Life Centers
Life Centers is a faith-based nonprofit operating five pregnancy resource centers in Central Indiana, providing free medical services, counseling, education, and material support to women and families facing unplanned pregnancies since 1982.
- Company typePrivate
- Founded1982
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Life Centers does
Life Centers is a faith-based nonprofit organization founded in 1982 and headquartered in Indianapolis, Indiana. The organization operates a network of five pregnancy resource centers across Central Indiana under the umbrella brand Pregnancy Choices Indy (PCI), delivering free pregnancy-related medical services, counseling, education, and material support to women and families facing unplanned pregnancies. Core service offerings include medical-grade pregnancy tests, ultrasound imaging, one-on-one peer counseling, post-abortion recovery through the SOAR (Spiritually Oriented Abortion Recovery) program, parenting education via the BrightCourse curriculum, material assistance (diapers, clothing, baby bundles, Pack 'n Plays), and the Purpose Driven Dad fatherhood ministry. All services are provided completely free of charge to clients, with no insurance, billing, or government funding involved; clients served in 2019 numbered 7,579 women and babies, with 1,810 births resulting from client decisions to choose life.
The organization does not operate proprietary technology as its core business, relying on standard medical-grade pregnancy testing and ultrasound imaging equipment to deliver in-person client services. There is no mobile application, public API, or AI/ML capability disclosed. The organization holds ECFA (Evangelical Council for Financial Accountability) accreditation and the GuideStar Transparency Seal, and operates with a paid staff of 11-50 supplemented by 17,000+ volunteer hours contributed annually through trained Client Advocates, receptionists, RDMS-certified ultrasound professionals, and event support.
Revenue is generated entirely through tax-deductible donations, with no governmental financial support received. Funding streams include individual online donations, church partnership programs, corporate sponsorships (with multi-tiered packages for the annual Evening for Life banquet), Kroger Community Rewards (NPO# WK679), United Way designations (agency code 5023), Indiana Choose Life specialty license plates, vehicle donations via Cars Helping Charities, and an Amazon Wish List program. Primary customer segments are women facing unplanned pregnancies in Central Indiana; secondary segments include the Hispanic community (served via a Spanish translation program), expectant and new fathers, and post-abortive women. The organization's go-to-market motion is community-led, relying on church partnerships, volunteer client advocacy, events, radio partnerships (notably Moody Radio), and community referrals.
Life Centers firmographics
Firmographics- Name
- Life Centers
- Legal name
- Life Centers
- Website
- https://lifecenters.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Life Centers is a faith-based nonprofit operating five pregnancy resource centers in Central Indiana, providing free medical services, counseling, education, and material support to women and families facing unplanned pregnancies since 1982.
- Ownership category
- akta.pro rank
Life Centers industry classification
Industry- Product category
- Pregnancy Resource Services
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Maternal, Child & Family Health Organizations (BPAGACAF)
- akta.pro secondary industry
- Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)
Keywords
Where Life Centers is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Life Centers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Individual Donations: Life Centers relies on tax-deductible donations from individuals who support the pro-life mission. Donations can be made online through their website and are used to fund operations of all five centers.
- Church Partnerships: Churches provide financial support and volunteers to Life Centers. The organization has developed church partnership programs to engage congregations in supporting pregnancy resource center services.
- Business/Corporate Sponsorships: Businesses that are passionate about saving lives provide financial support. Annual banquet features corporate sponsors at various levels (Title, Platinum, Gold, Silver).
- Annual Banquet Fundraising: The annual 'Evening for Life' banquet is their largest fundraising event, featuring keynote speakers and corporate sponsorships. Proceeds support operations through lean summer months.
- Specialty License Plates: Indiana Choose Life license plates generate $25 per plate annually for pregnancy resource centers in the county where registered.
- United Way Designations: Donors can designate United Way gifts to Life Centers using agency code '5023'. Life Centers does not receive undesignated United Way funds.
- Vehicle Donations: Partnership with Cars Helping Charities facilitates car donations to the ministry.
- Kroger Community Rewards: Kroger Plus members can designate Life Centers to receive a percentage of their Kroger purchases through the Community Rewards Program (NPO# WK679).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | All services are free to clients |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Life Centers product offering
Product offeringCore offering
Life Centers operates five faith-based pregnancy resource centers across Central Indiana that provide free medical services (pregnancy tests and ultrasound exams), peer counseling, post-abortion recovery (SOAR), material support (Baby Bundles, diapers, clothing), and parenting and fatherhood education programs. All services are offered at no cost to clients and are funded entirely through donations from individuals, churches, businesses, and fundraising events.
