My Town Miracles

What My Town Miracles does

My Town Miracles is a private nonprofit community organization founded in 2016 and headquartered at 449 US-72 #129 in Collierville, Tennessee, that alleviates burdens and barriers for youth and families across the greater Memphis metropolitan area. The organization runs approximately ten programmatic initiatives spanning food insecurity relief (Fred L. Davis Monthly Food Drive with RedZone Ministries), baby and parenting support (Bringing Home Baby Community Baby Showers with Red Door Urban Missions), refugee youth services (Love, Your Neighbor with Refugee Empowerment Program), clothing and hygiene distribution for the unhoused (Ches' Closet with St. John's Midtown), veteran housing (Scales House of Hope with Kingdom Community Builders), holiday meal support (More Than A Meal), and the annual Christmas Initiative which has scaled from 65 children in 18 families in 2020 to 1,072 children served across 30+ Memphis zip codes. The Excel Leadership & Scholarship Program, originating at Memphis Leadership Foundation and funded by MTM with $45,000 since 2020, will officially transition to My Town Miracles in 2026.

The organization operates an entirely donation-based revenue model with no products or services sold to recipients. Revenue streams comprise individual donations via the Wix-hosted website, Venmo (@mytownmiracles), and CashApp ($mytownmiraclesmem); corporate sponsorships for specific initiatives such as the Christmas Initiative; event fundraising through the annual CFA Labor Day 5K (877 participants in 2023) hosted at Tiger Lane; and in-kind donations fulfilled via Amazon Wishlist. The go-to-market motion is community-led, relying on Instagram (@mytown_miracles), word-of-mouth, partner organization referrals, and event-based volunteer engagement rather than paid advertising. The technology stack is intentionally lean — Wix, Google Forms, Amazon Wishlist, Venmo, CashApp, Race Roster — with no proprietary software development.

My Town Miracles is led by Executive Director Whitney Williams (appointed September 1, 2022) and governed by a board including Brandon Artiles (Chairman), Noel Fenderson (President), Chris Winchell (Vice President), Angela Brown (Treasurer, Simmons Bank), Ginger Threlkeld (Secretary), and additional members affiliated with Union University, St. Jude, and the Mississippi Army National Guard. The organization has 1-10 employees and is supported by 140+ annual volunteers across initiatives, with a notable athlete-engagement sub-brand (My Town | My Team) anchored by University of Memphis Football Players and a new school-wide S.O.A.R. Day of Service launched with ECS in February 2025 that engaged 958 students across 18 local ministries.

Name

My Town Miracles

Legal name

My Town Miracles

Website

https://mytownmiracles.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

My Town Miracles is a Collierville, Tennessee-based nonprofit founded in 2016 that runs ten-plus community service programs — including food drives, baby showers, scholarships, refugee youth support, and veteran housing — serving over 1,000 children across 30 Memphis zip codes through donations and volunteer engagement.

Ownership category

akta.pro rank

Product category

Community Nonprofit Services

NAICS

Child and Youth Services (624110), Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242), Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK), Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

Keywords

• Community nonprofit services
• Youth and family assistance
• Food distribution programs
• Scholarship and mentorship programs
• Donor-funded charity initiatives

Headquarters

HQ city

Collierville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Donations: Tax-deductible donations from individuals via website (mytownmiracles.org/donate), Venmo (@mytownmiracles), and CashApp ($mytownmiraclesmem). Donations support all programmatic initiatives including food drives, baby showers, scholarships, and holiday programs.
2. Event Fundraising: Annual fundraiser events including the CFA Labor Day 5K which hosted 877 participants in 2023. Revenue generated through participant registration fees and sponsorship packages.
3. Corporate Sponsorships: Corporate sponsors for specific initiatives including Christmas Initiative sponsorship packets. Companies sponsor experiences, wishlist fulfillment, and general program support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

My Town Miracles is a community-rooted nonprofit that runs a portfolio of free, donor-funded programs serving Memphis-area families and youth. Core offerings include annual gift-giving through the Christmas Initiative, the monthly Fred L. Davis Food Drive in Orange Mound, the Bringing Home Baby community baby shower, the Love Your Neighbor refugee youth initiative, Ches' Closet clothing distribution, the Excel Leadership & Scholarship Program, the athlete-led My Town | My Team service program, and the CFA Labor Day 5K fundraiser.

