Navarre Beach Vacations

What Navarre Beach Vacations does

Navarre Beach Vacations, operating under the legal entity Gone Coastal Property LLC, is a privately-held vacation rental management and booking company headquartered at 8501 Gulf Blvd #1C in Navarre, Florida. It manages a portfolio of beachfront condos and villas on Navarre Beach spanning five buildings — Beach Colony East, Beach Colony West, Caribbean Resort, Sailmaker Cove Villa, and Belle Mer — with units ranging from two to five bedrooms marketed to families, groups, and couples seeking beachfront accommodations in Northwest Florida. The business is owned by DeeAnna and Barry Esslinger, with Will Shelton serving as Operations manager; the company has been a member of the Vacation Rental Management Association since 2011 and holds VRBO Premier Host and Premier Property status.

The company operates a two-sided business serving both vacationing guests and property owners. For guests, it offers direct booking through its own website (navarrebeachfloridarentals.com) and distributes inventory across major third-party platforms including VRBO, Airbnb, Booking.com, Expedia, and Marriott Homes & Villas. For property owners, it provides full-service rental management covering dynamic pricing, multi-channel marketing, in-house housekeeping and laundry, proactive maintenance, and guest communications. Underlying technology is the third-party Escapia property management and booking platform, including an owner portal.

Revenue is generated through management fees on managed rental income; no pricing or unit economics are publicly disclosed. Reservations require a 30% advance payment with the balance due 30 days before arrival for weekly stays, and monthly reservations carry a 60-day cancellation notice policy. Distribution is supported by a direct website, Facebook and Instagram profiles, and SEO-optimized area guides covering Navarre Beach and surrounding markets including Ft. Walton Beach, Pensacola, and Milton.

Name

Navarre Beach Vacations

Legal name

Gone Coastal Property LLC

Website

https://www.navarrebeachfloridarentals.com

Company type

Private

Operating status

Operating

Short description

Navarre Beach Vacations is a privately-held vacation rental management company that books and manages beachfront condos and villas across five buildings on Navarre Beach, Florida, serving vacationing guests and property owners via its own site and major OTAs.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Accommodation (721), Rental and Leasing Services (532)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Luxury & Estate Rentals (THAGANAF), Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Vacation rental management
• Beachfront condo rentals
• Property management services
• Short-term rental bookings
• Gulf coast vacation homes

Headquarters

HQ city

Navarre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Vacation Rental Management Services: The company manages vacation rental properties for property owners, handling bookings, housekeeping, maintenance, and guest services. Revenue is generated through management fees charged to property owners, likely as a percentage of rental income or fixed fee structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Navarre Beach Vacations manages and markets a portfolio of beachfront condominium and villa rentals on Navarre Beach, Florida, including Beach Colony East, Beach Colony West, Caribbean Resort, Sailmaker Cove Villa, and Belle Mer. The company provides full-service vacation rental property management for property owners (housekeeping, maintenance, dynamic pricing, multi-channel marketing) and rents the managed units to vacationers through its own booking website and major OTAs such as VRBO, Airbnb, Booking.com, Expedia, and Marriott Homes & Villas.

Product overview

Navarre Beach Vacations operates a vacation rental platform offering condo and villa rentals across multiple properties on Navarre Beach, Florida. The portfolio includes Beach Colony East and Beach Colony West (beachfront condo rentals), Caribbean Resort (spacious condos with Gulf views), Sailmaker Cove Villa (waterfront villa rentals with golf cart access), and Belle Mer (luxury condos). The company also provides property management services for homeowners including dynamic pricing, housekeeping, maintenance, and marketing across major booking platforms like VRBO, Airbnb, Booking.com, and Expedia.

Differentiator

Problem solved

Functional benefit

Products and services

• Beach Colony East Rentals Beachfront condo rentals offering stunning Gulf-front views and modern comforts at Beach Colony East on Navarre Beach, Florida, suited for families and groups seeking a beachfront getaway.
• Beach Colony West Rentals Spacious beachfront condo rentals at Beach Colony West with family-friendly amenities, ideal for families and groups vacationing on Navarre Beach.
• Caribbean Resort Rentals Spacious condos with breathtaking Gulf views and top-notch amenities at Caribbean Resort on Navarre Beach, marketed to vacationers seeking a beachfront stay.
• Sailmaker Cove Villa Rentals Spacious villa rentals on Navarre Beach featuring waterfront views, optional golf cart or electric beach cart, and top-tier amenities for guests.
• Belle Mer Rentals Luxury condo rentals at the Belle Mer property on Navarre Beach, marketed to guests seeking upscale accommodations.
• Vacation Rental Property Management Full-service vacation rental management program for property owners on Navarre Beach, including housekeeping, maintenance, dynamic pricing, multi-channel marketing across VRBO, Airbnb, Booking.com, Expedia, and Marriott Homes & Villas, and in-house commercial laundry and inspections.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Airbnb: Global short-term rental marketplace hosting individual owners and professional managers. Navarre Beach Vacations lists on Airbnb as a distribution channel, and Airbnb's broader marketplace shapes competitive dynamics for the company.
• VRBO (Expedia Group): Major vacation rental marketplace owned by Expedia Group on which Navarre Beach Vacations is a Premier Host. Functions as both a critical distribution channel and a competitive benchmark for ratings and visibility.
• Marriott Homes & Villas: Marriott's vacation rental platform that lists professionally managed upscale homes. Navarre Beach Vacations already distributes on this platform; Marriott serves as both a channel and a broader incumbent in the same space.
• Wyndham Vacation Rentals: Large-scale vacation rental management under a major hospitality brand, serving coastal and resort markets across the US. Operates as a broader incumbent with overlap in short-term rental management for property owners.

Direct peers

• Evolve Vacation Rental: Vacation rental management company with a national footprint managing professionally cleaned, design-forward rentals. Competes with Navarre Beach Vacations for property owner management contracts and offers similar full-service capabilities.
• TurnKey Vacation Rentals: Tech-enabled vacation rental management company offering professional housekeeping, dynamic pricing, and 24/7 guest support. Operates in beach destinations including Florida, providing direct competition in the same product category.
• Vacasa: National full-service vacation rental management company that manages properties in beach destinations across the US, including Florida Gulf Coast. Offers integrated marketing, dynamic pricing, and housekeeping, directly comparable to Navarre Beach Vacations' service model.

Regional players

• Beachball Properties: Boutique vacation rental management firm serving Florida Panhandle destinations including Navarre Beach and surrounding areas. Closely comparable as a regional competitor with similar service offerings and target customers.
• Southern Vacation Rentals: Family-owned vacation rental management company operating along the Florida Panhandle including Pensacola Beach, Perdido Key, and Orange Beach. Direct regional competitor targeting the same Gulf Coast property owner and traveler market.
• Royal Beach Vacations: Local boutique vacation rental operator serving the Florida Panhandle / Emerald Coast region. Comparable to Navarre Beach Vacations in size, geography, and service model for property owners in adjacent coastal submarkets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/NavarreBeachFloridaRentals
• Instagraminstagram.com/navarrebeachvacations

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navarre Beach Vacations