Kinelite

What Kinelite does

Kinelite inc. is a Quebec-based private healthcare services company founded in 2019 by Marc-André Renaud. It operates the largest kinesiology network in Quebec, with 35+ intervention centers across nine administrative regions (Montréal, Québec City, Laval, Laurentides, Montérégie, Outaouais, Mauricie, Lanaudière, Estrie) and dedicated on-site clinics embedded in 90+ partner private senior residences. The company is staffed by 60+ university-trained graduate kinesiologists and serves over 2,500 individual clients per year.

Kinelite delivers a multi-disciplinary clinical service portfolio: private training (Entraînement Privé), group classes, massage therapy (Massothérapie), rehabilitation (Réadaptation), nutrition counseling, sports therapy (Thérapie du Sport), and kinesitherapy (Kinésithérapie). The flagship entry point is the free Bilan Santé & Mouvement+, a 45-60 minute standardized health and movement assessment covering posture, mobility, balance, functional strength, lifestyle habits, and fall/injury risk, which feeds personalized exercise prescriptions. Service delivery is hybrid: in-clinic, on-site at corporate clients and senior residences, home visits, and via virtual tele-rehabilitation. Progress is monitored through integration with the third-party Hexfit tracking platform. The Zone 50+ sub-brand formalizes programs for adults aged 50 and older, addressing fall prevention, chronic pain, post-cancer recovery, metabolic conditions, and Parkinson's-specific interventions.

The revenue model combines fee-for-service clinical sessions (with insurance-recognized receipts for kinesiology and massage therapy), monthly membership subscriptions at hybrid clinic-fitness centers (which bundle unlimited gym access with kinesiology services), and B2B corporate wellness contracts covering ergonomics, active breaks, nutrition counseling, team-building events, and on-site massage. The GTM motion operates three concurrent channels: direct-to-consumer acquisition through the free assessment funnel and Google review-driven demand, community-led referral growth via the senior residence network and advocacy partners (FADOQ, Association fibromyalgie Québec), and enterprise field sales to corporate clients (including Métro, Jean Coutu, and Devimco). Professional-services revenue dominates, with subscription recurring revenue at an earlier stage.

Name

Kinelite

Legal name

Kinelite inc.

Website

https://kinelite.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Kinelite operates the largest kinesiology network in Quebec, delivering clinical kinesiology, massage therapy, rehabilitation, sports therapy, and nutrition services across 35+ centers and 90+ partner senior residences, staffed by 60+ university-trained kinesiologists serving 2,500+ clients annually.

Ownership category

akta.pro rank

Product category

Kinesiology & Wellness Services

NAICS

Home Health Care Services (6216), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Sports and Recreation Instruction (61162)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAIAO

Home Health Physical Therapy & Mobile PT

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYHSALAEAO

Medical/Therapeutic Massage (Rehab/Pain Management)

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

SECONDARYHSADAGAH

Chronic Condition Lifestyle Coaching (Non-Clinical)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Kinesiology services
• Massage therapy
• Corporate wellness
• Rehabilitation services
• Sports therapy

Headquarters

HQ city

Blainville

HQ country

Canada

HQ region

North America

Offices34 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Services Fees: Fee-for-service revenue from kinesiology sessions, massage therapy, sports therapy, kinesiotherapy, rehabilitation, and nutrition consultations delivered at clinics, in residences, at enterprises, or at client homes/virtual sessions. Prices vary by center and service type. Insurance receipts issued for kinesiology and massage therapy, recognized by most insurance providers.
2. Membership Subscriptions: Kinelite memberships offering unlimited access to gym facilities, group classes, and included access to kinesiology services. All subscriptions include access to kinesiology services. Optional commitment-free approach also available — no mandatory subscription required.
3. Corporate/Enterprise Wellness Programs: B2B revenue from企业提供定制化健康项目，包括培训课程、营养咨询、健康讲座、工作间人体工学评估、运动团建活动、主动休息项目和按摩疗法，按服务项目或套餐收费。

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kinelite operates a Quebec-based network of 35+ kinesiology centers delivering preventive and rehabilitative movement-science services — including kinesiology, massage therapy, rehabilitation, sports therapy, kinesitherapy, nutrition counseling, group classes, and private training — to individual clients, alongside corporate wellness programs delivered through 90+ partner private residences.

Product overview

Kinelite is a healthcare network operating as a hybrid platform combining physical centers and mobile services. The core offering includes private training (Entraînement Privé), group classes (Cours de Groupe), massage therapy (Massothérapie), rehabilitation (Réadaptation), nutrition services, sports therapy (Thérapie du Sport), and kinesitherapy (Kinésithérapie), all delivered by certified health professionals. The flagship Bilan Santé & Mouvement+ assessment program serves as the entry point for personalized wellness plans. Additional services include corporate wellness programs (Services aux Entreprises), home/virtual delivery (Service à Domicile ou Virtuel), and the Zone 50+ sub-brand targeting seniors. The network spans 35+ physical centers across Quebec and 90+ partner residences, unified by the Hexfit tracking platform for real-time client progress monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinesiology Services Movement-science assessments and personalized movement programs delivered by 60+ kinesiologists across 35+ Quebec centers for prevention and rehabilitation.
• Massage Therapy Therapeutic massage services offered as a complement to kinesiology care across the Quebec network.
• Rehabilitation Services Movement-based rehabilitation programs for clients recovering from injury or surgery, delivered by network kinesiologists.
• Sports Therapy Performance and injury-prevention services for athletes and active individuals, delivered by sports-trained kinesiologists across the Quebec network.
• Kinesitherapy Therapeutic movement interventions delivered by kinesiologists across the network's Quebec locations.
• Nutrition Counseling Nutrition advisory services bundled with movement programming to support client health outcomes at network centers.
• Group Classes Guided group movement sessions offered at network centers and partner private residences across Quebec.
• Private Training One-on-one personal training sessions delivered by network kinesiologists at centers and partner private residences.
• Corporate Wellness Programs Workplace wellness programs delivered on-site or through 90+ partner private residences for Quebec employers.
• Bilan Santé & Mouvement+ Assessment Complimentary introductory movement and health assessment that serves as the entry point to Kinelite's paid kinesiology and wellness services.

