What Lo2s does

LO2S is a Dubai-headquartered, London-supported creative studio founded in 2014 in Beirut that delivers end-to-end visual, lighting, and stage-design production for live events, music tours, festivals, and luxury brand campaigns. The studio organizes its work into five practice areas: Creative Direction (concept, scenography, stage design), Content and Visuals (2D/3D development, generative art, VFX, 3D mapping, real-time visual operation), Kinetic and Interactive installations, Lighting (design, programming, previsualisation, laser operation), and Production Management. Underlying capability is a distributed specialist team — visual artists, lighting designers, motion designers, and programmers — coordinated around named project leads rather than a packaged software platform.

The business operates as a B2B professional services firm with a sales-led go-to-market: projects are sourced via direct client relationships, referrals, and industry connections, then scoped and custom-quoted based on team, equipment, duration, and geography. Service delivery is direct to enterprise clients spanning automotive (Ferrari, Porsche, Toyota), consumer electronics (Samsung, Dyson), luxury (Bulgari, Calzedonia), music and festivals (MDL Beast/SoundStorm, Live Nation, Adriatique, Shkoon, Innellea), pharmaceuticals (Novartis, PMI), media (MBC, Shahid, SRMG), and cultural events (Dubai Expo 2020). The pricing model is bespoke per engagement with no publicly disclosed rates and no recurring SaaS-style contracts.

LO2S is privately held under the legal entity JansenHarris, with no disclosed external funding, parent company, or public-market listing; ownership and creative direction are anchored by founder and visual artist John Dave and co-founder and lighting designer Mikella Younes. Operating geography spans MENA (UAE, Saudi Arabia, Lebanon, Egypt, Kuwait, Bahrain), Europe (Italy, France, UK), and South America (Argentina), with strategic depth in Saudi Arabia evident from 2024 project flow. The studio maintains a long-standing creative partnership with Lebanon-based 2nd Sun and deploys an extended network of freelance specialists to scale capacity per project.

Name

Lo2s

Legal name

JansenHarris

Website

https://lo2s.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

LO2S is a Dubai- and London-based creative studio delivering end-to-end visual, lighting, and stage-design production for music festivals, tours, and luxury brand campaigns across MENA, Europe, and South America.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Graphic Design Services (541430), Motion Picture and Video Production (51211)

SIC

Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Meetings, Events & Group Travel Strategy (SMMP) (THACAMAE)

Keywords

• Live event production
• Stage lighting design
• Projection mapping services
• Scenography design
• Immersive visual art

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Project-Based Creative Services: Custom project engagements for visual art, stage design, lighting, and technical production. Revenue is generated through direct client contracts for specific events, campaigns, or installations. Services are scoped and quoted individually based on complexity, duration, technical requirements, and team composition needed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LO2S is a Dubai and London-based creative production agency that delivers end-to-end visual, lighting, stage design, and kinetic installation services for live events, concerts, music festivals, brand activations, and corporate experiences. Services span creative direction, scenography, 3D mapping/projection, generative art and VFX, lighting design and programming, real-time visual operation, and production management. Engagements are bespoke, project-based, and custom-scoped per client (artists, festivals, brands, and corporate clients).

Product overview

LO2S is a Dubai and London-based creative agency founded in 2014 that emerged from Beirut's rave scene. The company offers a unified suite of creative production services organized into five main practice areas: Creative Direction (concept, production, stage design, scenography), Content & Visuals (2D/3D development, generative art, VFX, 3D mapping, visual operation), Kinetic & Interactive (interactive installations, kinetic design), Lighting (design, programming, operation, previsualisation, laser programming), and Management (production, project, stage, technical management, consultancy). Rather than a software product, LO2S delivers bespoke experiential design services spanning massive stage productions and intimate brand environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Direction Services

Named customers34 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• 2nd SunmajorStrategic or Co-development PartnerLong-standing creative partnership with 2nd Sun (Lebanon-based events company) for multiple live music productions in Beirut and regional venues. Collaborative work on Adriatique performances and other electronic music events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Artech Creative: Experiential design and production studio producing immersive brand activations, concerts and festivals. Directly comparable in offering integrated creative direction, content and stage services to enterprise and entertainment clients.
• Moment Factory: Montreal-based multimedia experience studio delivering immersive lighting, projection mapping and scenography for permanent and live-event installations worldwide. Closely comparable to LO2S in unifying lighting, video and stage design under one creative practice.
• Hirsch & Mann: London-based creative studio producing lighting, interactive installations and exhibition design for brands and cultural clients. Comparable in integrated lighting and immersive-installation practice and London presence.
• Sila Sveta: International projection-mapping and stage-design studio known for high-profile concerts, festivals and brand shows. Matches LO2S's core capability set of 3D mapping, lighting programming and large-format live visual operation.
• Leviathan Studio: US digital production studio combining creative direction, motion design and immersive content for live events, festivals and brand experiences. Comparable to LO2S in unifying creative, motion and live-show delivery.

Broad incumbents

• teamLab: Japanese interdisciplinary digital-art collective producing large-scale immersive installations. A broader incumbent in immersive/visual experience work, relevant to LO2S's interactive-installation and projection practices.
• VT Pro Design: Long-established US lighting, video and production-design firm with a broader scope and larger team. Comparable in delivering lighting design, video content and live-show production for tours, festivals and broadcast events.
• Obscura Digital (Universal Production Group): Projection-mapping pioneer now part of a large production group; comparable in delivering large-scale 3D projection, lighting and visual storytelling for brands and live events.

Others

• Universal Music Group (Brand Experience / Tour Production divisions): Adjacent music-industry player commissioning and sometimes co-producing stage visuals for tours and festivals where LO2S operates (e.g., Shkoon, Amr Diab, Rotana). Relevant as an ecosystem participant driving demand for LO2S-type services.

Regional players

• Bold Light Studio: Dubai-based lighting design and event-visual studio serving MENA festivals, concerts and branded activations. A regional peer sharing LO2S's Dubai base and similar Gulf client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lo2s
• Instagraminstagram.com/lo2s_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lo2s