What Podcasters media does

Podcasters Media is a French B2B audio content production agency headquartered in Boulogne Billancourt, founded in 2019 by Carole Renucci, a journalist and former Director of Notre Temps magazine. The company operates three interconnected service lines: (1) Branded Podcasts (Podcasts de marque), a professional-services offering producing custom audio content for enterprise clients; (2) Masterclass Corporate, a subscription-based library of modular audio programs covering retirement preparation, quality of work life, cultural education, and daily almanach content, distributed via client intranets and corporate networks; and (3) Le Labo, a portfolio of natively produced original podcasts covering parenting, coaching, retirement, literature, food, and entrepreneurship, including titles such as Les Audacieuses, Parents Zen, Allo Coach?, Ligne 63, and La blanquette est bonne.

The company's underlying technology is a content production capability rather than a software platform: it combines senior journalism talent, editorial direction, and a configurable library of program formats to deliver customizable audio content. Productions are distributed via Acast (primary hosting/distribution partner), Spotify, Apple Podcasts, SoundCloud, and Podcastics. The firm is structured as a Soci\u00e9t\u00e9 par Actions Simplifi\u00e9e (SAS) with share capital of \u20ac1,000 and a small team of approximately 8\u201310 people including the founder, journalists, authors, a psycho-coach, an art director, and production staff.

Revenue is generated through custom-quoted branded podcast production contracts and recurring masterclass subscriptions. Go-to-market is sales-led and enterprise-focused, targeting brands, healthcare organizations, retirement funds, associations, and corporations primarily in France. Notable recurring clients include MGEN, Edimark, Colis\u00e9e, La Cipav, Audiens, APEL, Anpere, AstraZeneca/MSD, and VSD. The company is bootstrapped, founder-owned, and operates with no disclosed institutional investors or external funding.

Name

Podcasters media

Legal name

PODCASTERS Media

Website

https://podcastersmedia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Podcasters Media is a French B2B audio content agency, founded in 2019, producing branded podcasts, corporate masterclass programs, and original native podcasts for healthcare, retirement, education, and senior-care clients across France.

Ownership category

akta.pro rank

Product category

Podcast Production Services

NAICS

Other Sound Recording Industries (51229), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI)

akta.pro secondary industries

Podcast Networks & Multi-Show Publishers (MPACADAB), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Branded podcast production
• Corporate audio masterclasses
• Audio content creation
• Podcast production agency
• Native original podcasts

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branded Podcast Production: Creation of branded podcasts for companies, healthcare organizations, retirement funds, and associations. Includes original podcasts with interviews, reports, and practical information content.
2. Corporate Masterclass Subscriptions: Subscription-based access to masterclass audio content for corporate clients, including Ma prépa retraite (50 episodes), Objectif Mieux Vivre (52 episodes), Objectif Culture (24 works), and Mon Almanach (daily content)

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Podcasters Media is an audio content creation agency that produces branded podcasts for enterprises, healthcare organizations, retirement funds, and associations, alongside customizable corporate masterclass audio programs distributed via client intranets. It also independently produces a portfolio of native original podcasts under the Le Labo label covering parenting, coaching, retirement, culture, and culinary topics. The company is built on senior journalistic expertise rather than proprietary software, delivering tailored audio programming for clients lacking in-house podcasting capability.

