Integro Group

What Integro Group does

Integri Group, LLC is a private, founder-led executive and leadership coaching practice headquartered in Pleasanton, California. Founded by Robert Teed in 2004 as a side venture while he pursued a 30-year corporate leadership career (including VP-level roles at ServiceNow, DocuSign, Polycom, Symantec, Trammell Crow/CBRE, and Cushman & Wakefield), the firm was relaunched as a full-time coaching practice in May 2021. It serves two primary customer segments: individual leaders (executives, senior managers, directors seeking career advancement or unblocking), and organizations (companies, industry groups, professional associations developing multiple leaders at once). Named client engagements span Google, ServiceNow, a Fortune 500 technology company, a life sciences firm, and a boutique professional services company, though these represent individual coaching relationships rather than enterprise contracts.

The service portfolio comprises four tiered 1:1 coaching programs (Core at $1,600, Enhanced at $2,800, Advanced at $4,300, plus a $250/hour Maintenance tier), each running approximately six months, alongside group and cohort coaching, facilitation and workshops (including the 2022-launched Foundational Leadership Series), and a proprietary assessment suite. The proprietary tooling includes WorkSignals™ — a six-dimension self-assessment of work experience launched in May 2026 in beta at myworksignals.com — together with several lighter frameworks (Leadership Foundation, Hurdles/Enablers/Accelerators, Five-Os Model, Active Listening exercise). Delivery is over Zoom by default, with Robert Teed personally holding the ICF Professional Certified Coach (PCC), Center for Executive Coaching CEC, Kaiser Leadership Versatility Index (LVI), and Gallup CliftonStrengths credentials.

The business model is a classic boutique professional services practice: founder time sold per program or per hour, with no disclosed ARR, no institutional investment, no M&A activity, and no subsidiary structure. Demand generation relies on personal-brand content marketing through LinkedIn, a Substack newsletter, Forbes contributor articles, and a regularly updated blog, supplemented by Calendly-based 30-minute discovery calls. Payment is accepted via credit card, Venmo, Zelle, and check. Operating geography is restricted to the United States, anchored in California.

Name

Integro Group

Legal name

Integri Group, LLC

Website

https://integrigroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Integri Group is a founder-led executive and leadership coaching practice, based in Pleasanton, CA, that delivers tiered 1:1 coaching programs, group coaching, and proprietary assessments (including WorkSignals™) to individual leaders and organizations via Zoom.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Organizational Change & Transformation Coaching (EDABANAG), Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Executive coaching
• Leadership development
• Corporate coaching
• Leadership workshops
• Coaching assessments

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Executive Coaching Programs: Four tiers of 1:1 coaching programs (Core $1,600, Enhanced $2,800, Advanced $4,300, Maintenance $250/hr) delivered over ~6 months via Zoom; revenue recognized per program enrollment
2. Group & Cohort Coaching: Small-group coaching for leaders from same company, industry, or professional organization; cost-effective alternative to individual coaching for organizations developing multiple leaders
3. Facilitation & Workshops: Leadership workshops, team offsites, and keynote sessions including flagship Foundational Leadership series and Purpose-mining sessions; engagements tailored to client goals, culture, and stage

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Integri Group delivers executive and leadership coaching services through tiered 1:1 programs (Core, Enhanced, Advanced, Maintenance), group and cohort coaching for organizations, and facilitated workshops and keynotes including the Foundational Leadership series. Coaching engagements are augmented by proprietary frameworks and assessment tools such as the WorkSignals™ assessment, CliftonStrengths, and the Leadership Versatility Index (LVI) 360, all delivered primarily via Zoom.

Product overview

Integri Group is a leadership development and executive coaching firm, not a software product company. Their offering consists of service-based coaching programs (CORE, ENHANCED, ADVANCED, and MAINTENANCE tiers ranging from $1,600 to $4,300 or $250/hour) and proprietary assessment tools. The flagship product is WorkSignals™, a self-assessment measuring six dimensions of work experience. They also offer group/cohort coaching, facilitation, workshops (including the Foundational Leadership Series), and free coaching tools.

Differentiator

Problem solved

Functional benefit

Brands

• WorkSignals: A proprietary assessment tool measuring six dimensions of work experience: How I work, How enabled I am, How I feel about my work, How I work with others, When I work, and Where I work.

