Nespresso á Íslandi

What Nespresso á Íslandi does

Nespresso á Íslandi is the Icelandic market operation of the global Nespresso capsule coffee brand owned by Nestlé Nespresso S.A. The local business is run through authorized distributor Perroy ehf. (Kt. 690517-0350, VAT 129036), based at Vesturvör 30b, Kópavogur, which manages all warehousing, logistics, and channel distribution in Iceland. The company sells two proprietary capsule systems, Vertuo (using Centrifusion centrifugal extraction with per-capsule barcode recognition) and Original (using 19-bar pressure extraction), across consumer and professional machine lines ranging from the 14,246 ISK Essenza Mini to the 99,995 ISK Vertuo Creatista and 70,000+ ISK Aguila series.

The company generates revenue from five streams: consumer capsule packs (10-capsule packs priced 949-1,895 ISK), professional capsule bulk packs (50-capsule packs at 4,575 ISK per variety), one-time machine sales, accessories (Aeroccino milk frothers, NanoFoamer, designer capsules and cups), and the Nespresso Club membership program offering early access and limited-edition varieties. Distribution spans three physical boutiques (Kringlan in Reykjavik, Smáralind in Kópavogur, Akureyri), an e-commerce platform with nationwide home delivery (free above 10,000 ISK), and a dedicated B2B channel serving offices, hotels, and HORECA accounts.

The customer base comprises individual Icelandic consumers across income tiers, premium lifestyle buyers targeted through collaborations such as The Weeknd's Togetherness Blend, and enterprise/HORECA buyers served via a specialized business solutions track. Marketing leverages the global Nespresso brand identity (owned by Nestlé) with local execution through social media (Facebook, Instagram, LinkedIn), seasonal promotions (e.g., 25% summer discounts on selected machines), and designer collaborations (Konstantin Grcic, India Mahdavi, Federica Biasi, Geckeler Michel) that reinforce premium positioning. No AI/ML capabilities, public revenue figures, headcount, or independent funding are disclosed in the available data.

Name

Nespresso á Íslandi

Legal name

Perroy ehf.

Website

https://nespresso.is

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Nespresso á Íslandi is the Icelandic market operation of Nestlé's Nespresso capsule coffee brand, distributed locally by Perroy ehf. It sells Vertuo and Original capsule systems, consumer and professional coffee machines, accessories, and bulk B2B coffee solutions to Icelandic households, offices, hotels, and restaurants through three retail boutiques and e-commerce.

Ownership category

akta.pro rank

Product category

Single-Serve Coffee Systems

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Capsule coffee systems
• Single-serve espresso
• Office coffee solutions
• Premium coffee machines
• Coffee retail

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Capsule Sales: Primary revenue stream from Nespresso-compatible coffee capsules sold in retail packs of 10 units (consumer) or 50 units (professional/bulk). Capsules are available for both Vertuo and Original systems across dozens of blends ranging from espresso to carafe sizes. Consumer prices range from 969 ISK (10-capsule Vertuo espresso) to 1,895 ISK (10-capsule specialty blends).
2. Coffee Machine Sales: Sale of coffee brewing machines (Vertuo and Original systems) across multiple price tiers. Consumer machines range from 14,246 ISK (Essenza Mini) to 99,995 ISK (Vertuo Creatista). Professional machines range from 44,995 ISK (Giorno Mini) to 69,995 ISK (Zenius) and up to higher tiers for Aguila series.
3. Accessories and Consumables: Sale of accessories including milk frothers (Aeroccino 3 at 12,995 ISK, Aeroccino 4 at 14,995 ISK), cups, travel mugs, capsule dispensers, food and beverage items (biscotti, chocolates, syrups), and professional accessories (steamer pro, replacement cups).
4. Professional/Business Solutions: B2B segment providing professional-grade coffee machines and bulk capsule supplies for offices, hotels, restaurants and hospitality businesses. Features dedicated professional machines (Momento, Zenius, Aguila series) and 50-capsule bulk packs at 4,575 ISK per variety.
5. Nespresso Club Membership: Nespresso Club offers members priority access to new products, exclusive offers, specialty coffee varieties sold in limited quantities and for limited time periods, driving loyalty and recurring engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nespresso á Íslandi is the Icelandic distribution operation of the global Nespresso brand, selling Nespresso Vertuo and Original capsule-based coffee machines, a wide range of coffee capsules (over 30 varieties), and accessories (milk frothers, cups, travel mugs) to Icelandic consumers and businesses through three physical retail stores, an e-commerce website (nespresso.is) with home delivery, and a dedicated B2B/professional solutions channel for offices, hotels, and restaurants.

