Misota Food

What Misota Food does

Misota Group is a Cambodian food processing company founded in 2017 by Tan Michel and Chhu Sopheak in Battambang Province. The company processes tropical agricultural raw materials — primarily mango (including the Keo Romeat variety grown in the Mekong/Tonle Sap basin), pineapple, banana, dragon fruit, Pursat orange, cashew, and roselle — into no-sugar, low-sugar, spicy, and chocolate-coated dried fruit SKUs, chocolate-coated cashew nuts, organic herbal tea, and raw honey. Its underlying processing capability emphasizes natural drying without added sugar or preservatives and is certified to HACCP, Halal, Kosher, BRCGS, and Organic standards, enabling listings on international retail and e-commerce platforms.

Misota generates revenue through three channels: branded consumer sales under the Misota and Oja brands in Cambodia, Japan, South Korea, France, and the UK; private label / OEM manufacturing for clients in the USA, Australia, and Asia; and direct-to-farmer sourcing relationships that supply its Battambang facility. Distribution combines local Cambodian retail (Chip Mong, Aeon, Makro, 7-Eleven) with international channel partners including Plaza stores (90 outlets in Japan), Amazon Japan, Rakuten, Coupang South Korea, Kamboja France, and PRL UK.

The company operates a social-enterprise model centered on direct, fair-priced procurement from local Cambodian farmers, supported by development partnerships with USAID Feed the Future, the Cambodian Ministry of Commerce, and the Asian Development Bank (ADB Frontier engagement in January 2026). Strategic marketing is anchored on international trade show presence (IFE London, Anuga Germany, SMTS Tokyo, NATURAL & ORGANIC PRODUCTS EXPO) and the company's Cambodian-origin provenance narrative. The 2021 Gold Award for Green Industry from Cambodia's Ministry of Industry provides domestic credentialing, while a stacked portfolio of sub-brands (Natufri, Green charm) suggests channel-specific brand segmentation.

Name

Misota Food

Legal name

Misota Group

Website

https://misotagroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Misota Group is a Cambodian food processor founded in 2017 in Battambang that produces no-sugar dried tropical fruits, chocolate-coated cashews, and herbal tea, selling under the Misota and Oja brands across Cambodia, Japan, South Korea, France, and the UK, plus private-label OEM for US and Australian clients.

Ownership category

akta.pro rank

Product category

Processed Tropical Fruits and Snack Foods

NAICS

Dried and Dehydrated Food Manufacturing (311423), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Dried & Dehydrated Foods Manufacturing (AFAKACAK)

Keywords

• Dried fruit processing
• Chocolate coated cashews
• Private label manufacturing
• Organic herbal tea
• Tropical fruit snacks

Headquarters

HQ city

Battambang

HQ country

Cambodia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Dried Fruits and Processed Products: Direct sales of finished dried fruit products (no sugar, low sugar, spicy varieties) and chocolate-coated cashew nuts under Misota and Oja brands to local and international markets
2. Private Label/OEM Manufacturing: Custom manufacturing services for international clients who brand Misota products under their own labels. Clients include companies in USA, Australia, and various Asian nations
3. Organic Herbal Tea: Sales of organic roselle tea and other herbal teas produced from Battambang region

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Misota Food (part of Misota Group) is a Cambodian food processing company headquartered in Battambang that manufactures and exports tropical dried fruits, chocolate-coated nuts, herbal teas, and raw honey. The company sources raw agricultural inputs from local Cambodian farmers and operates across two distinct business lines: consumer-facing branded products (Misota, Oja, Natufri, Green Charm) sold through retail and e-commerce, and B2B private label/OEM manufacturing services for international retailers and brands in Japan, South Korea, France, the UK, the USA, Australia, and other Asian markets.

Product overview

Misota Food (Misota Group) is a Cambodian fruit processing company founded in 2017, specializing in tropical dried fruits and food products. The product portfolio centers on dried fruits (with no sugar, low sugar, and spicy varieties), chocolate-coated cashew nuts, herbal tea, and raw honey. Products are sold under the core brand 'Misota' along with brands 'Oja', 'Natufri', and 'Green charm'. The company also offers private label/OEM services for international clients. Operations adhere to HACCP, Halal, Kosher, and BRCGS standards.

