What Imotors does

iMotors is a privately held, family-owned multi-brand car dealership headquartered on Letterkenny Road in Treantaboy, Drumkeen, Co. Donegal, Ireland, with a second showroom in Malin, Co. Donegal. Founded in 1971 and now in its 55th year of continuous operation, the business operates as a main dealer for three OEM franchises — Kia, Nissan, and Isuzu — and sells both new vehicles from those ranges and a broad inventory of pre-owned vehicles across manufacturers including BMW, Audi, Toyota, Mini, Mercedes-Benz, Volkswagen, and Volvo. Pricing on used inventory spans roughly €7,900 to €116,900.

The company's product and service offering is organised around the full vehicle ownership lifecycle: new and used vehicle sales, Hire Purchase and Personal Contract Plan finance (representative APR 7.53%-12.41%), vehicle leasing, manufacturer-trained servicing, genuine parts and accessories, and a "Cash for Cars" trade-in service. All pre-owned stock is inspected by manufacturer-trained technicians and sold with up to 12 months nationwide warranty. Distribution combines two physical showrooms with an e-commerce-like website that supports browsing, a finance and build-a-deal calculator, online reservation via a €299 refundable deposit, and Stripe-backed card payments, plus a nationwide delivery service covering the Republic of Ireland and Northern Ireland.

iMotors makes money through four primary streams: one-time vehicle sales (new and used), finance commission on arranged Hire Purchase and Personal Contract Plans, recurring servicing and parts revenue, and subscription-style leasing income. Customer segments are predominantly individual retail consumers in the Donegal catchment, with a secondary commercial-vehicle buyer segment served through vans and Isuzu commercial inventory. The business is operated by multiple generations of the same family, with no external investors, parent company, or funding rounds disclosed; go-to-market relies on local community sponsorship, organic social media (Facebook, Instagram, LinkedIn), and word-of-mouth referrals from a multi-generational customer base.

Name

Imotors

Legal name

iMotors

Website

https://imotors.ie

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

iMotors is a family-owned multi-brand car dealership in County Donegal, Ireland, operating since 1971 as a main dealer for Kia, Nissan, and Isuzu and selling new and used vehicles, finance, leasing, servicing, and parts to retail and commercial customers with nationwide delivery.

Ownership category

akta.pro rank

Product category

Car Dealership

NAICS

Motor Vehicle and Parts Dealers (441), Used Car Dealers (441120), Other Motor Vehicle Dealers (4412), Automotive Parts and Accessories Retailers (44133), Sales Financing (52222)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Parts & Accessories Omnichannel (CRAFAEAL)

akta.pro secondary industries

Auto & Vehicle Loan Brokerage (FSAEAEAK), Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)

Keywords

• Car dealership services
• Vehicle finance
• Used car sales
• Vehicle leasing
• Auto servicing

Headquarters

HQ city

Letterkenny

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new vehicles (as main dealer for Kia, Nissan, Isuzu) and used vehicles across multiple brands including BMW, Audi, Toyota, Mini, Mercedes-Benz, and others. Revenue generated from cash purchases and financed purchases.
2. Automotive Finance: Arrangement of Hire Purchase and Personal Contract Plan financing for vehicle purchases. Revenue from finance arrangements with representative APR ranging from 7.53% to 12.41%.
3. Vehicle Servicing and Parts: Servicing department and parts sales for vehicles. Manufacturer-trained technicians perform inspections and maintenance.
4. Vehicle Leasing: Leasing options available for customers who prefer not to purchase vehicles outright.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

iMotors is a family-owned multi-brand car dealership selling new vehicles as a main dealer for Kia, Nissan, and Isuzu, plus pre-owned cars and commercials from multiple manufacturers. The business provides integrated vehicle finance (Hire Purchase and Personal Contract Plan), leasing, aftersales servicing by manufacturer-trained technicians, genuine parts, a vehicle trade-in (Cash for Cars) service, and nationwide delivery from showrooms in Letterkenny and Malin, County Donegal, Ireland.

