C Berman Associates
C Berman Associates is a privately held F&I product distribution agency that represents 40+ product providers and serves U.S. automotive dealerships through a national field sales network of 50+ representatives, offering vehicle protection products, compliance training, and eContracting services.
- Company typePrivate
- Founded2009
- HeadquartersNorthfield, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What C Berman Associates does
C Berman Associates is a privately held F&I (Finance & Insurance) product distribution agency serving the U.S. automotive dealership industry. Founded and led by President Cary Brett Berman, the company operates as a multi-provider agency representing 40+ F&I product administrators including AUL, NAC, AAGI, GoldStandard, LoJack, Veritas Global, and others. Its product portfolio spans vehicle service contracts, GAP coverage, tire and wheel, dent and ding, windshield, key replacement, lease wear and tear, appearance protection, theft protection, roadside assistance, identity protection, maintenance programs, and alternative financing. The company's core technology is built around F&I product distribution and dealer compliance training, augmented by an eContracting platform through F&I Express and menu presentation tools from providers such as Option Soft and IAAWG.
C Berman Associates generates revenue through a commission-based model, earning transaction fees on dealership sales of third-party F&I products. Pricing is quote-based and varies by product, coverage level, and dealership agreement. The go-to-market is a direct field sales model with 50+ field sales representatives deployed across all U.S. states, supported by an inside sales team, regional and national sales managers, and a National Training Manager. F&I Training & Compliance services (including AFIP-certified training) are offered alongside product distribution, providing dealer education and regulatory compliance support. The company also offers a Lease Profit Guarantee program promising up to $60,000 per transaction on F&I product sales from lease originations.
The company serves two primary customer segments: (1) franchised and independent automotive dealerships seeking comprehensive vehicle protection product offerings and compliance training, and (2) dealership F&I departments and business managers requiring training, product knowledge, and profitability optimization. The customer base is highly fragmented across thousands of U.S. dealerships with no apparent concentration risk. Additional revenue and operational capabilities include GPS tracking and theft recovery through LoJack and Waypoint GPS, commercial use coverage through Performance Admin, and certified pre-owned vehicle programs through Certified Vehicle. The company is headquartered in Northfield, New Jersey, with no disclosed institutional investors, parent company, or subsidiaries.
C Berman Associates firmographics
Firmographics- Name
- C Berman Associates
- Legal name
- C Berman Associates
- Website
- https://cbermanassociates.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- C Berman Associates is a privately held F&I product distribution agency that represents 40+ product providers and serves U.S. automotive dealerships through a national field sales network of 50+ representatives, offering vehicle protection products, compliance training, and eContracting services.
- Ownership category
- akta.pro rank
C Berman Associates industry classification
Industry- Product category
- Automotive F&I Product Distribution
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Wholesale Trade Agents and Brokers (425), Wholesale Trade Agents and Brokers (42512)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
Keywords
Where C Berman Associates is headquartered
LocationHeadquarters
- HQ city
- Northfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
C Berman Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- F&I Product Distribution: C Berman Associates acts as a distribution agency for vehicle protection products and F&I services. They represent multiple third-party F&I product providers (GAP, vehicle service contracts, tire & wheel coverage, etc.) and earn commissions through dealership sales of these products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Quote-based pricing for F&I products and services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
C Berman Associates product offering
Product offeringCore offering
C Berman Associates acts as a distribution agency representing multiple third-party vehicle protection and F&I product providers to automotive dealerships across the United States. The company earns commissions on dealership sales of vehicle service contracts, GAP coverage, tire & wheel, appearance, dent & ding, windshield, theft protection, and other ancillary F&I products. It also delivers F&I training and compliance services and offers a Lease Profit Guarantee program that guarantees up to $60,000 on F&I product sales from lease transactions.
Product overview
C Berman Associates is an F&I (Finance & Insurance) product agency serving the automotive dealership industry. The company operates as a representative/broker for multiple F&I product providers, offering dealerships access to a comprehensive portfolio of vehicle protection products and services. The core offerings include Vehicle Service Contracts, GAP coverage, and Auto Retail Financing, supplemented by an extensive range of add-on protection products including Tire & Wheel, Dent & Ding, Windshield, Appearance Protection, Key Coverage, Lease Wear & Tear, Theft Protection, Roadside Assistance, Identity Protection, and Maintenance programs. The company also provides F&I Training & Compliance services and technology platforms including Menu Programs for product presentation and eContracting for digital document processing. The portfolio is delivered through partnerships with over 40 administrators and providers including AUL, NAC, AAGI, Veritas Global, LoJack, GoldStandard, and others, with a national network of field sales representatives covering territories across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Service Contracts
- GAP (Guaranteed Asset Protection)
- Tire & Wheel Coverage
- Key Coverage/Replacement
- Lease Wear & Tear Protection
- Auto Retail Financing
- Maintenance Programs
- F&I Training & Compliance
- Appearance Protection
- Dent & Ding Protection
- Windshield Protection
- Alternative Financing
- Brake/Fluid/Exclusion Coverage
- Certified Programs
- Theft Protection/Recovery
- Roadside Assistance
- Menu Programs
- Lease Profit Guarantee
- eContracting
- GPS/Recovery Systems
- Identity Protection
- Commercial Use Coverage
Companies that use C Berman Associates
Customer profileSegments2 records
Ideal customer profiles2 records
C Berman Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C Berman Associates partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered core.
