ThisPlay Group

What ThisPlay Group does

ThisPlay Group is a private Israeli company founded in 2009 that provides global event production, experiential marketing, and virtual event services for corporate clients. The company is headquartered in Gan Shemu'el, Israel, and operates with a workforce of 11-50 employees according to firmographic data.

The firm's service portfolio spans three interconnected categories: physical event production, brand-driven experiential marketing activations, and virtual event delivery. The combination positions ThisPlay in the broader corporate events and live-marketing services segment rather than a pure software or SaaS category, suggesting revenue is generated on a project or retainer basis from corporate marketing and communications buyers. No pricing model, contract structure, or technology stack is disclosed in the available input.

The company's website (thisplay.com) is registered and the firm is listed as operating, but the source data pulled from the site consists solely of a loading/verification message ("One moment, please..."). Consequently, no information is available on specific products, customer logos, geographic markets served, revenue, ownership structure, management team, partnerships, funding history, or strategic actions. The analytical record is therefore limited to the firmographic shell — name, founding year, headcount band, sector description, and location — with all deeper intelligence classified as a data gap.

Name

ThisPlay Group

Website

https://thisplay.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

ThisPlay Group is a private Israeli company founded in 2009 that provides global event production, experiential marketing, and virtual event services for corporate clients, operating with 11-50 employees from Gan Shemu'el, Israel.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (561920), Performing Arts Companies (7111), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)

akta.pro industry

PRIMARYBPAFAGAB

Event Production & Technical Services (AV, Lighting, Staging)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYMPAGAOAI

Corporate Virtual Events (All-Hands, Town Halls, Product Launches)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

SECONDARYMPAGAHAA

Corporate Meetings & Conferences (Internal/External Business Events)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

SECONDARYHSACAAAO

Virtual, Hybrid & Livestream Event Coordination

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

Keywords

• Corporate event production
• Experiential marketing services
• Virtual event services
• Global event management
• Live event production

Headquarters

HQ city

Gan Shemu'el

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

ThisPlay Group provides global event production, experiential marketing, and virtual event services to corporate clients. The firm designs and executes in-person brand events as well as virtual events for distributed audiences, working directly with organizations that need end-to-end event management.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Event Production

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Sparks: Experience agency delivering in-person, hybrid, and digital events for global brands. Direct competitor in the corporate event production and experiential services category.
• MKG: Boutique-to-mid-size experiential marketing agency specializing in live event production and brand activations for corporate clients. A scale and service-mix analogue for ThisPlay.
• MCI Group: Global events, meetings, and association management agency serving corporate clients with live, hybrid, and virtual event programs. Comparable full-service event positioning to ThisPlay.
• George P. Johnson (GPJ): Large experiential marketing agency delivering end-to-end event production, brand activations, and virtual event programs to enterprise customers. Comparable in service mix (production + experiential + digital) to ThisPlay.
• Jack Morton Worldwide: Global brand experience agency producing live events, virtual/hybrid programs, and experiential campaigns for major corporate clients. Closely mirrors ThisPlay's combination of in-person production, experiential, and virtual event services.
• INVNT: Experiential and brand storytelling agency delivering live, virtual, and hybrid events for global brands. A size-and-service analogue for ThisPlay in the corporate event production market.

Emerging players

• Hubilo: Virtual and hybrid event platform that competes directly with event production agencies on the virtual/hybrid portion of ThisPlay's offering, increasingly absorbing production services.

Broad incumbents

• Cvent: Large event management software and services platform that adjacent competes for corporate event program budgets. Represents the event-tech incumbent against which pure-services event firms like ThisPlay must differentiate.
• BCD Meetings & Events: Global corporate meetings and events management provider offering end-to-end event program design and execution for multinational enterprises. Overlaps directly with ThisPlay's corporate event delivery model.
• Freeman: Large-scale event production and AV/staging company serving global corporate event programs. A larger incumbent in the same production-services category as ThisPlay.

Market position

Strengths4 records

Weaknesses5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/thisplay-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThisPlay Group