Differentiator

Problem solved

Functional benefit

Brands

• Oja: Brand name for Misota's products sold in international markets including Japan, South Korea, France, and the United Kingdom.
• Misota
• Natufri
• Green charm

Products and services

• Tropical Dried Fruits (no sugar, low sugar, spicy) Processed tropical dried fruits offered in no-sugar, low-sugar, and spicy variants for retail consumers and as private label/OEM products for international buyers. Distributed through Cambodian supermarkets and convenience stores, retail chains in Japan (Plaza 90), France (Kamboja), and the UK (PRL), and via e-commerce platforms.
• Chocolate-Coated Dried Fruits and Cashew Nuts
• Green Charm Herbal Tea
• Raw Honey
• Private Label and OEM Manufacturing Service

Quantifiable outcome

• Products exported to 5 countries (Cambodia, Japan, South Korea, France, UK)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ministry of Commerce CambodiacoreStrategic or Co-development PartnerGovernment ministry promoting Cambodian exports. Showcased Misota products at international trade events including JETRO Osaka meeting and trade forums.
• Toyota Foundation & Kyoto UniversityminorStrategic or Co-development PartnerAcademic partnership for learning and continual improvement in business operations and processing techniques.
• Enfants du MekongminorStrategic or Co-development PartnerNon-profit organization working with youth in Cambodia. Misota hosting programs to empower next generation of Cambodian leaders through employment and training opportunities.
• Cambodia-UK Joint Trade and Investment ForumcoreStrategic or Co-development PartnerBilateral trade platform where Misota showcased signature natural dried fruits and organic roselle tea as examples of Cambodian agricultural excellence.
• National Science, Technology, and Innovation (STI) DayminorStrategic or Co-development PartnerNational technology and innovation platform in Cambodia. Misota participated to showcase agricultural processing innovation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sun-Maid Growers of California: Iconic global dried fruit brand (raisins, dried cranberries, berries) with extensive CPG distribution. Comparable in core dried fruit category but operates at vastly broader scale and with an established household brand rather than emerging-market origin narrative.
• SunOpta: Plant-based and fruit-based foods company with significant dried fruit, private-label ingredient, and organic ingredient businesses serving retail and foodservice globally. Comparable B2B/private-label dried fruit scale and international sourcing model.
• Planters (Kraft Heinz): Iconic snack nut brand including chocolate-coated nuts, with mass-market US/global retail distribution. Comparable on the chocolate-coated cashew side of Misota's portfolio but operates as a commodity-adjacent incumbent rather than a premium/origin-led specialist.
• Dole plc: Global fruit major with tropical fruit sourcing from Southeast Asia, dried fruit product lines, and broad international distribution. Overlaps with Misota on tropical fruit origin and juice/fruit snack offerings but as a far larger diversified player rather than a niche specialist.

Direct peers

• Bare Snacks: Better-for-you baked fruit crisp maker (apple, banana, pineapple, mango) acquired by PepsiCo. Comparable to Misota's healthier dried-fruit snacking positioning and tropical-fruit product mix, though differentiated by US baking technology.
• Made in Nature: Organic dried fruit and snack brand selling figs, dates, mango, pineapple, and similar tropical dried fruits through natural and mainstream retail channels in the US and EU. Closely mirrors Misota's "no sugar added / organic / origin-attributed" positioning and product assortment.
• Mariani Packing Company: California-based dried fruit manufacturer (raisins, cranberries, cherries, tropical dried fruits) with private label and branded retail business. Most directly comparable to Misota in product category (dried fruits), B2B/private-label orientation, and multi-region distribution.
• Crispy Green: Freeze-dried fruit snack brand (mango, pineapple, apple, banana) sold in US and international retail. Highly relevant peer - single-ingredient fruit snacks, no sugar added, premium positioned through major retail and e-commerce, similar SKU format to Misota's no-sugar dried fruits.

Emerging players

• Navitas Organics: Organic superfood brand selling dried fruits, berries, and plant-based ingredients through natural and online channels. Comparable "no sugar / organic / origin-emphasizing" positioning for health-conscious consumers and the B2B organic ingredient category.
• Divine Chocolate: Fair-trade, farmer-owned chocolate brand with social-enterprise DNA and presence in UK/US mainstream retail. Highly comparable business model to Misota's chocolate-coated cashews - premium product, farmer-partnership narrative, international retail and private-label exposure, and impact-driven branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/misotafoodcambodia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Misota Food