Laslett England

What Laslett England does

Laslett England is a luxury silk accessories brand founded in 2014 and operated as a sole trader by designer Melanie Laslett from her studio in Hastings, East Sussex, with a trading address in Bexhill on Sea. The company designs, prints, and hand-finishes a curated range of silk scarves, pocket squares, bandanas, wraps, ribbons, bows, and hair accessories for men and women, with retail prices spanning £16.67 to £175.00 across approximately 70 SKUs in 13 collections.

The underlying craft process is built around heritage British textile manufacturing: silk screen printing is carried out by specialist printers in Macclesfield — primarily Adamley Textiles (one of England's last remaining silk mills, with a 70,000-design archive and water drawn from the River Bollin) and Biddle Sawyer Silks — following the 2024 transition away from R A Smart after its administration. Hand finishing, including hand-rolled edges, pin-fringed hems, and hand-knotted tassels, is performed by Mustard Ties in Rochester, Kent, and by a retained former R A Smart finisher for specialist silk pocket square work. Signature technical features include dual-sided tubular printing, the Laslett Diamond bias-cut format (38cm x 183cm), and materials spanning 100% silk (satin, twill, chiffon), wool-silk blends, and superfine wool.

The business model is direct-to-consumer, with revenue generated through the owned e-commerce storefront (laslettengland.com, shipping globally from the UK) and curated event sales at prestigious UK venues including Goodwood Revival, Coutts Luxury Christmas Market, Oxford Botanic Garden, Penshurst Place, Standen House, and Charleston. A prior four-year wholesale partnership with Bloomingdale's New York has concluded, and there are no current third-party retail channels. Marketing relies on earned editorial media (Financial Times How to Spend It, Country Life, The Saturday Telegraph), Instagram, email, and personal styling advice provided directly by the founder. The brand is bootstrapped with no external investment, and the founder provides the sole design and operational leadership.

Name

Laslett England

Legal name

Laslett England

Website

https://laslettengland.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Laslett England is a sole-trader luxury silk accessories brand designing scarves, pocket squares, bandanas, and wraps in East Sussex, printed and hand-finished by specialist heritage British manufacturers in Macclesfield and Kent, and sold direct-to-consumer online and at curated UK events.

Ownership category

akta.pro rank

Product category

Luxury Silk Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Scarves, Wraps & Shawls (CRAAAJAF)

Keywords

• Luxury silk scarves
• Hand-printed accessories
• British-made textiles
• Silk pocket squares
• Designer neckwear

Headquarters

HQ city

Hastings

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct E-commerce Retail: The primary revenue stream is direct-to-consumer sales through the owned e-commerce website (laslettengland.com). Products include silk scarves, pocket squares, bandanas, wraps, ribbons, and accessories priced from £16.67 to £175.00.
2. Event and Exhibition Sales: Sales generated through participation in prestigious UK craft fairs, luxury markets, and gallery events including Goodwood Revival, Coutts Luxury Christmas Market, and National Trust properties.
3. Digital Gift Cards: E-gift cards available in denominations of £60, £120, and £200, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Laslett England designs and sells original hand-painted luxury silk scarves, pocket squares, bandanas, wraps, ribbons, and hair accessories for men and women. Every piece is created by founder Melanie Laslett in her Sussex studio and printed and hand-finished by specialist heritage British manufacturers in Macclesfield and Kent, using silk twill, silk satin, silk chiffon, and wool-silk blends.

Product overview

Laslett England is a luxury accessories brand offering silk scarves, pocket squares, ribbons, and hair accessories designed by Melanie Laslett in her East Sussex studio. The product portfolio centers on the Classic Square 90cm, Foulard 70cm, Silk Bandana, Nordic Square, Laslett Diamond, Superfine Laslett Wrap, Fringed Silk Scarf, Silk Oblong, Triangle Scarf, Pocket Square, Laslett Ribbon, Coco Silk Bow, Silk Scrunchie, and Silk Chiffon collections. Every piece features original hand-painted artwork or digital designs by Melanie, printed and hand-finished in England by specialist heritage manufacturers in Macclesfield and Kent. Materials include 100% silk (satin, twill, chiffon), wool-silk blends, and superfine wool. Signature features include hand-rolled edges, pin-fringed hems, and double-sided prints. Products arrive in signature red gift boxes.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Square 90cm A 90cm x 90cm silk square in 100% silk satin with hand-rolled hem. Versatile enough to drape over shoulders, wear as a headscarf, or loop at the neck.
• Foulard 70cm A 70cm x 70cm silk headscarf and square in 100% silk twill with colour-contrasted hand-rolled edges, designed for wearing as a neck scarf, headscarf, or headband.
• Silk Bandana 100% silk twill squares with original prints by Melanie Laslett, screen printed in England with hand-finished rolled edges in contrasting colours.
• Nordic Square A 90cm x 90cm scarf in 70% wool and 30% silk blend with hand-fringed hem, inspired by 18th century weaving drafts and folk patterns.
• Laslett Diamond Bias-cut diamond-shaped silk scarf (38cm x 183cm) designed to tie once and fall neatly; longer and more streamlined than traditional squares.
• Superfine Laslett Wrap A 120cm x 180cm wrap in 100% superfine wool with hand-fringed hem, large enough to wear as a shawl or drape over the shoulders.
• Fringed Silk Scarf Long, narrow double-sided silk scarf (13cm x 190cm) with 10cm tassel fringing at both ends; two coordinating prints on each side in 100% silk twill.
• Silk Oblong Long, narrow silk scarf (21cm x 165cm) in 100% silk twill, double-sided tubular design with different patterns on each side and pin-fringed ends.
• Silk Chiffon Lightweight silk chiffon scarves including Chiffon Stoles (21cm x 157cm bias-cut in silk satin chiffon with hand-stitched rolled edges) and Solitaire Spot semi-sheer chiffon squares.
• Triangle Scarf Silk triangle scarf in 100% silk twill (90cm x 62cm x 45cm) with hand-rolled edges, designed to create a natural pointed drape.
• Pocket Square 33cm x 33cm silk pocket squares, hand-finished with original prints and featuring different patterns on each side; designed for jacket pockets.
• Laslett Ribbon Narrow tubular silk ribbon scarf in 100% silk twill; can be worn at the neck, as a choker, around the wrist, as a hairband, or knotted to a bag handle.
• Coco Silk Bow Silk bow accessory in 100% silk twill inspired by the Chanel exhibition; minimalist spot print with asymmetric tails and two fastening options (metal clasp or barrette).
• Silk Scrunchie Generously sized silk hair scrunchie in original Laslett England print; hand-sewn with elastic and approximately 13cm in diameter.
• E-Gift Card Digital gift card available in denominations of £60, £120, and £200, delivered via email with redemption instructions for use on laslettengland.com.

