Neox Group Spol. S R.o.

What Neox Group Spol. S R.o. does

NEOX GROUP spol. s r.o. is a privately held Czech limited liability company founded in 1997 and headquartered in Prague (V Slavětíně 2632/23, Prague 9 - Horní Počernice). It operates a parallel distribution warehouse in the PRAGORENT industrial area at Hala VS 38 (Jiřího ze Vtelna 1731/11, Prague 9 Horní Počernice) that handles logistics and warranty/claims processing. Since 2013 the company has functioned as a significant wholesale distributor of consumer electronics, home appliances, and mobile phone accessories for the Czech Republic and Slovakia, selling to e-shops, brick-and-mortar retailers, and large retail chains.

The company's product surface consists of distribution rights for more than 20 international brands across audio (Edifier, Bugani), security/smart home (Reolink, Smartwares, Duux), personal care and wellness (Laifen, Naipo, Princess, Swan), peripherals and accessories (Rapoo, Ugreen, Aukey, Sharge, Energea, Skinarma, Aulumu, LiberNovo, Uniq, Tristar), AR/XR wearables (Xreal, Rokid), flying cameras (HoverAir), and heritage audio (Victrola, Les Artistes). It does not develop proprietary technology; its underlying platform is a modern B2B wholesale portal (Neoxshop.cz) providing real-time warehouse inventory, intelligent product search, and XML/EDI electronic ordering, plus a consumer e-shop (Wizard.cz) and country-branded Czech storefronts (Reolink CZ, Naipo CZ, Laifen CZ, Edifier CZ). Professional warranty and post-warranty service is provided in-house as a differentiator for retailer and end-customer support.

Neox Group generates revenue primarily through wholesale distribution markups on consumer electronics and mobile accessories sold B2B to retailers and e-shops in Czech Republic and Slovakia, supplemented by direct-to-consumer sales through its own e-commerce properties. Pricing is quote-based for business customers rather than publicly listed. The company is privately held with no disclosed external investors, no M&A history, no patent portfolio, and no disclosed headcount or revenue figures in the available material.

Name

Neox Group Spol. S R.o.

Legal name

NEOX GROUP spol. s r.o.

Website

https://neoxgroup.cz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Neox Group is a Czech private wholesale distributor, founded 1997 and active since 2013 across Czech Republic and Slovakia, importing and distributing over 20 international consumer electronics, home appliance, and mobile accessory brands to retailers, e-shops, and retail chains via a B2B portal and branded e-shops.

Ownership category

akta.pro rank

Product category

Consumer Electronics Wholesale Distribution

NAICS

Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (423620)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Personal Care Electronics (Grooming, Health Tech) Distribution (CRAOACAJ)

Keywords

• Consumer electronics distribution
• Wholesale electronics supply
• Home appliances import
• B2B retail distribution
• Mobile phone accessories

Headquarters

HQ city

Horni Pocernice

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Distribution: Revenue generated through distribution and markup on consumer electronics, home appliances, and mobile phone accessories. Products are sold in bulk to B2B customers including retailers, e-shops, and retail chains across Czech Republic and Slovakia.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

NEOX GROUP spol. s r.o. imports and wholesale distributes consumer electronics, home appliances, and mobile phone accessories to retailers, e-shops, and large retail chains in the Czech Republic and Slovakia. The company distributes over 20 international brands (including Reolink, Edifier, Laifen, Naipo, Ugreen, Aukey, Victrola, Rapoo, HoverAir, Bugani, Xreal, Rokid, and Sharge) through a B2B portal with real-time stock and EDI/XML ordering, and sells to end consumers via the Wizard.cz e-shop and dedicated brand storefronts. Professional warranty and post-warranty service for distributed products is provided in-house.

Product overview

Neox Group Spol. S R.o. operates as a wholesale distributor and importer of consumer electronics, home appliances, and mobile phone accessories, functioning as a unified distribution platform rather than a single product. The portfolio is organized around the B2B Wholesale Portal for business customers and the WIZARD.CZ E-shop for end consumers, supported by warranty and post-warranty service capabilities. They distribute over 20 international brands including Reolink (security cameras), Edifier (audio), Laifen (personal care), and Naipo (body care), offering products through specialized brand-specific Czech websites alongside their main B2B and consumer e-commerce platforms. The company also provides XML and EDI electronic communication infrastructure for streamlined B2B transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Wizard.cz: Consumer electronics e-shop
• Neoxshop.cz
• Reolink CZ
• Naipo CZ
• Laifen CZ
• Edifier CZ

