Mindfulness Works Ltd

What Mindfulness Works Ltd does

Mindfulness Works Ltd is a privately held UK consultancy founded in Cambridge in 2004 by Michael Chaskalson that delivers mindfulness and compassion-based training programs to organizations, leaders, teams, and senior individuals. The firm's portfolio centers on four flagship training programs — the Mindful Leader Programme (an 8-week structured curriculum), Team Mindfulness, the Speak Up Culture Programme, and The Wise Leader Course — all built on a proprietary framework called the AIM model (Allowing, Inquiry, Meta-awareness) developed through research at Hult Ashridge Executive Education. Supporting products include published books (notably the bestseller Mindfulness in Eight Weeks), downloadable audio meditation libraries, and the MindFit Cop web-app, an 8-week course co-developed with the UK College of Policing and distributed via the Oscar Kilo platform to more than 200,000 policing staff across England and Wales.

The business operates primarily on a professional services model: bespoke corporate training engagements delivered virtually, in blended formats, or in-person to enterprise and government clients, with custom pricing under multi-year contracts. Marquee enterprise clients include KPMG, Accenture, GSK, Lloyds Banking Group, Societe Generale, Prudential, eBay, 3M, McLaren, TBWA, Regeneron, RWE, and the NHS, alongside government deployments including UK Houses of Parliament and policing. Secondary revenue streams include one-time book sales (Amazon and major retail), subscription-style downloadable audio products, and licensing income from the MindFit Cop distribution.

The firm is bootstrapped and founder-led, with a deliberately small team of consultants led by Michael Chaskalson (founding director), Megan Reitz (also Professor of Leadership and Dialogue at Hult Ashridge), Chris Nichols (former PWC partner and Ashridge director), Liz Hall (coaching author and Coaching at Work editor), and Annette Chaskalson (counsellor). Distribution is direct — organizations engage the firm by referral, content marketing (books, HBR articles, conferences), and thought-leadership events. The firm is not software-platform-led; its competitive moat is the proprietary methodology combined with senior practitioner credentials, evidenced by Thinkers50 Radar recognition, HR Magazine Most Influential Thinkers ranking, and multiple CMI and Financial Times book-of-the-year shortlistings.

Name

Mindfulness Works Ltd

Legal name

Mindfulness Works

Website

https://mindfulnessworks.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Workplace Mindfulness Training and Consulting

NAICS

Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mindfulness, Stress Management & Resilience Training (EDAMAIAD)

Keywords

• Workplace mindfulness training
• Leadership development consulting
• Executive coaching services
• Organizational wellbeing training
• Mindfulness-based interventions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Training and Consulting: Delivers bespoke mindfulness and compassion training programs to organizations, including leadership development, team development, and workplace mindfulness courses. Programs can be virtual, blended, or in-person.
2. Executive Coaching: One-to-one mindfulness and compassion training for senior people in organizations, plus executive coaching services
3. Book Sales: Sales of published books including Mindfulness in Eight Weeks, Mind Time, Speak Up, and other titles
4. Audio Meditation Products: Downloadable audio meditation series including Mindfulness in Eight Weeks Meditations and Mindtime Meditations
5. Licensing/White-label: Licensed MindFit Cop program to UK College of Policing for national police wellbeing service

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mindfulness Works delivers bespoke mindfulness and compassion training programmes to organisations, with structured offerings for leaders, teams, and workplaces, plus 1:1 executive coaching. Programmes are anchored in the proprietary AIM (Allowing, Inquiry, Meta-awareness) framework developed through research at Hult Ashridge Executive Education, and are delivered virtually, blended, or in-person. A web-app product (MindFit Cop) is also licensed to the UK College of Policing, and supporting audio meditations and published books extend the offering.