Product overview
Life Centers operates a network of five pregnancy care centers across Central Indiana offering free, confidential services to women facing unplanned pregnancies. The core service portfolio includes medical-grade pregnancy tests, ultrasounds, peer counseling, support supplies (including Baby Bundles), post-abortion counseling through SOAR (Spiritually Oriented Abortion Recovery), referrals, and parenting education via BrightCourse classes. The organization also runs Purpose Driven Dad, a fatherhood ministry providing mentorship and education to young fathers. All services are provided at no cost to clients and funded entirely through donations from individuals, churches, and businesses without government support.
Differentiator
Problem solved
Functional benefit
Brands
- Purpose Driven Dad: A fatherhood program offered through Life Centers pregnancy centers dedicated to empowering young men facing unplanned pregnancies by providing tools and support for responsible fatherhood and spiritual leadership.
Products and services
- Pregnancy Testing Free medical-grade pregnancy tests administered to women who suspect pregnancy, offered at all five Life Centers locations. The service is the entry point for clients seeking confirmation, counseling, and ongoing support.
- Ultrasound Exams Free ultrasound imaging performed by trained sonographers to confirm pregnancy, estimate gestational age, and provide visual information during decision-making. Associated with an 80% choose-life rate among clients receiving ultrasound.
- Peer Counseling One-on-one confidential counseling provided by trained client advocates to women navigating pregnancy decisions, supporting emotional well-being and informed choice without charge.
- Post-Abortion Counseling (SOAR) SOAR (Surrendering to One Another's Recovery) program offers free, faith-based post-abortion recovery support for women and men, structured as a guided journey toward healing.
- Baby Bundles / Support Supplies Free Baby Bundles containing diapers, clothing, and supplies provided to clients as part of a coaching-based rewards program throughout pregnancy and early parenthood, with supplies stocked through material donations and Amazon Wish List.
- Parenting Education (BrightCourse) BrightCourse online parenting classes provided to clients to prepare them for childbirth and early parenting, delivered free of charge.
- Purpose Driven Dad Fatherhood Program Fatherhood engagement program that equips dads to be active participants in pregnancy and parenting, supporting family stability and the client journey.
- Referrals & Community Resources Connections to outside resources such as housing, healthcare, and social services for clients as part of comprehensive support.
Quantifiable outcome
- 80% of women who receive a free ultrasound choose life for their baby
- +3 more outcomes
Companies that use Life Centers
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Life Centers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Life Centers partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- White Oak ConstructionflagshipTitle Sponsor for the annual Evening for Life banquet for multiple years. White Oak Construction provides flagship sponsorship for Life Centers' largest annual fundraising event, demonstrating commitment to the pro-life mission and the Indianapolis community.
- Moody RadiocorePartnership for Sanctity of Human Life Month campaign. Moody Radio allows Life Centers to reach thousands of listeners across Indiana with lifesaving messaging. Nearly $30,000 raised during 2019 campaign. Executive Director appeared on-air to discuss ministry work.
- Cars Helping CharitiesminorPartnership to facilitate the process of donating cars to the ministry. Makes it easy for donors to contribute vehicles to support Life Centers' operations.
- Abortion Pill Reversal HotlinecoreResource available to women who take the abortion pill but regret their decision. Life Centers refers clients to the hotline when appropriate. Hotline number: (877) 558-0333.
- BrightCoursecoreParenting education curriculum used at Life Centers centers. Clients watch BrightCourse parenting videos and attend classes to earn free items for their babies. Adoption videos also available through BrightCourse.
- Embrace GracecoreChurch-based 12-week Bible study program for pregnant women. Life Centers connects clients with affiliated churches that provide the Embrace Grace program, culminating in a baby shower for participants.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Life Centers competitors and assessment
Company assessmentDirect peers
- Birthright International: Birthright provides free, confidential pregnancy counseling, material support, and referrals at hundreds of locations globally. Directly comparable mission, service model, and donation-funded nonprofit structure to Life Centers.
