LaFrance Design

What LaFrance Design does

LaFrance Design is a Toronto-based custom design, fabrication, and installation company founded circa 2000 and owned by Rob LaFrance and Terry LaFrance. The firm operates a single 8,000+ sq ft full-service workshop in east Toronto, with in-house capabilities spanning woodworking, metal fabrication, scenic painting, CNC machining, wide-format vinyl printing/lamination, and 3D rendering. The company produces physical sets, props, displays, signage, and event staging across TV/film, theatre, brand activations, pop-up retail, trade shows, parade floats, and seasonal décor, serving clients in Southern Ontario, Canada.

Revenue is generated through three streams: (1) project-based custom fabrication services (one-time engagements covering design, build, and installation), (2) equipment rentals of set flats, risers, and staging on a transaction basis, and (3) installation and dismantling services bundled with builds. Pricing is quote-based per project rather than tiered or subscription-based. The go-to-market is B2B sales-led, with direct client engagement, a portfolio-driven website, organic TikTok content, and long-standing client relationships (notably BIG HQ at 5+ years and production designer Dylan Juckes at 12+ years) functioning as the primary demand engine.

The customer base is enterprise and agency-led, including experiential marketing agencies (BIG HQ), global brands (Adidas, Jo Malone, Tom Ford, Tiffany & Co., Hudson's Bay, TD Bank, Enbridge), and entertainment/film clients (Prime Video, Second City Toronto, Harry's House). The company is privately held, incorporated as 1378192 Ontario Inc., has no external investors or disclosed funding, and reports no public revenue or headcount figures. Geographic operations are explicitly bounded to Southern Ontario, and the business remains founder-operated.

Name

LaFrance Design

Legal name

1378192 Ontario Inc.

Website

https://lafrancedesign.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

LaFrance Design is a Toronto-based, founder-owned custom fabrication company that designs, builds, and installs physical sets, props, displays, signage, and event staging for marketing agencies, retail brands, TV/film productions, and event organizers across Southern Ontario.

Ownership category

akta.pro rank

Product category

Custom Scenic & Display Fabrication

NAICS

Other Furniture Related Product Manufacturing (3379), Interior Design Services (54141)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Custom set fabrication
• Scenic construction services
• Theatrical props design
• Trade show displays
• Brand activation fabrication

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Fabrication Services: Design, fabrication, and installation of custom sets, props, displays, signage, event staging, holiday décor, and parade floats. Project-based one-time services ranging from small custom builds to large-scale productions.
2. Equipment Rentals: Rental of set flats (various sizes including door and window flats), risers, staging, and support equipment (walers, jacks, sandbags) for film, theatre, events, and trade shows.
3. Installation & Dismantling Services: Full installation services for all builds including delivery, setup, and dismantling at venues, studios, shopping malls, or event locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LaFrance Design is a Toronto-based custom fabrication company that designs, builds, and installs sets, props, displays, signage, parade floats, pop-up shops, and seasonal décor for film, television, theatre, live events, retail, and brand activation clients. The firm operates an in-house production shop providing end-to-end scenic construction, carpentry, finishing, and on-site installation services across North America.

Product overview

LaFrance Design is a custom fabrication company offering a comprehensive portfolio of physical production services for TV/film, theatre, events, retail, and commercial sectors. The core offerings span set design and fabrication (TV & Film Sets, Theatre Sets & Flats), prop design and manufacturing, equipment rentals (stage flats, risers, staging), and event production services including Special Events, Brand Activations, Pop-up Shops & Kiosks, Trade Show Displays, and Event Staging. Seasonal offerings include Christmas Décor and Seasonal Décor installations, while Custom Signage rounds out the portfolio with vinyl, 3D wood, and LED signage. The company operates a full-service workshop with woodshop, metal shop, paint shop, CNC machine, and vinyl printing capabilities to support all fabrication needs. Services are primarily provided to the marketing industry, shopping centers, retail brands, TV and film productions, and event organizers across Southern Ontario, Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• TV and Film Set Design & Construction
• Theatre Sets and Flats
• Props Design and Fabrication
• Special Events and Parade Floats
• Brand Activations
• Pop-up Shops and Kiosks
• Trade Show Displays and Booths
• Event Staging and Risers
• Christmas and Seasonal Décor
• Custom Signage

Quantifiable outcome

• 25+ years in business with established reputation
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BIG HQcoreStrategic or Co-development PartnerBIG HQ is a creative agency that dreams up experiential ideas for brand activations, special events, and pop-ups. LaFrance Design builds the fabrications and elements for these projects. The partnership has spanned over 5 years with countless builds for events, activations, and retail store windows. BIG HQ CEO Bram Goldstein provides testimonial praising the professional service and high standards.
• Dylan JuckescoreStrategic or Co-development PartnerDylan Juckes is a production designer with imaginative visions for TV commercial sets. LaFrance Design has been bringing his creative visions to life for over 12 years. Projects include kitchen sets, living rooms, exteriors, and special effects for commercials.
• Enbridge Gas Inc.minorImplementation/ SI/ Consulting PartnerEnbridge has a long working relationship with LaFrance Design as their trade and consumer booth installer. Liz Disepolo coordinates with LaFrance for trade show events including setup, takedown, and storage. LaFrance provides professional service and cost-effective solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency with full-service event, activation, and exhibit capabilities. Comparable to LaFrance in experiential scope, but operates as a strategy-led agency often subcontracting fabrication rather than owning workshop capacity.
• Freeman: Major event and exhibit services company serving trade shows, conferences, and brand activations. Comparable to LaFrance in event production and exhibit build, but at significantly larger scale with national and global reach.
• PRG (Production Resource Group): Global event production and scenic services company serving concerts, theatre, and corporate events. Overlaps with LaFrance's event staging and scenic work, but operates at substantially larger scale with integrated AV and rigging capabilities.
• George P. Johnson: Large global experiential marketing agency with in-house fabrication capabilities. Provides overlapping custom build and activation services, but typically operates at agency scale with broader geographic and service scope than LaFrance.
• GES (Global Experience Specialists): Large-scale provider of exhibition, event, and experiential services. Overlaps with LaFrance's trade show booth and event staging work, but emphasizes logistics and large convention centre deployments rather than custom scenic fabrication.

Emerging players

• 4Wall Entertainment: Provider of event lighting, video, and scenic services, with growing scenic fabrication offering. Comparable to LaFrance in event production support, though primarily focused on lighting and AV rather than structural fabrication.

Direct peers

• Sparks: Experiential marketing and retail fabrication agency delivering custom builds, pop-ups, and brand activations. Overlaps with LaFrance's pop-up shop and brand activation work, with similar design-then-build service model and premium client roster.
• Moss: Global leader in scenic fabrication and experiential builds for events, activations, and retail. Most directly comparable to LaFrance in custom fabrication, multi-material builds, and full-service design-to-install delivery, but at materially larger scale and geographic reach.
• Pink Sparrow: Custom scenic fabrication studio focused on experiential sets, props, and installations. Closely comparable to LaFrance in project-based custom fabrication for events, retail, and entertainment, with similar multi-material workshop capabilities.

Regional players

• Cieslok Media: Toronto-based scenic fabrication and exhibit production company serving film, TV, retail, and events. Most directly comparable regional peer, with overlapping capability sets and shared GTA client base, although slightly larger footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Lafrance-Design-110775324431421

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaFrance Design