Trackside Systems
Trackside Systems (AI Services, LLC) provides an integrated motorsports event technology platform combining ticketing, POS, digital waivers, race control, communications, and WiFi infrastructure for race track operators, event promoters, and sanctioning bodies in the United States.
- Company typePrivate
- Founded2009
- HeadquartersCanton, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Trackside Systems does
Trackside Systems (legal entity AI Services, LLC) is a US-based privately held software and hardware company that provides an integrated motorsports technology platform for race track operators, event promoters, and sanctioning bodies. The platform unifies digital ticketing, point-of-sale, digital waivers, digital tech cards, race control, email/text communications, marketing tools, and analytics into a single ecosystem, with a turnkey hardware line (kiosks, POS units, handheld scanners, payment terminals, and large-scale WiFi network installations) sold alongside the software. The company originated as an internal tool for AutoInterests, a high-performance driving school founded in 2009 by Jason Kennedy (now CTO), and was commercialized after Kennedy left his corporate IT career in 2019 to work on Trackside full-time.
The business operates on a transaction-based SaaS model: a $99/month base subscription plus per-ticket fees ranging from $1.00 to $2.50 across four tiers (Starter, Stock, Modified, Pro), supplemented by one-time hardware sales ranging from $318 (RapidScan I) to $14,995+ (WiFi network installations). Trackside also partners with Accutime to deliver an end-to-end motorsports ecosystem including timing infrastructure. The company serves a mix of sanctioning bodies (IHRA, APBA) and individual tracks (US131 Motorsports Park, Byron Motorsports Park, National Trail Raceway, KRP, ACE Motorsports Park), and operates a sales-led direct distribution model with phone/email sales, demo scheduling, and a small set of marketing channels (Facebook, LinkedIn, email newsletter).
Trackside is founder-controlled, based in Canton, Ohio, has 1-10 employees, is bootstrapped with no disclosed funding rounds, and has not pursued M&A or geographic expansion beyond the United States. Its strategic posture is to deepen vertical integration within the motorsports event technology stack rather than to scale horizontally across adjacent verticals.
Trackside Systems firmographics
Firmographics- Name
- Trackside Systems
- Legal name
- AI Services, LLC
- Website
- https://tracksidesystems.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trackside Systems (AI Services, LLC) provides an integrated motorsports event technology platform combining ticketing, POS, digital waivers, race control, communications, and WiFi infrastructure for race track operators, event promoters, and sanctioning bodies in the United States.
- Ownership category
- akta.pro rank
Trackside Systems industry classification
Industry- Product category
- Motorsports Race Management Software
- NAICS
- Racetracks (711212)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Tracks & Racing Facilities (MPAKAEAC)
- akta.pro secondary industry
- Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)
Keywords
Where Trackside Systems is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trackside Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Subscription Base Plan: $99/month base subscription includes website hosting, private secure database, Trackside upgrades, email delivery (SMTP) service, and training & support.
- Per-Ticket Fees: Tiered per-ticket pricing ranging from $1.00 to $2.50 per ticket depending on plan level. Processing fees of approximately 2.79% apply for credit card transactions only.
- Hardware Sales: Sale of integrated hardware including kiosks ($2,486), full-size POS units ($962), handheld POS ($641), RapidScan I ticket scanners ($318), payment terminals ($525), and WiFi network packages starting at $14,995.
- Add-on Services: Race Management add-on at $79/month and Reserved Spaces add-on at $2/ticket.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | STARTER: Entry-level ticketing for $1/ticket |
| Transaction based/ take rate | Monthly | STOCK: Expanded sales for $1.50/ticket |
| Transaction based/ take rate | Monthly | MODIFIED: Full business features for $2/ticket |
| Transaction based/ take rate | Monthly | PRO: Complete transformation for $2.50/ticket |
| One time/ perpetual license | Pay-as-you-go | Trackside Kiosk hardware |
| One time/ perpetual license | Pay-as-you-go | Full Size Point of Sale (Gen. 3) |
| One time/ perpetual license | Pay-as-you-go | Handheld Point of Sale (Gen. 2) |
| One time/ perpetual license | Pay-as-you-go | RapidScan I |
| One time/ perpetual license | Pay-as-you-go | Payment Terminal |
| One time/ perpetual license | Pay-as-you-go | WiFi Network - Starting Line Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Trackside Systems product offering
Product offeringCore offering
Trackside Systems provides an integrated motorsports technology platform combining digital ticketing, point-of-sale, digital waivers, race control, communications, and large-scale WiFi infrastructure for race track operators and sanctioning bodies. The platform is offered as a monthly subscription with tiered per-ticket fees, supplemented by turnkey hardware (kiosks, POS units, scanners, payment terminals) sold separately.
Product overview
Trackside Systems offers a unified motorsports technology platform built by motorsports operators for motorsports operators. The platform serves as a comprehensive ecosystem combining digital ticketing, point-of-sale, race control, digital waivers, marketing, and communication tools. The software platform is the core product, with ancillary hardware products (kiosks, POS units, handheld scanners, payment terminals, and WiFi network installations) sold to provide a seamless, turnkey experience for using the software. Pricing is organized into four subscription tiers: Starter ($1.00/ticket), Stock ($1.50/ticket), Modified ($2.00/ticket), and Pro ($2.50/ticket), all requiring a $99/month base plan. The company also provides a How To support portal and 24/7 emergency support.
