Liberty Homes & Hometown Realty

What Liberty Homes & Hometown Realty does

Liberty Homes & Hometown Realty is a family-owned Utah residential homebuilder founded in 1982 and formally established in 1994, headquartered in Draper, Utah. The company designs, builds, and sells new single-family homes, townhomes, and rambler-style residences across the Salt Lake City metropolitan area and the broader Wasatch Front, including communities in West Valley City, Bluffdale, West Jordan, Midvale, South Jordan, and Draper. Its core technical offering is a portfolio of more than 22 customizable floor plans ranging from approximately 1,509 to 5,214 square feet, with energy-efficient construction features (tankless water heaters, quality insulation, smart design) and configurable options including an integrated Accessory Dwelling Unit (ADU) variant for multigenerational or rental-income use cases.

The business operates a project-based revenue model, generating one-time sales revenue from new construction home deliveries (typically $495K-$1M+ per unit depending on plan, lot premium, and upgrades), quick move-in inventory, and build-to-order custom homes. Pricing is structured per-unit and varies by community, floor plan, and lot location. Go-to-market is sales-led through dedicated home specialists, supported by model home tours (including NterNow-enabled self-guided tours), grand-opening events with promotional incentives, a multi-channel digital presence (website, Facebook, X, Instagram, YouTube, blog, email), and a core partnership with Northpointe Bank / Team 101 as preferred lender providing lender-paid closing costs and rate buydown incentives. The buyer base is individual residential consumers across first-time homebuyer, family, active-adult 55+, and multigenerational/investment segments, with no enterprise or institutional customer concentration.

Name

Liberty Homes & Hometown Realty

Legal name

Liberty Homes, Inc.

Website

https://libertyhomes.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Liberty Homes & Hometown Realty is a family-owned Utah homebuilder that designs, constructs, and sells new custom single-family homes, townhomes, and quick move-in residences across the Salt Lake City and Wasatch Front market, serving individual homebuyers including first-time buyers, families, active adults, and multigenerational households.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Accessory Dwelling Units (ADUs) & Backyard Homes (IMAFABAK)

Keywords

• Custom home building
• New construction homes
• Single-family homes
• Townhome construction
• Residential real estate

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Construction Home Sales: Sale of newly constructed single-family homes and townhomes to homebuyers. Revenue generated from base home prices plus lot premiums, upgrade options, and customization features. Both pre-construction and quick move-in homes available.
2. Custom Home Construction: Build-to-order custom homes where buyers work with the company to design and construct personalized residences. Includes land acquisition assistance, architectural design consultation, and construction management.
3. Quick Move-In Homes: Pre-constructed homes available for immediate purchase, offering move-in ready options with various finishes and configurations. Revenue from completed inventory sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Liberty Homes is a family-owned home builder that designs and constructs new single-family homes, townhomes, and rambler residences in Utah's Wasatch Front communities. The company offers both custom build-to-order homes with personalized floor plans and pre-constructed quick move-in homes, supported by preferred lender financing partnerships and post-sale warranty services.

Product overview

Liberty Homes & Hometown Realty is a family-owned Utah home builder offering new custom-built homes and pre-construction quick move-in properties across the Salt Lake City area. The company's core offerings include single-family homes and townhomes available through multiple communities (Cypress Cove, Quail Ridge, Sharp Subdivision, Scattered Lots), complemented by an extensive portfolio of customizable floor plans ranging from entry-level to luxury designs (1,509 to 5,214+ sq ft). Supporting services include preferred lender financing through Northpointe Bank/Team 101 with closing cost incentives and rate buydown options, plus warranty request services. The product portfolio centers on move-in ready and to-be-built homes with personalization options for floor plans, finishes, and design selections.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Built Homes
• Quick Move-In Homes
• Townhomes
• Single-Family Homes
• Cypress Cove Community
• Quail Ridge Community
• Sharp Subdivision Community
• Preferred Lender Financing Services
• Home Warranty Services

Quantifiable outcome

• Over 40 years building in Utah since 1982
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Woodside Homes: Regional builder active in the Salt Lake City metro with similar single-family and townhome offerings, energy-efficient design emphasis, and customization options. Comparable go-to-market and product breadth across multiple Utah communities.
• Ivory Homes: Utah's largest homebuilder, also family-founded, building single-family homes and townhomes across the Wasatch Front with similar floor plan customization, preferred lender programs, and target buyer segments. Directly comparable on geography, product mix, and channel model.
• Holmes Homes: Family-owned Utah homebuilder specializing in new construction single-family homes and townhomes along the Wasatch Front. Comparable footprint, brand-building history, and customer experience focus.
• Richmond American Homes: Operating in the Salt Lake City metro with new construction single-family homes, design studio customization, and a broad floor plan portfolio. Direct overlap with Liberty's customizable, energy-efficient build-to-order model.
• Perry Homes Utah (Edge Homes): Family-rooted Utah builder operating across the Wasatch Front with comparable townhome and single-family product, build-to-order model, and energy-efficient specs. Closely competes with Liberty in West Jordan, South Jordan, and surrounding submarkets.

Emerging players

• Century Communities: Growth-oriented national builder with entry-level and move-up product in the Salt Lake City area. Comparable on quick move-in inventory and value-positioned pricing against Liberty's townhome and entry-level lines.

Broad incumbents

• PulteGroup: National homebuilder with Centex, Pulte, and Del Webb brands serving the Salt Lake City metro. Overlaps on family-oriented and active-adult (55+) buyer segments that Liberty also addresses in West Jordan.
• Toll Brothers: National luxury homebuilder active in the Salt Lake City metro with a move-up and luxury product line. Comparable to Liberty's Magnolia and higher-priced single-family offerings (starting at $1M+).
• D.R. Horton: Largest US homebuilder, with significant Utah operations in the Wasatch Front selling entry-level to move-up homes. Overlaps with Liberty's product segments but operates at vastly greater scale and with a national balance sheet.
• Lennar: National production builder with active Salt Lake City metro presence, offering single-family homes, townhomes, and quick move-in inventory. Directly comparable product at scale to Liberty's quick move-in and build-to-order homes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LibertyHomesUT
• YouTubeyoutube.com/user/LibertyHomes
• Facebookfacebook.com/LibertyHomesUT
• Instagraminstagram.com/libertyhomes
• LinkedInlinkedin.com/company/liberty-homes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Homes & Hometown Realty