Product overview

Podcasters Media is an audio content creation agency founded in 2019 by journalist Carole Renucci, offering three interconnected service lines: Branded Podcasts (Podcasts de marque) for B2B clients such as Cipav, Audiens, Colisée, Apel, and Edimark; Masterclass Corporate, a library of customizable audio masterclass programs (e.g., Ma prépa retraite, Objectif Mieux Vivre, Objectif Culture, Mon Almanach) for internal corporate use; and a portfolio of independently produced Native Original Podcasts under the Le Labo label, including Les Audacieuses, Moi Papa!, Allo Coach?, Parents Zen, Et maintenant la retraite, Ligne 63, J'ose rebondir Liban, La blanquette est bonne, Made In..., and Rêve de petit confiné. Content is distributed across Spotify, SoundCloud, Apple Podcasts, and Acast.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Podcasts (Podcasts de marque) Custom audio content creation and production service for brands and enterprises, including interviews, reportages, and practical information podcasts tailored to specific client audiences and communication objectives.
• Corporate Masterclass (Masterclass Corporate) Customizable audio masterclass programs for corporate audiences delivered via client intranets, corporate social networks, or newsletters, covering topics such as retirement preparation, quality of life at work, culture, and daily almanac content.
• Native Original Podcasts (Podcasts natifs / Le Labo) Independently produced original podcasts covering topics such as parenting, coaching, retirement, children's dreams, theater, literature, food, and communication, created by journalists and renowned authors.
• Les Audacieuses Original podcast series featuring interviews with women who have taken bold life decisions, hosted by Carole Renucci, founder of Podcasters Media.
• Moi Papa! Narrative podcast series following the story of a young Parisian father named Léon, blending humor and tenderness to explore the universal experience of new parenthood.
• Allo Coach? Advice podcast hosted by psycho-coach and journalist Nathalie Desanti, addressing life transitions and psychological questions from listeners, focusing on health, well-being, and psychology.
• Parents Zen Podcast series hosted by journalist Nathalie Desanti, featuring expert guests who answer parenting questions to help parents remain calm and raise balanced children.
• Et maintenant la retraite Portrait series of recent retirees sharing their experiences of entering retirement, written and narrated by author Stéphane Daniel.
• Ligne 63 Monthly narrative podcast series following the journeys of diverse characters on the Paris Bus Line 63, written by author Jean-Michel Payet.
• J'ose rebondir Liban Podcast following five Lebanese women entrepreneurs supported by the Dare Women association as they rebuild their businesses following the August 2020 Beirut port explosion.
• La blanquette est bonne Monthly culinary podcast hosted by journalist François Tauriac, featuring interviews with Michelin-starred chefs sharing recipes from their renowned kitchens.
• Made In... Professional interview series exploring the worlds of advertising, media, communication, and health by speaking with industry professionals.
• Rêve de petit confiné Podcast giving voice to children aged 7 to 13 who share their dreams and thoughts about the world during the COVID-19 confinement period.

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AcastcoreTechnology or IntegrationPodcast hosting and distribution platform used by Podcasters Media for hosting and publishing client podcasts including Colisée, RFVAA, and various branded productions
• EdimarkcoreStrategic or Co-development PartnerMedical content publisher with 24 journals producing podcasts on health topics. Podcasters Media has produced Edimark's podcasts since 2020, including Le praticien connecté covering e-health topics
• VSDminorGTM or Marketing PartnerMonthly magazine featuring Podcasters Media productions in two dedicated pages, creating cross-media content combining text and audio
• Dare WomenminorStrategic or Co-development PartnerAssociation supporting female entrepreneurs. Partnership on J'ose Rebondir Liban podcast documenting Lebanese women entrepreneurs rebuilding after the Beirut port explosion

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Binge Audio: Independent French podcast production studio producing original shows and branded content for media, corporate and public-sector clients. Closest direct comparable to Podcasters Media in terms of B2B branded podcast production in France.
• Majelan: French audio platform combining original podcasts with subscription-based premium content. Comparable to Podcasters Media's mix of original content (Le Labo) and recurring paid audio offerings (Masterclass).
• Sybel: French audio storytelling app producing original narrative and educational podcasts. Comparable business model of producing and distributing French-language original audio IP to a paying audience.
• Nouvelles Écoutes: Independent French podcast production company producing narrative, documentary and branded audio. Overlaps with Podcasters Media on editorial-driven, brand-funded French podcast production.
• Louie Media: French podcast production company creating original and branded podcasts for media, brands and institutions. Directly comparable as a Paris-based indie producer of French branded audio content.
• Bababam: French podcast agency producing native and branded audio series for brands, media and institutions. Operates in the same B2B branded podcast and enterprise audio market as Podcasters Media.

Emerging players

• Podimo: Subscription-based podcast and audiobook platform with a French presence. Comparable on the recurring-revenue audio subscription model that Podcasters Media uses for its corporate masterclass library.

Others

• Ausha: French podcast hosting and monetization SaaS platform serving the same podcast ecosystem, including many of the brands that Podcasters Media produces for. Functions as an enabling technology provider rather than a direct production competitor.

Broad incumbents

• France Télévisions: Major French public broadcaster producing podcasts and audio content across editorial verticals including health, culture and education. Overlaps with Podcasters Media on enterprise/public-interest French audio production, but at much larger scale.

Regional players

• Slate Audio (Slate.fr): French-language digital media brand producing original podcasts (often in branded/partnered format) covering culture, society and lifestyle. Comparable as a French editorial brand producing both native and partner-funded audio series.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Podcastersmedia
• LinkedInlinkedin.com/company/podcasters-media/?viewAsMember=true
• Instagraminstagram.com/podcastersmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podcasters media