What SmartMedia Technologies does

SmartMedia Technologies (SMT) is an enterprise SaaS company that provides the infrastructure for brands, sports organizations, and financial institutions to issue, manage, and redeem loyalty points as programmable digital value. Founded in 2019 and headquartered in Carbondale, Colorado, the company operates across the US (Denver, New York, Los Angeles, Aspen), UK (London), Australia (Sydney), and Switzerland (Zug) with 101-250 employees. Its modular platform centers on the trademarked SmartPoints protocol that tokenizes loyalty points into programmable digital payment assets, the patent-pending 'Pay with Points' network that converts points to branded fungible tokens, stablecoins, and fiat at point of sale through a Visa and Bridge integration, and the SmartWallet white-label custodial SuperWallet that unifies loyalty, payments, and identity. Supporting capabilities include the Loyalty Media Network (a cross-partner monetization layer), StablePoint (point-to-token conversion), gamified and AR-powered engagement mechanics, an AI-driven personalization engine, and multi-blockchain support spanning Polkadot, Ethereum, Polygon, Binance Smart Chain, Palm, Algorand, and Blockv EVM.

The company generates revenue through enterprise platform and subscription fees, transaction fees on point tokenization and Pay with Points flows, revenue share from sponsor- and merchant-funded offers on the Loyalty Media Network, managed services around point issuance and liability reduction, and percentage fees on secondary NFT and digital object transfers in its SM Marketplace. Its go-to-market combines direct enterprise field sales to brands, banks, and sports teams with channel distribution through Visa and banking partners (notably Huntington Bank) and event-driven activation anchored by marquee sports sponsorships. Notable deployments include the My Olympic Rewards platform for Paris 2024 (Samsung, 150K fans onboarded, 297B steps recorded), the IMCF Rewards Program for Inter Miami CF on Polkadot, Pepsi Pass for PepsiCo in the UK and Ireland (49K signups), fan engagement activations for X Games, Manchester City, and Jack Daniel's, and banking loyalty programs for Huntington Bank. The company has completed acquisitions including BLOCKv, Geronimo, Austella, and PN Media, and has received strategic investment from Janus Henderson Investors.

Name

SmartMedia Technologies

Legal name

SmartMedia Technologies, Inc.

Website

https://smartmediatech.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

SmartMedia Technologies provides an enterprise SaaS platform that tokenizes loyalty points into programmable digital payment assets, serving brands, sports organizations, and financial institutions through a Visa-integrated, multi-blockchain loyalty and engagement stack.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

NAICS

Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Loyalty Technology Platforms (LMS, Wallets, APIs) (THABAKAH)

akta.pro secondary industries

Account Abstraction & Smart Wallet Tooling (AA SDKs, paymasters, session keys) (FSAPABAK), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

Keywords

• Enterprise loyalty platform
• Tokenized loyalty rewards
• Web3 engagement infrastructure
• Blockchain fan engagement
• Programmable points protocol

Headquarters

HQ city

Carbondale

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform/Subscription Fees: Enterprise licensing fees for brands, banks, and sports teams to use the loyalty engagement platform. Modular platform allows custom implementations.
2. Transaction Fees: Fees charged on point conversions, tokenization, and Pay with Points transactions processed through the network.
3. Loyalty Media Network Revenue Share: Revenue from enabling partners, sponsors, and brands to fund offers, rewards, or placements inside the loyalty ecosystem.
4. Point Issuance and Management: Fees from managing and reducing point liability for loyalty program operators through on-chain tokenization.
5. Secondary NFT/Digital Object Transfers: Percentage fees on secondary market transfers of digital objects and NFTs (Secondary Transfer Percentage per terms).

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

SmartMedia Technologies provides a modular Enterprise SaaS platform for programmable loyalty that enables brands, banks, and sports organizations to issue, manage, and redeem loyalty points as programmable digital value. The platform combines the SmartPoints™ tokenization protocol, a white-label SmartWallet™, gamified Dynamic Experiences, and a Loyalty Media Network connecting partners across traditional finance and Web3 payment rails. Customers deploy mobile-first fan engagement, sponsorship activation, and cardholder acquisition experiences, with the patent-pending Pay with Points™ network enabling tap-to-pay redemption at point of sale via Visa integration.

Product overview

SmartMedia Technologies offers a modular platform architecture for programmable loyalty, centered on the SmartPoints™ protocol and the Loyalty Network. The core offering includes SmartPoints (programmable loyalty tokens), Loyalty Network (cross-partner monetization layer), and Dynamic Experiences (gamified mobile-first activations). Supporting infrastructure includes SmartWallet (white-label SuperWallet connecting loyalty, payments, and identity), the SM Marketplace (NFT/Digital Object marketplace), and SmartMedia App (mobile application). The platform targets three main verticals: Sports (for teams and sponsors), Banks, and Consumer Brands, enabling them to acquire, engage, and reward customers with compliant, mobile-first experiences that capture first-party data.