- AULcoreAUL Corp - Vehicle Service Contracts provider offering Any Year/Any Mileage coverage, GAP, appearance protection, tire & wheel, dent & ding, and brake/fluid coverage products represented by C Berman Associates
- Libery ShieldcoreLibery Shield - Vehicle protection products provider represented by C Berman Associates, offering appearance protection, GAP, clean environment protection, tire & wheel, and vehicle service contract programs
- NAC (National Auto Care)coreNational Auto Care (NAC) - Provider of vehicle service contracts, tire & wheel coverage, brake/fluid coverage, theft protection, brand name coverage, maintenance, lease wear & tear, and F&I training
- AAGIcoreAAGI - Vehicle protection product provider offering certified programs, GAP, appearance protection, maintenance, vehicle service contracts, any year/any mileage coverage, brake/fluid coverage, and lease wear & tear programs
- GoldStandardcoreGoldStandard Automotive - Vehicle protection products provider for theft protection, GAP, tire & wheel, any year/any mileage coverage, lifetime coverage, and vehicle service contracts
- All State Dealer ServicescoreAll State Dealer Services - Provider of vehicle protection products including theft protection, brand name coverage, tire & wheel, GAP, appearance protection, maintenance, F&I training, and lease wear & tear programs
- IAAWGcoreIAAWG (International Automotive Action Working Group) - F&I training provider and product partner offering menu programs, windshield protection, dent & ding, appearance protection, key coverage, vehicle service contracts, and brake/fluid coverage
- NSDcoreNSD (National Service Dealers) - Vehicle protection product provider for theft protection, windshield protection, key coverage, dent & ding, and identity protection programs
- Alpha LogocoreAlpha Warranty - Vehicle protection provider offering appearance protection, lifetime coverage, key coverage, maintenance, GAP, and brake/fluid coverage programs
- LoJackcoreLoJack - GPS and theft protection/recovery technology provider represented by C Berman Associates for GPS products and theft protection services
- Veritas GlobalcoreVeritas Global - Vehicle protection provider for windshield protection, dent & ding, key coverage, tire & wheel, maintenance, and GAP programs
- GWC WarrantycoreGWC Warranty - Vehicle service contract provider for commercial use coverage and vehicle service contracts represented by C Berman Associates
- sonsiocoresonsio - Vehicle protection product provider for windshield protection, dent & ding, appearance protection, and tire & wheel coverage programs
- Royal AdmincoreRoyal Admin - Administrative services provider for certified programs, GAP, and vehicle service contracts represented by C Berman Associates
- Head StartcoreHead Start Warranty Group - Vehicle protection product provider for GAP and vehicle service contracts represented by C Berman Associates
- Certified VehiclecoreCertified Vehicle - Provider of certified pre-owned vehicle programs represented by C Berman Associates
- Option SoftcoreOption Soft - Menu program provider and F&I training partner represented by C Berman Associates
- NAAC (North American Auto Care)coreNorth American Auto Care - GAP coverage provider represented by C Berman Associates
- F&I ExpresscoreF&I Express - Electronic contracting platform provider enabling eContracting capabilities for C Berman Associates and dealership clients
- Global Lending ServicescoreGlobal Lending Services - Auto retail financing provider represented by C Berman Associates for vehicle financing solutions
- DentGuardcoreDentGuard (Nobilis Group) - Dent & ding protection provider represented by C Berman Associates
- XziloncoreXzilon - Appearance protection product provider represented by C Berman Associates
- CaltexcoreCaltex - Appearance protection products provider represented by C Berman Associates
- Performance AdmincorePerformance Admin (Performance Truck Guard) - Commercial use coverage provider represented by C Berman Associates
- SPPcoreSPP (The Power of Zero) - Alternative financing provider represented by C Berman Associates
- Paylink DirectcorePaylink Direct - Alternative financing provider represented by C Berman Associates
- Pitney BowescorePitney Bowes - Alternative financing provider represented by C Berman Associates
- Waypoint GPScoreWaypoint GPS - GPS tracking provider represented by C Berman Associates
- AssurantcoreAssurant - Vehicle protection and warranty solutions provider represented by C Berman Associates
- easycarecoreeasycare - Vehicle protection product provider represented by C Berman Associates
- Warranty SolutionscoreWarranty Solutions - Vehicle warranty solutions provider represented by C Berman Associates
- USA CoveragecoreUSA Coverage - Vehicle protection product provider represented by C Berman Associates
- Vision DatacoreVision Data - Vehicle protection product and data services provider represented by C Berman Associates for key coverage and vehicle service contracts
- Equity4UcoreEquity4U (CFT Products) - Windshield protection provider represented by C Berman Associates
- APC ISGcoreAPC ISG - Vehicle protection product provider represented by C Berman Associates
- NADAcoreNADA (National Automobile Dealers Association) - Trade association partnership for automotive dealer industry representation
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
C Berman Associates competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
C Berman Associates social profiles
Digital presenceC Berman Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
C Berman Associates leadership team
Management profileNumber of profiles
Profiles8 records
C Berman Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C Berman Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C Berman Associates
What does C Berman Associates do?
C Berman Associates acts as a distribution agency representing multiple third-party vehicle protection and F&I product providers to automotive dealerships across the United States. The company earns commissions on dealership sales of vehicle service contracts, GAP coverage, tire & wheel, appearance, dent & ding, windshield, theft protection, and other ancillary F&I products. It also delivers F&I training and compliance services and offers a Lease Profit Guarantee program that guarantees up to $60,000 on F&I product sales from lease transactions.
Is C Berman Associates a public or private company?
C Berman Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was C Berman Associates founded?
C Berman Associates was founded in 2009.
Where is C Berman Associates based?
C Berman Associates is headquartered in Northfield, United States, in the North America region.
How does C Berman Associates make money?
One revenue line is on record: F&I Product Distribution.
Does C Berman Associates have an API?
No public API is recorded for C Berman Associates.
What industry is C Berman Associates in?
C Berman Associates's product category is Automotive F&I Product Distribution. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors). Its NAICS code is 524210 and its SIC code is 6331.