Toureps

What Toureps does

Toureps is a boutique tourism representation agency that operates as a sales, marketing, and public relations intermediary between international tourism suppliers and the German-speaking (DACH) market of Germany, Austria, and Switzerland. Founded in 2014 by Sarah Luitz and operating under the legal entity Sarah Luitz Tourism Representation Services from Röhrmoos, Germany, the company connects tour operators, airlines, tourism boards, hotels, resorts, and destination management companies with decision makers at German-speaking tour operators. Core services include sales representation (sales calls, FAM trips, roadshows, brochure placement), public relations (German press releases, media relations, press trips), market analysis and strategy, digital marketing (social media, influencer partnerships, SEO), and monthly transparency reporting. The principal-led model emphasizes personalized service, with the founder personally conducting sales calls and maintaining client relationships.

The underlying technology layer is minimal and consists of standard SaaS tools rather than proprietary platforms: Google Analytics and Google Ads for website analytics and conversion tracking, Facebook Custom Audiences for remarketing, YouTube for embedded video content, and an internal CRM for managing client and partner inquiries. There is no proprietary booking platform, distribution system, or technology product. The business is relationship-driven, with distribution executed through direct personal outreach, trade show presence (ITB Berlin, WTM London, IMEX Frankfurt, among 10+ scheduled events annually), and joint marketing activities with airline and tourism board partners.

Toureps generates revenue through professional services fees, likely structured as retainers or project-based commissions for representation, PR, and marketing work on behalf of each principal. The client base is a small portfolio of 6-8 active tourism suppliers spanning wine tours (Crete Wine Escapes), luxury resorts (Grand Luxor Hotels), events management (On-Site Productions, BTL Group), experiential travel (Travivre), and inbound operators from Morocco (Paradis Travel & Events) and the Indian subcontinent (Trail Blazer Tours India). The company is bootstrapped, founder-owned, and has not raised external funding; operations are supported by a team of 3-4 people including the founder, a consultant for Spain and France, and an IT/SEO specialist.

Name

Toureps

Legal name

Sarah Luitz Tourism Representation Services

Website

https://toureps.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Toureps is a boutique German tourism representation agency that delivers sales, marketing, and PR services to international tour operators, airlines, hotels, and tourism boards seeking access to the DACH (Germany, Austria, Switzerland) market.

Ownership category

akta.pro rank

Product category

Tourism Representation Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Tourism representation services
• Sales and marketing
• DACH market entry
• Public relations services
• Destination promotion

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism Representation Services: Toureps operates as a professional representation agency for tourism companies (tour operators, airlines, hotels, tourism boards, destination management companies) seeking to enter or expand in the German-speaking (DACH) market. Revenue appears to come from representation/marketing service fees, likely retainer or commission-based arrangements for sales, PR, and marketing services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Toureps is a professional tourism representation agency that helps international tourism companies (tour operators, airlines, hotels, tourism boards, and destination management companies) enter and expand in the German-speaking DACH market (Germany, Austria, Switzerland). The company provides sales and marketing representation, public relations, digital marketing, market analysis, and transparent reporting as an outsourced extension of each client's team.

Product overview

Toureps is a tourism representation services company operating as a unified platform that connects international tourism products with the German-speaking (DACH) market. The core offering consists of Sales & Marketing Services and Public Relations Services, supported by Digital Marketing Services and Full Transparency Reporting modules. The company provides individual market analysis and strategy development, and serves as a single point of contact for German-speaking tour operators, airlines, and tourism boards. All services can be booked individually or as a comprehensive package. The portfolio includes representation for Crete Wine Escapes (wine tours), Grand Luxor Hotels (luxury resort), On-Site Productions (events), Trail Blazer Tours India, and Paradis Travel & Events.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales & Marketing Services
• Public Relations Services
• Tourism Representation Services
• Market Analysis & Strategy
• Digital Marketing Services
• Full Transparency Reporting