Product overview

Nespresso á Íslandi offers a comprehensive coffee ecosystem consisting of two distinct capsule systems (Vertuo and Original), coffee machines for home and business use, accessories including milk frothers and cups, and food pairings. The Vertuo system uses Centrifusion technology with barcode scanning for automatic brewing parameter adjustment, offering five cup sizes. The Original system follows traditional Italian espresso methods. Business solutions include professional machines like Zenius, Momento, and Aguila lines. Accessories include Aeroccino milk frothers, NanoFoamer, capsule dispensers, travel mugs, and coffee cups.

Differentiator

Problem solved

Functional benefit

Products and services

• Vertuo UP Next-generation Vertuo coffee machine producing both cold and hot coffee drinks with a single button, featuring up to 6 different cup sizes from espresso to XL carafe and intelligent barcode scanning technology.
• Vertuo POP Compact and modern Vertuo machine with four cup sizes from ristretto to large coffee, featuring Centrifusion technology that reads barcode on each capsule to adjust brewing parameters.
• Vertuo Next Vertuo machine offering different cup sizes, origins and barista-quality coffee blends; reads barcode on each capsule to adjust temperature, water volume and rotation speed for optimal extraction.
• Vertuo Lattissima Vertuo machine with built-in milk solution for making latte, cappuccino, and iced coffee with frothed milk with one touch.
• Vertuo Creatista Premium Vertuo machine with integrated steam wand for controlling milk texture and temperature, creating barista-quality milk foam and supporting latte art.
• Essenza Mini Compact Original system machine with two programmable buttons for espresso and lungo, fast 25-second heat-up time, ideal for home and travel.
• Citiz Compact and elegant Original system machine with two adjustable buttons; heats up in 25 seconds with auto-off after 9 minutes.
• Citiz Platinum Premium Citiz model with stainless steel or anodized aluminum finish, featuring five buttons for various coffee styles from espresso to Americano.
• Citiz & Milk Citiz model with integrated Aeroccino3 milk frother for producing thick and creamy foam with one touch for milk-based coffee drinks.
• Creatista Plus Original system machine with full control over milk texture and temperature, featuring a high-quality display and auto-cleaning milk wand.
• Creatista Pro Professional-grade Original machine with automatic milk steaming that adjusts to selected recipe and allows customization via touchscreen.
• Lattissima One Compact milk-based Original coffee machine with innovative milk system, producing cappuccino and latte macchiato with one touch.
• Gran Lattissima Premium milk-based Original coffee machine with more coffee recipes, featuring automatic rinsing and cleaning system for the milk circuit.
• Zenius (B2B) Professional business coffee machine suitable for companies of all sizes with compact design, three cup sizes, and automatic shut-off.
• Momento 100 (B2B) Entry-level professional business coffee machine with touchscreen display, three cup sizes, and compact design for smaller offices.
• Momento 200 (B2B) Professional business machine with touchscreen and two spouts, supporting Ristretto, Espresso and Lungo with integrated water connection.
• Aguila 220 (B2B) High-performance barista machine for offices and hotels featuring milk-based drinks with one touch and dual milk cooling for two milk types.
• Aguila 440 (B2B) Most advanced Nespresso business machine with four simultaneous cup brewing capability, dual milk types, and four brewing spouts.
• Giorno Mini (B2B)

