Pitch Golf London

Indoor Golf Entertainment Venuepitchgolf.london

Pitch Golf London is a multi-venue indoor golf and social entertainment operator running three central London clubhouses plus Dublin and Manchester franchises, offering TrackMan-simulated golf, sports viewing, F&B, and event hire to consumers, groups, and corporate clients.

Company typePrivate
Founded2016
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2C
OfferingServices

What Pitch Golf London does

Pitch Golf London operates a multi-venue indoor golf and social entertainment concept built around TrackMan golf simulation technology. The company runs three owned-and-operated clubhouses in central London — Soho (9 bays), City/Bishopsgate (8 bays), and the Canary Wharf "Wharf" flagship (11 bays) — totaling 28 playing bays, with additional franchise locations in Dublin and Manchester. Core offerings include indoor golf on world-class simulated courses, sports-bar viewing through Watch & Play packages, shuffleboard, DJ-led social lounges, custom club fitting, and food and beverage.

The underlying technology stack is third-party rather than proprietary: TrackMan provides shot-tracking and course simulation across all venues, while SevenRooms handles reservations and Plus Agency supports franchise distribution. The offering is structured as an integrated entertainment platform rather than a pure golf facility, positioning itself for golfers, social groups, corporate clients, and beginners alike.

The business model combines usage-based bay rentals, transaction-based F&B, recurring membership subscriptions (individual and corporate), private hire and event packages (FIFA World Cup, Champions League, Christmas, corporate team-building), professional services (lessons, custom fitting), and franchise/licensing royalties for new territories. Distribution is direct-to-consumer via website booking, walk-in, and on-the-ground corporate sales, with marketing concentrated on Instagram, Facebook, LinkedIn, and YouTube alongside email and event-led campaigns.

Pitch Golf London firmographics

Firmographics

Name: Pitch Golf London
Website: https://pitchgolf.london
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 11–50 employees
Short description: Pitch Golf London is a multi-venue indoor golf and social entertainment operator running three central London clubhouses plus Dublin and Manchester franchises, offering TrackMan-simulated golf, sports viewing, F&B, and event hire to consumers, groups, and corporate clients.
Ownership category
akta.pro rank

Pitch Golf London industry classification

Industry

Product category: Indoor Golf Entertainment Venue
NAICS: Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (71394)
SIC: Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Golf Courses & Golf Facilities (MPAKAEAD)
akta.pro secondary industry: Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

Indoor golf entertainment
Golf simulation venues
Competitive socialising
Sports bar hospitality
Corporate golf membership

Where Pitch Golf London is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices5 records

Markets served

Pitch Golf London business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

Bay Play and Golf Sessions: Revenue from booking golf bays for simulated play on world-class courses, with games suited to all skill levels.
Food and Beverage: On-site food and drink sales including handcrafted cocktails, great food offerings, and social bar experience.
Membership Programs: Tailored membership options for individuals and corporate clients with preferential rates and exclusive benefits.
Private Hire and Events: Corporate events, private hire, and event packages including FIFA World Cup viewing, Christmas events, and summer experiences.
Watch and Play Packages: Combined sports viewing and golf experience packages for groups, including food platters.
Golf Lessons and Academy: Golf instruction services through the academy and Get Into Golf programs for beginners.
Custom Fitting: Pitch Fitting service for golf club customization.
Franchise: Franchise opportunity for expanding the Pitch concept to new locations.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Watch & Play Package

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Pitch Golf London product offering

Product offering

Core offering

Pitch Golf London runs a multi-venue indoor golf and social entertainment concept centred on TrackMan-powered golf simulators that let guests play world-class courses such as Wentworth, Bethpage Black and Pebble Beach. Venues are located in Soho, City and Canary Wharf with additional franchise locations in Dublin and Manchester, and combine bay-based golf play, Watch & Play live-sport packages, shuffleboard, sports-bar dining and cocktails, private hire and event hosting, golf lessons, custom fitting and individual and corporate memberships.

Product overview

Pitch Golf London operates as a multi-venue indoor golf entertainment concept with three London locations (Soho, City, and Wharf/Canary Wharf) plus franchise locations in Dublin and Manchester. The core product is indoor golf using Trackman technology to simulate world-class courses. The offering is structured as a unified entertainment platform combining golf simulation (Indoor Golf), live sports viewing (Watch & Play, Sports Bar), social games (Shuffleboard, Bullseye, Party Putt), club fitting services (Custom Fitting), dining (Food & Drink), and event hire (Private Hire, Event Packages). Membership and Academy programs provide ongoing engagement for golf enthusiasts and beginners respectively. Each venue serves as a clubhouse with dedicated spaces for members, social lounges with DJ entertainment, and bar facilities, creating an integrated golf, hospitality, and entertainment experience.