Quantifiable outcome

• 2,500+ people served annually across the network
• +7 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• HexfitcoreTechnology or IntegrationHexfit is the client tracking and monitoring platform used by Kinelite for private training clients, enabling real-time progress tracking of physical condition, postural assessments, and lifestyle habits between sessions. Provides clients with continuous follow-up and allows kinesiologists to monitor adherence remotely.
• Fédération des kinésiologues du Québec (FKQ)coreStrategic or Co-development PartnerQuebec's official federation of kinesiologists. Kinelite is a member and promotes the kinesiology profession at the policy level to advance the profession and the healthcare system.
• AKKOMQcoreStrategic or Co-development PartnerAlliance des kinésiologues et kinésithérapeutes du Québec. Professional association partner representing and supporting kinesiology professionals in Quebec.
• Chartwell Retirement ResidencescoreChannel Partner/ Reseller/ DistributorChartwell operates multiple senior residences across Quebec, each hosting dedicated Kinelite on-site kinesiology and 50+ health services clinics. Multiple locations: Rock Forest, Jacques-Cartier, Domaine Notre-Dame (Hull), Jardins Notre-Dame (Hull), Cité-Jardin (Gatineau), Le Presscott (Vaudreuil), Normandie (Saint-Jean-sur-Richelieu), and Légende (Greenfield Park).
• Groupe MauricecoreChannel Partner/ Reseller/ DistributorLeading senior living residence operator in Quebec partnering with Kinelite to provide on-site health and kinesiology services for residents.
• FADOQminorGTM or Marketing PartnerQuebec's largest seniors' organization (FADOQ) partnered with Kinelite to support and promote active aging programs and services for its members.
• Association fibromyalgie QuébecminorGTM or Marketing PartnerQuebec fibromyalgia advocacy organization partnered with Kinelite to provide movement-based health programs and support for fibromyalgia patients.
• MétrominorGTM or Marketing PartnerMajor Quebec grocery retailer partnered with Kinelite for employee wellness and/or community health and wellness initiatives.
• Jean CoutuminorGTM or Marketing PartnerLeading Quebec pharmacy chain partnered with Kinelite for health and wellness initiatives and community outreach.
• DevimcominorStrategic or Co-development PartnerQuebec real estate developer partnered with Kinelite, potentially for health and wellness integration in residential developments.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Groupe Maurice: Quebec senior living operator that is both a partner (Kinélite delivers on-site services) and adjacent peer in senior wellness. Comparable senior-residence model with overlapping wellness service ambitions, though primarily a real estate operator rather than clinical services provider.

Regional players

• Nautilus Plus: Quebec-based fitness center chain offering gym memberships, group classes, and personal training. Regional competitor on the fitness side that overlaps with Kinelite's hybrid centers and group-class offerings within Quebec.
• Énergie Fitness: Quebec-headquartered fitness club chain with membership gyms, group classes, and personal training across Quebec and select provinces. Direct overlap on consumer fitness side; competes with Kinelite's hybrid gym+clinic centers within Quebec.

Direct peers

• Action Sport Physio: Quebec-based physiotherapy and sports therapy clinic network offering rehabilitation, sports injury management, and manual therapy. Direct overlap with Kinelite on rehabilitation and sports therapy services, though narrower scope without kinesiology breadth or senior-residence distribution.
• Groupe Santé Physimed: Multi-specialty private health clinic in the Montreal area offering preventive medicine, nutrition, rehabilitation, and wellness services. Comparable multidisciplinary clinical model with overlapping services in kinesiology, nutrition, and preventive health.
• Kinatex Sports Physio: Large Quebec physiotherapy network with multiple clinics across the province delivering rehabilitation, sports therapy, and manual therapy. Closest direct competitor to Kinelite in scale, Quebec footprint, and multidisciplinary clinical offering.
• Physiothérapie Universelle: Quebec-wide chain of physiotherapy clinics providing rehabilitation, manual therapy, and post-injury recovery. Competes with Kinelite's rehabilitation and kinesitherapy services for similar patients in similar Quebec geographies.

Broad incumbents

• Lifemark Health Group: National Canadian physiotherapy, rehabilitation, and health services provider operating clinics across Canada. Comparable in clinical rehab offerings but operates at much broader national scale with different service mix than Kinelite's kinesiology-led model.
• CBI Health: One of Canada's largest community healthcare providers with broad rehabilitation, home health, and clinical services across multiple provinces. Larger and more diversified than Kinelite, with overlapping rehab/home-health services but without Quebec-specific kinesiology focus.
• GoodLife Fitness: Canada's largest fitness chain with membership-based gym access, group classes, and personal training. Overlaps with Kinelite on the gym/fitness and personal-training side and could expand into clinical programming that encroaches on Kinelite's niche.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinelite