Motive Yoga Co.

What Motive Yoga Co. does

Motive Yoga Co. is a private yoga studio operating from a physical location in Winthrop, Washington, in the Methow Valley. Founded approximately in 2020 by Bree Dillon, the studio serves local residents of the small rural community (Winthrop population ~400) as well as Methow Valley tourists and online subscribers. The business is built around a roster of 12+ certified yoga teachers, including Dillon who holds E-RYT 500 credentials, and supports a diversified class and event schedule.

The studio's product surface extends well beyond in-studio classes. It operates an online video subscription service ("Motive Yoga Online") hosted on the VHX platform, runs destination retreats (with a Wallowas retreat in 2026 and a Fiji retreat scheduled for 2027), rents the studio space to outside instructors, and hosts workshops and special events. The platform architecture is therefore hybrid: a brick-and-mortar studio plus a digital streaming layer plus experiential retreat offerings.

The revenue model is multi-channel. Pricing tiers include $22 drop-in classes, a $169/month unlimited in-studio membership, a $1,625/year annual unlimited membership, and a $19.99/month online subscription. Destination retreats are priced at $4,000–$5,600 per attendee, representing the highest-ticket offering. Customer acquisition relies on local word-of-mouth, regional tourism, social media (including TikTok), and cross-promotional partnerships with organizations such as Clean Air Methow, Methow Cycle and Sport, the Methow Valley Chamber Music Festival, and lifestyle brand Dekeling.

Name

Motive Yoga Co.

Legal name

Motive Yoga Co.

Website

https://motiveyogaco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Motive Yoga Co. is a private yoga studio in Winthrop, Washington, founded around 2020 by Bree Dillon, serving local residents and Methow Valley visitors with in-studio classes, online video subscriptions, destination retreats, and tiered memberships.

Ownership category

akta.pro rank

Product category

Yoga & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAE

Therapeutic/Adaptive Yoga & Clinical Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAG

Power Yoga & Athletic Yoga Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYTHAJAHAA

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Yoga studio services
• Wellness retreats
• Online yoga videos
• Mindfulness classes
• Studio space rental

Headquarters

HQ city

Winthrop

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. In-Studio Yoga Classes: Drop-in classes, class packs (8-pack), and unlimited monthly/annual passes for in-studio yoga instruction including vinyasa, gentle, restorative, and specialized classes
2. Online Video Subscription: Monthly ($19.99) or annual ($199.99) subscription for unlimited access to on-demand yoga videos accessible on any device
3. Studio Rental: Hourly and block rental of the 1250 sq ft yoga studio space for solo practice or group gatherings, with props and reading library access
4. Destination Retreats: Multi-day yoga retreats in locations like Fiji (March 2027) and Wallowa mountains, including accommodation, meals, and activities. Pricing from $4,000-$5,600 per person
5. Workshops & Special Events: Fee-based workshops (e.g., Breathe Well Workshop $40, Head-To-Toe Fascia Release $40), Sutra Study (FREE), Community Yoga donation-based, Book Club (FREE)
6. Membership Program: Tiered annual memberships: Champion ($300/yr), Supporter ($175/yr), Frequent Flyer ($50/yr by invitation) with discounts on classes, retail, guest passes, and exclusive content

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Motive Yoga Co. is a yoga studio and wellness company offering in-studio group and private yoga classes at its Winthrop, WA location, supplemented by a subscription-based on-demand video platform, destination retreats, studio space rentals, a tiered membership program, and fee-based workshops. Programming spans vinyasa flow, gentle, restorative, alignment-based, breathwork, and specialty yoga (including Parkinson's yoga) for outdoor enthusiasts, athletes, and general wellness seekers.

