Locked In Lacrosse
Locked In Lacrosse is a private, founder-owned youth lacrosse training company operating across South Jersey and Northern Virginia, offering private sessions, clinics, goalie training, and camps led by NCAA-experienced coaches, supplemented by the LaxTech AI motion-analysis app and Amazon affiliate gear content.
- Company typePrivate
- Founded2019
- HeadquartersMoorestown, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Locked In Lacrosse does
Locked In Lacrosse is a private, founder-owned lacrosse training and development company operating across South Jersey and Northern Virginia. Founded by former college lacrosse players Drew Clarkson (Stockton University), Brett Wojtkowiak (Ursinus College), and Jordan Krug (Cabrini College, MLL Philadelphia Barrage), the company delivers position-specific coaching — offense, defense, and goalie — for youth and high school players (2nd grade through 12th grade, boys and girls). Service formats include 60-75 minute private and semi-private sessions, 90-120 minute skills clinics run at a 5:1 player-to-coach ratio, multi-day summer camps, and dedicated goalie programs at a 4:1 ratio. Delivery occurs across eight named facilities (Marlton, Moorestown, Medford, Mount Laurel, Manahawkin in NJ; Annandale in VA), using both outdoor turf and the indoor Mavericks Training Facility.
The company's underlying technology layer is centered on LaxTech, a separately branded AI-powered motion analysis application targeting shooting-mechanics improvement (laxtechai.com). Position-specific curricula and a content-marketing layer (gear reviews with Amazon affiliate links to ECD, Pearl, Warrior, Crankshooter, and Smart Backstop) complement the in-person services. Revenue is generated through unit-priced session fees (private sessions roughly $35-$60, group sessions $30-$50, summer camps $160 for three days), branded apparel sold via Creator Spring, and Amazon affiliate commissions. Customer acquisition is primarily organic: Instagram content, Calendly discovery calls, club-program referrals, and local word-of-mouth in the two regional markets it serves.
The business is bootstrapped with no disclosed funding, no institutional investors, and no parent company. Pricing is uniformly pay-as-you-go with group discounts for multi-player registrations and training credits (rather than refunds) for weather cancellations. The company maintains separate operations and contact channels for South Jersey (609 321 5611) and Northern Virginia (856 770 4166), and lists partner relationships with regional club programs including Jersey Express, Shamrocks Lacrosse, NXT Lacrosse, Southshore Lacrosse, and Team Ten Lacrosse.
Locked In Lacrosse firmographics
Firmographics- Name
- Locked In Lacrosse
- Legal name
- Locked In Lacrosse
- Website
- https://lockedinlax.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Locked In Lacrosse is a private, founder-owned youth lacrosse training company operating across South Jersey and Northern Virginia, offering private sessions, clinics, goalie training, and camps led by NCAA-experienced coaches, supplemented by the LaxTech AI motion-analysis app and Amazon affiliate gear content.
- Ownership category
- akta.pro rank
Locked In Lacrosse industry classification
Industry- Product category
- Youth Sports Coaching
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)
- akta.pro secondary industries
- Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF), Sports Performance Personal Training (HSADAAAF)
Keywords
Where Locked In Lacrosse is headquartered
LocationHeadquarters
- HQ city
- Moorestown
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Locked In Lacrosse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Private Training Sessions: One-on-one or semi-private training sessions lasting 60-75 minutes for offensive players. Revenue generated per session at varying price points by region.
- Group Clinics and Classes: 90-120 minute sessions focused on position-specific training and competitive drills, plus skills training with high tempo group classes for intermediate to advanced players.
- Summer Camps: Multi-day camp programs (3 days) offered at $160 per participant for athletes going into 3rd through 8th grade.
- Affiliate/Referral Revenue: Gear reviews and Amazon affiliate links where they receive compensation from partner brands for product recommendations. Brands include ECD, Pearl Lacrosse, Warrior, Crankshooter, and others.
