Business Auf Radern Gmbh

What Business Auf Radern Gmbh does

Business auf Rädern GmbH, founded in 2012 and headquartered in Hoppegarten with operations in Wildau (Brandenburg, Germany), is a private micromobility fleet management company targeting businesses, municipalities and institutions. The company's core offering is a proprietary 9-module "Flottenmanagement" system that covers the complete lifecycle of corporate micromobility fleets — mobility analysis, vehicle procurement, mobile interval servicing (MPIW), digital vehicle files ("digitale Lebensakte"), sharing stations and recycling — applied to bicycles, e-bikes, cargo bikes, speed pedelecs and light electric vehicles (LEVs). It operates the "Zentrum für Mikromobilität" in Wildau as Germany's first dedicated micromobility demonstration and test facility and issues its own "Cycle-BaR" circular-economy certification seal for vehicles suitable for reuse cycles.

The business model is multi-stream: professional services for fleet deployment and lifecycle management (contracts and modular subscriptions); certified workshop services for multi-brand drive systems (Bosch, Metz, Shimano, Bafang); hardware sales of proprietary charging infrastructure (Ladesäule, Ladestele, LadeBank) and Cycle Point automated sharing stations (with Metz Mobility); intermediated leasing/financing through Grenke, Mercator Leasing and Jobrad (company-bike leasing); insurance brokering via Alteos; and public-facing shared mobility operations under the BARshare sub-brand (e.g., Barnim, Verden, Fulda). Pricing is partly public (workshop unit prices €29–€229; hourly rate €74.79 net; replacement bikes €7.50–€12.50/day; subscription access from €39/month via Metz E-LINO) and partly quote-based for fleet projects.

Distribution is direct enterprise sales with on-site consultation, mobile service teams, and project co-development with customers. The company is a member of Bundesverband Zukunft Fahrrad (BVZF) and supports customers in accessing federal (BAFA) and Brandenburg state subsidies for commercial cargo bikes and sharing stations. Founder-led by Geschäftsführer Stefan Döbrich with no disclosed external investors and 1–10 employees, the company serves a diverse set of named anchors including Caritas Berlin (60+ pedelecs since 2017), GESOBAU AG, Stadt Fulda, Stadt Verden, Kreiswerke Barnim, Hotel Müggelseeperle, 1. FC Union Berlin and several Stadtwerke.

Name

Business Auf Radern Gmbh

Legal name

Business auf Rädern GmbH

Website

https://business-auf-raedern.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Business auf Rädern GmbH, founded 2012 in Brandenburg, Germany, manages corporate micromobility fleets (e-bikes, cargo bikes, speed pedelecs, LEVs) for businesses, municipalities and institutions via a proprietary 9-module fleet management system, certified multi-brand workshops, charging infrastructure, automated sharing stations and intermediated leasing and insurance partnerships.

Ownership category

akta.pro rank

Product category

Micro-mobility fleet management services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYTLABALAG

Corporate Micro-Mobility Sharing (E-bikes, Bikes, Scooters)

Transportation & Logistics/Fleet Leasing, Rental & Management/Corporate Mobility & Car Sharing / Pool Fleet Management

SECONDARYTLABAIAG

Maintenance Management Programs (Preventive Maintenance, Vendor Networks)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs)

SECONDARYCRAOAJAF

Cycling & Micromobility Products Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

Keywords

• Micromobility fleet management
• Corporate bike leasing
• Cargo bike consulting
• E-bike workshop services
• Automated sharing stations

