C&j Innovations, Llc

What C&j Innovations, Llc does

C&J Innovations, LLC is a Dallas, Texas-based private LLC that operates The Passport Package™, a patent-pending assessment platform built for financial advisors and, secondarily, companies with retirement plans. The platform's core offering consists of two registered-trademark modules — Your Expansion Passport® for lead generation and client onboarding, and Your Walkaway Passport® for client retention and concern identification — both of which evaluate clients across eight critical mindsets spanning financial, health, and happiness dimensions rather than financial metrics alone. Underlying the assessments is an AI-driven pattern-recognition layer that ingests text-based client questionnaire responses to surface insights, presented to advisors via customized data dashboards and personalized reports with actionable takeaways.

The business is structured as a subscription-based recurring-revenue model with annual billing for platform access; specific pricing tiers are not publicly disclosed and prospects are routed through Calendly-scheduled 15-minute walk-throughs and free trial offers. The go-to-market is a hybrid of product-led self-serve onboarding, inside sales for mid-market advisory firms, and direct sales for enterprise accounts, all single-country/domestic (North America). Marketing is content-led, with assets distributed via LinkedIn, YouTube, a blog, a member-only resources library, an Authority Magazine thought-leadership feature, a Speaker Information page, and a featured listing on the Kitces Financial AdvisorTech Solutions Map. Visible 'Who We Work With' partners include Osaic, LPL Financial, Cetera Financial Group, and Lincoln Financial Group. No institutional investors, funding rounds, management team beyond founder Colleen Bowler, revenue figures, or customer logos are disclosed in the source material.

Name

C&j Innovations, Llc

Legal name

C&J Innovations, LLC

Website

https://candjinnovations.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

C&J Innovations, LLC operates The Passport Package™, a patent-pending AI-powered assessment platform that evaluates eight mindsets to help financial advisors and companies with retirement plans deepen client relationships, retention, and referrals.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Access to The Passport Package™: Recurring subscription model providing access to patent-pending assessment platform including Your Expansion Passport® and Your Walkaway Passport® assessments. Assessments can be used repeatedly for lead generation, annual reviews, and company retirement plan engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

C&J Innovations sells annual subscription access to The Passport Package™, a patent-pending, AI-powered assessment platform built for financial advisors. The package combines two reusable mindset assessments (Your Expansion Passport® and Your Walkaway Passport®) covering 8 critical mindsets across financial, health, and happiness dimensions, then applies AI pattern recognition to client feedback to produce personalized reports, actionable takeaways, and customized data dashboards used for lead generation, client onboarding, annual reviews, and retirement plan engagements.

Product overview

C&J Innovations offers The Passport Package™ as its core unified product—a patent-pending assessment platform designed specifically for financial advisors. The platform consists of two main assessment modules: Your Expansion Passport® and Your Walkaway Passport®. Both assessments evaluate clients across 8 critical mindsets that encompass financial, health, and happiness dimensions. The assessments are powered by AI learning to identify patterns in client feedback, generating personalized reports with actionable takeaways and customized data dashboards. The system is designed for repeated use across lead generation, client onboarding, annual reviews, and company retirement plan consultations.

Differentiator

Problem solved

Functional benefit

Brands

• Your Expansion Passport®: Patent-pending assessment focused on 8 critical mindsets for building client partnerships
• Your Walkaway Passport®

Products and services

• The Passport Package™

Quantifiable outcome

• Studies show clients now expect more from their advisors, creating opportunity for those who deliver enhanced relationship experiences

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KitcescoreGTM or Marketing PartnerFeatured on the Kitces Financial AdvisorTech Solutions Map, which provides visibility among financial advisor technology buyers and positions The Passport Package within the advisor tech ecosystem.
• OsaicminorGTM or Marketing PartnerWealth management platform partner visible in the 'Who We Work With' section, suggesting integration or referral relationship.
• LPL FinancialminorGTM or Marketing PartnerMajor independent broker-dealer partner visible in the 'Who We Work With' section, suggesting advisor community reach.
• Cetera Financial GroupminorGTM or Marketing PartnerFinancial services company partner visible in the 'Who We Work With' section.
• Lincoln Financial GroupminorGTM or Marketing PartnerFortune 250 financial services company partner visible in the 'Who We Work With' section.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• RightCapital: RightCapital provides financial planning and client-engagement tools for independent advisors, including assessments and dashboards that surface client priorities — comparable to C&J's emphasis on uncovering client mindset to drive advisor conversations.
• Nitrogen: Nitrogen (formerly Riskalyze) is the most directly comparable peer: an assessment platform for financial advisors that runs risk-tolerance and 'client-fit' questionnaires and turns them into dashboards. C&J's Passport Package targets the same workflow (lead generation, onboarding, annual review) with a non-financial mindset lens instead of risk tolerance.
• Snappy Kraken: Snappy Kraken is a marketing and client-acquisition platform built specifically for financial advisors, focused on automated campaigns, lead nurturing, and content to differentiate advisors — overlapping directly with C&J's 'Expansion Passport' use case for lead generation and client engagement.

Emerging players

• FMG (Financial Media Group): FMG provides curated content marketing, websites, and client-engagement tools for advisors, targeting differentiation and retention — the same outcomes C&J addresses via its mindset assessments, but via content rather than assessment.
• Holistiplan: Holistiplan is an AI-powered tax-planning tool that emerged as a lightweight add-on for financial advisors, structurally analogous to C&J's positioning as a focused, AI-driven workflow that plugs into an advisor's existing stack.
• AdvisorStream: AdvisorStream automates content marketing and client engagement for wealth managers, addressing the same advisor pain point (differentiating and deepening client relationships) that The Passport Package approaches with assessment-driven insights.

Broad incumbents

• MoneyGuidePro: MoneyGuidePro is a long-established financial planning software suite used across the advisor channel for goal-based planning and annual reviews — overlapping with C&J's annual-review use case but covering a much broader financial-planning workflow than mindset assessment.
• eMoney Advisor: eMoney Advisor is a comprehensive wealth management planning platform for advisors and their clients; it competes for the annual-review and client-engagement workflow that C&J targets with The Passport Package.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@candjinnovations
• LinkedInlinkedin.com/company/candjinnovations

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C&j Innovations, Llc