Product overview

Motive Yoga Co. is a yoga studio and wellness company offering a hybrid of in-person and digital services. The core offering includes in-studio group and private yoga classes at their Winthrop, WA location, supplemented by a subscription-based digital platform (Motive Yoga Online) for on-demand video access. Additional revenue streams include destination retreats, studio rentals, a tiered membership program, and special workshops. The company positions yoga as complementary to outdoor adventure lifestyles, particularly for residents of the North Cascades region.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Yoga Classes In-studio group and private yoga classes held at the Winthrop, WA studio. Includes heated studio with mountain views, cork floors, and multiple yoga styles (vinyasa flow, gentle yoga, alignment-based yoga). Class registration via Mindbody.
• Motive Yoga Online Subscription-based on-demand video platform offering unlimited access to yoga classes of varying lengths including adventure sport-focused sessions, core quickies, breathing guides, injury prevention, and mountain recovery practices. Priced at $19.99/month or $199.99/year with a 7-day free trial. Powered by Vimeo via the VHX platform.
• Yoga Retreats Destination yoga retreats in remote locations. Fiji retreat (March 6–13, 2027) with shared room $4,000–$4,400 or private room $5,200–$5,600 per person. Remote & Wild Wallowas retreat in Oregon. Small group experiences (12–15 participants) combining yoga, nature immersion, accommodation, and meals.
• Studio Rental Rental of the 1,250 sq ft yoga studio space for solo practice, private events, or group gatherings. Includes yoga props, reading library, mountain views, central heating, and natural light. Solo rates: $100/4 hours or $180/8 hours; Group rates: $45/hour, $153/4 hours, or $270/8 hours. Members receive 10% off.
• Membership Program Tiered annual membership program with three levels: Champion ($300/year, 20% off classes, 10% off retail, 30 days unlimited yoga, 4 free guest passes, annual member event, priority workshop access), Supporter ($175/year, 15% off classes, 30 days unlimited yoga FREE first year), and Frequent Flyer ($50/year, by invitation, 10% off classes).
• Workshops and Special Events Special yoga workshops including Sutra Study (free monthly philosophy study), Community Yoga (donation-based monthly), Breathwork workshops, and seasonal events like Summer Solstice Ritual and Full Moon Circle.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Methow Valley Chamber Music FestivalcoreStrategic or Co-development Partner · 24 June 2026Annual partnership hosting open rehearsals of chamber music in the yoga studio. Top-quality musicians from around the world perform in the studio space. Free events open to the community, supporting music appreciation in the Methow Valley.
• DekelingminorStrategic or Co-development Partner · 24 June 2023Dekeling, a meditation community in Portland, Oregon, co-hosted the Tonglen Meditation Immersion workshop at Motive Yoga. Dekeling's resident Lama Lekshe led the Buddhist meditation program. Motive served as venue host.
• Clean Air MethowminorGTM or Marketing Partner · 20 May 2022Community partnership for Bike/Carpool/Walk/Run to Yoga event on May 20, 2022. Motive donated full class attendance value to Clean Air Methow to support their airshed preservation efforts. Collaborative initiative supporting environmental sustainability.
• Methow Cycle and SportminorGTM or Marketing Partner · 20 May 2022Local bike shop partnership for Bike/Carpool/Walk/Run to Yoga event. Methow Cycle and Sport provided free water bottles to participants to stay hydrated on the mat and en route home.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• YogaWorks: Established multi-studio yoga brand offering in-person classes, teacher training, and online streaming. Comparable as a hybrid in-person + digital yoga model at greater scale than Motive's single location.
• CorePower Yoga: Large multi-location yoga and fitness studio chain with hybrid in-person + on-demand classes via CorePower Yoga On Demand. Comparable to Motive on offering breadth (vinyasa/power/gentle, online streaming, memberships) but operates nationally rather than as a single rural studio.
• Peloton Yoga: Peloton's yoga and meditation content inside the Peloton App ecosystem. Represents the scaled subscription ceiling for at-home yoga streaming that Motive Yoga Online competes against for weekly practitioner wallet share.

Regional players

• Y7 Studio: Hip, music-driven heated yoga studio chain primarily in NYC/LA/Chicago and other metros. Comparable as a boutique vinyasa/power yoga model with premium pricing and a strong brand identity, though it does not have a rural or retreat focus.
• Be Luminous Yoga: Boutique Seattle yoga studio whose 200-hour teacher training program trained Motive teacher Dana Golden. Comparable Pacific Northwest neighborhood-studio model with community classes and teacher-training pipeline.
• Moksha Yoga and Ayurveda: Methow Valley's pioneering yoga studio (founded 2006 in Twisp) operated by Motive teacher Kelle Ronnfeldt until 2014. The closest historical and geographic peer in the same rural market.

Direct peers

• Glo: Subscription-based online yoga, Pilates, and meditation platform with thousands of classes from elite teachers. Direct competitor to Motive Yoga Online; compete for the same at-home practitioner willing to pay $20+/mo for streaming yoga classes.
• Alo Moves: Alo Yoga's premium on-demand yoga and mindfulness streaming service. Direct competitor to Motive's online subscription with a similar positioning around lifestyle-branded practice content accessible on any device.
• 8 Limbs Yoga Centers: Multi-location Seattle-area yoga studio offering teacher trainings (200/500), classes, workshops, and retreats. Shares the Pacific Northwest boutique studio model, RYT 500 training lineage, and small-group/community ethos with Motive Yoga.

Emerging players

• Wanderlust Yoga Retreats: Festival and retreat brand running multi-day yoga experiences in destinations globally (Fiji, Tulum, etc.). Direct overlap with Motive's destination retreat stream (Fiji 2027, Wallowas) and community-led positioning around outdoor/adventure yoga.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/motive-yoga-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motive Yoga Co.