Headquarters

HQ city

Hoppegarten

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fleet Management Services: Comprehensive fleet management consulting and ongoing services including mobile maintenance, interval servicing (MPIW), digital vehicle documentation, and lifecycle management. Revenue generated through service contracts and modular service packages.
2. Insurance Services: Partner arrangement with Alteos for e-bike and bicycle insurance. Company acts as intermediary for commercial and private micro-mobility insurance policies.
3. Financing/Leasing Services: Partnership with Grenke and Mercator Leasing for vehicle financing. Company facilitates leasing arrangements for customers including Jobrad company bike leasing programs.
4. Workshop and Repair Services: Certified workshop services for e-bikes, cargo bikes, and last-mile vehicles. Services include maintenance, repairs, diagnostics, and parts replacement at stated pricing.
5. Vehicle Sales: Sales of micro-mobility vehicles including pedelecs, cargo bikes, speed pedelecs, and LEVs. Products from partner manufacturers including Metz, Winther, Urban Arrow, Urwahn, Podbike.
6. Sharing Station Systems: Sale and installation of automated sharing stations (Cycle Point by Metz). Includes software, hardware, installation, and ongoing coordination services.
7. Charging Infrastructure Sales: Sale and installation of proprietary charging solutions (Ladesäule, Ladestele, LadeBank) for residential, commercial, and municipal customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Business auf Rädern GmbH manages commercial micro-mobility fleets (bicycles, e-bikes, cargo bikes, speed pedelecs and LEVs) for businesses, municipalities and institutions. Its core is a proprietary 9-module fleet management framework that walks customers from mobility analysis through vehicle procurement, mobile interval maintenance, digital vehicle documentation and lifecycle management. The offering is complemented by a certified in-house workshop, proprietary charging infrastructure, automated sharing stations, and intermediated insurance and financing arrangements bundled into a single project delivery.

Product overview

Business Auf Radern GmbH is a service company managing micromobile fleets (bicycles, e-bikes, cargo bikes, LEVs) for businesses, municipalities and institutions. The core offering is a 9-module fleet management system that enables transition to micromobile vehicles, complemented by workshop services (certified for Bosch, Metz, Shimano, Bafang systems), proprietary charging infrastructure (Ladesäule, Ladestele, LadeBank), automated sharing stations (Cycle Point by Metz), and financing/insurance partnerships. The company operates the Zentrum für Mikromobilität in Wildau for testing and demonstration, and issues the Cycle-BaR certification seal for circular-economy-compliant vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Flottenmanagement (Fleet Management) A 9-module fleet management service for businesses, municipalities and institutions transitioning to or supplementing micro-mobility fleets. Covers the full lifecycle from initial mobility analysis and vehicle procurement through mobile interval maintenance, digital vehicle documentation, sharing concepts and end-of-life lifecycle management.
• Werkstatt-Service (Workshop Service) Certified workshop services for bicycles, e-bikes, cargo bikes and LEVs, including mobile interval maintenance, repair, diagnostics for Bosch, Shimano, Bafang and Metz drive systems, capacity testing, tube changes, and pickup/delivery. Operates from the Hoppegarten/Hönow service center with mobile teams.
• Probefahrten (Test Rides) Test-ride experiences at the Zentrum für Mikromobilität in Wildau for service bikes, job bikes, cargo bikes, trailers and LEV innovations on diverse terrain including asphalt, cobblestones and historic rail tracks, available to enterprise and individual prospects.
• Finanzierung / Leasing (Financing and Leasing) Brokering of leasing and financing arrangements for e-bikes and e-cargo bikes through partners Grenke, Mercator Leasing and Jobrad, including 0-leasing, cost-free contracts and company-bike leasing programmes for employers and employees.
• Versicherung (Insurance) Brokering of e-bike and bicycle insurance policies for commercial and private customers through partner Alteos, including theft, damage, vandalism and accident cover with worldwide 24/7 protection and new-value reimbursement up to 15,000 EUR per vehicle.
• Ladesysteme (Charging Systems) Proprietary charging infrastructure products — Ladesäule (stainless-steel charging column), Ladestele (wood-metal charging pedestal with lighting) and LadeBank (multi-functional charging bench) — sold and installed for residential, commercial and municipal customers and designed for pedelecs, e-cargo bikes, e-scooters and mobile devices.
• Automatisierte Station (Automated Sharing Station — Cycle Point) Sale and installation of fully automated Cycle Point sharing stations (developed with Metz Mobility) for parking, charging and sharing pedelecs, including app-based access, automated charging and software documentation, with up to 90% government funding available in Germany.
• BARshare (Sharing System / Mobility Station) Sharing-system sub-brand operated in cooperation with Kreiswerke Barnim GmbH and other municipal partners, offering mobility stations with pedelecs, e-cargo bikes and e-cars for public and commercial booking via app, including ongoing coordination and technical maintenance by Business auf Rädern.
• Zentrum für Mikromobilität (Center for Micro-Mobility, Wildau) Germany's first dedicated Center for Micro-Mobility, located in Wildau on a former locomotive factory site, offering a permanent vehicle exhibition, expert consultation, and a demonstration test-track environment for service bikes, job bikes, cargo bikes, trailers and LEVs.