Product overview

My Town Miracles is a nonprofit organization operating a portfolio of community service programs for Memphis families and youth. The core offerings include the Christmas Initiative (annual gift-giving), Fred L. Davis Monthly Food Drive (food distribution), Bringing Home Baby (baby shower program), Love Your Neighbor (refugee support), Ches' Closet (clothing for homeless), Excel scholarships (youth education), My Town My Team (athlete-led service), and the CFA Labor Day 5K fundraiser. Programs serve over 1,000 children across 30 Memphis zip codes through daily miracles and seasonal initiatives, all focused on alleviating burdens and barriers for Memphis youth.

Differentiator

Problem solved

Functional benefit

Brands

• My Town | My Team: An athlete-led service initiative creating moments of joy for local youth through athlete-led service and events. Led by University of Memphis Football Players.
• Excel with My Town Miracles
• Bringing Home Baby
• Fred L. Davis Monthly Food Drive
• Ches' Closet
• Love, Your Neighbor
• Christmas Initiative

Products and services

• Christmas Initiative Annual citywide gift-giving program delivered each December that provides wishlist-fulfilled gifts and holiday essentials for children across Memphis, delivered through a coordinated volunteer and partner organization effort.
• Fred L. Davis Monthly Food Drive Monthly food distribution program in partnership with RedZone Ministries serving families in the 38114 zip code of Orange Mound and surrounding Memphis neighborhoods on the second Tuesday of each month.
• Bringing Home Baby Community Baby Shower Signature community baby shower event for approximately 100 new and expecting Memphis moms and dads, providing baby essentials (clothing, diapers, books, strollers, high chairs, pack-n-plays, cribs), food, and joyful memories, co-hosted with Red Door Urban Missions and supported by five Memphis drop-off locations and an Amazon Wishlist.
• Love, Your Neighbor Valentine's Day partnership with the Refugee Empowerment Program in Binghampton that delivers individualized care bags containing hygiene, educational materials, and gifts to 200+ refugee and immigrant youth from 11 different countries.
• Ches' Closet Distribution of clothing and sanitary products for individuals experiencing homelessness or without excess funds, operated in partnership with St. John's Midtown (Ches' Closet initiative).
• Excel with My Town Miracles (Excel Leadership & Scholarship Program) Scholarship and leadership program equipping Memphis high school seniors — primarily first-generation, $0 EFC/Pell-eligible students — to pursue college, trade school, and career pathways through scholarship funding, mentorship, leadership development, service learning, and financial literacy training. Includes exclusive four-year scholarships at Bethel University and Union University for accepted students with 3.0+ GPA and 18 ACT score.
• My Town | My Team Athlete-led service initiative led by University of Memphis Football Players that creates moments of joy for local youth through events including furniture delivery and grocery distribution.
• CFA Labor Day 5K Fundraiser Annual Labor Day 5K fundraiser held at Tiger Lane with a mascot stampede, kids' dash, games, and CFA sandwiches; 877 participants in the 2023 event, generating revenue through registration fees and sponsorship packages.
• More Than A Meal: Thanksgiving Thanksgiving program that provides holiday meals and support for Memphis families during the holiday season.
• Scales House of Hope Veteran housing initiative in Orange Mound providing independent living for unhoused veterans in a 7-bedroom home, completed through partnership with Kingdom Community Builders with MTM collecting furnishings.
• Emergency Assistance Rapid-response assistance for Memphis-area families in crisis, covering fire relief, funeral costs, utility assistance, and other urgent needs; access via the Request Assistance web form.
• S.O.A.R. Day of Service Annual school-wide S.O.A.R. (Serving Others, Advancing Responsibility) Day of Service hosted with ECS (EcSeagles) in which 958 students (in the inaugural 2025 event) served across 18 local ministries in Memphis.

