Organized by Keli & Co

What Organized by Keli & Co does

Organized by Keli & Co. is a privately held, founder-owned professional home organizing and move management company headquartered at 6362 S Lakeview Street, Littleton, Colorado, and operating across the Denver metropolitan area. Founded in 2020 by Keli Jakel, the company delivers team-based organizing services (typically 2-4 organizers working 9-3 on-site) to individual residential clients during life transitions such as relocation, move-in, and decluttering. Core offerings include Home Organizing, Move Management, Unpacking Services, and a Closet Design add-on, packaged into Small, Medium, Large, and Whole-Home tiers with quote-based pricing that requires a 50% deposit to secure scheduling.

The underlying 'product' is a structured service methodology — a signature three-step 'done-for-you' process (Consult, Service, Reveal) and a broader seven-step framework covering discovery, proposal, pre-day prep, on-site organization, donations handling, daily wrap-up, and ongoing maintenance. There is no proprietary software platform, app, or API; the technology layer consists of a content-driven website with blog resources, free downloadable guides (e.g., 'Move In and Move On'), an email newsletter funnel, and standard social/Google Business booking links. Supporting partnerships are limited to local product suppliers (Park Meadows and Cherry Creek Container Store) and a junk-removal referral relationship with The Junkluggers of Colorado.

The business model is sales-led and direct-to-consumer: complimentary 15-30 minute Zoom consultations qualify prospects, after which project-based engagements are scoped and priced. The company has cumulatively served 'hundreds of clients' across more than 30 Denver-metro neighborhoods including Cherry Creek, Aurora, Castle Pines, Castle Rock, Parker, Lone Tree, Greenwood Village, Centennial, Lakewood, Golden, Englewood, Evergreen, and Breckenridge, as well as multiple Denver sub-markets. Revenue is not publicly disclosed, no external funding has been raised, and the company operates as an employee-based organization rather than using subcontractors, with active hiring for additional full-time and part-time organizers.

Name

Organized by Keli & Co

Legal name

Organized by Keli & Co.

Website

https://organizedbykeli.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Organized by Keli & Co. is a privately held, founder-owned professional home organizing and move management firm founded in 2020, delivering team-based organizing, unpacking, and closet design services to residential clients across the Denver, Colorado metropolitan area via a sales-led, project-based model.

Ownership category

akta.pro rank

Product category

Professional Home Organizing Services

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Whole-Home Organizing (HSAFAKAA)

akta.pro secondary industry

Room-by-Room Decluttering & Sorting (HSAFAKAB)

Keywords

• Professional home organizing
• Move management services
• Unpacking services
• Closet design services
• Relocation organizing

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Home Organizing Services: Home organizing services for pantries, kitchens, closets, garages, and whole homes. Services delivered by professional organizer teams in Denver, Colorado.
2. Move Management Services: Packing, moving, unpacking, and settling-in services for relocations in Denver area.
3. Unpacking Services: Post-move unpacking and home organization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Organized by Keli & Co delivers project-based professional home organizing, move management, unpacking, and closet design services to homeowners and relocating residents across the Denver, Colorado metropolitan area. Teams of 2-4 trained organizers work on-site at client homes following a structured 'done-for-you' process that handles sorting, editing, organizing, donations, and setup of sustainable systems. Services are scoped via a complimentary Zoom consultation and priced by project.

Product overview

Organized by Keli & Co is a professional home organizing and move management service company that provides a suite of coordinated services to help clients through life transitions. The core offerings consist of Home Organizing (professional teams that sort, organize, and create sustainable systems), Move Management (end-to-end relocation support), and Unpacking Services (post-move organizing and styling). Additional services include Closet Design and a complimentary Zoom consultation for personalized planning. The company also offers a free 'Move In and Move On' guide as a downloadable resource. Services are delivered by professional organizer teams and are available in packages (Small, Medium, Large, or Whole-Home) with typical team sizes of 2-4 organizers working 9-3 shifts. The company sources organizing products from retailers like Container Store and IKEA as part of their service delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Organizing Professional home organizing service delivered by a team of organizers who edit, sort, organize, and create sustainable systems for clients across pantries, kitchens, closets, garages, and whole homes based on each client's unique needs and spaces. Targeted at Denver-area homeowners feeling disorganized or overwhelmed.
• Move Management Professional move management service that helps clients pack, move, and transition with minimal stress, handling the details so clients can focus on other priorities. Designed for individuals and families relocating into or within the Denver, Colorado metropolitan area.
• Unpacking Services Post-move unpacking and organizing service in which professional organizers organize and style clients' new homes after packing and moving, allowing clients to fall in love with their new space without lifting a finger. Targeted at relocating clients in the Denver area.
• Closet Design Custom closet design service offered as part of the organizing portfolio to create functional and aesthetically pleasing storage solutions for Denver-area homeowners.

Quantifiable outcome

• Clients report relief during the organizing process and transformations from chaos to organized spaces

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Park Meadows Container StoreminorOthersRelated service provider and product source for organizing containers and solutions. Referenced as a resource for clients seeking organizing products.
• Cherry Creek Container StoreminorOthersRelated service provider and product source for organizing containers and solutions. Referenced as a resource for clients seeking organizing products.
• The Junkluggers of ColoradominorOthersJunk removal partner for donations and haul-away services. Trusted partner for larger items or junk removal when organizing projects are completed.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Emerging players

• I Heart Organizing: Content-driven organizing brand offering tips, guides, and curated product recommendations to homeowners. Comparable as a content-to-services player targeting the same homeowner demographic, though the company operates without a large team-delivered service arm.
• Clutterbug (Cassandra Aarssen): Professional organizer who built a content-and-services brand around home organization, decluttering, and related products. Comparable overlap in content-led marketing to homeowners seeking organizing help, though services are lighter than Keli & Co's team-based model.

Broad incumbents

• TaskRabbit: Broad marketplace connecting consumers with independent taskers for organizing, moving, packing, and home services. Comparable as an alternative channel homeowners may use instead of hiring a dedicated organizing firm like Keli & Co.
• Handy: National platform for home cleaning, organizing, and handyman services. Comparable as a broader, better-capitalized incumbent in the home services space that homeowners may select over a local organizing specialist.

Direct peers

• NEAT Method: National professional home organizing company offering team-based residential organizing, move management, and unpacking services — the closest direct comparable in service model and customer profile to Organized by Keli & Co.
• KonMari (Marie Kondo): Methodology-driven professional organizing brand offering consulting and organizing services rooted in the KonMari method. Comparable as a content-to-services organizing brand targeting homeowners undergoing decluttering and life transitions.
• The Home Edit: Celebrity-founded professional organizing and move management brand delivering team-based home organization with a strong content and product line. Highly comparable in service offerings (organizing + move-in services) and content-driven marketing approach.

Others

• The Container Store: National specialty retailer of organizing and storage products with a custom closet design offering. Comparable as an adjacent channel — and active referral partner — for organizing products and closet solutions consumed by Keli & Co clients.
• The Junkluggers: National junk removal and donation hauling franchise. Directly comparable as a confirmed operational partner that handles haul-away and donation logistics after Keli & Co's organizing jobs, with adjacent overlap on relocation-related services.
• Real Simple (Time Inc.): Editorial brand covering home, organizing, and lifestyle content. Comparable as a content/thematic influencer in the home organization category where Keli & Co also competes for consumer attention and trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/organizedbykeli

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organized by Keli & Co