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Trail Blazer Tours India Pvt LtdcoreGTM or Marketing Partner · 1 May 2026Toureps announced in May 2026 that they are now the proud representatives of Trail Blazer Tours India on the German-speaking market. They will help promote tours to India, Nepal, Bhutan, and Sri Lanka.
• Paradis Travel & EventscoreGTM or Marketing Partner · 1 November 2025Toureps announced in November 2025 that they are the proud representative of Paradis Travel & Events on the German-speaking market. They will promote tours and events in Morocco.
• AirlinescoreStrategic or Co-development PartnerToureps works with airlines to organize sales trips and familiarization trips (FAM trips), combining marketing activities with airline partners for joint promotion.
• Tourism BoardscoreStrategic or Co-development PartnerToureps partners with tourism boards for combined marketing activities including roadshows, local travel shows, travel agent workshops, and familiarization trips. They participated in events organized by Tourism Malaysia.
• Crete Wine EscapescoreChannel Partner/ Reseller/ DistributorCrete Wine Escapes is a client represented by Toureps. They offer authentic wine tours on Crete and surrounding destinations. Toureps enabled their business by opening the DACH region and built elaborate FAM trips to help boost sales.
• BTL GroupminorChannel Partner/ Reseller/ DistributorBTL Group is a tourism client represented by Toureps. All activities including sales calls organized by Sarah Luitz personally matched expectations and were conducted professionally.
• TravivreminorChannel Partner/ Reseller/ DistributorTravivre is a travel company represented by Toureps. Toureps helped them find new tourism partners and unique products in the German-speaking market.
• Grand Luxor HotelsminorChannel Partner/ Reseller/ DistributorGrand Luxor Hotels is a luxury resort in Benidorm, Costa Blanca, Spain, represented by Toureps on the German-speaking market.
• On-Site ProductionsminorChannel Partner/ Reseller/ DistributorOn-Site Productions is an events and meetings management company that has worked with Toureps for over 10 years. Sarah Luitz and her associates have performed professionally and become one of their chosen partners in the hospitality industry.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• TUI: One of the world's largest tourism conglomerates operating tour operators, airlines, hotels, and cruise lines. A potential client for Toureps' subsidiary tour operators and a benchmark for industry scale.
• Trip.com Group: Global travel platform with tour operating, hotel, and ticketing businesses. Represents the type of large international supplier Toureps serves in DACH and a proxy for inbound tourism demand patterns.
• Amadeus: Leading travel technology provider serving airlines, hotels, and tour operators globally. Relevant to Toureps' airline clients and represents the broader digital infrastructure that increasingly mediates tourism marketing relationships.
• Booking.com: World's largest travel accommodation platform with adjacent transport, attraction, and flight offerings. Its Destination Marketing partnerships parallel Toureps' tourism board work, and it competes for marketing budgets in the same DACH supplier universe.
• Hotelbeds: Global bedbank and travel distribution platform serving hotels, tourism boards, and travel sellers. While broader in scope, it competes indirectly for tourism board marketing budgets and supplier relationships that Toureps also serves.

Others

• Adara: Travel data co-op and audience platform that helps destinations and travel brands reach high-intent travelers. Complementary to Toureps' marketing services and represents the data-driven evolution of tourism marketing.
• Skyscanner: Travel meta-search engine and consumer booking platform. Indirectly comparable as a referral and marketing channel that tourism brands and DACH tour operators leverage to generate demand.
• Sojern: Digital marketing platform purpose-built for travel, offering programmatic advertising, data, and direct booking tools. Adjacent to Toureps' digital marketing services arm and increasingly competing for tourism marketing budgets.
• Travelport: Global travel commerce platform distributing hotel, flight, and ground travel content. A technology counterparty to Toureps' airline and tour operator clients, and a potential partner for digital distribution.

Direct peers

• Aviareps: Headquartered in Munich, Aviareps is the largest global tourism representation agency, offering sales, marketing, and PR services for airlines, tourism boards, hotels, and DMCs in target markets. Direct competitor to Toureps in the DACH representation space with a similar business model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/toureps

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toureps