Quantifiable outcome

• 1,072 children served since 2020 through Christmas Initiative alone
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• ECS (EcSeagles)minorStrategic or Co-development Partner · 1 February 2025School-wide S.O.A.R. (Serving Others, Advancing Responsibility) Day of Service launched February 2025. 958 students served across 18 local ministries in inaugural year.
• Memphis Leadership FoundationcoreStrategic or Co-development Partner · 1 January 2020Original creator of Excel Leadership & Scholarship Program, led by Tracy Anthony. Since 2020, MTM has provided $45,000 in additional scholarships. Excel will officially become a program of MTM in 2026.
• RedZone MinistriescoreStrategic or Co-development PartnerLong-term operational partner hosting the Fred L. Davis Monthly Food Drive in Orange Mound (38114 zip code) and Christmas Initiative distribution. MTM has recruited 15-20 volunteers monthly since 2020 to sort produce and load groceries for families.
• Red Door Urban MissionscoreStrategic or Co-development PartnerCo-host of Bringing Home Baby Community Baby Shower events. Partnership provides venue and support for serving 100 Memphis families at each event.
• Refugee Empowerment Program (REP)coreStrategic or Co-development PartnerLong-term partner in Binghampton serving 200+ refugee youth from 11 countries through the Love, Your Neighbor Valentine's Day initiative. MTM volunteers curate and distribute individualized care bags annually.
• Kingdom Community BuildersminorStrategic or Co-development PartnerPartnership to complete Scales House of Hope, a 7-bedroom home for unhoused veterans in Orange Mound. MTM collecting furnishings for the home.
• Freedom ConceptsminorStrategic or Co-development PartnerMobility bicycle company that referred families to MTM. MTM gifted customized bicycles to disabled children through this partnership.
• Simmons BankminorStrategic or Co-development PartnerFinancial literacy training partner for Excel Leadership & Scholarship Program. Board member Angela Brown serves as Treasurer from Simmons Bank.
• Bethel UniversityminorStrategic or Co-development PartnerExclusive scholarship partner for Excel program. Offers generous four-year scholarships for accepted students with 3.0+ GPA and 18 ACT score.
• Union UniversityminorStrategic or Co-development PartnerExclusive scholarship partner for Excel program. Offers generous four-year scholarships for accepted students with 3.0+ GPA and 18 ACT score.
• St. John's Midtown (Ches' Closet)minorStrategic or Co-development PartnerPartnership to provide clothing and sanitary products for those experiencing homelessness or without excess funds through Ches' Closet initiative.
• For The Kingdom Camp & Retreat CenterminorStrategic or Co-development PartnerVenue for Bringing Home Baby Community Baby Shower events serving 100 Memphis families.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• United Way of the Mid-South: Large regional umbrella organization funding and coordinating social services across the Mid-South. Comparable as a Memphis-area social services funding and coordination entity, though operating at a much broader scale and geographic scope than MTM.
• Volunteer Memphis: Memphis-based volunteer center connecting community members to service opportunities across nonprofits. Comparable as a Memphis volunteer-mobilization hub, though operating as a connector/platform rather than direct service provider like MTM.

Direct peers

• Habitat for Humanity of Greater Memphis: Memphis-area nonprofit building and rehabilitating housing for low-income families, including veteran housing initiatives. Comparable to MTM's Scales House of Hope veteran housing program and broader family-stabilization mission.
• Refugee Empowerment Program: Memphis-based nonprofit serving refugee youth and families through after-school programs. Directly comparable as MTM's Love, Your Neighbor partner serving 200+ refugee children from 11 countries in the same Binghampton neighborhood.
• Mid-South Food Bank: Memphis-area food bank distributing food to families facing hunger across the Mid-South region. Directly comparable to MTM's monthly food drive program and food-focused community support work in the same geography.
• Memphis Union Mission: Memphis-based nonprofit serving people experiencing homelessness and poverty through shelter, meals, and recovery programs. Comparable to MTM's Ches' Closet, emergency assistance, and community support services in the same Memphis market.
• Catholic Charities of West Tennessee: Memphis-based social services nonprofit providing emergency assistance, family support, and community programs across West Tennessee. Comparable as a multi-program Memphis-area social services nonprofit serving low-income families and youth.
• RedZone Ministries: Memphis-based ministry walking alongside youth ages 9-18, MTM's long-term operational partner for the Fred L. Davis Monthly Food Drive in Orange Mound. Closely comparable as a Memphis faith-rooted youth community outreach organization.
• Agape Child & Family Services: Memphis-based nonprofit providing holistic services to children and families in crisis, including emergency aid, family support, and community programs. Directly comparable as a Memphis child-and-family services nonprofit with multi-program portfolio and donor-driven funding model.
• Memphis Leadership Foundation: Memphis-based nonprofit that originated the Excel Leadership & Scholarship Program now transitioning to MTM in 2026. Directly comparable as a Memphis faith-rooted youth leadership and scholarship nonprofit sharing both program history and overlapping board/partnership relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mytown_miracles
• LinkedInlinkedin.com/company/my-town-miracles

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Town Miracles