Product overview

Mindfulness Works Ltd is a consultancy firm offering a portfolio of mindfulness and compassion training services for workplaces, rather than a unified software product. The core offerings include the Mindful Leader Programme (8-week structured training), Team Mindfulness (collective mindfulness for organizations), Speak Up Culture Programme, and The Wise Leader Course. Supporting these are audio meditation resources: Mindfulness in Eight Weeks (18 guided tracks) and Mindtime Meditations. They also developed MindFit Cop, a web-app for UK policing. Services include Executive Coaching, Mindfulness at Work courses, Team Development, and Leadership Development, all delivered virtually or in-person. The company does not appear to offer a software platform or API-based product.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindful Leader Programme An 8-week structured mindfulness training programme for organisational leaders, combining workshops with home practice, designed to develop capacities for collaboration, resilience, and leading in complex contexts.
• Team Mindfulness An organisational approach where teams develop collective mindfulness practices (Allowing, Inquiry, Meta-awareness) to become aware of themselves as teams and improve team culture and dynamics.
• Speak Up Culture Programme A training programme to help managers and leaders encourage truth-speaking, create psychological safety, and develop better conversational habits around speaking up and listening.
• The Wise Leader Course A 4-session leadership development course focused on quieting the ego through mindfulness, compassion, interdependence awareness, and values exploration.
• MindFit Cop An 8-week web-app mindfulness course co-developed with UK College of Policing, available to 200,000+ policing staff across England and Wales, with video-guided sessions and supporting materials.
• Mindfulness in Eight Weeks (Audio Series) 18 guided meditation audio tracks designed to accompany the book Mindfulness in Eight Weeks, progressing from beginner exercises (raisin exercise, body scan) to advanced practices (choiceless awareness, sitting with difficulty).
• Mindtime Meditations Audio meditation practices accompanying the book Mind Time, including breathing, body awareness, sounds and thoughts, present moment, walking, moving, gratitude, kindness, and SOS practices.
• Executive Coaching and 1:1 Training Individual mindfulness and compassion training for senior people in organisations, combined with executive coaching services.
• Mindfulness at Work (Courses) Multi-session workplace mindfulness training programmes delivered virtually, blended, or in-person for organisations of all sizes, including single stand-alone sessions.
• Team Development Team-focused interventions to increase psychological safety, enable useful conversations, and unlock team potential.
• Leadership Development Mindfulness-based leadership training to help leaders develop focus, empathy, and the capacity to build more effective teams.
• Talks and Speaking Engagements Keynote speeches and presentations on mindful leadership, team mindfulness, speaking up, compassion, and related workplace themes delivered at conferences worldwide.

Quantifiable outcome

• 93% of Mindful Leader Programme participants felt significant positive impact on resilience
• +6 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• UK College of PolicingcoreStrategic or Co-development PartnerCo-developed MindFit Cop, an 8-week web-app mindfulness course for UK policing. Available to 200,000+ policing staff across England and Wales. The randomised control trial showed strong evidence that online mindfulness training improves wellbeing, resilience and work performance.
• Oscar Kilo (National Police Wellbeing Service)coreChannel Partner/ Reseller/ DistributorMindFit Cop program hosted on Oscar Kilo platform, home of the national police wellbeing service in England and Wales.
• Hult Ashridge Executive EducationcoreStrategic or Co-development PartnerMichael Chaskalson is Professor of Practice adjunct; Megan Reitz is Professor of Leadership and Dialogue. Research conducted at Ashridge on Mindful Leader Programme.
• University of Cambridge (Møller Institute at Churchill College)minorStrategic or Co-development PartnerMichael Chaskalson is an associate at the Møller Institute at Churchill College in the University of Cambridge
• London Business SchoolminorStrategic or Co-development PartnerMichael contributes regularly to programmes at London Business School

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Search Inside Yourself Leadership Institute: Originated inside Google, SIYLI delivers evidence-based mindfulness and emotional intelligence leadership programs to enterprise clients globally. It is the closest direct peer to Mindfulness Works in combining leadership focus, research grounding and corporate training delivery.
• Potential Project: Potential Project is a workplace mindfulness and performance consultancy delivering leadership and team training to global enterprises. It is a near-direct peer to Mindfulness Works, combining research-backed programs with corporate consulting engagements.
• Wisdom Labs: Wisdom Labs provides workplace mindfulness, resilience and well-being training to enterprise clients, with a science-based curriculum and digital programs. It directly competes with Mindfulness Works for corporate mindfulness and leadership development engagements.

Broad incumbents

• BetterUp: BetterUp is a global enterprise coaching and mental wellbeing platform combining 1:1 coaching, AI tools and curated content. It targets the same enterprise leadership development and wellbeing buyer as Mindfulness Works, but with a tech-led, scalable delivery model.
• Calm: Calm is a global meditation, sleep and mental wellness platform with a B2B arm (Calm Business) that sells enterprise-wide mindfulness subscriptions. It overlaps with Mindfulness Works in mindfulness content for workplaces but operates at consumer-platform scale.
• Virgin Pulse: Virgin Pulse is a global corporate wellbeing platform combining health risk assessment, mental wellbeing and engagement content for enterprise customers. It competes for the same HR/Wellbeing budget as Mindfulness Works but as a full-stack platform provider.
• Limeade: Limeade is an employee wellbeing and engagement platform used by large enterprises to deliver well-being programs, including mindfulness content. It overlaps with Mindfulness Works' corporate wellbeing value proposition but as a software-led incumbent.
• Headspace: Headspace offers consumer and enterprise (Headspace for Work) meditation and mindfulness programs to global employers. It competes with Mindfulness Works for the same corporate wellbeing budget, but at significantly greater scale and as a digital subscription rather than bespoke consulting.

Emerging players

• Wellable: Wellable is an employee wellbeing platform that aggregates mindfulness, fitness and mental health content for mid-market employers. It is an adjacent emerging player competing for a subset of the same corporate mindfulness buyers as Mindfulness Works.
• Happify Health: Happify delivers digital mental health, mindfulness and resilience programs for consumers and employers. It overlaps with Mindfulness Works' corporate mindfulness content but delivers via an app/platform rather than bespoke consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mindfulnessworksltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindfulness Works Ltd