What Iride Srl does

Iride Srl, operating as Iride Consulting, is a full-service digital communications agency (agenzia di comunicazione) headquartered in Palermo, Sicily, with a stated worldwide operating scope. The company delivers five integrated service lines: Logo & Brand Identity, Web Development & E-commerce, Digital Marketing, Content Creation (photography, video, 3D rendering), and Strategy & Communication. Technical work is built on standard web stacks (HTML, CSS, JavaScript, PHP) with custom e-commerce development on PrestaShop and high-performance Italian-server hosting; creative work is supported by Adobe Creative Suite and 3D modeling/rendering tools. The customer base is a hybrid of local Sicilian SMBs (Jacli, Mad Paper, Rosso Ceramiche, Casaplexi) and mid-market/enterprise accounts across pharmaceuticals (Farmamedic), luxury yachts (Sealife Charter), luxury watches (WatchingYou), dental (MBS Studio), legal (Avv. La Mantia), plastic surgery (Carlo Di Gregorio, Progresso Medico), fashion (Pagano Store), and music (MARTHA Music Art House Academy). The legal entity is Iride Group Srls unipersonale, a sole-shareholder Italian simplified limited liability company with €1,000 i.v. share capital and no disclosed external funding. Revenue is generated entirely through project-based and professional-services fees; pricing is quote-based and not publicly disclosed, with documented outcomes including +80% e-commerce revenue growth and 800% ROAS for the Farmamedic engagement. The firm holds the Google Partner badge (2023) and participates as a partner in the EU-funded EVEN-CLOSER consortium (announced 2025-11), where it leads Work Package 9 on dissemination, marking its first disclosed institutional/European engagement.

Name

Iride Srl

Legal name

Iride Group Srls unipersonale

Website

https://irideconsulting.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Iride Srl is a Palermo-based full-service digital communications agency offering brand identity, web/e-commerce development, digital marketing, content creation with 3D rendering, and communication strategy to SMBs and mid-market clients across Italy and internationally.

Ownership category

akta.pro rank

Product category

Digital Marketing & Web Agency Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Digital marketing agency
• Web development services
• Brand identity design
• Content creation services
• Communication strategy

Headquarters

HQ city

Palermo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Development & E-commerce Services: Professional website development and e-commerce platform creation services, charging project-based fees for custom-built digital platforms that reflect client identity and maximize conversions.
2. Digital Marketing Services: Online advertising campaign management including Google Ads, Meta Business Suite, Microsoft Bing Ads, Pinterest, Spotify, LinkedIn, and TikTok advertising with performance-based pricing.
3. Logo & Brand Identity Services: Brand identity development including logo design, visual positioning, storytelling, and brand kit creation for new brands or rebranding projects.
4. Content Creation Services: Photography, video production, commercial spots, 3D modeling, graphic design, and coordinated visual materials for marketing and communication purposes.
5. Strategy and Communication Services: Communication strategy development, social media management, copywriting, and omnichannel communication planning and execution.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Iride Consulting is a Palermo-based digital communications agency that provides five integrated service lines to businesses: brand identity and logo design, custom website and e-commerce platform development, performance-based digital marketing campaign management, photographic/video/3D content creation, and omnichannel communication strategy and social media management. The agency delivers projects end-to-end, from initial branding through to ongoing digital marketing and content production.

