Highstreet Insurance, Formerly Peak Insurance Group

What Highstreet Insurance, Formerly Peak Insurance Group does

Highstreet Insurance Partners is a private, U.S.-based insurance agency network headquartered in Traverse City, Michigan, operating across 350+ local offices in the United States. The company was founded in 2018 and operates under the DBA "Highstreet Insurance & Financial Services," having previously been known as Peak Insurance Group. It serves both individual consumers and businesses, with documented product lines covering Personal Insurance, Business Insurance, Employee Benefits, and Financial Services. The firm also positions itself with industry-specific expertise across 13+ verticals including Construction, Healthcare, Energy, Hospitality, Manufacturing, and Technology.

The company's core operating model is a distributed local-agent distribution network. Customers are directed to "Talk to an agent" via CTAs across the website and reach agents through an Agency Locator directory. Agents are described as embedded in the communities they serve, with industry-specific experience, and provide guidance across the policy lifecycle. The company maintains a content/news hub and a LinkedIn presence for top-of-funnel marketing, while the agent network serves as the primary bottom-of-funnel conversion and referral channel. A separate sub-brand, "Highstreet Partners," functions as an outward-facing agency recruitment and growth platform.

Highstreet generates revenue through commissions and fees on insurance premiums placed across personal and commercial lines, employee benefits, and financial services products. Pricing is quote-based and not publicly disclosed, consistent with standard insurance agency practice. The company is privately held with no disclosed venture capital or private equity backing, no parent company, and no public listing. No funding rounds, M&A transactions, or leadership changes are disclosed in the available source data.

Name

Highstreet Insurance, Formerly Peak Insurance Group

Legal name

High Street Insurance Partners Inc.

Website

https://hsip.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Highstreet Insurance Partners is a U.S. insurance agency network operating 350+ local offices across the country, distributing personal insurance, business insurance, employee benefits, and financial services through independent local agents to individuals, small and mid-sized businesses, and specialized industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Revenue generated from insurance policy premiums across personal and commercial lines including personal insurance, business insurance, employee benefits, and financial services products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Highstreet Insurance Partners operates a privately held network of independent local insurance agencies offering personal insurance, business insurance, employee benefits, and financial services across 350+ offices in the United States. The firm matches individuals and businesses with coverage from multiple carriers, with each office maintaining its own local identity and community presence.

Product overview

Highstreet Insurance is a multi-product insurance agency offering personal and business insurance products, employee benefits programs, and financial services through a network of local agents. The company operates with a platform-plus-advisory model, providing Personal Insurance, Business Insurance, Employee Benefits, and Financial Services as its four core product lines. These products are delivered through more than 350+ local agency offices across the United States, with agents providing personalized guidance and support for both individual and business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Highstreet Partners: Agency growth and partnership program for insurance agents looking to join the Highstreet network.

Products and services

• Personal Insurance Insurance coverage offerings for individuals and families, including auto, home, and other personal lines products. Distributed through local independent agents who match consumers with carrier policies suited to their needs.
• Business Insurance Commercial insurance brokerage for businesses, providing coverage solutions for property, liability, and other business risks. Served through local agents with industry-specific expertise across the agency's network of 350+ offices.
• Employee Benefits Employee benefits brokerage and administration services for employers, including group health and ancillary benefit offerings. Designed for businesses seeking benefits solutions for their workforce.
• Financial Services Financial services offerings distributed through Highstreet's local agent network, extending beyond insurance to help individuals and businesses address broader financial planning needs.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Highstreet PartnersminorOthersHighstreet Partners is a separate entity (https://www.highstreetpartners.com/) that recruits and partners with insurance agencies looking to grow. This is an outward-facing initiative for agency recruitment rather than a product or strategic partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Lockton: Largest privately held independent insurance brokerage globally, with strong commercial and benefits practices. Comparable to Highstreet on private ownership and brokerage focus, but Lockton operates at significantly larger scale and serves larger enterprise clients.
• Brown & Brown, Inc. Large publicly traded U.S. insurance brokerage with a decentralized office model. Overlaps with Highstreet on multi-office retail agency distribution and P&C/benefits offerings, though at substantially greater scale.
• Marsh McLennan: Global professional services firm parent of Marsh (brokerage), Guy Carpenter (reinsurance), Mercer (benefits), and Oliver Wyman. Overlaps with Highstreet across commercial brokerage and employee benefits but at vastly greater scale and with a global footprint.
• Arthur J. Gallagher & Co. Global, publicly traded insurance brokerage and risk management firm. Competes with Highstreet in commercial P&C and employee benefits, but operates at much greater scale and offers a broader portfolio of specialty and consulting services.

Direct peers

• Acrisure: One of the largest U.S. insurance brokerages, Acrisure has built a multi-office national network through aggressive M&A. It is highly comparable to Highstreet on distributed agent footprint, multi-line P&C/benefits model, and agency roll-up strategy.
• Alera Group: National insurance and financial services firm formed by consolidating independent agencies. Similar to Highstreet in its multi-office structure, multi-line offering (P&C, benefits, financial services), and reliance on local agent relationships.
• Hub International: PE-backed insurance brokerage operating a large network of offices across the U.S. and Canada with multi-line P&C, benefits, and personal products. Closely mirrors Highstreet's local-office, multi-product agency model.
• Alliant Insurance Services: Privately held specialty insurance brokerage with a multi-office U.S. network serving commercial, personal, and benefits clients. Comparable to Highstreet on decentralized agency model and mid-to-large commercial customer base.
• AssuredPartners: PE-backed insurance brokerage with hundreds of offices across the U.S. serving commercial, personal, and benefits clients. Direct comparable on multi-office agency roll-up strategy and mid-market customer focus.
• USI Insurance Services: PE-backed national insurance brokerage and employee benefits firm built through regional agency acquisitions. Comparable to Highstreet on distributed agency footprint, mid-market commercial focus, and consolidated back-office platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/highstreet-insurance-partners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highstreet Insurance, Formerly Peak Insurance Group