Quantifiable outcome

• Over 60 pedelecs successfully managed for Caritas Berlin in multi-shift operations since 2017
• +4 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered minor and core.

• IBBF BerlinminorStrategic or Co-development Partner · 1 January 2025Institute for occupational training. Company participates in '4+2=C' project developing training curricula for LEV (Light Electric Vehicle) service, contributing practical expertise and industry connections.
• Mobilitätshaus GmbHminorStrategic or Co-development Partner · 1 January 2025Innovation company of Autohaus Golbeck Group. Project partner in '4+2=C' initiative representing automotive service perspective for LEV training development.
• 1... 2.. DRIVE Sharing MobilitycoreStrategic or Co-development Partner · 20 April 2023Co-development partner for app-based sharing systems. Collaborated on 'Verden verbindet' cargo bike sharing project and 'FuldaBike' city-wide sharing system. Company handles hardware and service, 1...2..DRIVE provides software platform.
• Bundesverband Zukunft Fahrrad (BVZF)minorGTM or Marketing Partner · 21 November 2019Industry association for bicycle economy. Company joined as member to participate in policy advocacy and contribute practical experience to mobility transition discussions.
• AlteoscoreChannel Partner/ Reseller/ DistributorInsurance partner offering e-bike and bicycle insurance for commercial and private use. Provides theft protection, liability coverage, and 24/7 worldwide protection for vehicles up to 15,000 EUR with no deductible.
• GrenkecoreChannel Partner/ Reseller/ DistributorLeasing partner offering flexible financing options for e-bikes and e-cargo bikes. Provides 0-leasing, cost-free leasing, and leasing with additional services.
• Mercator LeasingcoreChannel Partner/ Reseller/ DistributorLeasing partner offering alternative financing instruments including leasing, rental, and hire-purchase for companies, municipalities, and self-employed professionals.
• JobradcoreChannel Partner/ Reseller/ DistributorCompany bike leasing program allowing employees to lease bicycles or e-bikes as an employee benefit. Tax advantages for employers and health benefits for employees.
• Bosch eBike SystemscoreTechnology or IntegrationLong-standing partnership since 2012. Company is BOSCH-certified and provides regular training. Service center handles vehicles with Bosch systems for diagnostics and maintenance.
• Metz MobilitycoreTechnology or IntegrationPartnership for automated sharing stations (Cycle Point) and proprietary pedelecs. Metz provides the engineering and production for charging/sharing infrastructure. Company serves as exclusive partner for installation and service in Germany.
• Metz (Cycle Point Automated Stations)coreStrategic or Co-development PartnerPartnership for fully automated rental/sharing stations. Metz engineers developed the system with their proprietary motor technology. Company provides installation, service, and project coordination in Germany with up to 90% funding support.
• Urban ArrowminorChannel Partner/ Reseller/ DistributorCargo bike manufacturer whose vehicles are featured in service projects and testimonials. Company provides service and maintenance for Urban Arrow vehicles.
• Stromer AGminorChannel Partner/ Reseller/ DistributorSpeed pedelec manufacturer. Company is authorized dealer and demonstration partner for Stromer speed pedelecs, offering test rides at the Zentrum für Mikromobilität.
• Winther BikesminorChannel Partner/ Reseller/ DistributorDanish cargo bike manufacturer since 1932 specializing in safe child transportation. Company offers full product range including CX, Cargoo Box, and Donkey models at their test center.
• PodbikeminorChannel Partner/ Reseller/ DistributorNorwegian manufacturer of the FRIKAR all-weather e-bike. Company serves as regional partner for Berlin/Brandenburg and Hamburg/Schleswig-Holstein, with test vehicle at the Zentrum für Mikromobilität.
• Ministerium für Infrastruktur und Landesplanung BrandenburgminorOthersGovernment ministry providing funding for cargo bike purchases (up to 50% for businesses, up to 80% for public purposes). Company assists customers with application process.
• BAFA (Bundesamt für Wirtschaft und Ausfuhrkontrolle)minorOthersFederal agency providing subsidies for commercial cargo bikes (25% of costs, up to 3,500 EUR). Company assists customers with application process.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Urban Arrow: Dutch premium cargo bike manufacturer whose vehicles are featured in Business auf Rädern's service projects. Comparable as a supplier into the same corporate e-cargo bike market but operates upstream as a manufacturer and does not offer fleet management services.
• Riese & Müller: German premium e-bike and e-cargo bike manufacturer targeting both consumers and commercial fleets. Comparable as a high-end German e-bike brand supplying the same corporate buyer category, but operating as a vehicle manufacturer rather than a fleet management service provider.
• Jobrad: Germany's leading company bike leasing platform, integrated into Business auf Rädern's offering as a financing partner. Adjacent ecosystem player with overlapping corporate end-customer base but operates purely as a leasing platform rather than a fleet management or service provider.
• Stromer AG: Swiss speed pedelec manufacturer and Business auf Rädern authorized dealer/demonstration partner for Stromer speed pedelecs at the Zentrum für Mikromobilität. Comparable as a premium European speed pedelec brand serving corporate commuters, but operating as a vehicle manufacturer rather than a fleet service provider.