Quantifiable outcome

• On-screen placement in Jurassic Park Dominion (2022) with global visibility
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, minor and major.

• Adamley TextilescoreStrategic or Co-development PartnerPrimary silk printing partner in Macclesfield. One of England's last remaining silk mills with more than 50 years of heritage and an archive of 70,000 original designs. Draws water for hand screen printing from private reservoir fed by River Bollin. First choice for some of the world's most prestigious luxury houses. Now printing the majority of the Laslett England collection following R A Smart's closure.
• Biddle Sawyer SilkscoreStrategic or Co-development PartnerSilk printing partner in Macclesfield. Working alongside Adamley to produce the Laslett England collection following R A Smart's closure. Was already producing bestselling Marettimo Bandanas.
• Mustard TiescoreStrategic or Co-development PartnerHand finishing partner in Rochester, Kent. A distinguished neckwear workroom known for meticulous attention to detail. Melanie has worked with them for many years, taking particular pleasure in supporting a business she knows well and respects greatly. Men's scarf collection fully restocked through this partnership.
• Former R A Smart FinisherminorStrategic or Co-development PartnerOne of the former R A Smart sewers continues to work with Melanie, hand-finishing silk pocket squares and supporting specialist finishing as the collection evolves. This preserves knowledge and care developed during the early years of Laslett England.
• Bloomingdale's New YorkmajorChannel Partner/ Reseller/ DistributorLaslett England was carried by Bloomingdale's in New York for four years. They described Melanie's design handwriting as a 'Modern take on Britishness' - a phrase that has remained with the brand. This was a significant retail partnership establishing the brand in US luxury market.
• Alyson Walsh / That's Not My AgeminorStrategic or Co-development PartnerFashion journalist and author of Telegraph's weekly Ageless Style column. Produced a limited edition collaboration scarf designed for women who believe style is ageless. Reflects shared belief that a well-chosen accessory is a lifelong companion valued for quality and design.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Liberty London: Iconic British heritage retailer with own-brand printed silk scarves and accessories (Liberty Fabrics). Direct overlap on British-made, art-driven silk prints targeting similar luxury gift buyers.
• Hermès: World leader in luxury silk scarves (Carré) and the category benchmark Laslett is positioned against. Comparable on craft heritage and premium pricing; operates at vastly larger scale across full luxury.
• Mulberry: Established British luxury accessories brand with British manufacturing heritage. Comparable positioning as a 'Made in England' luxury accessories house, though focused primarily on leather goods.

Direct peers

• Aspinal of London: British luxury accessories brand producing silk scarves, pocket squares, and small leather goods. Closely comparable as a home-grown British heritage accessories label with similar gifting positioning.
• Turnbull & Asser: British heritage menswear house renowned for silk pocket squares, ties, and scarves. Directly comparable on the pocket-square and silk accessories side of Laslett's menswear collection.
• Soft Goat: Direct-to-consumer luxury cashmere and silk scarf and accessory brand. Comparable founder-led, online-first positioning in the premium printed accessories niche.
• Anya Hindmarch: British luxury accessories designer with own-brand leather goods and seasonal printed accessories. Comparable as a UK founder-led luxury accessories house trading on British craft and design whimsy.

Regional players

• V. Fraas: German heritage luxury scarf specialist (founded 1881) producing premium printed silk and cashmere scarves. Comparable on craft-driven luxury scarves but operating from a different geographic market.
• Faliero Sarti: Italian luxury scarf and shawl maker specialising in printed silk, cashmere, and wool scarves. Comparable on premium printed scarf craftsmanship but with a Mediterranean, rather than British, design language.
• Marja Kurki: Specialist printed silk scarf brand with heritage design library. Comparable as a scarf-specialist competing on premium printed silk, though operating primarily in Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/laslett_england
• LinkedInlinkedin.com/company/laslett-england

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laslett England