Differentiator

Problem solved

Functional benefit

Brands

• SmartPoints: A protocol that tokenizes loyalty points to function as programmable digital payment assets, enabling instant redemption, cross-program transfers, and yield-bearing rewards across traditional finance and Web3 payment rails.
• SmartWallet
• Loyalty Media Network
• Pay with Points
• StablePoint

Products and services

• SmartPoints A programmable loyalty token protocol that tokenizes loyalty points to function as programmable digital payment assets, enabling instant redemption, cross-program transfers, and yield-bearing rewards across traditional finance and Web3 payment rails. Sold to enterprise brands, banks, and sports teams as the core tokenization layer.
• Loyalty Network The monetization layer for connected loyalty that joins banks, brands, and sponsors through interoperable loyalty experiences, enabling new revenue streams, cross-program rewards, and measurable value via the Loyalty Media Network. Sold to enterprise partners seeking cross-program loyalty distribution.
• Dynamic Experiences Mobile-first, modular engagement experiences with gamified activations that adapt to any audience or goal. Includes gamified giveaways, AR-powered instant rewards, Earn & Burn systems, and AI personalization. Sold to enterprise brands, banks, and sports organizations for campaign deployment.
• Pay with Points Patent-pending tokenized loyalty network enabling consumers to tap-to-pay with loyalty points at point of sale, converting points to branded fungible tokens, then to stablecoins and fiat through Visa and Bridge integration. Sold to banks, card issuers, and brands as a redemption rail.
• My Olympic Rewards (Paris 2024) Official Olympic fan engagement platform deployed at Paris 2024 for Samsung and the IOC, enabling fans to complete Move, Create, and Solve challenges (integrated with Samsung Health and PENUP apps) while capturing verified first-party data. Sold as an enterprise sponsorship activation platform.
• IMCF Rewards Program Mobile-first fan engagement platform built for Inter Miami CF on Polkadot blockchain, enabling fans to earn points through in-stadium and at-home activities, unlock in-stadium bonuses, and collect entries toward premium experiences. Sold as an enterprise fan engagement platform for sports teams.
• SmartMedia App Mobile application providing wallet functionality that allows end-users to participate in loyalty programs, manage NFTs and Digital Objects, and interact with the SM Marketplace. Sold/distributed as part of enterprise client deployments.
• SM Marketplace Proprietary technology platform enabling the creation, issuance, sale, transfer, trading, and distribution of NFTs and Digital Objects, optionally using blockchain to maintain transaction records. Operated as a third-party marketplace for digital collectibles.

Quantifiable outcome

• 4.6x higher engagement than traditional campaigns
• +15 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• PN MediaminorStrategic or Co-development PartnerIntegration partnership to expand SmartMedia's Web3 engagement and loyalty platform offerings. PN Media's expertise in media planning, digital transformation, and ad-tech enhances SMT's digital marketing services for brands and agencies.
• VisacoreStrategic or Co-development PartnerVisa Web3 Loyalty Engagement Solution partnership enabling SmartMedia's tokenized loyalty capabilities to be integrated with Visa's payment network, allowing point-to-stablecoin-fiat conversion at point of sale.
• Huntington BankcoreStrategic or Co-development PartnerStrategic banking partner implementing SmartMedia's mobile-first loyalty engagement platform for next-gen cardholder acquisition and engagement, including event activations and gamified experiences.
• Bridge (Visa B2B Connect)coreTechnology or IntegrationBridge integration enables conversion of loyalty points to branded fungible tokens, then to stablecoins and fiat currency at point of sale through Visa's infrastructure.
• PolkadotcoreStrategic or Co-development PartnerPolkadot blockchain powers the Inter Miami CF rewards program, providing blockchain infrastructure for the club-owned Loyalty Media Network and fan engagement platform.
• Inter Miami CFcoreChannel Partner/ Reseller/ DistributorSports team client using SmartMedia's enterprise infrastructure for the IMCF Rewards Program, a mobile-first fan engagement platform with gamified experiences and loyalty media network.
• OKXminorStrategic or Co-development PartnerOKX partnered with Manchester City on the 'Unseen City' AR collectible quest campaign during US pre-season tour, using SmartMedia's platform technology.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Points.com: Public loyalty commerce platform enabling points exchange, transfer, and redemption across programs. Highly comparable business model to SmartMedia's cross-program tokenized loyalty network.
• Loylogic: Enterprise loyalty commerce and points-management platform serving global airlines, banks, and retailers. Most directly comparable to SmartMedia in selling loyalty infrastructure (LMS, wallets, partner marketplaces) to large enterprises.
• Bond Loyalty: Customer loyalty and engagement agency/technology provider to global brands. Comparable in delivering measurable loyalty outcomes for consumer-facing enterprises, though traditionally non-tokenized.
• Comarch Loyalty: Enterprise loyalty management platform serving telcos, banks, and retailers globally. Closely comparable on the backend LMS/CRM functionality that underpins SmartMedia's SmartPoints platform.

Broad incumbents

• SessionM (Mastercard): Mastercard-owned customer data and loyalty platform for enterprise brands. Overlaps with SmartMedia's SmartWallet and engagement capabilities but as part of Mastercard's broader payments portfolio.
• Oracle CrowdTwist: Oracle's loyalty and engagement platform for consumer brands. Competes in the same enterprise loyalty stack category but within Oracle's much wider CX/marketing cloud portfolio.

Emerging players

• Annex Cloud: Omnichannel loyalty and referral platform for mid-market and enterprise brands. Overlaps with SmartMedia's Dynamic Experiences and Earn & Burn engine for consumer brand customers.
• Yotpo Loyalty: E-commerce-focused loyalty and referrals product from the broader Yotpo UGC platform. Comparable for consumer-brand customer segment but lighter-weight and not tokenized.
• Smile.io: SMB-focused loyalty program for Shopify merchants. Overlaps with SmartMedia on points/rewards mechanics but targets a much smaller customer segment and lacks the Web3/tokenization layer.

Regional players

• Ant Group (Ant Fortune / loyalty programs): Operates one of the world's largest digital loyalty ecosystems (Ant Forest, Ant Fortune) tied to Alipay. Relevant comparable for consumer engagement and loyalty at scale, though primarily China-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SmartMedia_Tech
• LinkedInlinkedin.com/company/smartmediatechnologies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartMedia Technologies