Product overview

Iride Consulting is a full-service digital communication agency (agenzia di comunicazione) headquartered in Palermo, Italy, offering five complementary service lines delivered as an integrated portfolio: (1) Logo & Brand Identity — brand strategy, logo design, visual identity, and brand kit development; (2) Sviluppo Web & Ecommerce — custom website and e-commerce platform development with responsive design, SEO, and Italian-server hosting; (3) Digital Marketing — performance-based online advertising campaign management across major digital platforms; (4) Creazione Contenuti — photographic, video, and 3D rendering content production; and (5) Strategia e Comunicazione — communication strategy, social media management, and omnichannel brand communication. These services are designed to work together, enabling the agency to guide clients from brand creation through to digital presence and ongoing marketing performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo & Brand Identity Brand identity development service including logo design, visual identity systems, brand kit creation, storytelling, art direction, and coordinated image creation. Covers new brand creation, rebranding, and restyling of existing brands. Target users: businesses and professionals seeking strategic visual positioning aligned to their audience and market.
• Sviluppo Web & Ecommerce (Web Development & E-commerce) Custom website and e-commerce platform development service including responsive design, performance optimization, SEO implementation, hosting on high-performance Italian servers, and ongoing maintenance and support. E-commerce builds leverage PrestaShop with custom integrations (e.g., ERP synchronization). Target users: SMBs, e-commerce companies, professional practices, and brands needing conversion-focused websites.
• Digital Marketing Performance-based online advertising campaign management service across platforms including Google Ads, Meta (Facebook/Instagram), Microsoft Bing, Pinterest, Spotify, LinkedIn, and TikTok. Focused on conversion optimization and ROI maximization. Target users: businesses seeking measurable outcomes from online advertising spend.
• Creazione Contenuti (Content Creation) Photographic and video production service including product shoots, commercial spots, 3D modeling, photo-realistic rendering, animated 3D video, drone footage, and coordinated graphic design for omnichannel communication. Target users: brands, e-commerce companies, and luxury/premium businesses needing visual content for marketing.
• Strategia e Comunicazione (Strategy & Communication) Communication strategy and omnichannel brand management service including social media management, copywriting, graphic content production, scheduling, community management, reporting, and analytical iteration. Applicable in B2B and B2C contexts. Target users: businesses needing structured, ongoing communication management.

Quantifiable outcome

• +80% e-commerce revenue growth for Farmamedic following platform migration and digital marketing
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• EVEN-CLOSER ConsortiummajorStrategic or Co-development Partner · 1 November 2025Iride Consulting serves as a partner in the EVEN-CLOSER European project, a 36-month initiative building a circular value chain for the semiconductor sector through critical raw material recovery from electronic waste. The project involves 44 partners across 23 European regions in 12 EU member states with a total budget of €14.3M (€10M EU contribution). Iride leads Work Package 9 - Dissemination & Communication, coordinating communication strategy and serving as Lead Beneficiary for the three main dissemination deliverables (D9.1, D9.2, D9.3).

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jakala: Italian martech and integrated marketing services company delivering data-driven digital marketing, brand experience, and communication services. Comparable as an Italy-headquartered, full-service digital marketing provider, though at materially larger scale.
• Digitouch: Italian digital marketing company listed on Euronext Growth Milan, offering performance marketing, SEO, content, and digital strategy services to SMBs and mid-market clients. Closest publicly visible Italian peer in terms of service mix and target segment.
• Caffeina: Independent Italian creative and digital agency offering branding, web design, content creation, and digital marketing under a fully integrated model. Directly comparable service portfolio and SMB/mid-market positioning.

Broad incumbents

• WPP: World's largest advertising holding company, including Ogilvy, VMLY&R, and GroupM, providing creative, media, and digital services globally. Anchors the broad-incumbent competitive set Iride operates within.
• Accenture Song: Marketing services arm of Accenture offering creative, content, commerce, and data-driven marketing at global enterprise scale. Relevant incumbent comparator for the integrated digital communications capability Iride bundles for clients.
• Ogilvy: Global creative advertising and PR network offering branding, digital, advertising, and public relations services. Comparable as the brand-identity and integrated communications incumbent that competes for the same larger brand and enterprise clients Iride targets.
• Publicis Groupe: Global advertising and communications holding company offering advertising, PR, digital transformation, and marketing services across all major channels. Represents the upper-bound competitive landscape in Iride's broader category.
• Dentsu: Global advertising and marketing services network (including Dentsu Creative) providing integrated communications, media, and digital transformation. Represents the global incumbent counterpart in Iride's space.

Regional players

• Vaimo: European-headquartered digital commerce agency specializing in e-commerce platform builds, performance marketing, and omnichannel implementations. Directly comparable e-commerce development focus and observed PrestaShop expertise.

Emerging players

• Reply: Italian-headquartered digital transformation and marketing services group with experience design, e-commerce, and communication offerings. Comparable digital/marketing service overlap, but operating at significantly larger enterprise scale with broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/IrideConsulting
• LinkedInlinkedin.com/company/iride-consulting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iride Srl