Products and services

• CORE Individual Executive Coaching Program Foundational 1:1 coaching program for emerging to senior-level executives, including 6 hours of coaching over ~6 months, CliftonStrengths (StrengthsFinder) Top 5 assessment, coaching plan, and digital coaching workbook. Cost: $1,600.
• ENHANCED Individual Executive Coaching Program Mid-tier 1:1 coaching program incorporating a Verbal 360-Degree Assessment with up to 5 coach interviews plus the client's direct manager. Includes 8 hours of coaching over ~6 months; the 360 component can be converted to 3 coaching hours on request. Cost: $2,800.
• ADVANCED Individual Executive Coaching Program Comprehensive 1:1 coaching program for mid to senior-level executives incorporating the Leadership Versatility Index (LVI) 360-degree Assessment, 2-hour LVI debrief, CliftonStrengths Assessment, and up to 3 hours of coach interviews with the client's manager and others. Includes 8 hours of coaching over ~6 months. Cost: $4,300.
• MAINTENANCE Individual Executive Coaching Ad hoc 1:1 coaching for clients who have completed Core, Enhanced, or Advanced programs and want ongoing support. Cost: $250/hour, billed pay-as-you-go.
• Group & Cohort Coaching Small-group coaching for leaders from the same company, industry, or professional organization, combining the depth of individual coaching with shared perspective at a cost-effective price for organizations developing multiple leaders.
• Foundational Leadership Series Flagship workshop and learning series designed to help leaders at various stages tap their leadership capacity, delivered as part of the Facilitation & Workshops offering.
• Facilitation & Workshops (Leadership Workshops, Offsites, Keynotes, Purpose-Mining) Custom-designed leadership workshops, team offsites, and keynote sessions tailored to client team goals, culture, and stage of development, including the flagship Foundational Leadership series and Purpose-mining sessions.
• WorkSignals™ Assessment Proprietary self-assessment tool measuring six dimensions of work experience (How I work, How enabled I am, How I feel about my work, How I work with others, When I work, Where I work) to help individuals identify signals about work life health and areas needing attention. Available at myworksignals.com.

Quantifiable outcome

• 4 job levels jumped within 3 years with same company (ServiceNow client)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Lambent SpacesminorStrategic or Co-development PartnerRobert Teed serves on the advisory board of Lambent Spaces (previously Armored Things), providing strategic guidance on their products and direction.
• LiquidSpaceminorStrategic or Co-development PartnerRobert Teed serves on the advisory board of LiquidSpace, offering strategic advisory services to the company.
• Leadership Development InstituteminorStrategic or Co-development PartnerRobert Teed serves as an Executive Coach with the Leadership Development Institute, expanding his coaching reach through a partner organization.
• CoreNet Global - Northern California ChaptercoreStrategic or Co-development PartnerRobert Teed serves as Facilitator & Coach for CoreNet Global Northern California Chapter's Leadership Development Program. Previously served as Board Member (April 2020 - March 2022), President (April 2019 - March 2020), Executive Vice President (April 2018 - March 2019), and Co-Chair of CoreNet Apprentice Program (December 2013 - April 2018).
• Purposeful IntentminorGTM or Marketing PartnerRobert Teed provides facilitation services to Purposeful Intent (SponsorPi), supporting their industry events and programs.
• Kaiser LeadershipcoreTechnology or IntegrationLicensed practitioner of the Leadership Versatility Index (LVI) assessment tool, incorporated into the Advanced coaching program. LVI is a 360-degree assessment used for leadership development.
• Gallup (CliftonStrengths/StrengthsFinder)coreTechnology or IntegrationLicensed practitioner of CliftonStrengths (StrengthsFinder) assessment, included across coaching programs to help clients identify and leverage their strengths.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Torch: Tech-enabled leadership coaching platform focused on growth-stage companies and managers. Represents a smaller, emerging direct competitor to Integri Group in the executive and leadership coaching category.

Direct peers

• CoachHub: Global digital coaching platform offering executive and leadership coaching to enterprises, including cohort and 1:1 formats. Competes head-to-head with boutique practices like Integri Group for corporate leadership development budgets.
• Sounding Board: Enterprise-focused executive coaching marketplace combining technology with a curated coach network. Overlaps with Integri Group's enterprise coaching use cases, particularly for tech and Fortune 500 buyers.
• Marshall Goldsmith: Pre-eminent individual executive coach and thought leader selling 1:1 leadership coaching, workshops, and stakeholder-centered coaching programs. Most analogous in operating model to Integri Group's solo-boutique, brand-led approach.
• BetterUp: The largest scaled virtual executive and leadership coaching platform. While Integri Group is solo-boutique and BetterUp is venture-backed and platform-based, both sell 1:1 and cohort leadership coaching to enterprise buyers — making them direct competitors for the same corporate coaching RFPs.

Broad incumbents

• DDI (Development Dimensions International): Global leadership and talent development company providing executive coaching, assessments, and training programs. A scaled incumbent alternative to boutique executive coaching practices.
• FranklinCovey: Training and consulting firm offering leadership development, coaching, and workshop programs to enterprises. Operates at far larger scale than Integri Group but targets overlapping executive and leadership development buyers.
• Korn Ferry: Global organizational consulting firm whose leadership-development and executive coaching practice competes for the same enterprise buyers as Integri Group, but at far greater scale and with broader service offerings.
• Heidrick & Struggles: Executive search and leadership advisory firm with a leadership coaching and onboarding practice serving senior executives. Targets the same enterprise buyer as Integri Group at a much larger organizational scale.
• Center for Creative Leadership (CCL): Established leadership development institution offering coaching, assessments, and programs to organizations worldwide. Competes for enterprise leadership-development RFPs against boutique firms like Integri Group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-integri-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integro Group