What ListenUP! Canada does

ListenUP! Canada, operating commercially as HearingLife Canada, is a privately held hearing-care retailer headquartered in North York, Ontario, that operates 350+ physical hearing centre locations across Canada serving adults and children with hearing loss. The company is incorporated as HearingLife Canada Ltd. and its digital asset infrastructure (logo CDN referencing demant.com) suggests affiliation with Demant A/S, one of the world's largest hearing healthcare groups, though no parent-company relationship is explicitly disclosed. Founded in 2004, the business has served more than 1 million clients historically and accumulates 150,000+ doctor referrals from GPs, ENTs, and medical professionals, with a stated 9.5/10 customer rating based on 54,656+ reviews (NPS Today, 2026).

The core product offering centers on hearing aids — including the flagship NEW Oticon Zeal™ launched in 2026, alongside a broader range of premium, advanced, and core-brand devices (including rechargeable models) supplied primarily through a strategic partnership with Oticon. Supporting services include free in-clinic hearing assessments for adults 19+, a digital online hearing test, earwax removal, custom-molded earplugs, and tinnitus treatment via sound therapy. The 360-AfterCare program provides warranty-period support including unlimited adjustments, complimentary cleanings, and in-clinic repairs, creating an ongoing service relationship after device sale.

The revenue model combines one-time hardware sales (hearing aids sold at multi-tier price points), pay-as-you-go professional services (paid services beyond the free hearing test), and a recurring/financing component (36-month agreements at 4.99% APR on select devices, plus provincial government grant navigation assistance). Go-to-market is entirely direct-to-consumer through company-owned physical clinics complemented by digital self-service booking, online hearing assessment, telesupport, content marketing (blog), and social channels. Customers are segmented by persona (adults with hearing loss, children, tinnitus sufferers) with no enterprise or institutional clients disclosed, and Quebec is excluded from certain promotions.

Name

ListenUP! Canada

Legal name

HearingLife Canada Ltd.

Website

https://listenupcanada.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

ListenUP! Canada, operating as HearingLife Canada, is a privately held hearing-care retailer operating 350+ clinics across Canada. It sells hearing aids (including the Oticon Zeal™), provides free hearing tests, earwax removal, custom earplugs, and tinnitus treatment, serving adults and children with hearing loss.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Hearing healthcare services
• Hearing aid retail
• Audiology services
• Hearing assessments
• Custom earplugs

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hearing aid sales: Primary revenue stream from selling hearing aids including Oticon and other branded devices. Hearing aids are sold with various technology levels (premium, advanced) and pricing varies by model and features. Includes risk-free 30-day trial period and 90-day money-back guarantee.
2. Hearing care services: Professional hearing care services including hearing tests, evaluations, fittings, adjustments, and repairs. Free hearing assessments provided to adults 19+ at no cost. Additional services include earwax removal and custom earplug fabrication.
3. Financing plans: Financing options available for hearing aid purchases with 36-month agreements at 4.99% APR, requiring pre-authorized debit and equal monthly installments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ListenUP! Canada operates 350+ hearing care clinics across Canada providing professional hearing assessments, hearing aid sales (including Oticon and other brands), custom molded earplugs, earwax removal, tinnitus treatment, and ongoing aftercare support. The company combines free diagnostic services with hardware sales and a 360-AfterCare warranty program that includes unlimited adjustments, cleanings, and in-clinic repairs.

Product overview

HearingLife Canada operates as a hearing care retailer offering a comprehensive suite of hearing health products and services. The core offering centers on hearing aids, including the flagship Oticon Zeal™ brand along with a broad range of other hearing aid models and types. The company provides diagnostic services through free in-clinic hearing tests and online hearing assessments, supported by over 350 clinic locations across Canada. Additional services include earwax removal, custom molded earplugs, and tinnitus treatment with sound therapy. The 360-AfterCare program provides ongoing support with complimentary adjustments and repairs. Financing plans and government grant navigation assistance help make hearing solutions accessible. The portfolio is anchored by the 5-step journey to better hearing: hearing evaluation, recommendation, risk-free trial, and ongoing warranty support.