Quantifiable outcome

• Over 30 coffee varieties and 5 cup sizes available

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Perroy ehf.coreChannel Partner/ Reseller/ DistributorPerroy ehf. (company registration 690517-0350, VAT 129036) is the authorized distributor of Nespresso products in Iceland. Perroy manages all distribution, warehousing, and logistics operations from their facility at Vesturvör 30b, Kópavogur. They handle product availability across all sales channels in Iceland.
• Nestlé Nespresso S.A.coreStrategic or Co-development PartnerNestlé Nespresso S.A. (headquartered at Chaussée de la Guinguette 10, CH-1800 Vevey, Switzerland) is the parent company and manufacturer of all Nespresso products. All coffee capsules are produced by Nestlé Nespresso S.A., and the company develops and manufactures the Vertuo and Original machine systems. The Iceland operation is a local market operation of the global Nestlé Nespresso brand.
• The Weeknd (Abel Tesfaye)minorStrategic or Co-development PartnerThe Weeknd collaborated with Nespresso to create the Togetherness Blend, a limited edition coffee featuring African Arabica beans, inspired by The Weeknd's African roots and his mother Samra. The blend features citrus, honey, roasted hazelnut, chocolate, and wood flavor notes, designed to be enjoyed as a Double Espresso (80ml), Cappuccino, Latte Macchiato, or iced coffee. This collaboration represents a lifestyle/celebrity marketing partnership targeting premium lifestyle consumers.
• De'LonghiminorOEM/ Whitelabel/ Licensing PartnerDe'Longhi is the manufacturer of several Nespresso machines including the Vertuo Lattissima (produced by De'Longhi). The appliances are branded and sold as Nespresso products while being manufactured under license/partnership by De'Longhi.
• Konstantin GrcicminorStrategic or Co-development PartnerRenowned industrial designer Konstantin Grcic designed the Vertuo Carafe, characterized by minimalist aesthetic and functional design in blown double-walled borosilicate glass with silicone lid and stirring spoon. The design is produced to maximize the full potential of pour-over style coffee.
• India MahdaviminorStrategic or Co-development PartnerDesigner India Mahdavi designed the ORIGIN coffee cup collection, inspired by the shape of a coffee bean. The collection features double porcelain cups with a matte exterior and lacquered interior, designed to elevate every coffee moment.
• Federica BiasiminorStrategic or Co-development PartnerItalian designer Federica Biasi designed the Original and Vertuo vertical capsule dispensers (hylkjaskammtarar), combining contemporary design with Italian elegance for the Nespresso accessory line.
• Geckeler Michel (Berlin)minorStrategic or Co-development PartnerDesign studio Geckeler Michel in Berlin designed the Touch Travel Mug line, featuring innovative glossy and matte black porcelain with a soft silicone ring for a premium on-the-go coffee experience.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• De'Longhi: Global home appliance manufacturer and OEM partner to Nespresso (produces Vertuo Lattissima and other co-branded machines). Comparable as a premium coffee appliance player with broader espresso machine portfolio competing for the same household buyer.
• Keurig Dr Pepper: North American leader in single-serve coffee (K-Cup pods) with extensive machine installed base. Comparable on capsule-lock-in business model and consumables-driven economics, though primarily U.S.-focused versus Nespresso's European strength.

Direct peers

• Lavazza A Modo Mio: Italian competitor capsule coffee system from Lavazza, offering espresso-focused single-serve capsules with proprietary machines. Closest direct head-to-head competitor in the premium capsule segment, with similar lock-in economics.
• Tassimo (JDE Peet's): Single-serve pod system from JDE Peet's offering coffee and other hot beverages via barcode-scanned T-Disc pods. Direct competitor in the home single-serve category with similar technology and machine/capsule model.
• Nescafé Dolce Gusto: Single-serve capsule coffee system owned by the same parent (Nestlé) as Nespresso, offering a competing capsule platform across many European markets including Iceland. Directly comparable on business model (capsule-driven, machine-anchored) but uses multi-beverage positioning versus Nespresso's coffee-purity focus.

Emerging players

• Senseo: Pod-based coffee system originally co-developed by Philips and Sara Lee, using soft paper pods. Comparable single-serve format and home use case, though with smaller market presence than Nespresso and Dolce Gusto.

Regional players

• Kaffitár: Iceland's largest specialty coffee roaster and retailer, operating cafes, retail outlets, and wholesale coffee distribution across Iceland. Comparable as a domestic premium coffee operator competing for the same Icelandic consumer coffee spend.
• Ormsson: Iceland-based home appliances and housewares retailer that actually operates Nespresso's Akureyri store location. Comparable as a regional home goods/appliance retailer in Iceland and an indirect channel partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100064788993641
• LinkedInlinkedin.com/company/nespresso-%C3%A1-%C3%ADslandi
• Instagraminstagram.com/nespresso.is

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nespresso á Íslandi