Differentiator
Problem solved
Functional benefit
Products and services
- Trackside Platform A unified motorsports technology platform providing end-to-end event management, digital ticketing, point-of-sale, digital waivers, race control, email/text communication, marketing, and analytics capabilities for race tracks and sanctioning bodies.
- Trackside Kiosk A ruggedized commercial-grade 24-inch touchscreen self-service kiosk for racetracks that streamlines registrations, waivers, tickets, tech inspections, payments, and racer-facing workflows, fully integrated with the Trackside platform.
- Full Size Point of Sale (Gen. 3) A 15.6-inch touchscreen point-of-sale unit designed for permanent ticket booths or concession/souvenir buildings, featuring a cash drawer, receipt printer, magnetic swipe card reader, and QR scanner.
- Handheld Point of Sale (Gen. 2) A portable handheld POS unit with built-in receipt printer and chip/tap reader, enabling ticket or merchandise/concession sales anywhere WiFi is available.
- RapidScan I A portable, durable, and water-resistant QR ticket scanner for rapid pre-sold ticket scanning at entry gates.
- Payment Terminal A wireless payment terminal supporting chip and tap card payments, Apple Pay, and Google Pay, with seamless Trackside POS integration and lower 'card present' processing rates.
- WiFi Network Installation Large-scale WiFi network installation covering up to 3 buildings (up to 1 mile apart), including campus WiFi infrastructure, point-of-sale equipment credit, and fiber optic cabling capabilities.
Quantifiable outcome
- Cash deposited within 2 business days of ticket sale
- +3 more outcomes
Companies that use Trackside Systems
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles3 records
Trackside Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Trackside Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AccutimecoreTrackside and Accutime partner to deliver the only end-to-end motorsports ecosystem for modern tracks and sanctioning bodies. This partnership combines Trackside's integrated software platform with Accutime's timing and related motorsports technology solutions.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Trackside Systems competitors and assessment
Company assessmentBroad incumbents
- Stack Sports: Sports management platform serving leagues, associations, and governing bodies across multiple sports. Adjacent to Trackside's sanctioning-body license/membership and event-management capabilities but with broader sport coverage.
- SportsEngine (NBC Sports Next): Youth and amateur sports management platform owned by NBC Sports Next covering registration, websites, and communications. Adjacent for amateur sports organizations, though not motorsports-specialized.
- Square (Block): Dominant small-business POS and payments platform with strong hardware ecosystem. Could compete with Trackside on concessions, merchandise, and front-gate card-present payments for any venue operator.
- Eventbrite: Public ticketing and event management platform serving broad event categories. Overlaps with Trackside's online ticketing, registration, and event management capabilities but lacks motorsports-specific race control, digital waivers, and WiFi infrastructure.
- Community Brands / Active Network: Software suite for recreation, camp, and association management including registration and member databases. Comparable customer profile (event operators) but lacks motorsports-specific race-control and timing integrations.
Emerging players
- LeagueApps: Sports league and club management platform with registration, payments, and communications. Comparable in target customer (event organizers) and architecture but oriented to leagues rather than motorsports venues.
Direct peers
- TicketSpice: White-label event ticketing platform popular with venue operators for gates, concessions, and reserved seating. Directly competes with Trackside's online/on-site ticketing and POS modules for motorsports and live-event venue customers.
- MyLaps / Speedhive: Industry-standard motorsports timing and scoring systems (transponders, loop detection, results). Complementary to Trackside via the Accutime partnership but a competitor for the race-control/data layer of motorsports venues.
- RaceAmerica: Motorsports timing, scoring, and track communication systems provider. Directly comparable as a motorsports-specific technology vendor serving the same track operators, though focused on timing rather than the broader venue-tech stack.
- AttendStar: Box-office and online ticketing platform used by motorsports venues, fairs, and live events. Competes with Trackside on ticket scanning, will-call, and front-gate operations for the same racetrack buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Trackside Systems social profiles
Digital presenceTrackside Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trackside Systems leadership team
Management profileNumber of profiles
Profiles5 records
Trackside Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trackside Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trackside Systems
What does Trackside Systems do?
Trackside Systems provides an integrated motorsports technology platform combining digital ticketing, point-of-sale, digital waivers, race control, communications, and large-scale WiFi infrastructure for race track operators and sanctioning bodies. The platform is offered as a monthly subscription with tiered per-ticket fees, supplemented by turnkey hardware (kiosks, POS units, scanners, payment terminals) sold separately.
Is Trackside Systems a public or private company?
Trackside Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trackside Systems founded?
Trackside Systems was founded in 2009. It employs 1 to 10 people.
Where is Trackside Systems based?
Trackside Systems is headquartered in Canton, United States, in the North America region.
How does Trackside Systems make money?
Four revenue lines are on record. Monthly Subscription Base Plan is the primary driver. The others are per-Ticket Fees, hardware Sales and add-on Services.
Who are Trackside Systems's main competitors?
Broad incumbents on record are Stack Sports, SportsEngine (NBC Sports Next), Square (Block), Eventbrite and Community Brands / Active Network. LeagueApps is listed as an emerging player. Direct peers are TicketSpice, MyLaps / Speedhive, RaceAmerica and AttendStar.
Does Trackside Systems have an API?
No public API is recorded for Trackside Systems.
What industry is Trackside Systems in?
Trackside Systems's product category is Motorsports Race Management Software. Its primary akta.pro industry code is MPAKAEAC, Motorsports Tracks & Racing Facilities, with a secondary code of MPAKAGAE, Race Tracks, Circuits & Motorsport Venues. Its NAICS code is 711212 and its SIC code is 7948.