Products and services

• B2B Wholesale Portal (neoxshop.cz) Wholesale ordering portal providing B2B customers (retailers, e-shops, retail chains) with real-time stock availability, intelligent product search, and detailed product catalog for consumer electronics, home appliances, and mobile phone accessories.
• Wizard.cz Consumer E-shop Online retail store selling the full range of distributed international consumer electronics and accessory brands directly to Czech end consumers with detailed product descriptions and photographs.
• Warranty and Post-Warranty Service Professional warranty and post-warranty repair service for all distributed consumer electronics, home appliances, and mobile accessory products sold through B2B and B2C channels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• AukeyminorChannel Partner/ Reseller/ DistributorInternational consumer electronics brand distributed by Neox Group in Czech Republic and Slovakia
• EdifiercoreChannel Partner/ Reseller/ DistributorPremium audio equipment brand - one of the core distributed brands with dedicated Czech e-shop (Edifier CZ)
• ReolinkcoreChannel Partner/ Reseller/ DistributorSecurity cameras and smart home products - key distributed brand with dedicated Czech website (Reolink CZ)
• LaifencoreChannel Partner/ Reseller/ DistributorPersonal care and grooming products - significant distributed brand with dedicated Czech e-shop (Laifen CZ)
• UgreencoreChannel Partner/ Reseller/ DistributorConsumer electronics accessories brand distributed in Czech and Slovak markets
• VictrolaminorChannel Partner/ Reseller/ DistributorGramophone and audio equipment brand - featured brand for vinyl record players with portable models
• RapoocoreChannel Partner/ Reseller/ DistributorWireless peripherals and accessories brand - key distributed brand with extensive product manual library available
• HoverAirminorChannel Partner/ Reseller/ DistributorFlying camera/selfie drone brand - emerging distributed product category
• BuganiminorChannel Partner/ Reseller/ DistributorPortable audio and speaker products distributed in the Czech and Slovak markets
• XrealminorChannel Partner/ Reseller/ DistributorAR/XR glasses brand - newer distributed product category in the portfolio
• RokidminorChannel Partner/ Reseller/ DistributorSmart glasses and AI assistant products distributed in the market
• ShargeminorChannel Partner/ Reseller/ DistributorPortable charging solutions and power banks distributed in Czech/Slovak markets

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Westcoast: UK-based IT and consumer electronics distributor supplying retailers, resellers, and integrators with a broad multi-brand portfolio. Its B2B wholesale structure, real-time stock platform, and breadth of distributed brands closely mirror Neox's operating model.
• ALSO Group: Switzerland-based European IT and consumer electronics wholesale distributor serving resellers and retailers across more than 30 countries. Operates a comparable multi-vendor B2B distribution model with value-added services and logistics, making it the closest large-scale structural peer to Neox in the European CE wholesale space.
• CMS Distribution: Ireland-headquartered pan-European distributor of consumer electronics, IT, and accessories serving retailers across multiple geographies. Comparable multi-vendor B2B distribution model with value-added services, similar to Neox's approach.
• Exertis (DCC Technology): Pan-European consumer electronics and technology distributor (part of DCC plc) operating across UK, Ireland, and continental Europe. Runs a similar B2B wholesale model with branded retail operations and broad multi-brand portfolio directly comparable to Neox's distribution and e-shop channels.

Broad incumbents

• Ingram Micro: One of the world's largest IT and consumer electronics wholesale distributors, supplying resellers and retailers globally. Comparable as a broad-line B2B technology/CE distributor, though at vastly larger scale than Neox's regional operation.
• TD SYNNEX: Global IT and consumer electronics wholesale distributor formed by the merger of Tech Data and SYNNEX. Operates a much broader multi-category portfolio at global scale, but the B2B distribution model and channel-partner orientation are directly comparable.
• Arrow Electronics: Global electronic components and enterprise technology distributor with extensive B2B channel operations. Overlaps with Neox in the CE/electronics distribution category, though Arrow focuses more on components and enterprise while Neox focuses on consumer end-products.
• Avnet: Global electronic component and technology solutions distributor with B2B channel operations. Comparable as a broad incumbent in electronics distribution, though primarily serving component and enterprise channels rather than consumer end-products.

Regional players

• Alza.cz: Czech-headquartered pan-European online consumer electronics retailer that also operates wholesale-style distribution to retail partners. Comparable as a CE-focused player operating in the same Czech market, though primarily retail rather than wholesale.

Others

• RS Group (RS Components / RS Pro): UK-headquartered global distributor of electronic components, industrial products, and consumables to engineers and businesses. Adjacent to Neox as an electronic B2B distributor, though serving a more industrial/technical buyer rather than CE retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/neox-group-spol-s-r-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neox Group Spol. S R.o.