Pilates by Design
Pilates by the Bay is a privately held boutique Pilates studio in downtown Everett, WA, offering private one-on-one sessions, small-group Reformer classes, and introductory programs for beginner and returning students using certified instructors.
- Company typePrivate
- Founded1998
- HeadquartersEverett, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pilates by Design does
Pilates by the Bay (referenced in some sources as "Pilates by Design") is a privately held boutique Pilates studio operating from a single location at 2717 Rockefeller Avenue in downtown Everett, Washington. Founded by owner Jenny Boehmer, who became a certified Pilates teacher in 2000 through the Physical Mind Institute and holds a BS in Biology from Western Washington University, the studio delivers private one-on-one Pilates instruction, small-group Reformer classes, and specialized training on apparatus including the Tower, Chair, and Ladder Barrel. Service offerings include a dedicated Introductory Reformer Class Series (2-week, 2-session beginner program) and Introductory Private Sessions designed to onboard new and returning students, alongside mat-based Pilates work integrated into personalized programs.
The studio's core technology consists of physical Pilates apparatus and the Pike13 third-party appointment management platform, which handles scheduling, payments, and pass distribution across web and mobile (iOS/Android). Revenue is generated through a hybrid model combining recurring class packs and monthly passes for ongoing group classes with one-time introductory packages and pay-as-you-go private sessions for new client acquisition. The studio serves individual consumers and small-group clients of all conditioning levels, with particular focus on new students, returning practitioners, special populations (pre/postnatal, post-rehabilitation), and athletes seeking performance enhancement in sports such as golf, soccer, running, cycling, and climbing.
The business operates with a small team of four instructors (Jenny Boehmer, Leah, Melissa, Emily Hannam) and runs Monday through Saturday with no external investors, parent company, or institutional funding. Marketing relies on organic channels including the studio website, Instagram (@pbtbeverett), Facebook, Yelp listings, and client testimonials. Geographic reach is limited to the Everett, WA / Pacific Northwest market with no multi-location footprint.
Pilates by Design firmographics
Firmographics- Name
- Pilates by Design
- Legal name
- Pilates by the Bay
- Website
- https://pilatesbythebay.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pilates by the Bay is a privately held boutique Pilates studio in downtown Everett, WA, offering private one-on-one sessions, small-group Reformer classes, and introductory programs for beginner and returning students using certified instructors.
- Ownership category
- akta.pro rank
Pilates by Design industry classification
Industry- Product category
- Pilates Studio Services
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Prenatal & Postnatal Yoga/Pilates (HSADACAD)
Keywords
Where Pilates by Design is headquartered
LocationHeadquarters
- HQ city
- Everett
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pilates by Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Private Pilates Sessions: One-on-one personalized Pilates instruction focusing on individual fitness goals, injuries, and conditioning levels. Sessions are 50 minutes.
- Group Reformer Classes: Small group Reformer classes with progressive levels from beginner to advanced. Customers purchase class packs and session passes.
- Introductory Packages: Special introductory packages for new students including 2-week, 2-session Reformer Class Series and Introductory Private Sessions to acquire new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Introductory Reformer Class Series - 2 week, 2 session beginner series |
| Per seat | Pay-as-you-go | Introductory Private Sessions |
| Subscription | Monthly | Group Reformer Classes - progressive levels |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Pilates by Design product offering
Product offeringCore offering
Pilates by Design operates a boutique Reformer Pilates studio in downtown Everett, WA, providing one-on-one private Pilates instruction and small-group Reformer classes using Reformer, Tower, Chair, and Ladder Barrel apparatus. The studio also offers a 2-week introductory Reformer class series and introductory private sessions tailored for beginners and returning practitioners.
Product overview
Pilates by the Bay is a Pilates studio offering private instruction and group Reformer classes in downtown Everett, WA. Its core product portfolio centers on Private Pilates Sessions and Group Reformer Classes, supplemented by a dedicated Introductory Reformer Class Series (a 2-week, 2-session beginner program) and Introductory Private Sessions for new or returning students. The studio's offering also incorporates Mat Work and specialized apparatus training using Tower, Chair, and Ladder Barrel equipment, all taught by certified instructors. Appointments, scheduling, and pass management are handled through the Pike13 platform via web and mobile apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Pilates Sessions
Quantifiable outcome
- Improved core strength and deep spine stabilization
- +2 more outcomes
Companies that use Pilates by Design
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Pilates by Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Pilates by Design partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Pilates Academy InternationalcoreTeacher training and certification partnership. Instructors Melissa and Emily Hannam completed All Populations Reformer certification through Pilates Academy International. Studio also references Pilates Academy International for employment candidates' preferred certification.