- Apparel Sales: Locked In Lacrosse branded merchandise and apparel sold through their online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Young Bucks Training - South Jersey |
| Unit Pricing | Pay-as-you-go | Dodging & Scoring Clinic - South Jersey |
| Unit Pricing | Pay-as-you-go | Summer Camp - South Jersey |
| Unit Pricing | Pay-as-you-go | Young Bucks NOVA - Northern Virginia |
| Unit Pricing | Pay-as-you-go | Girls Goalies - Northern Virginia |
| Unit Pricing | Pay-as-you-go | Girls Offensive Skills Training - South Jersey |
| Unit Pricing | Pay-as-you-go | Girls Goalie Training - South Jersey |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Locked In Lacrosse product offering
Product offeringCore offering
Locked In Lacrosse is a youth lacrosse training and development company that delivers position-specific coaching (offense, defense, goalies) for boys and girls from 2nd grade through high school. Services include private 1-on-1 and semi-private sessions, small group clinics, multi-day summer camps, and specialized goalie programs delivered at multiple indoor and outdoor facilities across South Jersey and Northern Virginia. The company also offers LaxTech, an AI-powered motion analysis app for shooting mechanics.
Product overview
Locked In Lacrosse is a lacrosse training and development company operating in South Jersey and Northern Virginia. The company offers a comprehensive suite of training services organized around private training, skills classes/clinics, and specialized goalie programs. Core offerings include Private Training (1-on-1 and semi-private sessions), Skills Classes and Clinics (position-specific with 5:1 player-to-coach ratio), Goalies Training (boys and girls), Young Bucks Training (youth 2nd-5th grade), Summer Camp, Dodging & Scoring Clinics, Girls Offensive Skills Training, and Northern Virginia Goalie Training. The company also provides technology-enabled training through LaxTech (motion analysis app) and complements its services with travel opportunities and Amazon gear reviews. Training is delivered at multiple facilities across Marlton, Moorestown, Cherry Hill, Manahawkin, Mount Laurel (NJ), and Annandale (VA).
Differentiator
Problem solved
Functional benefit
Brands
- Young Bucks Training: Youth lacrosse training program focused on teaching fundamental and advanced skills for younger players.
- LaxTech
- Locked in Apparel Store
Products and services
- Private Training
- Skills Classes / Clinics
- Goalies Training
- Young Bucks Training
- Locked In Summer Camp
- Girls Offensive Skills Training
- Northern Virginia Goalie Training
- LaxTech Motion Analysis App
- Travel Opportunities
- Locked In Apparel Store
Quantifiable outcome
- Guaranteed improvement within 3 sessions
- +2 more outcomes
Companies that use Locked In Lacrosse
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Locked In Lacrosse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Locked In Lacrosse partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- ECD (East Coast Dyes)minorECD is a lacrosse equipment brand whose products (ECD Mints lacrosse balls, ECD Targets, ECD Mesh) are featured in Locked In Lacrosse's reviews. The company receives affiliate compensation for product recommendations. ECD Mint balls use a patented non-rubber material ensuring consistent grip.
- Pearl LacrosseminorPearl Lacrosse balls are featured as top recommendations in gear reviews. Pearl X balls are highlighted as greaseless lacrosse balls that last for years. Locked In receives affiliate compensation for directing customers to Amazon product pages.
- Warrior LacrosseminorWarrior Lacrosse Goal Corner Targets 2.0 are reviewed and recommended on the website. Locked In receives affiliate compensation for product recommendations through Amazon links.
- CrankshooterminorCrankshooter lacrosse balls and CrankCage Backstop products are featured in gear reviews. Locked In receives affiliate compensation for directing customers to Amazon product pages.
- Smart BackstopminorSmart Backstop is featured as a top recommendation for ball-stopping equipment. The company manufactures advanced backstop systems that lean forward over goals to prevent stray shots.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Locked In Lacrosse competitors and assessment
Company assessmentBroad incumbents
- Epoch Lacrosse: Lacrosse equipment brand that runs player-development content and training partnerships. Comparable as a brand-led training/development player in the youth lacrosse category.
- STX Lacrosse: Major lacrosse equipment manufacturer with broad training content, camps, and sponsorship presence. Larger incumbent in the lacrosse ecosystem that touches the same youth player base.
- Inside Lacrosse Camps & Clinics: Established lacrosse media brand that runs instructional camps and showcases. Larger media-led incumbent operating in the same youth lacrosse training and events space as Locked In.
- Under Armour Lacrosse: Global sportswear brand with lacrosse-specific products, camps, and athlete sponsorships. Broad incumbent operating adjacent to — but not directly competing with — small private lacrosse academies.
Others
- East Coast Dyes (ECD): Lacrosse equipment brand (mesh, balls, targets) that is also a Locked In affiliate partner. Adjacent rather than competing — supplies the gear ecosystem that Locked In reviews and sells.
Direct peers
- Next Level Lacrosse: Regional lacrosse training and club program offering private lessons, clinics, and team coaching. Comparable to Locked In's mix of private training, clinics, and club-program referrals.
- Black Dog Lacrosse: Private lacrosse training provider focused on small-group and individual lessons for youth and high school players, closely overlapping with Locked In's private and small-group format.
- Champions Lacrosse Camps: Multi-day summer lacrosse camps for youth players, directly comparable to Locked In's 3-day summer camp offering in format, audience, and pricing tier.
- Trilogy Lacrosse: National lacrosse training, camps, and clinics operator offering position-specific instruction similar to Locked In, including clinics and private coaching. Direct competitor in the youth lacrosse skill-development category.
- 802 Lacrosse: Lacrosse training and event company running camps, clinics, and showcases across multiple U.S. regions. Comparable operating model to Locked In's clinics, camps, and travel opportunities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Locked In Lacrosse social profiles
Digital presenceLocked In Lacrosse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locked In Lacrosse leadership team
Management profileNumber of profiles
Profiles7 records
Locked In Lacrosse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locked In Lacrosse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locked In Lacrosse
What does Locked In Lacrosse do?
Locked In Lacrosse is a youth lacrosse training and development company that delivers position-specific coaching (offense, defense, goalies) for boys and girls from 2nd grade through high school. Services include private 1-on-1 and semi-private sessions, small group clinics, multi-day summer camps, and specialized goalie programs delivered at multiple indoor and outdoor facilities across South Jersey and Northern Virginia. The company also offers LaxTech, an AI-powered motion analysis app for shooting mechanics.
Is Locked In Lacrosse a public or private company?
Locked In Lacrosse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Locked In Lacrosse founded?
Locked In Lacrosse was founded in 2019. It employs 1 to 10 people.
Where is Locked In Lacrosse based?
Locked In Lacrosse is headquartered in Moorestown, United States, in the North America region.
How does Locked In Lacrosse make money?
Five revenue lines are on record. Private Training Sessions are the primary driver. The others are group Clinics and Classes, summer Camps, affiliate/Referral Revenue and apparel Sales.
Who are Locked In Lacrosse's main competitors?
Broad incumbents on record are Epoch Lacrosse, STX Lacrosse, Inside Lacrosse Camps & Clinics and Under Armour Lacrosse. East Coast Dyes (ECD) is listed as an others. Direct peers are Next Level Lacrosse, Black Dog Lacrosse, Champions Lacrosse Camps, Trilogy Lacrosse and 802 Lacrosse.
Does Locked In Lacrosse have an API?
No public API is recorded for Locked In Lacrosse.
What industry is Locked In Lacrosse in?
Locked In Lacrosse's product category is Youth Sports Coaching. Its primary akta.pro industry code is HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis), with a secondary code of MPAKAJAE, Sport-Specific Private Coaching & Instruction (1:1, Small Group). Its NAICS code is 611620 and its SIC code is 8200.