- Care Net: Care Net is the largest U.S. network of pregnancy resource centers, providing the same free pregnancy testing, ultrasound, and counseling model as Life Centers at 1,100+ affiliate locations. Directly comparable as the national umbrella and operating standard for the CPC model Life Centers executes locally.
- Heartbeat International: Heartbeat International is a global network of pregnancy help organizations, offering similar free services (pregnancy tests, ultrasounds, parenting support) through 2,800+ affiliate locations. Directly comparable as a peer pregnancy-center umbrella whose affiliate model Life Centers could adopt for expansion.
- Crisis Pregnancy Center of Indianapolis (alternatively: a comparable peer center): Bethany Christian Services operates pregnancy support programs and adoption services with a faith-based framework across multiple U.S. locations, providing a directly comparable operating model and overlapping maternal services in some markets adjacent to Life Centers' Indianapolis territory.
- CompassCare: CompassCare is a faith-based pregnancy resource center operating in the same CPC model with free ultrasounds, STI testing, and counseling services. Directly comparable in service mix, faith-based positioning, and target client segment.
- Elizabeth's New Life Center: Elizabeth's New Life Center is a faith-based pregnancy resource center in Dayton, Ohio offering nearly identical services (pregnancy tests, ultrasounds, parenting classes, material assistance) on a donation-funded model. Closely comparable operating model and mission.
Broad incumbents
- Catholic Charities USA: Catholic Charities operates a national network of faith-based social service agencies, many of which include pregnancy support, parenting education, and material assistance programs. Broadly comparable as a larger, established faith-based nonprofit operating in overlapping client segments.
- Bethany Christian Services: Bethany Christian Services is a large faith-based nonprofit providing pregnancy support, adoption services, and family counseling. Comparable in faith-based mission, nonprofit structure, and partial overlap in maternal/family services, though Bethany's scope extends well beyond pregnancy support.
Regional players
- ThriVe Central Indiana: ThriVe operates pregnancy resource centers across Central Indiana — directly overlapping Life Centers' primary service geography — with comparable free services and a similar faith-informed service model. Key regional competitor for the same donor base and client segment.
Others
- National Institute of Family and Life Advocates (NIFLA): NIFLA is the trade and legal association for the U.S. pregnancy center movement, providing training, legal support, and standards to affiliated CPCs. Comparable as an ecosystem enabler rather than a direct competitor, providing industry infrastructure that Life Centers could leverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Life Centers social profiles
Digital presenceLife Centers compliance and trust
Trust signalCompliance2 records
Life Centers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life Centers leadership team
Management profileNumber of profiles
Profiles8 records
Life Centers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life Centers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life Centers
What does Life Centers do?
Life Centers operates five faith-based pregnancy resource centers across Central Indiana that provide free medical services (pregnancy tests and ultrasound exams), peer counseling, post-abortion recovery (SOAR), material support (Baby Bundles, diapers, clothing), and parenting and fatherhood education programs. All services are offered at no cost to clients and are funded entirely through donations from individuals, churches, businesses, and fundraising events.
Is Life Centers a public or private company?
Life Centers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Life Centers founded?
Life Centers was founded in 1982. It employs 11 to 50 people.
Where is Life Centers based?
Life Centers is headquartered in Indianapolis, United States, in the North America region.
How does Life Centers make money?
Eight revenue lines are on record. Individual Donations are the primary driver. The others are church Partnerships, business/Corporate Sponsorships, annual Banquet Fundraising, specialty License Plates, united Way Designations, vehicle Donations and kroger Community Rewards.
Who are Life Centers's main competitors?
Direct peers on record are Birthright International, Care Net, Heartbeat International, Crisis Pregnancy Center of Indianapolis (alternatively: a comparable peer center), CompassCare and Elizabeth's New Life Center. Broad incumbents are Catholic Charities USA and Bethany Christian Services. ThriVe Central Indiana is listed as a regional player. National Institute of Family and Life Advocates (NIFLA) is listed as an others.
Does Life Centers have an API?
No public API is recorded for Life Centers.
What industry is Life Centers in?
Life Centers's product category is Pregnancy Resource Services. Its primary akta.pro industry code is BPAGACAF, Maternal, Child & Family Health Organizations, with a secondary code of HSAAACAA, Postpartum Newborn Care & Parent Education (NCS). Its NAICS code is 6241 and its SIC code is 8300.