- Pike13coreAppointment management platform used for scheduling appointments, managing services, and distributing plans/passes. Available as web platform and mobile app for iOS and Android. Customers required to sign up through Pike13 to book services.
- Physical Mind InstituteminorTraining institute for Pilates instructor certification. Owner Jenny Boehmer received her initial All Apparatus Pilates Teacher Certification from Physical Mind Institute in 2000.
- Stretch TherapyminorContinuing education provider. Instructor Jenny Boehmer completed Stretch Therapy Level 1, Performance Stretch System certification in 2023.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Pilates by Design competitors and assessment
Company assessmentBroad incumbents
- Equinox: Premium multi-service fitness operator offering Pilates among a broader portfolio of classes, personal training, and spa services. Overlaps with Pilates by the Bay on premium Reformer instruction but as one category within a much larger, urban-focused membership ecosystem.
- CorePower Yoga: National boutique fitness chain offering yoga and Pilates-based classes with a subscription model. Comparable to Pilates by the Bay on mind-body fitness positioning and class-pack revenue mechanics, though anchored in yoga rather than Reformer Pilates.
- Life Time Fitness: Large national fitness chain offering Pilates classes, Reformer sessions, and personal training as part of a broad membership package. Comparable to Pilates by the Bay on Pilates instruction but operates a high-volume, amenity-rich model rather than a boutique studio.
Others
- Balanced Body: Leading manufacturer of Pilates apparatus (Reformer, Tower, Chair, Ladder Barrel) and provider of Pilates teacher education. Adjacent to Pilates by the Bay as an equipment supplier and as an influence on the studio's apparatus-based curriculum and instructor training pipeline.
- Merrithew (STOTT PILATES): Global Pilates education and equipment company offering instructor certification programs and reformer-based equipment. Comparable to Pilates by the Bay's reliance on instructor certification (Pilates Academy International, Physical Mind Institute) and apparatus-based teaching methodology.
- Pilates Academy International: Pilates instructor certification body referenced directly by Pilates by the Bay as the training partner for its instructors (Melissa and Emily Hannam) and as a preferred credential for new hires. Closely adjacent to the studio's talent pipeline and quality standards.
Direct peers
- Solidcore: Boutique fitness chain focused on Pilates Reformer-based group classes with progressive levels and a subscription model. Closely comparable to Pilates by the Bay's progressive Reformer class structure, special-population positioning (low-impact strength), and subscription revenue mechanics.
- SLT (Strengthen Lengthen Tone): Boutique fitness brand centered on Pilates Reformer-based group classes with a similar subscription/class-pack revenue model and premium positioning. Compares to Pilates by the Bay on equipment, customer experience, and recurring-revenue model, though SLT is a multi-location chain with brand-recognition advantages.
- Club Pilates: Largest Pilates franchise in the U.S. with hundreds of locations offering group Reformer classes and private sessions. Directly comparable to Pilates by the Bay in core offering (Reformer-based group and private Pilates), though operating at vastly larger scale and with a franchise model.
- Pure Pilates: Pilates franchise offering Reformer-based group and private instruction with a multi-location model. Comparable to Pilates by the Bay in equipment, methodology, and target customer (general fitness and special populations), but operates through franchising rather than as a single owner-operated studio.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pilates by Design social profiles
Digital presencePilates by Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilates by Design leadership team
Management profileNumber of profiles
Profiles4 records
Pilates by Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilates by Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilates by Design
What does Pilates by Design do?
Pilates by Design operates a boutique Reformer Pilates studio in downtown Everett, WA, providing one-on-one private Pilates instruction and small-group Reformer classes using Reformer, Tower, Chair, and Ladder Barrel apparatus. The studio also offers a 2-week introductory Reformer class series and introductory private sessions tailored for beginners and returning practitioners.
Is Pilates by Design a public or private company?
Pilates by Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pilates by Design founded?
Pilates by Design was founded in 1998. It employs 1 to 10 people.
Where is Pilates by Design based?
Pilates by Design is headquartered in Everett, United States, in the North America region.
How does Pilates by Design make money?
Three revenue lines are on record. Private Pilates Sessions are the primary driver. The others are group Reformer Classes and introductory Packages.
Who are Pilates by Design's main competitors?
Broad incumbents on record are Equinox, CorePower Yoga and Life Time Fitness. Others are Balanced Body, Merrithew (STOTT PILATES) and Pilates Academy International. Direct peers are Solidcore, SLT (Strengthen Lengthen Tone), Club Pilates and Pure Pilates.
Does Pilates by Design have an API?
No public API is recorded for Pilates by Design.
What industry is Pilates by Design in?
Pilates by Design's product category is Pilates Studio Services. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions.