What WPP Enterprise Solutions does

WPP Enterprise Solutions is one of WPP plc's four strategic operating units, focused on AI-driven business transformation for global enterprise brands. The unit serves large enterprise customers including Coca-Cola, Estée Lauder, Colgate-Palmolive, IKEA, Wendy's, Ford, and KitKat, and operates with 12,000+ dedicated experts across more than 40 markets, with an average client tenure exceeding five years.

The unit's core platform is WPP Open, a fully agentic marketing platform that orchestrates proprietary AI, partner models, and WPP IP across multimodal inputs spanning text, image, video, audio, structured data, and code. The platform stack includes WPP Open Enterprise for full-service deployment, WPP Open Pro as a self-service tier, Open Intelligence as a proprietary foundation model built in partnership with Infosum under a privacy-first architecture, and Agent Hub as a marketplace of trained agents. Service practices wrap around the platform across Consulting, Customer Experience, Commerce, Content Transformation, 1PD CRM & Loyalty, and Engineering & Platforms. Go-to-market is anchored by an enterprise field-sales motion, with strategic Core-tier partnerships across Adobe, AWS, Google, Microsoft, Salesforce, and Shopify, and Major-tier ties with NVIDIA, Meta, and Amazon.

WPP Enterprise Solutions generates revenue through professional services for transformation engagements and managed services for ongoing platform deployment and AI operations, with WPP Open and Agent Hub introducing a platform and self-service component. The unit was launched as a dedicated operating unit in 2026, consolidating existing WPP capabilities into a coherent enterprise-focused offering with stated expansion plans from July 1, 2026 onward.

Name

WPP Enterprise Solutions

Legal name

WPP Enterprise Solutions Limited

Website

https://wpp.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

WPP Enterprise Solutions is WPP plc's AI-driven business transformation unit, serving global enterprise brands through its WPP Open agentic marketing platform, Open Intelligence foundation model, and 12,000+ experts across 40+ markets.

Ownership category

akta.pro rank

Product category

Enterprise Marketing & Transformation Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Services (8741)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE), Marketing Automation & Campaign Management CRM (HDAEAFAB), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH), Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI), Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Enterprise transformation services
• Agentic marketing platform
• AI-driven commerce solutions
• CRM and loyalty consulting
• Content transformation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Business Transformation Services: Enterprise consulting and implementation services for AI-driven business transformation, including AI Transformation Consulting, Customer Experience, Commerce, Content Transformation, CRM & Loyalty, and Engineering & Platforms
2. Enterprise Solutions: Designing, building and operating the growth systems that competitive businesses rely on, connecting strategy directly to execution

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

WPP Enterprise Solutions designs and operates AI-enabled commerce, customer experience, CRM and content platforms for large enterprises, delivered through its proprietary WPP Open agentic marketing platform and Open Intelligence foundation model. The unit combines consulting, technology, and execution services across six practices: Consulting, Customer Experience, Commerce, Content Transformation, 1PD CRM & Loyalty, and Engineering & Platforms.

Product overview

WPP Enterprise Solutions is one of WPP's four strategic operating units, positioned as a global business unit for AI-driven transformation. The portfolio is structured around WPP Open — the company's pioneering agentic marketing platform — which unifies strategy, creative, media, and production through AI agents powered by Open Intelligence (a proprietary foundation model). WPP Open is available in two editions: WPP Open Enterprise (managed services delivered by WPP talent) and WPP Open Pro (self-service platform for independent campaign planning, creation, and publishing). Complementing WPP Open, WPP Enterprise Solutions delivers six service practices: Consulting, Customer Experience, Commerce, Content Transformation, 1PD CRM & Loyalty, and Engineering & Platforms. The unit also launched a proprietary solutions portfolio spanning AI Transformation Consulting, Agentic Commerce, Owned Intelligence, Adaptive Real-time Relationships, and Intelligent Content. All offerings are delivered through strategic partnerships with Adobe, AWS, Google, Microsoft, Salesforce, Shopify, and other technology providers, integrated via WPP Open's open-by-design architecture.

Differentiator

Problem solved

Functional benefit

Brands

• WPP Open: WPP's pioneering agentic marketing platform enabling end-to-end marketing planning and execution
• Open Intelligence
• WPP Open Pro
• Living Loyalty
• Owned Intelligence

Products and services

• WPP Open WPP Open is WPP's pioneering agentic marketing platform that enables secure end-to-end marketing planning and execution in a single collaborative workspace. Curated AI agents work together, powered by Open Intelligence and strategic partnerships, to deliver compounding business growth across strategy, creative, media, and production.
• WPP Open Enterprise The Enterprise edition of WPP Open is designed for complex, managed services delivered by WPP talent. It enables WPP experts to use tools, data, and AI to scale and accelerate management of complex, global marketing operations and strategic partnerships.
• WPP Open Pro WPP Open Pro is the self-service edition of WPP Open, empowering brands to independently plan, create, and publish campaigns with agent-powered insights, on-brand content generation at scale, and direct publishing to leading ad platforms — all within a single, secure workspace with strong brand governance and generative AI capabilities.
• Open Intelligence Open Intelligence is WPP's proprietary foundation model — the intelligence engine powering every agent and workflow in WPP Open. Built on Infosum's distributed data collaboration technology, it transforms live signals from clients, partners, and WPP into predictive intelligence without data ever being shared.
• AI Transformation Consulting AI Transformation Consulting guides enterprises through AI-driven business transformation, connecting AI strategy directly to measurable execution, redesigning marketing as an adaptive, connected growth system.
• Customer Experience WPP Enterprise Solutions' Customer Experience practice helps enterprises design, build, and continuously improve customer experiences that drive measurable growth through a connected, AI-powered growth system.
• Commerce
• Content Transformation
• 1PD, CRM & Loyalty
• Engineering & Platforms

Quantifiable outcome

• 12% more new customers acquired with WPP Open
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability15 records

Feature6 records

Partnerships

23 partnerships are on record, tiered core, major and standard.

• AdobecoreTechnology or IntegrationTechnology partnership for AI-driven transformation solutions. Adobe is part of WPP Enterprise Solutions' initial portfolio delivery through partnerships with Adobe Experience Manager and related platforms.
• AWScoreTechnology or IntegrationAmazon Web Services partnership for cloud infrastructure supporting WPP Enterprise Solutions' AI and transformation capabilities.
• GooglecoreTechnology or IntegrationStrategic technology partnership including joint go-to-market initiatives, shared research, and integration with Google's AI and advertising platforms.
• MicrosoftcoreTechnology or IntegrationMajor technology partnership including joint product development, preferential access to latest advances, and Azure cloud integration.
• SalesforcecoreTechnology or IntegrationCRM and marketing technology partnership supporting WPP Enterprise Solutions' 1PD, CRM & Loyalty offerings.
• ShopifycoreTechnology or IntegrationCommerce partnership for Agentic Commerce solutions enabling direct-to-consumer and commerce transformation capabilities.
• AmazonmajorTechnology or IntegrationStrategic partnership for AI, cloud and advertising technology including joint go-to-market and preferential access to innovations.
• Big CommercestandardTechnology or IntegrationEcommerce platform partnership for commerce transformation solutions.
• BrazestandardTechnology or IntegrationCustomer engagement platform partnership for CRM and loyalty solutions.
• ContentfulstandardTechnology or IntegrationContent management platform partnership for content transformation capabilities.
• IBMstandardTechnology or IntegrationTechnology partnership including AI and enterprise solutions collaboration.
• InstacartstandardTechnology or IntegrationCommerce partnership for retail and delivery transformation capabilities.
• KDDIstandardTechnology or IntegrationTelecommunications and technology partnership for Asia Pacific market.
• LinkedInstandardTechnology or IntegrationProfessional network partnership for B2B marketing and advertising solutions.
• MetamajorTechnology or IntegrationSocial media and advertising partnership including joint go-to-market initiatives and platform integrations.
• NVIDIAstandardTechnology or IntegrationAI and GPU technology partnership for accelerated computing and AI solutions.
• OptimizelystandardTechnology or IntegrationDigital experience platform partnership for experimentation and optimization capabilities.
• PintereststandardTechnology or IntegrationVisual discovery platform partnership for advertising and commerce.
• RedditstandardTechnology or IntegrationSocial platform partnership for community and advertising solutions.
• SitecorestandardTechnology or IntegrationContent management and digital experience platform partnership.
• SmartMedia TechnologiesstandardTechnology or IntegrationTechnology partnership for creative and media solutions.
• SnapstandardTechnology or IntegrationSocial platform partnership for advertising and AR experiences.
• InfosumcoreTechnology or IntegrationDistributed data collaboration technology partnership powering Open Intelligence, WPP's proprietary foundation model that enables predictive intelligence without data ever being shared.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wpp
• YouTubeyoutube.com/wpp
• Facebookfacebook.com/WPP
• LinkedInlinkedin.com/company/wpp
• Instagraminstagram.com/wpp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPP Enterprise Solutions