Direct peers

• Swapfiets: European subscription bike and e-bike service with growing corporate offering, operating in Germany, the Netherlands, Belgium, and other markets. Comparable as a service-led micro-mobility business targeting both consumers and businesses with bundled maintenance and insurance, though broader geographically and more consumer-weighted.
• Velocity Mission: Dutch micro-mobility leasing and fleet management provider serving businesses with e-bikes, e-cargo bikes, and LEVs. Closest comparable in terms of B2B micro-mobility fleet management for corporate and institutional buyers, with overlapping service modules (procurement, maintenance, financing) and overlapping customer verticals.
• nextbike (by Tier): One of Germany's largest bike-sharing operators with corporate and municipal B2B offerings alongside consumer sharing. Directly comparable in municipal sharing projects (analogous to FuldaBike and Verden verbindet), Germany footprint, and B2B/municipal customer base, though with a much larger consumer-facing sharing footprint.
• ONO Motion: Berlin-based provider of e-cargo bike subscriptions for B2B customers, focused on last-mile delivery and corporate fleets. Directly comparable in geography (Berlin), customer segment (B2B/municipal), and product category (e-cargo bikes for commercial fleets), but with a subscription-first rather than full fleet management model.

Broad incumbents

• Tier Mobility: Major European micro-mobility sharing platform operating e-scooter and e-bike sharing across many German cities. Comparable as a broad incumbent in German urban micro-mobility with overlapping municipal customers, but operates a consumer sharing model rather than a corporate fleet management model.
• Metz Mobility: Premium German e-bike manufacturer and developer of the Cycle Point automated sharing station, with which Business auf Rädern has an exclusive Germany installation partnership. Comparable as a broader player in the micro-mobility stack (vehicle manufacturing + sharing infrastructure) but operates upstream of Business auf Rädern's service layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=kP7NmQ2BZlE&list=PLv4peb_PxuvVv9YhYr9IWK9b06ZxzPbvR
• Instagraminstagram.com/business_auf_raedern

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Auf Radern Gmbh