Petradar

What Petradar does

Petradar operates an online platform that helps individual pet owners find missing pets through geo-targeted sponsored social media advertising on Facebook and Instagram, combined with QR-coded printable posters, a public missing-pet listing directory, and a personal dashboard for managing sightings. The platform is delivered fully digitally via a self-serve website (petradar.org) and is available in 91 countries across seven languages (English, Dutch, German, Japanese, Spanish, French, Romanian). Underlying technology is non-AI: the core mechanism is media buying through Facebook and Instagram ad networks with geographic targeting reaching 4,000+ local neighbors per campaign, supplemented by QR-code poster generation, a sighting-reporting form, and dashboard-based campaign tracking. The company was founded in Amsterdam in 2020 by David Olthaar (CEO) and Tom Beusch (CTO) — David leveraged prior advertising experience to validate the concept on a missing cat, leading to the formal launch; the service was originally branded CatRadar before being rebranded to PetRadar in 2021 to cover all pet types.

The business model is freemium with a one-time premium payment. The free tier provides a printable QR poster, personal guidance, listing on PetRadar's website, email notifications, and dashboard access; the premium tier adds sponsored Facebook and Instagram posts, instant text notifications, and full campaign management for a one-time fee starting at $39 (price varies by local advertising costs). There is no disclosed subscription; campaigns can be extended optionally from the dashboard, but there are no automatic recurring charges. A secondary support/donation stream consists of voluntary contribution tiers (Hope Bringer at $25, plus Pet Protector, Happy Tail Creator, Pet Hero, and Guardian Angel). Revenue is entirely consumer-direct (B2C), transactional, and event-driven — there are no enterprise customers, no disclosed funding rounds, and no institutional investors referenced. The team is small (1–10) and founder-led, with recent additions including regional leads for French and German markets and a customer support and operations lead, alongside one full-stack developer and content staff. Operational scale signals include a cumulative 69,606 pets reunited, a 72% search-to-reunion success rate, 1,000+ Google reviews (4.8 rating), 450+ Trustpilot reviews, and a content library of 197+ articles across search, behavior, care, research, and safety categories.

Name

Petradar

Legal name

PetRadar

Website

https://petradar.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Petradar is an Amsterdam-based, self-serve digital platform that helps individual pet owners find missing pets via geo-targeted Facebook and Instagram ads, QR-coded posters, and a public sighting-reporting directory, operating in 91 countries across seven languages on a freemium one-time-payment model.

Ownership category

akta.pro rank

Product category

Pet Recovery Services

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

Keywords

• Lost pet recovery
• Pet alert platform
• Missing pet services
• Social media advertising
• Pet reunification services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Premium Search Campaigns: One-time payment for premium tier that includes sponsored social media ads with guaranteed views, instant text notifications, and enhanced personal dashboard features. Pricing varies by location based on local advertising costs.
2. Free Tier Services: Free basic services including printable QR poster, personal guidance and support, listing on PetRadar website, and email notifications. Generates user base and brand awareness that converts to premium upgrades.
3. Support/Donations: Voluntary support contributions from users who want to contribute to the service. Tiers include Hope Bringer ($25 one-time), Pet Protector, Happy Tail Creator, Pet Hero, and Guardian Angel.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

PetRadar operates an online platform that helps individual pet owners find missing pets by launching geo-targeted sponsored social media advertising campaigns on Facebook and Instagram, reaching 4000+ local neighbors. The service combines paid advertising, QR-coded printable posters, a public missing-pet listings website, a personal sighting-reporting dashboard, and ongoing guidance and email support throughout the search.

Product overview

PetRadar is a missing pet alert platform that offers both free and premium tiers. The free tier provides printable QR posters, guidance and support, website listing, email notifications, and a personal dashboard. The premium tier ($39+ one-time) adds sponsored Facebook and Instagram ads reaching 4000+ local neighbors, instant text notifications, and expanded campaign tracking. The platform previously operated as CatRadar before expanding to serve all pet types.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Search Campaign One-time paid service that runs geo-targeted sponsored Facebook and Instagram ad campaigns reaching 4000+ neighbors in the area where a pet was last seen. Includes instant text notifications, a personal dashboard for tracking sightings, a printable QR poster, a public listing on the PetRadar website, and personal guidance support. Pricing starts at $39 and varies by location.
• Free Pet Search Service Free service for pet owners to create a missing pet search, including a printable QR poster, a public listing on the PetRadar website organized by city, email notifications of sightings, a personal dashboard, and access to guidance articles and helplines.

Quantifiable outcome

• 72% of searches end with pets being found
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rover: Rover is the largest marketplace for pet sitting, walking, boarding, and grooming. It is a broader incumbent in pet-services platforms that could expand into lost-pet alerts as an adjacent product, making it a strategic peer for category expansion analysis.
• Nextdoor: Nextdoor is a hyperlocal community platform where neighbors post about lost pets, sightings, and recommendations. It is a free substitute that pressures PetRadar's paid social-media alert model and could embed lost-pet features directly into neighborhood feeds.
• AKC Reunite: AKC Reunite is the American Kennel Club's microchipping and pet recovery service, providing 24/7 lost-pet support backed by a national microchip registry. It competes broadly in pet recovery via a different mechanism (permanent ID vs. paid social alerts).
• HomeAgain: HomeAgain is a major pet microchip and recovery service offering 24/7 lost-pet hotline support and ID-tag distribution. It is a broader incumbent in the pet-recovery category with a subscription model that competes with PetRadar's one-time paid tier.
• Petco Love (formerly Petco Foundation): Petco Love runs a national lost pet network and shelter-adoption platform with broad U.S. reach. It competes in the same pet-recovery category via partnerships with shelters and municipal animal services rather than paid social distribution.

Direct peers

• PawBoost: PawBoost is a lost pet alert platform that distributes missing-pet flyers via social media and email networks to neighbors, shelters, and rescues. It is the closest direct competitor to PetRadar in both mechanism (community-driven alerts) and target user (distressed pet owners).
• Finding Rover: Finding Rover uses facial recognition technology to match lost and found pet photos across shelters and a public database. It competes with PetRadar on the same lost-pet recovery use case, differentiated by image-matching technology rather than paid social distribution.
• Lost Dogs of America: Lost Dogs of America is a network of state-level lost-dog databases and Facebook groups that helps owners post and search for missing dogs. It is a free substitute with regional community depth that competes for the same distressed-owner attention as PetRadar.
• Tabby Tracker: Tabby Tracker is a lost cat recovery service that distributes alerts via SMS and email to a network of registered users in the pet's vicinity. It is a direct peer focused on the cat-specific lost-pet alert workflow that PetRadar originally served as CatRadar.
• Pet FBI: Pet FBI is a free, volunteer-run lost and found pet database that aggregates listings across regions. It competes with PetRadar on the same end-user need — finding lost pets — using a non-commercial, community-moderated model that pressures premium pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/petradar
• Instagraminstagram.com/petradar
• LinkedInlinkedin.com/company/petradar-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petradar