Differentiator

Problem solved

Functional benefit

Brands

• 360-AfterCare: Aftercare program offering unlimited adjustments and support during warranty period, complimentary cleanings, and in-clinic repairs.

Products and services

• Oticon Zeal™ Hearing Aid A hearing aid offering risk-free 30-day trial with no upfront cost, representing the latest hearing aid technology from Oticon with smart device connectivity capabilities.
• Hearing Aids (General Range) Wide range of hearing aids to suit various hearing needs, including different types, models, brands, and price points across premium, advanced, and core-brand tiers.
• Rechargeable Hearing Aids Hearing aids with rechargeable battery technology as an alternative to disposable batteries, offered across various model tiers.
• Free Hearing Tests Complimentary hearing assessments for adults 19 and older, conducted at over 350 clinic locations across Canada without requiring a doctor's referral.
• Online Hearing Test Digital hearing assessment tool allowing users to test their hearing remotely from home as a self-service entry point.
• Earwax Removal Services Professional earwax removal services performed at clinic locations as part of comprehensive ear health care.
• Custom Molded Earplugs Personalized earplugs custom-fitted to the unique shape of the user's ear canal, providing secure fit and noise protection for occupational or recreational use.
• Tinnitus Treatment / Sound Therapy Treatment for tinnitus using sound therapy, available as a built-in feature in advanced hearing aids and as a standalone service for tinnitus sufferers.

Quantifiable outcome

• 9.5/10 customer satisfaction rating based on 54,656+ reviews
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OticoncoreTechnology or IntegrationOticon is a key hearing aid brand supplied to HearingLife Canada clinics. HearingLife offers Oticon Zeal hearing aids as a featured product, promoted with a risk-free 30-day trial at no upfront cost. The partnership provides customers with access to Oticon's hearing technology through HearingLife's 350+ clinic network across Canada.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Audicus: DTC online hearing-aid retailer offering pre-programmed devices direct to consumers. Represents the disruptive OTC/DTC channel that threatens traditional clinic-based dispensing economics for HearingLife.
• Eargo: DTC hearing-aid company selling directly to consumers online. Reflects the broader OTC and direct-to-consumer disruption trend that challenges clinic-based retail models like HearingLife Canada's.
• Costco Hearing Aid Centers: Warehouse-club hearing-aid retail offering discounted devices with bundled audiology services. A growing disruptive competitor on price that pressures clinic-based retailers like HearingLife on ASP and value perception.

Broad incumbents

• Starkey Hearing Technologies: US-headquartered hearing-aid manufacturer with growing direct retail presence. Comparable as both a hearing-aid supplier competing with Oticon and as a vertically integrated retail competitor in select markets.

Direct peers

• Sonova: Vertically integrated hearing-aid manufacturer (Phonak, Unitron) and retail operator (Audiological Care). Comparable to HearingLife Canada's combination of dispensing services plus the Oticon/Demant supplier relationship.
• Amplifon: Global hearing-care retail leader operating thousands of clinics across multiple geographies; closest direct comparable by business model (clinic-based hearing aid dispensing + audiology services) to HearingLife Canada's 350+ centre footprint.
• WS Audiology: Global hearing-aid manufacturer and retailer (Signia, Widex) operating owned retail networks across multiple countries. Comparable vertically integrated model and clinic-based dispensing approach to HearingLife Canada.

Regional players

• Specsavers Hearcare: Optician-led retailer that has expanded into hearing-care services across the UK, Ireland, and other markets. Comparable retail-clinic model bundled into a broader health-and-vision chain, though not yet a major Canadian player.
• Miracle-Ear: Large US-focused hearing-care retailer with hundreds of franchised and company-owned clinics offering hearing tests, hearing aids, and aftercare. Highly comparable clinic model to HearingLife, but geographically concentrated in the US.
• Beltone: Hearing-care retailer with a primarily US/Canada franchise network dispensing hearing aids and audiology services. Direct format comparable to HearingLife's clinic-based offering, though smaller Canadian footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hearinglifeca
• YouTubeyoutube.com/@hearinglifecanada
• Facebookfacebook.com/Hearinglifecanada
• LinkedInlinkedin.com/company/listenup-canada
• Instagraminstagram.com/hearinglifecanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ListenUP! Canada