Differentiator

Problem solved

Functional benefit

Products and services

Indoor Golf TrackMan-powered indoor golf experience enabling guests to play world-class courses such as Wentworth, Bethpage Black and Pebble Beach, with games suited to all skill levels including Bullseye and Party Putt.
Watch & Play Combined live sport viewing and indoor golf package from private bays, including 3 hours of Watch & Play with a food platter for groups of 6-12, starting from £20 per person.
Shuffleboard Social shuffleboard entertainment available at select venues, complementing the indoor golf and social experience.
Sports Bar Live sport viewing with multiple TVs, exclusive bays with private screens, and live DJs during major sporting events.
Custom Fitting Professional golf club custom fitting service that helps customers match equipment to their swing using in-venue launch data.
Food & Drink Curated food offerings and handcrafted cocktails served across all Pitch venues, including food platters used in Watch & Play packages.
Event Packages Pre-packaged group event offerings such as FIFA World Cup social table, UEFA Champions League viewing, May Bank Holiday, Summer and Christmas 2026 packages.
Private Hire Exclusive venue hire for private events, corporate functions and celebrations across Pitch venues.
Membership Tailored membership options with preferential rates and dedicated members' spaces across the three London venues, offered to golf enthusiasts.
Corporate Membership Corporate membership packages designed for business entertainment, client hosting and recurring team events at Pitch venues.
The Academy (Golf Lessons) Golf instruction and lessons for players of all skill levels, from beginners through to experienced golfers, delivered at Pitch venues.
Get Into Golf Beginner-friendly structured programme introducing newcomers to golf in an inclusive, social environment rather than a traditional club setting.
Pitch Franchise Opportunity Franchise opportunity enabling operators to open Pitch-branded indoor golf venues in new geographies (existing franchise locations: Dublin, Manchester).
Wharf (Canary Wharf) Venue Flagship Pitch venue in Canary Wharf with 11 indoor golf bays, shuffleboard tables, outdoor terrace (Prime Time Terrace), social lounges and full food and drink offering.
Soho Venue Soho clubhouse on Meard Street with 9 indoor golf bays, positioned as both a golfing sanctuary and a social hub in the heart of London's West End.
City Venue Original Pitch clubhouse near Liverpool Street on Bishopsgate with 8 indoor golf bays, a bar and a mezzanine lounge.

Companies that use Pitch Golf London

Customer profile

Segments4 records

Ideal customer profiles3 records

Pitch Golf London technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Pitch Golf London partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

TrackMancoreTechnology or IntegrationTrackMan provides cutting-edge golf simulation technology used across all Pitch venues, enabling play on world-class courses such as Wentworth, Bethpage Black, and Pebble Beach with accurate shot tracking and realistic gameplay.
Plus AgencyminorChannel Partner/ Reseller/ DistributorPlus Agency appears as a franchise partner logo on the Pitch website, suggesting involvement in the franchise opportunity distribution.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Pitch Golf London competitors and assessment

Company assessment

Emerging players

Big Shots Golf: Growing indoor golf entertainment chain with F&B and sports bar components. Comparable to Pitch on the indoor golf + sports bar combination and family/group positioning, though currently focused on the US market.
Pop Golf: Indoor golf entertainment concept with multiple locations, combining simulator play, dining, and events. Comparable to Pitch on multi-revenue indoor golf entertainment model and corporate event targeting.
Clubhouse Golf UK: UK retailer of golf equipment and indoor golf services. Comparable to Pitch on UK golf consumer targeting, custom fitting offering, and lessons/Academy services, though primarily retail rather than venue-based entertainment.

Regional players

Urban Golf: UK-based indoor golf performance and entertainment brand with London presence. Comparable to Pitch as a UK-based indoor golf operator offering simulator play, lessons, and custom fitting, though more performance-oriented and less F&B-led.

Direct peers

X-Golf: Indoor golf simulation franchise with venues across the US and internationally. Comparable to Pitch as a TrackMan-class simulator-based golf entertainment operator serving golfers and social groups, and an obvious competitor if Pitch expands beyond the UK.
Swingers: London-based competitive socialising concept combining indoor golf (crazy golf), cocktails, and street food. Directly comparable to Pitch on location (central London), target customer (groups, corporate, social entertainment seekers), and F&B-led monetisation model.
Puttshack: Tech-enabled indoor mini golf and social entertainment venue with multiple UK and US locations. Comparable to Pitch in its use of technology-driven golf gameplay, bar/restaurant offering, and group/corporate targeting.
Five Iron Golf: US-based indoor golf and bar concept with simulator bays, lessons, leagues, and a full bar. Closely comparable to Pitch on indoor-simulator business model, multi-revenue-stream structure (play, F&B, lessons, events), and urban footprint strategy.

Broad incumbents

Topgolf: Global market leader in tech-enabled golf entertainment venues with bay-based gameplay, F&B, and event hosting. Comparable to Pitch on core golf-entertainment model and target use cases (groups, corporate, social play), but operates at materially larger scale.
Drive Shack: Publicly-traded owner of golf entertainment venues (formerly operated Puttery and Topgolf-adjacent concepts). Comparable to Pitch as a golf entertainment venue operator, though at larger scale and with different capital structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Pitch Golf London financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pitch Golf London leadership team

Management profile

Number of profiles

Pitch Golf London funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pitch Golf London M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pitch Golf London

What does Pitch Golf London do?

Is Pitch Golf London a public or private company?

Pitch Golf London is a private company. It is classified as unknown and is currently operating.

When was Pitch Golf London founded?

Pitch Golf London was founded in 2016. It employs 11 to 50 people.

Where is Pitch Golf London based?

Pitch Golf London is headquartered in London, United Kingdom, in the Europe region.

How does Pitch Golf London make money?

Eight revenue lines are on record. Bay Play and Golf Sessions are the primary driver. The others are food and Beverage, membership Programs, private Hire and Events, watch and Play Packages, golf Lessons and Academy, custom Fitting and franchise.

Who are Pitch Golf London's main competitors?

Emerging players on record are Big Shots Golf, Pop Golf and Clubhouse Golf UK. Urban Golf is listed as a regional player. Direct peers are X-Golf, Swingers, Puttshack and Five Iron Golf. Broad incumbents are Topgolf and Drive Shack.

Does Pitch Golf London have an API?

No public API is recorded for Pitch Golf London.

What industry is Pitch Golf London in?

Pitch Golf London's product category is Indoor Golf Entertainment Venue. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail. Its NAICS code is 713910 and its SIC code is 7997.