Product overview

iMotors is a family-owned car dealership business established in 1971, operating as a main dealer for Kia, Nissan, and Isuzu brands with two showroom locations in County Donegal, Ireland (Letterkenny and Malin). The business offers a comprehensive automotive retail platform comprising new vehicle sales (Kia, Nissan, Isuzu ranges), used car and commercial vehicle sales from multiple manufacturers, vehicle financing through Hire Purchase and Personal Contract Plans, leasing services, and aftersales support including servicing and parts. All used vehicles are inspected by manufacturer-trained technicians and backed by up to 12 months nationwide warranty. The company emphasises its family business heritage spanning over 55 years and maintains a stock of vehicles available with finance options and nationwide delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• New Kia Range New Kia vehicles (Sorento, EV6, EV9, Sportage, and others) sold by an authorised Kia main dealer, including sales, manufacturer warranty, and Kia-specific aftersales support.
• New Nissan Range New Nissan vehicles (Qashqai, Note, Juke, Interstar, and others) sold by an authorised Nissan main dealer with Nissan-specific aftersales and warranty support.
• New ISUZU Range New Isuzu commercial and passenger vehicles sold by an authorised Isuzu main dealer with dedicated Isuzu offers and aftersales support.
• Used Cars Pre-owned vehicles from multiple manufacturers including BMW, Audi, Toyota, Mini, Mercedes-Benz, Volkswagen, Volvo, and others. All stock is serviced and warrantied with up to 12 months nationwide warranty.
• Used Commercials Pre-owned commercial vehicles including vans and light trucks from various manufacturers, sold alongside used car inventory.
• Finance Vehicle financing options including Hire Purchase and Personal Contract Plans enabling customers to purchase vehicles through monthly payments over various term lengths, with representative APRs from 7.53% to 12.41%.
• Leasing Vehicle leasing services providing an alternative to outright purchase financing for both personal and business customers.
• Servicing Vehicle servicing performed by manufacturer-trained technicians with expertise in Kia, Nissan, Isuzu, and other vehicle brands, including inspections and maintenance.
• Parts & Accessories Genuine parts and accessories available for purchase to support vehicle maintenance and customisation.
• Cash for Cars Vehicle trade-in service allowing customers to sell their existing vehicles to iMotors, with the company actively sourcing quality vehicles for stock.
• Nationwide Delivery Delivery service enabling customers across the Republic of Ireland and Northern Ireland to purchase vehicles remotely and have them delivered to their location.

Quantifiable outcome

• All pre-owned vehicles come with up to 12 months nationwide warranty coverage
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Kia MotorscoreChannel Partner/ Reseller/ DistributoriMotors is a main dealer for Kia, offering the full Kia range of new vehicles along with Kia-specific offers and promotions. This franchise dealership arrangement is a core part of their business model.
• NissancoreChannel Partner/ Reseller/ DistributoriMotors is a main dealer for Nissan, providing new Nissan vehicles, promotions, and Nissan-specific aftersales service. Key partner for their new vehicle sales strategy.
• IsuzucoreChannel Partner/ Reseller/ DistributoriMotors is a main dealer for Isuzu, representing the Isuzu commercial and passenger vehicle range with dedicated Isuzu offers and promotions.
• Highland RadiominorGTM or Marketing PartnerLocal radio partnership for brand visibility and community engagement in the Donegal area.
• Fo ChumannminorGTM or Marketing PartnerLocal community organization partnership.
• PortnoominorGTM or Marketing PartnerLocal business partnership.
• Letterkenny Blues and Roots FestivalminorGTM or Marketing PartnerEvent sponsorship for community engagement and brand visibility.
• Finn Valley FestivalminorGTM or Marketing PartnerCommunity festival sponsorship.
• Ashley MartinminorGTM or Marketing PartnerLocal partner relationship.
• Earagail Arts FestivalminorGTM or Marketing PartnerMajor local arts festival sponsorship (10th-25th July 2026) for community brand positioning.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kearys Motor Group: Multi-franchise car and van dealership group in Munster offering new/used vehicle sales, finance, servicing, and parts. Directly comparable multi-brand Irish dealership with the same product categories (new, used, finance, aftersales) as iMotors.
• Blackwater Motors: Multi-branch Irish car dealership group representing several volume brands. Comparable as a multi-franchise dealer group with similar revenue model spanning new vehicles, used cars, finance, and aftersales.
• Lyons of Limerick: Regional Irish multi-brand car dealership offering new and used vehicles, finance, servicing, and parts. Comparable as a regional multi-franchise dealer with similar product/service mix to iMotors but operating on the opposite coast of Ireland.
• Western Motors: Multi-franchise car dealership in Galway representing multiple brands with new/used vehicle sales and aftersales. Comparable regional multi-brand dealership serving the west of Ireland with similar offerings to iMotors.
• Johnson & Perrott: Established multi-brand Irish car dealership group with multiple locations across Cork and Dublin. Comparable long-running family-style dealership business with similar multi-franchise structure and full-service offering.
• Windsor Motorgroup: Multi-brand Irish car dealership group with new and used vehicle sales, finance, and aftersales. Directly comparable business model to iMotors as a franchise dealership group operating physical showrooms with similar product offerings.
• Frank Keane Group: Multi-franchise Irish dealer group representing premium and volume brands with new and used vehicle sales plus aftersales. Directly comparable multi-brand dealership offering finance, servicing, and parts operations similar to iMotors.
• Donnybrook Motor Group: Dublin-based multi-brand car and commercial vehicle dealership group selling new and used vehicles. Comparable multi-brand Irish dealer with similar service breadth (sales, finance, servicing, parts).

Broad incumbents

• Joe Duffy Group: Ireland's largest multi-brand motor group operating across multiple franchise brands and regions. Comparable as a multi-franchise auto retailer offering new/used vehicles, finance, and aftersales, but at significantly greater scale and geographic footprint than iMotors.

Emerging players

• Carzone (used car marketplace): Ireland's largest online used-car marketplace. Adjacent competitor for iMotors' used-car inventory traffic rather than a direct dealership competitor; competes for eyeballs and leads in the online pre-owned vehicle purchase journey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iMotorsIreland
• LinkedInlinkedin.com/company/imotorsireland
• Instagraminstagram.com/imotorsireland

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imotors