badminton) that operates its own brand-direct e-commerce channel. Both a key Smashinn supplier and a competitor in the channel, representing the brand-DTC risk that can erode third-party specialist retailers.
- Wilson Sporting Goods: Major racquet sports brand with growing direct e-commerce presence in tennis and padel. Like Babolat, it is simultaneously a Smashinn supplier and a brand-DTC competitor that competes for the same end customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Smashinn social profiles
Digital presenceSmashinn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smashinn leadership team
Management profileNumber of profiles
Profiles1 record
Smashinn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smashinn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smashinn
What does Smashinn do?
Smashinn is an online specialty retailer that sells branded tennis and padel (paddle) equipment and apparel — including rackets, paddle rackets, balls, bags, footwear, clothing, strings, overgrips, training gear, and accessories — through its own e-commerce storefront and mobile apps. Customers buy directly from a curated catalog of 30+ premium brands with multi-language, multi-currency checkout, promotional discounts up to 75% off, app-exclusive 48-hour early access sales, a CoINNs loyalty currency, and AI-assisted tools such as the Padel Racket Finder, Visual Search, and an AI Chat Assistant.
Is Smashinn a public or private company?
Smashinn is a private company. It is classified as corporate owned and is currently operating.
When was Smashinn founded?
Smashinn was founded in 2009. It employs 101 to 250 people.
Where is Smashinn based?
Smashinn is headquartered in Girona, Spain, in the Europe region.
How does Smashinn make money?
One revenue line is on record: retail Product Sales.
Who are Smashinn's main competitors?
Direct peers on record are Tennis-Point, Padel Nuestro, Holabird Sports, Do It Tennis and Pro:Direct Tennis. Broad incumbents are Decathlon, Sports Direct (Frasers Group) and Amazon. Others are Babolat and Wilson Sporting Goods.
Does Smashinn have an API?
No public API is recorded for Smashinn.
What industry is Smashinn in?
Smashinn's product category is Online Sports Equipment Retail. Its primary akta.pro industry code is CRAMABAF, Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail, with a secondary code of CRAMAFAF, Racquet Stringing, Grips & Customization Supplies Retail. Its NAICS code is 45911.